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Sparking an e book revolution through a self serve model
This document discusses trends in ebooks and strategies for publishers. It summarizes case studies of publishers experimenting with ebooks, such as HarperCollins seeing a 30% increase in print sales using book previews. O'Reilly Media experiments with different delivery models and formats. The presenter introduces iPublishCentral, a software platform that allows publishers to control their ebook strategy through an online self-service model without large upfront costs. Key strategies discussed are increasing visibility, establishing relationships with readers, and maintaining control over the reader experience and data.
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