This document discusses how social media is reframing self-publishing. It outlines how Web 2.0 and social media have accelerated self-publishing, allowing any author to have a voice and build an audience. Authors now focus on becoming thought leaders and connecting through online communities rather than traditional publishing and marketing models. The new publishing paradigm empowers authors to take an entrepreneurial approach and build tribes of engaged readers through social storytelling.
Crowdsourcing has enabled the creation of online platforms like aNobii that leverage the wisdom of crowds. ANobii is a social networking site for book lovers that allows users to catalog books, write reviews, create lists, and connect with other readers. It has over 400,000 members and almost 17 million books catalogued through user contributions. While aNobii faces sustainability challenges as a free social platform relying on partnerships, its crowdsourced model has made it a leader for online reading communities in Italy through the collaborative efforts of its global volunteer base.
How to Make Your Content More Shareable on FacebookEric Athas
This document provides tips for making content more shareable on Facebook. It discusses that shareable content engages emotions that compel people to tell others about it. Content with good headlines, originality, exclusivity, lists, photos and packaging that is easy to scan are more likely to be shared. The document also discusses optimizing posts on Facebook by using a consistent posting pace, asking questions in post text, responding to comments, and including photos. Research found that content activating arousal through emotions like awe, anxiety and surprise tends to be more shareable than content evoking sadness.
New Media Strategies for News OrganizationsEdvarcl Heng
Training on New Media Strategies for News Organizations in Indonesia.
How should traditional media in the 3rd most populous nation prepare for a reader population that ranks as one of the largest user bases for Twitter and Facebook globally?
Will social be the real gatekeeper?
Conducted at Wee Kim Wee School of Communication and Information Nanyang Technological University, Singapore, 2012
The document discusses the shift from traditional one-way marketing and advertising to a new model driven by social networks and user-generated content. Brands are now forced to respect this new social order and submit to the opinions and discussions of online communities. The rise of social media has seen the consumer entity change to an "e-community" where people's online social networks and peer opinions hold more influence than brands and experts.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Ferrero used targeted social media strategies to grow engagement and sales. They analyzed audience data to identify two key psychographic segments - "Young, Rich & Flashy" and "Caring Homemakers" - and created tailored content and Facebook ads for each. This approach helped Ferrero achieve engagement rates 3-4 times the industry average and drive 20% of ecommerce traffic from Facebook, well exceeding their goal of 10%. Their targeted strategies provided a case study for how arts organizations can leverage free tools to better understand and engage specific audience segments.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
The document discusses the rise of openness and access on the internet and real-time social web. It notes that the web now acts as an "external scaffolding of the mind" and has led to a "rise of the real-time collective mind." Some key trends include ambient and partial togetherness, instability and evolution, and the erosion of boundaries between identities, roles, and hierarchies. It also discusses how audiences and consumers now have more power and influence, and how brands must adapt to a more participatory culture where consumers help shape brands.
Crowdsourcing has enabled the creation of online platforms like aNobii that leverage the wisdom of crowds. ANobii is a social networking site for book lovers that allows users to catalog books, write reviews, create lists, and connect with other readers. It has over 400,000 members and almost 17 million books catalogued through user contributions. While aNobii faces sustainability challenges as a free social platform relying on partnerships, its crowdsourced model has made it a leader for online reading communities in Italy through the collaborative efforts of its global volunteer base.
How to Make Your Content More Shareable on FacebookEric Athas
This document provides tips for making content more shareable on Facebook. It discusses that shareable content engages emotions that compel people to tell others about it. Content with good headlines, originality, exclusivity, lists, photos and packaging that is easy to scan are more likely to be shared. The document also discusses optimizing posts on Facebook by using a consistent posting pace, asking questions in post text, responding to comments, and including photos. Research found that content activating arousal through emotions like awe, anxiety and surprise tends to be more shareable than content evoking sadness.
New Media Strategies for News OrganizationsEdvarcl Heng
Training on New Media Strategies for News Organizations in Indonesia.
How should traditional media in the 3rd most populous nation prepare for a reader population that ranks as one of the largest user bases for Twitter and Facebook globally?
Will social be the real gatekeeper?
Conducted at Wee Kim Wee School of Communication and Information Nanyang Technological University, Singapore, 2012
The document discusses the shift from traditional one-way marketing and advertising to a new model driven by social networks and user-generated content. Brands are now forced to respect this new social order and submit to the opinions and discussions of online communities. The rise of social media has seen the consumer entity change to an "e-community" where people's online social networks and peer opinions hold more influence than brands and experts.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Ferrero used targeted social media strategies to grow engagement and sales. They analyzed audience data to identify two key psychographic segments - "Young, Rich & Flashy" and "Caring Homemakers" - and created tailored content and Facebook ads for each. This approach helped Ferrero achieve engagement rates 3-4 times the industry average and drive 20% of ecommerce traffic from Facebook, well exceeding their goal of 10%. Their targeted strategies provided a case study for how arts organizations can leverage free tools to better understand and engage specific audience segments.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
The document discusses the rise of openness and access on the internet and real-time social web. It notes that the web now acts as an "external scaffolding of the mind" and has led to a "rise of the real-time collective mind." Some key trends include ambient and partial togetherness, instability and evolution, and the erosion of boundaries between identities, roles, and hierarchies. It also discusses how audiences and consumers now have more power and influence, and how brands must adapt to a more participatory culture where consumers help shape brands.
Interactive Narratives: Creating the future of storytelling (SXSW 2011)Robert Pratten
Presentation from the SXSW 2011 panel on Interactive Narratives: Creating the future of storytelling (SXSW 2011) with Andrew Lewellen, Josh Koppel, Esther Lim & Robert Pratten,
What Is Social Learning Sandeep Rathod4 Wud2011UExS
Social learning refers to informal learning that occurs outside of formal training settings through communities sharing common interests. It typically involves sharing information through activities like rating, commenting, blogging, and collective authoring. Companies are increasingly recognizing social learning as a major component of employee learning and are looking to enhance these informal knowledge sharing activities.
Some key benefits of social learning strategies include promoting collaboration, breaking down communication barriers, enabling expertise sharing, and enhancing knowledge transfer throughout an organization. New technologies now allow achieving many social learning benefits through online environments. Younger learners expect to utilize technology and social networking in their learning. User experience design must consider how social media supports different learning styles and facilitates socially situated learning.
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
This document discusses designing systems for social sharing on the web. It notes that the web has become increasingly social with the rise of broadband access and online games. It defines social sharing as putting objects at the center of interactions, allowing people to share content like photos, videos, bookmarks and rate news stories. It provides eight principles for designing such systems: 1) make them personally useful, 2) identify the symbiotic relationship between personal and social features, 3) create a porous boundary between public and private, 4) allow different levels of participation, 5) let people feel the presence of others, 6) provide moments of independence, 7) allow for alternative viewpoints, and 8) enable serendipity and play. The goal
The document discusses different types of graphs such as social networks, communication networks, and taste graphs. It provides examples of how graphs can be used for applications such as marketing, defense analysis, and recommendations. Finally, it discusses challenges like cold starts and how cross-domain data can help address them by propagating known data to unknown nodes.
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
The document discusses the evolution of social networks from early friend-based networks to modern object-centered networks. It outlines several models of how object sharing enables social connections, including watercooler conversations around shared objects, viral sharing of interesting content, and tag-based connections through shared concepts. The document advocates for social network designs that balance personal and social experiences, allow for varying levels of participation, incorporate serendipity and play, and surface alternative viewpoints rather than just the most popular consensus.
SXSW 2010 was held in Austin, TX and focused on digital culture, new media, and emerging technologies. It attracted over 15,000 interactive participants from 31 countries, a 40% increase from the previous year. Notable attendees included Ashton Kutcher, Evan Williams of Twitter, and Gary Vaynerchuk. Sessions focused on social media and business, user experience, and how technology is accelerating cultural and societal changes. Emerging apps like Foursquare and Gowalla that leverage people's locations using mobile devices were discussed. The effectiveness of using new technologies like quick response codes and social media for real-time feedback was also examined.
Designing Guest Experiences to Take Advantage of Social Media (NOV 2010)Dave Cobb
David Cobb, Sr. Creative Director from Thinkwell Group, led a discussion at IAAPA Expo 2010 about the burgeoning use of social media tools in themed-entertainment environments. Guest panelists included Susan Bonds (42 Entertainment), Greg Maletic (Wishing Stars app), Jeff Voris (Disney Parks & Resorts Online) & Gabe Zichermannn (Gamification Co.).
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
2012 blogging, self publishing and discoverabilityJohnMillsonline
The document discusses how digital technologies and the internet have disrupted traditional publishing models by placing more power in the hands of individual authors. It outlines opportunities for authors to self-publish and promote their work through blogging, search engine optimization, and social media to improve discoverability. Several successful self-publishing authors are mentioned. The challenges of digital fragmentation and alternative revenue streams for authors in the new publishing ecosystem are also addressed.
Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P ...Sean Cranbury
Presented at Simon Fraser University, Book Publishing Immersion Workshops on July 21, 2010.
My presentation is called "Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P & Infinite Digital Space."
An investigation into adaptation, digital transition in the book publishing industry.
This document provides 101 ways to publish content and discusses various content publishing options. It defines key terms related to content creation and distribution such as publish, creator, publisher, consumer, and hybrid author. It also covers different dimensions of content such as appeals, forms, formats, channels, rights, and scale. Examples are given of Minnesota creators publishing content through self-publishing, music/merchandise sales, filmmaking, and websites/blogging. Resources for content publishing such as Bandcamp, Kickstarter, and WordPress are also discussed.
The document discusses social media and provides a framework for choosing social media platforms. It defines social media as internet applications that allow user-generated content creation and sharing. Social media are classified based on two dimensions: media richness and self-disclosure. The P.O.S.T. model is introduced as a framework for choosing social media platforms based on analyzing the target People, defining the Objectives, choosing an appropriate Strategy, and selecting supportive Technologies. The classification scheme and P.O.S.T. model provide guidance for businesses to understand and leverage different social media options.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Neuromarketing web revolution-trends Social media publicité Montréalb-to-one
The document discusses how emerging social media and networking trends are shifting marketing away from unilateral "shut up and buy" approaches towards more collaborative conversations between brands and communities. It outlines how communities are becoming more influential than experts, as people increasingly trust peer opinions over brands. It also notes that brands must learn to participate in these conversations rather than just push messages, or risk negative "buzz" that could damage their brand.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Interactive Narratives: Creating the future of storytelling (SXSW 2011)Robert Pratten
Presentation from the SXSW 2011 panel on Interactive Narratives: Creating the future of storytelling (SXSW 2011) with Andrew Lewellen, Josh Koppel, Esther Lim & Robert Pratten,
What Is Social Learning Sandeep Rathod4 Wud2011UExS
Social learning refers to informal learning that occurs outside of formal training settings through communities sharing common interests. It typically involves sharing information through activities like rating, commenting, blogging, and collective authoring. Companies are increasingly recognizing social learning as a major component of employee learning and are looking to enhance these informal knowledge sharing activities.
Some key benefits of social learning strategies include promoting collaboration, breaking down communication barriers, enabling expertise sharing, and enhancing knowledge transfer throughout an organization. New technologies now allow achieving many social learning benefits through online environments. Younger learners expect to utilize technology and social networking in their learning. User experience design must consider how social media supports different learning styles and facilitates socially situated learning.
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
This document discusses designing systems for social sharing on the web. It notes that the web has become increasingly social with the rise of broadband access and online games. It defines social sharing as putting objects at the center of interactions, allowing people to share content like photos, videos, bookmarks and rate news stories. It provides eight principles for designing such systems: 1) make them personally useful, 2) identify the symbiotic relationship between personal and social features, 3) create a porous boundary between public and private, 4) allow different levels of participation, 5) let people feel the presence of others, 6) provide moments of independence, 7) allow for alternative viewpoints, and 8) enable serendipity and play. The goal
The document discusses different types of graphs such as social networks, communication networks, and taste graphs. It provides examples of how graphs can be used for applications such as marketing, defense analysis, and recommendations. Finally, it discusses challenges like cold starts and how cross-domain data can help address them by propagating known data to unknown nodes.
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
The document discusses the evolution of social networks from early friend-based networks to modern object-centered networks. It outlines several models of how object sharing enables social connections, including watercooler conversations around shared objects, viral sharing of interesting content, and tag-based connections through shared concepts. The document advocates for social network designs that balance personal and social experiences, allow for varying levels of participation, incorporate serendipity and play, and surface alternative viewpoints rather than just the most popular consensus.
SXSW 2010 was held in Austin, TX and focused on digital culture, new media, and emerging technologies. It attracted over 15,000 interactive participants from 31 countries, a 40% increase from the previous year. Notable attendees included Ashton Kutcher, Evan Williams of Twitter, and Gary Vaynerchuk. Sessions focused on social media and business, user experience, and how technology is accelerating cultural and societal changes. Emerging apps like Foursquare and Gowalla that leverage people's locations using mobile devices were discussed. The effectiveness of using new technologies like quick response codes and social media for real-time feedback was also examined.
Designing Guest Experiences to Take Advantage of Social Media (NOV 2010)Dave Cobb
David Cobb, Sr. Creative Director from Thinkwell Group, led a discussion at IAAPA Expo 2010 about the burgeoning use of social media tools in themed-entertainment environments. Guest panelists included Susan Bonds (42 Entertainment), Greg Maletic (Wishing Stars app), Jeff Voris (Disney Parks & Resorts Online) & Gabe Zichermannn (Gamification Co.).
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
2012 blogging, self publishing and discoverabilityJohnMillsonline
The document discusses how digital technologies and the internet have disrupted traditional publishing models by placing more power in the hands of individual authors. It outlines opportunities for authors to self-publish and promote their work through blogging, search engine optimization, and social media to improve discoverability. Several successful self-publishing authors are mentioned. The challenges of digital fragmentation and alternative revenue streams for authors in the new publishing ecosystem are also addressed.
Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P ...Sean Cranbury
Presented at Simon Fraser University, Book Publishing Immersion Workshops on July 21, 2010.
My presentation is called "Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P & Infinite Digital Space."
An investigation into adaptation, digital transition in the book publishing industry.
This document provides 101 ways to publish content and discusses various content publishing options. It defines key terms related to content creation and distribution such as publish, creator, publisher, consumer, and hybrid author. It also covers different dimensions of content such as appeals, forms, formats, channels, rights, and scale. Examples are given of Minnesota creators publishing content through self-publishing, music/merchandise sales, filmmaking, and websites/blogging. Resources for content publishing such as Bandcamp, Kickstarter, and WordPress are also discussed.
The document discusses social media and provides a framework for choosing social media platforms. It defines social media as internet applications that allow user-generated content creation and sharing. Social media are classified based on two dimensions: media richness and self-disclosure. The P.O.S.T. model is introduced as a framework for choosing social media platforms based on analyzing the target People, defining the Objectives, choosing an appropriate Strategy, and selecting supportive Technologies. The classification scheme and P.O.S.T. model provide guidance for businesses to understand and leverage different social media options.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Neuromarketing web revolution-trends Social media publicité Montréalb-to-one
The document discusses how emerging social media and networking trends are shifting marketing away from unilateral "shut up and buy" approaches towards more collaborative conversations between brands and communities. It outlines how communities are becoming more influential than experts, as people increasingly trust peer opinions over brands. It also notes that brands must learn to participate in these conversations rather than just push messages, or risk negative "buzz" that could damage their brand.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
This document discusses strategies for transforming mass media into social media by wrapping content in a community. It discusses moving from a model where publishers create content and audiences react, to a new model of user engagement and involvement. This includes making the audience part of the content creation process through open discussion, user-generated content, and tapping into collective wisdom. The goal is to build a community of contributors rather than just a network and involve audiences in meaningful ways.
Collective Intelligence, Participatory Culture, Remixable Media & IPClaudia Leigh
This document discusses key thinkers and concepts related to collective intelligence, participatory culture, and intellectual property in the digital age. It covers Pierre Levy's concept of collective intelligence as a knowledge community, Henry Jenkins' view of participatory culture enabled by media convergence and new tools, and Lawrence Lessig's arguments for remix culture and a read-write society with more open copyright and licensing models like Creative Commons. Issues around balancing commodity and knowledge cultures and debates over fair use are also summarized.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
How to "make a face" of your team in media. The modern technologies allow to leverage tremendously the process of personal brand building. See how it happens in today's media
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
Digital Publishing Trends To Watch This Year and Their Potential Impact on L...Aaron K. Shrimplin
This document discusses 11 digital publishing trends to watch in 2012 and their potential impact on libraries. It summarizes each trend in 1-2 sentences. The trends include the continued growth of ebooks and mobile devices, new technologies enabling creativity and experimentation in publishing, transmedia storytelling across multiple platforms, high interaction content, short form and social reading, easier self-publishing tools, customization and personalization, and challenges and opportunities for libraries. The document concludes that publishing is being transformed by new digital technologies that lower barriers to entry and give more control to authors.
This document discusses the design of user-generated communities and how usability impacts communities. It notes that in web 1.0, users were consumers, but in web 2.0, users can also be producers and editors through social networks. Good community design focuses on the user, allows personalization, incentivizes sharing and participation, facilitates content production, and nurtures social interactions through features like profiles, avatars, forums, groups and reputation systems. The community interface should be conversational and scalable from the start. Explicit and implicit social features help define users and their connections to build a sense of community.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
2. OVERVIEW
1 REVIEW OF SOME KEY CONCEPTS
DEMOCRATIZATION DREAMS:
2
SELF-PUBLISHING AND PUBLISHING
3 SOCIALIZATION: BECOMING THE TRUE SELF
IN SELF-PUBLISHING
BACK TO THE AGORA: STORYTELLERS AND
4
ORATORS
3. REVIEW OF SOME KEY CONCEPTS
Marshall McLuhan
Open Source
Cloud Computing
Social Media
Thought Leadership
4. Marshall McLuhan
MEDIA: THE EXTENSIONS OF HUMANS
the senses and beyond (consciousness?)
"THE MEDIUM IS THE MESSAGE"
new technologies affects social
organization
GLOBAL VILLAGE
Tribal nature
“Print is the technology of individualism”
5. Exponential Growth of Adoption
To reach an audience of 50 million
38 years 13 years 4 years 3 years
Facebook: 100 million in 9 months
6. Open Source
practices in production and development that promote
access to the end product's source materials.
In software development is peer
production
bartering and collaboration
Making everything available at no cost
to the public:
end-product, source-
material, "blueprints" and
documentation
8. Social Media
What is Social Media?
Social media are media for social
interaction, using highly accessible and
scalable publishing techniques. (Wikipedia)
9. Thought Leadership
Thought leader is
business jargon for an
entity that is
recognized for having
innovative ideas.
“Leaders of business ideas that merited attention.”
Joel Kurtzman, editor-in-chief of the Booz, Allen &
Hamilton magazine, 1994
10. DEMOCRATIZATION DREAMS
SELF-PUBLISHING AND PUBLISHING
THREE BASIC TYPES OF PUBLISHING
Traditional (big house publishing)
Subsidized (semi self-publishing)
Self-publishing (“all my self”)
15. POD and Self-publishing
Democratization?
WEB 1.0
static
read only
published content
going online
Paid advertising
16. POD and Self-publishing
Democratization?
WEB 1.0 Self-Publishing 1.0
static Editable
read only Printed One at a Time
published content Available on Demand
going online Webpage - Online
Paid advertising Bookstores
Traditional Marketing
(Expensive)
17. The same paradigms
Shelve space is the place to be
Being picked up by traditional publishing house
“and retire”
Authors' advance “I should get paid to be
published”
...because everyone likes it (my family and
close friends)
18. Self-Publishing 1.5
Ah-ha!
Self-publishing as the platform into
traditional
Retire? Author? I'm now an entrepreneur
in the field of my dreams
Well, why go with the big 6 when they
want to cut my control and royalties
I'm fulfilled as I help others
19. Who gets it?
Ali Pervez - “Black Belt
Marketing”
Stephanie Pappas -
“Assisted Yoga Postures”
Jay Conrad Levinson -
“Guerilla Marketing Series”
(latest one with Shane
Gibson)
20. SOCIALIZATION
BECOMING THE TRUE SELF IN SELF-PUBLISHING
The dreams of the self-publishing movement
finally happening
Social Media has accelerated the process
Exponentially (specially in the last 2 years)
Better opportunities for any kind of author like it
has been for small businesses too
Traditional publishers are accepting the shifts
and learning from Music and film Industries
21. The Last Three Years
“Linchpin will be the last book I publish in
a traditional way.”
~ Seth Godin
“ The Physical Book Is Dead In 5 Years”
~ Nicholas Negroponte
22. Multi Success
We have seen more sporadic
successes than ever before in
almost every medium
We are seen a cross pollination of
media that resides comfortably in
the Social Media Sphere and the
new technologies
Value, Uniqueness and
Authenticity
23. POD and Self-publishing
Democratization?
WEB 2.0
dynamic, interactive
read -write 2 way
user generated content
being online
collective intelligence, collaboration
noisy and messy
information overload
24. POD and Self-publishing
Democratization?
WEB 2.0 Self-Publishing 2.0
dynamic, interactive Blogs, Forums
read -write 2 way Forums, comments, measuri
user generated content ng tools
being online Instant feedback
collective, collaboration Online Distribution
noisy and messy Open source and Free Amp
information overload Free social media
promotions
25. Opportunity for Authors
SOCIAL MEDIA SUCCESSES BECOME
THOUGHT LEADERS
OPEN SOURCE and THE CLOUD
ANYONE HAS A LOUD VOICE (Authors and Readership)
Pop Culture is fragmenting
Low Risk even for traditional publishers
Promotion Via Traditional Channels is Too Noisy
There’s infinite shelf space - Infinite Storage Kindle (80% more than
Hardcover)
30. Permission Marketing is a
Priviledge
AUTHORS MUST CONNECT WITH READERS:
Learn about your readers and write for them to
accomplish connection, build your tribes to set
yourself as a Thought Leader
BECOME A WRITER FOR YOUR READERS
INSTEAD OF SEARCHING FOR THE
READERS OF YOUR WRITING
31. Social Media Strategy
1.Determine your Goals & Objective
2.Research and research
3.Create your list of Contacts and Content
4.Join the Conversations to Develop &
Strengthen Relationships
5.Manage Time / Resources
6.Measure
7.Analyze and Improve
32. Sending relevant, valuable Website
traffic to your own website /Blog
Blogging
Social Bookmarking
Social Networks
Shared Calendars
and Events
Micro-blogging and
Live blogging
Photo Sharing
Wikis
Podcasting / Video
Blogging
Webinars
33. Who Really Gets It!
Seth Godin
http://sethgodin.typepad.com/
Chris Brogan & Julien Smith
http://www.chrisbrogan.com/
Guy Kawasaky
http://www.guykawasaki.com/
Sh*tmydadsays
http://twitter.com/shitmydadsays
35. Storytellers and Orators
with their audience in one space
WEB 3.0
mobile & multiple devices 3D
semantic web Voice recognition
Flow of information Order
intelligent browsing Personal
Cloud computing Intimate
users preferences & needs Connected
OpenID (portable identity) The mess becomes organized
(Google again?)
36. The New Spaces
Alive Communities
Community of
Readers Reader
Moderator Community of
Authors
(Google?)
Open Source The
Author
Cloud
37. The New Spaces – A New Agora
Alive Communities
Readers /
Audience Citizen
Agora
Political Fiction
Non-Fiction +Commercial
+Social
Orators Storytellers
38. The Self-Publishing
Tribes: Writing - Publishing-
Author-Reader Distributing from interacting
with Audience
Social
/Community
Environments
Homer (curators):
Synergistic communities of
Author-Author authors and collaborators
(bartering)
39. The New Definition Author 3.0
An author entrepreneur
knowledgable of film, music,
Multidisciplinary graphic design, color theory
/ Multilingual – able to communicate in the
global community of media
The New Autheur
= Author
+ Entrepreneur
Storyteller: animated, musical
Multimedia for an Agora mindset – video
games, choose your own
adventure
40. Thank you !
And now some Q & A
Ask me more @josealbis or
jose@albisgroup.com