Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Social Media.

1. SUSTAINABLE MEDIA
SOCIAL MEDIA FOR SUSTAINABLE BUSINESS

2. PRESENTER
JOEYSHEPP.COM
GREENMBA PROGRAM
DIRECTOR AT DOMINICAN
UNIVERSITY OF CALIFORNIA
PRINCIPAL AT EARTHSITE,
DIGITAL MEDIA FOR
SUSTAINABLE BRANDS

3. ROAD MAP
I. INTERNET TRENDS
II. APPLICATIONS
I. OPERATIONS
II. MARKETING
III. FINANCE
III. WHAT’S NEXT?
IV. QUESTIONS
HOW THE INTERNET IS THE
ULTIMATE SUSTAINABILITY
TECHNOLOGY

4. INTERNET EVERYWHERE
UBIQUITOUS, PERVASIVE

5. INFORMATION AGE
THE INDUSTRIAL AGE
FILLED THE WORLD
WITH STUFF
THE INFORMATION AGE
IS FILLING OUR WORLD
WITH INFORMATION.
CHEAP, ACCESSIBLE,
ABUNDANT
POTENTIAL LIMITLESS
GROWTH

6. DISRUPTIVE TECHNOLOGY
FREE
MOBILE
DECENTRALIZED
REAL-TIME
HYPER-LOCAL

7. CLOSING THE DIGITAL DIVIDE
INTERNET TO REACH
2 BILLION USERS THIS
YEAR, REPRESENTING
30% OF GLOBAL
POPULATION
70% OF DEVELOPED
COUNTRIES
21% OF DEVELOPING
COUNTRIES
SOURCE: http://mashable.com/2010/10/19/internet-2-billion/

8. MOORE’S LAW
SPEED OF
COMPUTERS
DOUBLES
EVERY TWO
YEARS
“SINGULARITY”
COMING…
COMPUTERS
TRANSCEND
BIOLOGY
~RAY
KURZWEIL

9. FACEBOOK:
GLOBAL CITIZENSHIP
500,000,000 ACTIVE USERS
700,000 NEW USERS DAILY!
70% OUTSIDE THE US
380,000 LIKES / MINUTES
ACCOUNTS FOR 25% OF ALL
USA PAGE VIEWS

10. YOUTUBE:
YOU ARE THE MEDIA
35 HOURS UPLOADED
EVERY MINUTE!
HUNDREDS OF THE MOST
POPULAR USERS MAKE 6
FIGURES A YEAR
LADY GAGA AND EMINEM
SURPASS 1 BILLION HITS

11. TWITTER:
THE PULSE OF THE PLANET
NEW RECORD SET AT NEW
YEAR 2011: 6,939 TWEETS/
SECOND
40% USA
60% INTERNATIONAL
IN THE USA, 87%
AWARENESS, YET ONLY
7% USE IT
SENTIMENT ANALYSIS
PROVEN AS ACCURATE AS
EXIT POLLS

12. 3,339 TEXTS PER MONTH
AVERAGE US TEENAGER

13. BORN INTO THIS WORLD
92% OF U.S. TODDLERS
HAVE AN ONLINE
PRESENCE
THE VAST MAJORITY OF
CHILDREN TODAY WILL
HAVE ONLINE
PRESENCE BY THE TIME
THEY ARE TWO YEARS
OLD — A PRESENCE
THAT WILL CONTINUE
TO BUILD THROUGHOUT
THEIR WHOLE LIVES.

14. SUSTAINABLE MEDIA
PRINCIPLES AND APPLICATIONS

15. SUSTAINABLE MEDIA PRINCIPLES
DEMOCRATIC
TRANSPARENCY
DECENTRALIZED
LOCALIZED
LESS PAPER
LESS TRAVEL
CAN BE CLEAN AND
RENEWABLE

16. OPERATIONS
WORKING IN THE CLOUD

17. CLOUD STORAGE
ABUNDANT ONLINE
STORAGE MEANS
CHEAP END-USER
DEVICES
BENEFITS INCLUDE
AFFORDABLE,
ACCESSIBLE,
COLLABORATIVE,
RELIABLE

18. VIDEO CONFERENCING
KEY TECHNOLOGIES:
CISCO
LIVECONFERENCE,
SKYPE AND IPAD/
FACETIME
DRIVEN BY COST OF
TRANSPORTATION
NOT A REPLACEMENT
FOR PHONE, BUT IN
ADDITION

19. REAL TIME LOGISTICS
ONLINE SHOPPING
INCREASING AS SHIPPING
LOGISTICS ARE REFINED
UPS BANNED LEFT TURNS
FOR GAS SAVINGS AFTER
IN-DEPTH STUDY
LOCAL FOOD SOURCING

20. PAPERLESS
AMAZON.COM NOW
SELLS MORE DIGITAL
BOOKS THAN PHYSICAL
BOOKS.
KEY TECHNOLOGY:
FUJUTSU SCANSCAP
SCANNERS

21. MOBILITY
INCREASED WIRELESS
ACCESS, CHEAPER
MOBILE DEVICES
GPS ALLOWS
LOCALIZED DATA
KEY TECHNOLOGIES:
GPS, 4G, MOBILE HOT
SPOTS, ANDROID, IOS

22. CROWD SOURCING
PRODUCT DESIGN
CUSTOMER SUPPORT
MARKET RESEARCH
(SENTIMENT ANALYSIS)
CASE STUDIES: LOCAL-
MOTORS, PEPSI
REFRESH, STARBUCKS

23. MARKETING
THE RISE OF SOCIAL MEDIA

24. RADICAL TRANSPARENCY
MANY TO MANY
COMMUNICATIONS
ACCELERATES SHARING
PEOPLE TRUST THEIR
PEERS
BRANDS NO LONGER
CONTROL THE MESSAGE

25. CUSTOMER COMMUNITY
NO LONGER
“CONSUMERS”
COMMUNITY MANAGER
ABOUT ENGAGEMENT
ACKNOWLEDGED
POWER DYNAMIC
CUSTOMER
STAKEHOLDER

26. CORPORATE SOCIAL
RESPONSIBILITY
EXPECTATION TO
COMMUNICATE SOCIAL &
ENVIRONMENTAL WORK
THROUGH MARKETING
YEARLY REPORTS
MOVING TO DAILY
COMMUNICATION
HIGHER LEVELS OF
ACCOUNTABILITY
BECAUSE OF RADICAL
TRANSPARENCY

27. DATA VISUALIZATION
CUSTOMERS WILLING TO
SHARE MORE PERSONAL
INFO
COMPANIES WILLING TO
SHARE DATA THROUGH
API’S.
WEALTH OF ACCESS TO
DATA
KEY COMPANIES: COOL INFO
GRAPHICS, INFORMATION
IS BEAUTIFUL,

28. SOCIAL MEDIA POLICY
DEVELOP A “LIVING
DOCUMENT” OF BEST-
PRACTICES AND
STRATEGY FOR
DEALING WITH
PROBLEM ISSUES
DATABASE OF SOCIAL
MEDIA POLICIES:
HTTP://
SOCIALMEDIAGOVERNANCE.COM

29. FINANCE
ACCOUNTING FOR EVERYTHING

30. MICROFINANCE
MICROLOANS FOR
STARTUP CAPITAL
HIGH REPAYMENT RATE
FOR LOANS
ALTERNATIVES TO VC
FINANCING
KEY COMPANIES: KIVA,
KICKSTARTER,
CROWDRISE

31. GROUP BUYING
CONSUMERS BAND
TOGETHER FOR DEEP
DISCOUNTS
BUSINESSES GET
COMMITTED VOLUME +
MARKETING BUZZ
KEY COMPANIES:
GROUPON, SOCIAL
LIVING

32. THE LONG TAIL
THE LONG TAIL OF AN
EXPONENTIAL GRAPH
LOTS OF SMALL
MARKETS COMBINED
ARE BIGGER THAN
POPULAR MARKETS
EXAMPLE: LOTS OF
SMALL BLOGS MAKE
AS STRONG AS A VOICE
AS MAJOR MEDIA

33. FREEMIUM
OFFER A ROBUST FREE
PRODUCT WITH AN
UPSELL OPPORTUNITY
FOR POWER USERS
BUILDS A LARGE,
STABLE CUSTOMER
BASE
SOCIAL GOOD FOR THE
LOW INCOME
KEY COMPANIES:
37SIGNALS, GOOGLE,
FACEBOOK

34. WIKILEAKS
TECHNOLOGY SUPPORTS
LEAKS
FEAR OF EXPOSURE
DRIVES MORE ETHICAL
BEHAVIOR
FINANCIAL MODELS MUST
ADJUST TO FULL COST
ACCOUNTING
EFFECTS BUSINESS, BUT
ALSO GOVERNMENT

35. A FLAT WORLD
INFORMATION AND CREATIVITY REMAIN

36. CREATIVE CAPITAL
EDUCATION
CREATIVITY
STRATEGY
IDEAS
FUTURES

37. STAY HUMAN
IT’S ABOUT PEOPLE TO PEOPLE TIES

38. MORE INFO

39. TWITTER ACCOUNTS
@JoeyShepp
@GreenMBA
@SocialGoodMedia

40. TWEET ME YOUR QUESTIONS
@JOEYSHEPP YOUR QUESTION

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