SlideShare a Scribd company logo
To Freelance::Be Social
CoCoon Market Meetup - All About Freelancing
69% homescreens has a Facebook app
Twitter-related apps are on 85% homescreens
Facebook
• Profile or Page?
• Status Updates: Privacy Settings
• Curate interesting, relevant content
• Talk about your projects: client, objective, solution, result
• Engage with clients: thank them, post testimonial
• Engage with followers: respond when someone asks a question/posts
on your Page
• Follow brand pages - comment on their content
• Act human: show your side interests
• Advertise: target a very very specific audience
Twitter
• Learn the basics!
• Listen
• Identify a tone of voice
• Profile: picture, bio, blog/website
• Follow brands/agencies/clients: interact with them
• Follow freelancers: they share tips, and may also share work
• Retweet or quote
• Create Twitter Lists: don’t follow thousands but still see what they tweet
• Twitter chats: community-building, relevant audience
• Act human: show behind-the-scenes
LinkedIn
• Strictly business!
• Photograph
• Skills and Expertise, Previous jobs, with a short description
• Profile Description: keep it short, use specific keywords
• Upload portfolio items: key for tech and visual creative folks
• Who’s viewed your Profile?
• Connect with clients: send them a message, remind them
• Job boards: use even the full-time and part-time postings
• Groups: connect and engage
• Connection protocol: personalised the message
Blogs
• Authority!
• Corner-house on digital
• Lends credibility to your brand
• Professional Blog
• Guest Blogging: on popular blogs in your industry
• Thought Leadership: share your take on news
Google+
• Imperative for Search!
• Profile not page
• Post often: helps with SEO
• Connect your blog to Google Plus
• Upload a photo. Essentially for Google
• Categorise your connections: helps control message
• Niche communities
• Long posts: no limits on characters, no irritated readers
• The dark horse in the race
• Visual storytelling
• Creative storytelling
• Extraordinarily high engagement
Freelance Social Media
• Elance
• oDesk
• Freelancer
!
• Flex Jobs
• Freelance Switch
• Pro Blogger
• Contently
• Crowd Spring
!
• Behance
• Dribble
• GitHub
Don’ts!
• Complain about Clients
• Too personal
• Over use #Hashtags
• Force fit conversation
• Hard quota for content
• Cross-link platforms
• Lie or exaggerate
• Ignore Visuals
• Forget Credits
abinitiohk.com
facebook.com/abinitiohk
twitter.com/abinitiohk
plus.google.com/+abinitiohk
instagram.com/abinitiohk
pinterest.com/abinitiohk

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To Freelance::Be Social - by ab Initio HK Ltd.

  • 1. To Freelance::Be Social CoCoon Market Meetup - All About Freelancing
  • 2. 69% homescreens has a Facebook app Twitter-related apps are on 85% homescreens
  • 3. Facebook • Profile or Page? • Status Updates: Privacy Settings • Curate interesting, relevant content • Talk about your projects: client, objective, solution, result • Engage with clients: thank them, post testimonial • Engage with followers: respond when someone asks a question/posts on your Page • Follow brand pages - comment on their content • Act human: show your side interests • Advertise: target a very very specific audience
  • 4. Twitter • Learn the basics! • Listen • Identify a tone of voice • Profile: picture, bio, blog/website • Follow brands/agencies/clients: interact with them • Follow freelancers: they share tips, and may also share work • Retweet or quote • Create Twitter Lists: don’t follow thousands but still see what they tweet • Twitter chats: community-building, relevant audience • Act human: show behind-the-scenes
  • 5. LinkedIn • Strictly business! • Photograph • Skills and Expertise, Previous jobs, with a short description • Profile Description: keep it short, use specific keywords • Upload portfolio items: key for tech and visual creative folks • Who’s viewed your Profile? • Connect with clients: send them a message, remind them • Job boards: use even the full-time and part-time postings • Groups: connect and engage • Connection protocol: personalised the message
  • 6. Blogs • Authority! • Corner-house on digital • Lends credibility to your brand • Professional Blog • Guest Blogging: on popular blogs in your industry • Thought Leadership: share your take on news
  • 7. Google+ • Imperative for Search! • Profile not page • Post often: helps with SEO • Connect your blog to Google Plus • Upload a photo. Essentially for Google • Categorise your connections: helps control message • Niche communities • Long posts: no limits on characters, no irritated readers
  • 8. • The dark horse in the race • Visual storytelling • Creative storytelling • Extraordinarily high engagement
  • 9. Freelance Social Media • Elance • oDesk • Freelancer ! • Flex Jobs • Freelance Switch • Pro Blogger • Contently • Crowd Spring ! • Behance • Dribble • GitHub
  • 10. Don’ts! • Complain about Clients • Too personal • Over use #Hashtags • Force fit conversation • Hard quota for content • Cross-link platforms • Lie or exaggerate • Ignore Visuals • Forget Credits