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For [target audience]
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For [target audience]
who need [compelling reason to read],
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For [target audience]
who need [compelling reason to read],
[name of blog] is a [blog type]
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![Value proposition
For [target audience]
who need [compelling reason to read],
[name of blog] is a [blog type]
that provides [key benefit].
Unlike [main competitor],](https://image.slidesharecdn.com/bloggingforbusiness-100924143103-phpapp01/75/Blogging-for-Business-13-2048.jpg)
![Value proposition
For [target audience]
who need [compelling reason to read],
[name of blog] is a [blog type]
that provides [key benefit].
Unlike [main competitor],
[name of blog] [key differentiation].](https://image.slidesharecdn.com/bloggingforbusiness-100924143103-phpapp01/75/Blogging-for-Business-14-2048.jpg)
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Blogging for Business
The document outlines strategies for businesses to effectively use blogging as a marketing tool. Key points include establishing a value proposition, creating compelling content, and engaging with the audience to generate leads and retain clients. Additionally, it provides a seven-day plan for starting a business blog, as well as tips for making it unique and engaging.
More Related Content
Blogging for Business
- 1. Blogging for Business Cynthia Closkey Big Big Design PodCamp Pittsburgh 5 September 19, 2010
- 2. Why blog? • Everyoneelse does • Have been given a directive from above • Need to express yourself • Want to make more money • Or ... ?
- 3. Make more money • Gather new leads from search engines • Build credibility > turn leads into sales • Get new business from existing clients • Get new leads from referrals • Reduce costs of serving existing clients • Reduce costs of working with partners & clients • Retain clients http://www.flickr.com/photos/aresauburnphotos/2678453389/
- 4.
- 5.
- 6. Building business through your blog • Create an original work: guide, checklist, workbook, toolkit • Offer this original work on your website in exchange for contact info • Write posts about related news, tying it back to your original work • Post updates to your original work on your blog • Invite feedback • Repeat
- 7. What should I blog about? http://www.flickr.com/photos/etohaholic/3049800858/
- 8.
- 9. Value proposition For [targetaudience]
- 10. Value proposition For [targetaudience] who need [compelling reason to read],
- 11. Value proposition For [targetaudience] who need [compelling reason to read], [name of blog] is a [blog type]
- 12. Value proposition For [targetaudience] who need [compelling reason to read], [name of blog] is a [blog type] that provides [key benefit].
- 13. Value proposition For [targetaudience] who need [compelling reason to read], [name of blog] is a [blog type] that provides [key benefit]. Unlike [main competitor],
- 14. Value proposition For [targetaudience] who need [compelling reason to read], [name of blog] is a [blog type] that provides [key benefit]. Unlike [main competitor], [name of blog] [key differentiation].
- 15.
- 16. Example: Big BigWeb For small business owners & independent professionals
- 17. Example: Big BigWeb For small business owners & independent professionals who need clear ideas for building business online,
- 18. Example: Big BigWeb For small business owners & independent professionals who need clear ideas for building business online, Big Big Web’s blog is a how-to business blog
- 19. Example: Big BigWeb For small business owners & independent professionals who need clear ideas for building business online, Big Big Web’s blog is a how-to business blog that provides step-by-step advice that even tech-averse people can follow.
- 20. Example: Big BigWeb For small business owners & independent professionals who need clear ideas for building business online, Big Big Web’s blog is a how-to business blog that provides step-by-step advice that even tech-averse people can follow. Unlike Mashable,
- 21. Example: Big BigWeb For small business owners & independent professionals who need clear ideas for building business online, Big Big Web’s blog is a how-to business blog that provides step-by-step advice that even tech-averse people can follow. Unlike Mashable, Big Big Web’s blog doesn’t overload or bog down with techie details, but cuts to the meat of the advice.
- 22. Create a businessblog in 7 days http://www.flickr.com/photos/jamesjordan/1531979022/
- 23. Day 1 • Createan account on WordPress.com • Get a domain name or create a subdomain (http://blog.MyCompany.com) • Point the domain to the new WordPress account • Create a mailing list account, put form on blog
- 24. Day 2 • Makeyour About Us page with a photo • Make Contact Us page • Make page for Services or Products
- 25. Day 3 Write yourfirst blog post: • Find an article that would be useful for your customers • Write 3 to 7 sentences about why the article is worth reading • Choose a key paragraph from the article • Link to the article
- 26. Day 4 • Writeyour second blog post, just as you did in Day 3 • EXTRA CREDIT: At the end of the post, include a question for readers about how they would address the issue in the article
- 27. Day 5 • Find3 blogs in your industry • Set up a feedreader (e.g. Google Reader) • Add the feeds to the feedreader • Add useful sections of the NYT/news source • Add industry publications
- 28. Day 6 • Lookthrough your Sent folder for a question you’ve answered • Turn question and answer into a blog post • Add a photo from Flickr or stock photo (or your own photo) • Publish!
- 29. Day 7 “Soft open”: •Send emails to 6 trusted contacts with link to blog • Ask specific questions to get feedback
- 30. Easy blog posts • Link to useful info • Event announcement • Q/A • Poll • Recurring theme • Interview (“Video Wednesday”) • Guest post/partner post • Group theme (“Mixology Monday”) • Photo post/photo essay
- 32. How to makea compelling blog that’s something more
- 33. How to makea compelling blog that’s something more • Be really funny and/or entertaining
- 34. How to makea compelling blog that’s something more • Be really funny and/or entertaining • Foster controversy
- 35. How to makea compelling blog that’s something more • Be really funny and/or entertaining • Foster controversy • Teach, inform, explain
- 36. How to makea compelling blog that’s something more • Be really funny and/or entertaining • Foster controversy • Teach, inform, explain • Curate
- 37. How to makea compelling blog that’s something more • Be really funny and/or entertaining • Foster controversy • Teach, inform, explain • Curate • Be the go-to guy for a particular topic
- 38. How to makea compelling blog that’s something more • Be really funny and/or entertaining • Foster controversy • Teach, inform, explain • Curate • Be the go-to guy for a particular topic • Give a home to a community
- 39. How to makea compelling blog that’s something more • Be really funny and/or entertaining • Foster controversy • Teach, inform, explain • Curate • Be the go-to guy for a particular topic • Give a home to a community • Start a movement
- 40. Be really funny and/or entertaining
- 41.
- 42.
- 43.
- 44. Be the go-to guy for a particular topic
- 45. Give a home toa community
- 46. Give a home toa community
- 47. Give a home toa community
- 48.
- 49.
- 50. How to createa compelling blog • Be really funny and/or entertaining • Foster controversy • Teach, inform, explain • Curate • Be the go-to guy for a particular topic • Build a home for a community • Start a movement
- 51.
- 52. Example redux For smallbusiness owners & independent professionals who need to share ideas and resources and commiserate with others like themselves, Big Big Web’s blog is a community that provides a supportive and safe space to connect with like-minded professionals. Unlike the local chamber of commerce, Big Big Web’s blog includes people outside of the immediate region, but in the same industry.
- 53. Why blog? • Everyoneelse does • Directive from above • Express yourself • Make more money • Or ... ?
- 54. Why blog? • Everyoneelse does • Directive from above • Express yourself • Make more money • To see what amazing things could happen
- 55. Tools & Resources •WordPress • Delicious • Firebug • Flickr • Google “19 Online Presence Management Tasks You Could Do Every Day”
- 56. Sites referenced • Amanda Palmer • Murketing • Perez Hilton • WTF Podcast • John Haydon/ • LeanBlog CorporateDollar.org • Seth Godin • Maud Newton • Secret Agent L • John August
- 57. Twitter: @cynthiacloskey Email: ccloskey@bigbigdesign.com Web:BigBigDesign.com & BigBigWeb.com Also: MyBrilliantMistakes.com
Editor's Notes
- #5 What makes a good blog? We all know it’s a conversation.
- #6 In reality, social media by business tends to come off less as a conversation and more as shouting into the wilderness. Lots of focus on new media for broadcast, and there’s a place for it. Let’s start here.
- #7 Strategy for building contacts through your business blog -- AKA broadcast strategy or the e-book strategy NOTE: make sure to give people a way to opt out later
- #9 How this applies to blogging: Who is your target? What’s your unique value? What can you tell your target that embodies your unique value?
- #10 How this applies to blogging: Who is your target? What’s your unique value? What can you tell your target that embodies your unique value?
- #11 How this applies to blogging: Who is your target? What’s your unique value? What can you tell your target that embodies your unique value?
- #12 How this applies to blogging: Who is your target? What’s your unique value? What can you tell your target that embodies your unique value?
- #13 How this applies to blogging: Who is your target? What’s your unique value? What can you tell your target that embodies your unique value?
- #14 How this applies to blogging: Who is your target? What’s your unique value? What can you tell your target that embodies your unique value?
- #30 But what’s really interesting is when you can create conversation between and among a community. Something bigger than just your business.
- #31 Note overlap with Justin Kownacki’s talk Saturday morning
- #32 Note overlap with Justin Kownacki’s talk Saturday morning
- #33 Note overlap with Justin Kownacki’s talk Saturday morning
- #34 Note overlap with Justin Kownacki’s talk Saturday morning
- #35 Note overlap with Justin Kownacki’s talk Saturday morning
- #36 Note overlap with Justin Kownacki’s talk Saturday morning
- #37 Note overlap with Justin Kownacki’s talk Saturday morning
- #38 Amanda Palmer
- #39 Bob Parsons/GoDaddy
- #40 Made to Stick
- #41 These days, need to be a super-curator to stand out Maud Newton
- #42 John August
- #43 Murketing & Unconsumption
- #44 Marc Maron
- #45 LeanBlog and The Lean Library/Jamie Flinchbaugh
- #46 Seth Godin
- #47 Seth Godin