This document provides 10 tactics for increasing social sharing of content to grow traffic and search engine rankings. The tactics include making social sharing buttons visible, encouraging readers to share through calls-to-action, tapping influencers by building relationships with them, using services like Triberr for automatic sharing, using sponsored tweets/stories, creating a strong brand, leveraging personal networks, offering incentives for sharing through contests or free content, and producing highly shareable content. Following these tactics can help grow social media engagement and attention for a website or blog.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Social media is not just about creating regular post. Social media is the representative of brand itself. Social media creates engagement, between brand and customers.
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
Hold contests Contests can be a great way to get new people to Like and
follow your accounts, while also keeping your current suckers engaged with your runner. It’s
worth experimenting with contests on every social network on which you're active. Some
exemplifications of social media contests include Comment to win – Actors leave a comment or
answer a question Caption contest – Either the stylish caption( you choose) or the bone
with the most likes wins Fill- in- the-blank Contest – Ask actors to answer a trivia question print
contest – Either the stylish print( you choose) or the bone. with the most likes wins Multiple
choice contest
Social Media Marketing is the essential part of any marketing campaign. Here we get the chance to reach more prospect and retaining the existing customers.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Social media is not just about creating regular post. Social media is the representative of brand itself. Social media creates engagement, between brand and customers.
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
Hold contests Contests can be a great way to get new people to Like and
follow your accounts, while also keeping your current suckers engaged with your runner. It’s
worth experimenting with contests on every social network on which you're active. Some
exemplifications of social media contests include Comment to win – Actors leave a comment or
answer a question Caption contest – Either the stylish caption( you choose) or the bone
with the most likes wins Fill- in- the-blank Contest – Ask actors to answer a trivia question print
contest – Either the stylish print( you choose) or the bone. with the most likes wins Multiple
choice contest
Social Media Marketing is the essential part of any marketing campaign. Here we get the chance to reach more prospect and retaining the existing customers.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Newbie Friendly Method Reveals How We Make $128+ Per Dayabdulrhmanalkthiri
A lot of marketers have all sorts of
wrong ideas about social media
marketing. Some think that you only
need to post "viral content" to get
tons of traffic overnight. They actually
believe that if you are able to pump
that much traffic to your target
website, a large chunk of those people will buy whatever it is that you are
selling.
Similar to 10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing (20)
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The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
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Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing
1. 10 Ways to Get More Traffic, Attention and
Higher Rankings Through Social Sharing
When it comes to getting more traffic, attention and higher rankings, there is one concept that is
starting to have a huge impact on those goals.
And that is Increasing the number of shares your content gets across social media.
That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that
consistently…you are bound to grow your traffic and your search engine rankings.
So, how do you get people to share you content across the social web? Here are 10 ways to do it:
Tactic #1: Making social sharing buttons very visible
Never force people to hunt down your social sharing buttons. Instead, make them obvious.
2. For instance, I use a social sharing plug in that allows my buttons to scroll up and down the post
as people scroll through it:
The other place to include buttons is at the end of the article.
Tactic #2: Ask readers to share content through social channels
Most of your readers won’t read your content and think “I want to share this.” That’s why you
have to encourage them to share it.
Even though it was a study of re-tweets, Dan Zarella proved that tweets that simply asked people
to “please RT” generated 4 times as many RTs as tweets without the phrase did.
Unfortunately, too many people simply drop the social sharing bar plug-in at the end of the post
and hope people will use it.
3. You have to tell them to use it!
Here are some other tips on encouraging social sharing:
Test for the best location – I haven’t found anybody to tell me where the best location
for the social sharing CTA should be…as it is probably going to be different for every
blog.
Boost social sharing numbers immediately – Nobody wants to feel like they are the
first sharing your content, so get the numbers increased by sharing the content yourself
and asking people to share it.
Tactic #3: Tap influencers in social content
Your social sharing numbers can get a jolt of life when a social media thought leader shares your
content. They can even crash your servers.
But how do you even get these authority figures to tweet or post about your content on Facebook
or Google+? You have to build a relationship with them.
Here’s how to gain the attention of these influencers:
Post round-ups – Write a blog post once a month that gathers all the best content for the
week…including a few content pieces from the blogs of these authority figures. Do this
often enough, and they will notice you.
Post lists on a specific topic – This is like the weekly or monthly round-ups except you
are creating a resource or guide for a particular topic, like I did with my Marketer’s
Guide to Pinterest or 100 Ways to Become a Twitter Power User. Include some of these
authority figures in your list post.
Interviews – Take the time to reach out to some of these authority figures and offer to
interview them. Do your research and find a topic they haven’t talked about in a previous
interview.
4. Always link to them – Get in a habit of linking to these authority figures on every piece
of content you write. The more links you send out, the better.
Go a step further and contact these people when you publish your content and ask them to tweet
or share it every once in a while.
Tactic #4: Multiply your social sharing reach through Triberr
Triberr is a social site that leverages the strength of numbers by gathering like-minded bloggers
together in a “tribe.” That tribe will get you a lot of benefits, including:
Automatic social sharing – When you join Triberr, you join a tribe. And the system is
set up so that the moment you post content, the members in that tribe will automatically
tweet your content.
Increase reach of your content – By joining different “Tribes,” you expand your
network across these different audiences. For example, one Triberr member who belongs
to 6 tribes has a reach of over 6 million Twitter followers. Talk about a boost in social
sharing!
More high-quality visits to your site – Each tribe is created to focus on a specific
niche…so your extended audience will be focused on people who are like-minded.
More comments – Because this automatic tweet extends your reach and drives higher-
quality content to your site, you will naturally experience more comments on your site.
Tactic #5: Using Sponsored Tweets
If you have a budget for social sharing, then you can tap into the power of Sponsored Tweets.
This is basically a platform that connects advertisers with high-powered Twitter users who sell
their tweets.
You can be very selective with whom you work like choosing a maximum amount per tweet you
are willing to pay and a minimum number of followers the Twitter users need to have:
5. Among those who are more famous you can advertise with are celebrities like Carrot Top,
Bethanney Frankel and Kendra Wilkinson.
I wouldn’t recommend you do this on every post as that might get pricey, and you should only
do this with relevant Twitter users. For example, you wouldn’t want to pay a celebrity to tweet
about your blog post on SEO.
To learn more, check out their Code of Ethics.
Tactic #6: Using Facebook’s Sponsored Stories
A Sponsored Story is a post from someone’s FB feed that an advertiser paid to highlight in the
sidebar, so there is a better chance it will get seen among their friends.
This sidebar is 240 pixels wide and will only show up in that FB user’s friends’
streams…meaning it won’t go public across FB. The idea behind Sponsored Story is to leverage
your friend’s recommendation of your brand.
Basically, what happens is someone posts something about you, your blog or brand…you catch
wind of that mention…and then you pay to have it show up in the Sponsored Story spot.
You can use Sponsored Story for a number of Facebook user activities:
Likes – When someone likes your Facebook page, you can pay to highlight that “Like.”
The nice thing about this is the “Like” button will show up in the Sponsored Story so that
people like it immediately…thus driving up your social shares.
Page post – You can sponsor actual posts that Facebook users publish. These will show
up in the sidebar with a “Share” button to generate even more “Shares.”
6. Page post “Like” – If someone “Likes” a Facebook post in the last seven days, you can
also promote this to a Sponsored Story.
Blog “Likes” – You can also promote “Likes” that originate from your blog or website.
Apps – If a Facebook user shares a story using your app, you can promote this action too.
Again, since this is a paid way to promote social shares, you won’t want to promote every single
like or post. Be strategic with which content you want to grow in social shares.
Tactic #7: Create a social sharing-worthy brand
I’ve spent years and lots of money promoting my brand so that when people see my name, my
blog or one of my companies, they think of someone who is influential on the Internet.
In other words, my brand shows people that I am an authority. Here’s how I grew my
brand…and how you can too:
Create detailed and heavily research posts on your blog – I’ll talk more about this
below, but it’s enough to say that your strategy is to give your followers content that they
want and love. It should always be useful and valuable in their eyes.
Share content and interact across the social web – Give your followers great
information that helps them solve their problems and entertain them. Mix business with
fun.
Comment on other blogs – This means to read, share and take the time to engage not
only with the author of the content, but his or her followers as well. Choose a few blogs
at first. Ideally they should be popular ones.
Attend and speak at conferences – You can’t spend all your time online! Get offline
and travel to conferences to meet influential thought leaders. Buy them drinks and
dinners so you can pick their brains and exchange links.
Grow your social networks – My best recommendation for you is to focus on growing
one network, then moving to the next. For instance, you could focus on Twitter,
Facebook and then Google+.
When you build a brand that people know, recognize and trust, your own social sharing numbers
will grow as well. It takes time though, so be patient.
Tactic #8: Leverage your personal social circles
And once you have that social sharing-worthy brand, your own network will grow and allow you
to use it.
If you want to increase your social sharing numbers, then you need to take the time to promote
others. And as you promote others, even if they already have a huge following, they will notice
you and be happy to do you a favor if you ask.
7. This could be as easy as emailing them and asking them to write a blog post about you. Or you
could tweet them and ask them to “share” the content. If you’ve laid the groundwork over the
years, then more than likely they’ll do it.
Tactic #9: Bribe your followers
You can easily increase the likelihood of your content getting shared if you pay off your
followers. But how do you do this without going broke?
Give away free content.
Well, not just any free content. I’m talking about white papers, ebooks or podcasts…content that
you have to download. Here are some ways I like to bribe followers to share my content:
Offer links – Choose a few power Twitter users, Facebook fan pages or Google+ thought
leaders and ask them to share your content. In exchange, you’ll create a post telling
people who shared the content. Keep in mind…these don’t have to be super stars. These
can be people who are in the same tier as you are, so that the exchange is pretty even.
Put a Cloudflood button on your site – This service by Viper Chill will make people
share the content before they download it. Once they share it, they can get the free
content. Create a cloudflood button here.
Run a contest – Run a little competition among your followers to see how many people
can share your content across the social web. The winner gets a prize and a link.
Tactic #10: Produce content that’s worth sharing
I saved the best for last because increasing your social sharing numbers starts with creating great
content. I’ve written about this so much that it’s worth sharing some of those posts. I hope they
will help you create content assets that people will want to share without you having to nudge
them.
Here are seven:
Neil Patel’s Guide to Blogging
How to Write a Blog Post
A Quick and Dirty Guide to Your First Guest Post
The Neil Patel Guide to Writing Blog Posts
Forget Blogging as Usual: 5 Outrageous Tips for Super-Sized Attention
Your How-To Post Will Fail If You Don’t Use These Techniques
The 10 Golden Rules to Attracting Authority Links
Conclusion
Increasing the number of shares your content gets across the social web is a numbers game. It’s a
game that the 10 tips above will help you play and win.
8. And when you start winning that game, a number of things will happen: you’ll get more traffic,
more attention and higher rankings in the search engines, which will be a nice reward for all of
your hard work.
How do you go about increasing the number of shares your content gets across the social web?
Posted in: http://www.quicksprout.com