This document provides 101 tips for using various social media platforms to promote a business. It focuses on setting up profiles and pages for Twitter, Facebook, Google Plus, and LinkedIn. It recommends filling out important profile details like photos, descriptions and contact information. It also provides tips for posting engaging content on a regular basis, including links to one's own blog posts and promotions. The document stresses interacting with others through sharing, commenting and starting conversations to build connections and followers across different social media sites.

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101 Social Media
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2. 101 Social Media Tips
2
Table of Contents
Introduction
3
Twitter
4
Facebook
6
Google Plus
8
LinkedIn
10
Pinterest
12
Social Media Management
14
About the Author
17
Copyright 2014
www.kimberleeferrellwriter.com

3. 101 Social Media Tips
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Introduction
Thank you for downloading this free ebook, 101 Social Media Tips. Everyone has,
at one point or another, been a social media beginner. The digital landscape is evolving
all the time, and it’s hard to know where to begin. The task looms large, and the longer
you wait to dive in, the further behind you will end up.
Even if you’re not a social media newbie, everyone could use a refresher from
time to time. There’s always a tweak here, a course correction there, that can help you
make the most of your time spent on social media. After all, you’re likely hanging out on
Twitter or Facebook anyway, so you might as well spend that time improving your
business’ image.
This ebook can’t possibly begin to cover every single possible step, nor every
social media website that is available. What I can offer is some basic guidelines to help
you create a unified presence across your social media platforms, all headed back to
your business website or blog. I will also show how to make the most of your time, so
you’re not socializing all day long and not getting any work done. (It is so easy to fall
into that trap!)
Enjoy this book, take notes, and see if these tips help your business streamline its
social media presence. If you have any comments, questions, or suggestions, send me an
email at kimberleeferrellwriter@gmail.com. I love hearing from my readers!
Thank you,
Kimberlee
Copyright 2014
www.kimberleeferrellwriter.com

4. 101 Social Media Tips
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Twitter
1. Create your profile. Choose a username that uniquely identifies your business.
2. Upload your picture. No, not your business logo. People want to talk to other
people, and a friendly face will let them see the personality behind your business.
3. Upload your background. If you can make this clearly related to your business,
then go for it. If you’re not design savvy, just choose something that is pleasing to
the eye.
4. Write a creative twitter bio. You have to be concise here, so pick the most
important keywords to illustrate who you are and what your business specializes
in.
5. Follow your current contacts. Twitter will give you the option to import your
existing contacts, so go ahead and follow them. Pick a few “big name” businesses
whose information you enjoy to follow as well, so you can retweet them
occasionally. (More on that in a moment.)
6. Follow a few more people each day. Twitter will send you suggestions based off of
your current list. You don’t want to follow thousands of people at once, with few
of your own followers. Try to keep that number as balanced as possible.
7. Start tweeting. You only have 140 characters, so keep it short and sweet! The first
few tweets are awkward, but they are much better than an empty stream. If you’re
stuck, try this example: “My name is [blank] and I’m happy to be here!” It will get
easier.
8. Start retweeting. As you follow more people, you will see their tweets in your
stream, especially links to great content. If you see one related to your business,
or one that your followers would enjoy, click the retweet button.
9. Start sharing your own content. If you have a blog (If? Most definitely have a
blog!) tweet the link to your blog posts, along with the title or a quote.
10. Share your promotions. If you’re having a sale, your followers need to know! Just
as in traditional marketing, people need frequent reminders, so three to five
tweets throughout the day should be visible to different groups of your followers.
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11. Start a conversation. If you see a tweet you’d like to reply to, use the @ symbol in
front of a person’s name to reply (or just click the reply button!). People love to
chat with others, even if you aren’t connected to them on any other medium.
Don’t be shy!
12. Your tweeting ratio should approximately be 60% retweeting, 30% chatting, and
10% promotion. This can vary, of course, but if all you’re doing is talking about
yourself, people will begin to tune you out.
13. Get a twitter widget for your website. If you find over the course of time that
twitter is one of your favorite or more productive social media sites, a twitter
widget will allow your website visitors to see how you interact in a more relaxed
setting.
14. Use hashtags. Any word beginning with the # symbol becomes a hashtag, similar
to tags on a website. These are useful for finding people talking about the same
topics that you are. Some chat sessions are marked by hashtags so that people
can follow and jump into the conversation easily.
15. Keep an eye on the Trending section. This section is full of hashtags that are
frequently being used by twitter members. Usually the content is breaking news,
televised events, or upcoming memes. It’s up to you and your business image if
you decide to jump into what’s hot on twitter.
16. Use search. Find topics that are relevant to you, and search to see what people
are saying. Start conversations even if you aren’t following them. Once you’ve
established a connection, feel free to follow. This is great for finding potential
customers who are asking questions that your business can answer.
Copyright 2014
www.kimberleeferrellwriter.com

6. 101 Social Media Tips
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Facebook
17. Create a business page. Even if you’re a solopreneur, you need a separate place to
promote your business and content.
18. Upload your picture or your business logo. As always, your picture is preferred,
but if your logo is more easily identifiable, it is fine to use it on Facebook.
19. Upload a cover photo. This can be related to your business or website content.
Make sure you have the right to upload the image and use it for your business
purposes, as always.
20. Fill out your About section. This should be short and sweet, and include a link
back to your website.
21. Import your contacts. The more fans that your page gets, the better, as long as
they are natural and really enjoy your content.
22. Share your page on your personal Facebook wall. This way, friends and family
can opt in to reading your business oriented posts.
23. Create a welcome post. Give your Facebook fans an idea of the types of things
you will be posting in the future.
24. Create shareable content. Obviously, link to your blog posts and promotions.
Facebook will pull the image from your blog posts, so if you don’t normally
include images, consider starting now!
25. Don’t just share the link. You have room to talk here, so tell your audience why
you’re sharing. A few short sentences usually does the trick.
26. Include a follow up question. Encourage your fans to comment on your posts.
27. Post regularly. Facebook users are more likely to scroll back on their wall to catch
up on posts, so you can post as little as once a day. As you grow more familiar
with the site, three times per day is a comfortable number.
28. Remind your fans to interact with your posts. Unless you choose to promote your
content, your posts can be hidden from your fans’ walls due to Facebook’s
algorithm. The more times that fans like, comment, and share your posts, the
more often they’ll see your posts.
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7. 101 Social Media Tips
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29. Don’t just share your own content. Find relevant content that relates to your
fans’ interests. You can also easily share funny images or infographics, so be
creative!
30. Teach your fans how to ensure they’ll see your posts. They can add your page to
their Interests list, so they can easily find and refer back to your page at any time.
31. Use hashtags – sparingly. Facebook uses hashtags in a similar way to twitter.
However, Facebook users haven’t fully embraced the hashtag’s functionality.
Include no more than one or two hashtags per post.
32. Run promotions on Facebook – after doing your research. Facebook does not
want any liability from any promotions on its site. Either redirect your fans to
promotions hosted on your website, or include language that indicates that you
are completely responsible for your promotions. Search a bit to find out more.
33. Consider Facebook ads. If you have the budget, you can promote your Facebook
business page or your website on Facebook. Some businesses have good success
on Facebook, while others can’t justify the expense. Try it out and track your ROI.
Copyright 2014
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Google Plus
34. Create a Google Plus business page. Google Plus is a bustling community that
loves following intelligent, high energy businesses, so you can really inject your
personal opinion here!
35. Upload your picture. As always, your face is best, but a logo is fine here as well,
especially if you want to differentiate from your personal profile.
36. Upload your cover photo. This can be the same as on your Facebook page, to
create a unified presence.
37. Fill out your business info. You have more room to share here, so start with a
single sentence to grab your audience’s attention, followed by a small paragraph
to go more in-depth about what you offer.
38. Again, import your contacts. You should be getting the hang of this by now.
However, you won’t be adding followers or fans this time, you will be adding
people into circles.
39. Circles are customized categories where you can sort your people into targeted
audiences. For example, you might have clients, colleagues, suppliers, repeat
buyers, etc. Experiment with these circles as time goes on.
40. Even if you follow someone by adding them to a circle, they don’t have to follow
you back. Make sure you have a lot to offer by posting interesting and relevant
content.
41. Share your content. Like Facebook, Google Plus will pull your images with the
link. However, you have a lot of room to talk about your content! Google Plus
users don’t hesitate to read a paragraph or three before clicking on a link. Tell
users why you find the information valuable, and how it could apply to them.
42. Use hashtags! Yes, they are here too. Google Plus will automatically add a few
suggested hashtags based on your descriptive paragraph about your content. You
can add a few more too, but no more than three or it will look cluttered.
43. Target your message. At the bottom of each post, you’ll have the option to make
the post Public (visible to everyone who follows you or lands on your page) or to
send it only to certain circles (labeled by the names you’ve given your circles).
Consider whether your message is for everyone, or deserves a bit more privacy.
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9. 101 Social Media Tips
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44. Share other peoples’ content. If it is relevant to your audience, go ahead and click
the share button. Don’t just blindly share, however. Go ahead and add a
paragraph telling why you think this is awesome.
45. +1 content you like. This is the equivalent of the Facebook like. However, on your
page you can refer back to pages and websites you’ve given a +1 for future
reference.
46. Join the conversation! Google Plus is made for discussion. Share your insights on
posts where you have something valuable to the conversation. The more you
comment, the more visible you’ll be.
47. Share your business page on your personal page. Your current followers would
love the chance to opt in to your business page, to follow your promotions and
find out more about what you do.
48. Participate in Groups. You can find potential clients asking questions that your
business is exceptionally qualified to answer, establishing yourself as an
authority.
49. Try Google Hangouts. This allows up to eight people chat face to face. You can
hold meetings with clients, or simply fun and informational talks.
50. First rule of Google Plus: don’t talk about Facebook! While a bit facetious, Google
Plus users tend to not think fondly of “that other social media site”. Keep it
professional if you choose to share an article about Facebook here.
Copyright 2014
www.kimberleeferrellwriter.com

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LinkedIn
51. LinkedIn’s purpose is twofold: for job seekers to connect with potential
employers, and for colleagues to connect. Decide how you plan on using the site
and tailor your usage accordingly.
52. Create your profile. Here, you will include more than your headshot and basic
about information. You can include all of your previous business experience, in a
resume style format.
53. Add any relevant portfolio clips. LinkedIn recently added the opportunity to
upload or link to your professional clips. Any images will be pulled along with, so
your traditional-looking resume will look much more stylish.
54. Add your contacts. You need to be selective here, however. LinkedIn only
recommends that you add people who actually know you. You may not end up
with a lot of connections at first, but they will be high quality, and therefore
valuable.
55. Check out your connections. LinkedIn shows 1st degree connections (your
contacts), 2nd degree connections (their contacts), and 3rd degree connections
(their contacts’ contacts). Protocol dictates that if you want to connect with a 2nd
or 3rd degree connection, you should ask your contact for a formal introduction.
56. Add your skills. Anything that you are known for, include here. Examples could
be SEO articles, marketing, or customer service. Over time, your contacts will
vouch for your skill in these areas and your credibility as an authority will
increase.
57. Add your education, organizations, and awards. Anything that will help you stand
out as an expert in your field goes here.
58. Ask your contacts for recommendations. If you’ve added colleagues or clients,
they won’t be offended if you ask for a recommendation. Recommendations are
real profile boosters, so return the favor if asked.
59. Share your content here – selectively. LinkedIn is primarily focused on business,
careers, and social media. The posts that gain the most traction here are usually
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11. 101 Social Media Tips
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tightly focused on these areas. Funny posts and images are almost nonexistent
here, so keep it professional.
60. Join relevant groups. This is where all the interaction is on LinkedIn. Find
groups that meet your business interests, where you have something valuable to
add to the conversation.
61. Check out the job search. Even if you’re already full of clients, get a feel for how
the system works. You may decide to apply later on, or create a listing to hire on
new employees.
Copyright 2014
www.kimberleeferrellwriter.com

12. 101 Social Media Tips
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Pinterest
62. Pinterest is a visual content collection site. Its primary demographic is women,
so at first you may not see how your business fits in here. Don’t be dissuaded!
With a bit of creativity, you can build a professional presence here as well – and
also tap the hidden male demographic.
63. Create your profile. You definitely want a personal picture here, to show your
humanity and build trust.
64. Create your boards. A board is a collection of images grouped together. Users can
choose to either follow select boards, or all of your boards. Brainstorm potential
board names as you think of images and posts that you’re likely to share.
65. Think visually. If you’re stuck, browse what’s currently being pinned (shared)
throughout Pinterest. Hot topics usually include fashion, design, landscapes,
recipes, art, crafts, DIY, infographics, inspirational quotes, and celebrities.
Anything beautiful, unusual, and eye-catching will likely get your content
repinned.
66. Share your source. Pinterest is big on sharing content that you have permission
to share. Make sure the image links back to its original creator. If you’re unsure of
where it originated, use a reverse image search to find out.
67. Follow interesting boards that pin images that you’re likely to share. Repinning
images is the name of the game here. By pinning content, you’re recommending it
to your own audience, while helping promote your new Pinterest friends.
68. Import your contacts, and freely add interesting people. It doesn’t matter as
much if you know your followers here from other sites. As long as you enjoy their
content, go ahead and add them.
69. Don’t get overwhelmed! At first, you will find so many interesting things to repin
here, that you can easily lose hours of your day. Have a plan going in – as well as
your own personal boards that aren’t strictly business related.
70. Comment on your pins and repins. A single sentence is fine, telling why the
content is interesting to you. Comment on others’ pins if you’ve tried out their
recipe or their lifehack, and let them know if it’s a technique you would
recommend.
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13. 101 Social Media Tips
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71. Contribute to other people’s boards. Over time, you may be invited by others to
pin to their boards. This is a great way to reach audiences that you normally
wouldn’t interact with, so if you have the time, go ahead.
72. Create private boards. Whether you’d like to keep your business and personal
boards private, or want to create special boards for clients, this newer feature has
lots of potential. You can create a board of portfolio clips, or design ideas, or a
dream board for your future house.
73. Experiment! Don’t feel stuck in the choices you made at the beginning. You can
rename, rearrange, and cull cluttered boards. The more fun you have on
Pinterest, the more likely it will work for you.
Copyright 2014
www.kimberleeferrellwriter.com

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Social Media Management
74. Have a plan. If you don’t know what your goals are in using any social media site,
you’ll have little to no success.
75. Make course corrections. These sites change quickly – and so does the list of
which sites are relevant. Stay abreast of new features and issues so you don’t fall
behind.
76. Use your manners. Please and thank you go a long way in social media. Reply
back to anyone who took the time to comment on your posts.
77. Keep it professional. Don’t post anything that you don’t want to be seen by the
entire world. You don’t want a social media scandal to tarnish your business
reputation.
78. Schedule your posts. A social media management program such as Hootsuite can
help you minimize the time you spend promoting your own content. You can add
all of accounts and schedule postings so they reach your audience at the right
time.
79. Don’t rely on scheduled posts. On the other hand, there will always be
impromptu situations that require your personal response.
80. Schedule your personal social media time. If you only have ten minutes a day to
spare, pick one day a week per site to hang out on.
81. Reconsider posting about hot topics. Unless you know your arguments forwards
and backwards, don’t post about hot button issues like religion, politics, human
rights, etc. No one ever wins these discussions, and one wrong move can make
you look unprofessional or uneducated.
82. Be yourself. You don’t have to post something witty or funny, if that’s not your
style. Direct, professional communications earn respect. Content has always been
king, and clarity is queen.
83. Be creative. On the other hand, don’t be shy about testing out new ways to reach
your audience. Uniqueness always attracts attention, just be sure you’re heading
towards your goals.
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15. 101 Social Media Tips
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84. Share your profiles on your other sites. It’s likely that your audience uses
multiple social media sites as well, and would be interested in following you in
both places. Give them that opportunity.
85. Include your profile links in your email signature and on your website. For email,
a simple text hyperlink for each will do. On your website, use social media icon
images to link to your profiles.
86. Consider using a url-shortening service (such as Bit.ly) to track clickthroughs
and other metrics.
87. Tailor your posts to your audience. Broadly speaking, LinkedIn is business
oriented, Google Plus is technology focused, Pinterest is for hands-on, visual
learners, Facebook is for family-oriented folks, and Twitter is for the busy
professional. Of course, this can vary depending on who you follow and who
follows you, so customize your content as necessary.
88. Create a social media marketing calendar. If you know you have a launch coming
up, be prepared to share that launch with as many of your followers as possible.
Space out your posts throughout the day to reach those people who don’t have
time to scroll back and read every post.
89. Share your promotions, discount codes, and contests as appropriate. People love
feeling like part of the in-crowd, and a special discount code for those paying
attention is positive reinforcement for your followers.
90. If you don’t have time to hunt down relevant posts from others, use a feed reader
to curate content to share. You likely already subscribe to blogs and newsletters
that share great things; pass on that information quickly to your followers.
91. Evaluate which sites bring you the highest ROI and focus the majority of your
social media time on them. If it turns out that LinkedIn really isn’t your style,
don’t feel pressured to spend undue time there.
92. If this is all too much for you to manage, hire a social media manager to create
your content. Their job is to post for you, schedule posts, and be the voice of your
business while you’re busy running it.
93. Give it your best shot. Any time you start something new, it will feel awkward
and forced. Commit to a month or two on any new social media site before
throwing in the towel.
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94. Keep an eye on the hundreds of other social media sites. There are far too many
to list here! However, you may find an excellent following on Youtube, Tumblr,
Stumbleupon, Vine, Reddit, etc.
95. Ignore the haters. There will always be negative voices who try to bring you
down. In social media, they are referred to as trolls. If you come across one, don’t
bother arguing, as that means they are receiving the attention they desire. Delete,
block, and move on.
96. Tailor your welcome posts on your website to the social media site that your
visitors came from. This will add a personal touch and make your followers feel at
home.
97. Add widgets as appropriate. Almost every site has its own widget you can add to
your website, showing the last few items you’ve posted. Don’t overdo this, as your
site can become cluttered.
98. Don’t repeat yourself. If you’re sending the same link across multiple sites,
customize your message. Most likely you will have followers who use multiple
social media sites, and they don’t want to read the same things twice.
99. Don’t be afraid to ask for help! Other users are glad to share their expertise with
you, so just ask!
100. Be helpful. If you can offer your insights and wisdom, go for it! This will help to
establish you as an expert in your field.
101. Have fun! It’s not worth the time and trouble if you’re not enjoying yourself. Put
on a smile and your best attitude and go forth!
Copyright 2014
www.kimberleeferrellwriter.com

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About the Author
Kimberlee Ferrell is a freelance writer, editor, and proofreader
offering writing and social media services to a variety of clients
on her website, Kimberlee Ferrell, Writer. Her newsletter,
Small Biz Tips, provides tips and links to solopreneurs, small
business owners, and freelancers. She lives in Richland, Iowa,
with her husband, two children, two dogs, and three cats.
Copyright 2014
www.kimberleeferrellwriter.com