1. 5 Facebook Fan Page Problems and How to Fix
Them
Guest post
by Daniel Sharkovfrom Reviewz N Tips.
Twitter, Google Plus and Facebook are probably the top
three social media sites that every blogger should be on
right now.
And even though the first two have millions of users
under their belt and are great lead generation tools,
there really is no other network as powerful as
Facebook.
Just try to think who of your friends doesn’t have a
Facebook account!
That is the reason why every business and every blog
should have a Facebook fan page. If you haven’t yet
created one for your blog, you are missing out on a
huge potential audience, high engagement levels and
targeted traffic.

2. But even if you have one, there are no guarantees. The
fact is most fan pages will remain unnoticed and won’t
ever break the hundred likes barrier.
Getting people to click that elusive “Like” button isn’t
as easy as it sounds. And even if you have the fans,
generating likes, comments and ultimately Facebook
traffic has its pitfalls.
The following post is all about those pitfalls.
In the below paragraphs you will find five of the
biggest reasons why people might decide your
Facebook page isn’t worth a visit and of course
tips to help you fix the problem areas!
Let’s get started:
1. You Don’t Have the Likes
That’s undoubtedly the
key ingredient that you need in order to convince
people to like you.
Unfortunately it’s a paradox that doesn’t quite
work in your favor:

3. In order to get more people liking you, you need to have
likes in the first place. That is exactly the reason why
building your fanbase from 0 to 100 likes is tougher
than reaching say 500 fans once you’ve gotten those
initial 100 likes.
So how do you get started? Well you spread the word!
Here are some simple steps to help you:
 Insert a fan page box UNDER your posts – It’s
quite common to see those in the sidebars, but they
are far more effective placed under the posts. That
way they work as a call to action. You basically tell
people “Did you enjoy my article? Then why not like
me on Facebook to stay in touch!”
 Share your Facebook posts on Twitter –
Whenever you publish something on your fan page,
click on its date header to open it in its own URL and
share your post using that link. Now people will first
be directed to your fan page, giving you the chance to
get some of your Twitter followers to click “Like”
 Tell Your Twitter followers – Don’t be scared to
promote your fan page on Twitter once or twice per
week. Unlike the previous approach, here you simply
point people to your page with a message along the
lines of “Enjoying my tweets? You might want to take
a look at my Facebook page!”. You should create 3-4
different variations, so that you don’t post the same
message over and over.
 Use the Facebook Page Promoter Lightbox – A
very neat WordPress plugin, that works as a pop-over

4. like box. As with all pop-over plugins, that is far more
effective than its sidebar alternative. Thanks to the
plugin, I’ve generated over 250 new likes in just three
weeks.
 Write an article about Facebook – Why not let
people know you’ve started working on getting
Facebook traffic and promoting your fan page! In the
post you can provide readers with tips or reasons why
they should be on Facebook. That is a great
opportunity to tell them about your own page and
show them some of the techniques you are following.
2. People Aren’t Talking About It
Although getting likes does
take time, it’s straightforward – you just need to
start promoting your fan page.
There however is another metric, which might be a bit
more difficult to understand. What I am referring to is
the “Talking About This” number. That one is displayed
just below the cover photo and the title of your page.
First, what does “Talking about this” describe?
Well it is basically the number of unique Facebook
users, who have interacted in one way or another with
your fan page in the last seven days.

5. Likes, comments, mentions and shares all
count as interaction. So with that in mind, we can
easily assume that if a page has thousands of likes yet
very few people talking about it, then something is
wrong.
A possible reason for that might be that the page isn’t
being updated. Another reason might be that the stories
aren’t getting any engagement in the form of likes and
comments.
So, how do you increase the “Talking About This”
number? Here are some guidelines to help you:
 Ramp up the frequency – You can’t expect to get
good results if you post a story once every two weeks.
Try to share something with your fans at least four or
five times per week!
 Share different types of content – You need to
spice things up. One day you could post a funny
picture, the other day you can ask a question, then
you could post a quote or why not a did-you-know
kind of post with no links in it.
 Craft a good call to action – The description you
write holds a huge importance for whether or not
people will click on your link, like your story or leave
a comment. You can be as direct as saying “Like if
you agree” when you post a quote for instance, or you
could say something along the lines of “I would
appreciate to hear your thoughts!”.

6. 3. You Care About Getting Clicks Only
I really hate landing on a fan page, where the only thing
I see are links to articles from the blog that the page
belongs to. Not only that it feels rather spammy, but it’s
also boring.
Even if we assume the
content you share is actually worth reading, this
still doesn’t mean you should use your Facebook
page solely as a promotion platform.
Content might be useful, but the real problem is it is
often “emotionless”. Sharing practical tips is great but it
can’t produce an emotional attachment so to say.
Additionally people also need a couple of
minutes – first to actually read the post and then to
decide if it’s good.
That is why the stories that make an immediate
connection with the viewer are in most cases
images. You see them and you immediately act upon
them, especially if they include a thought you can relate
to or a funny story about the things you like or
situations you’ve fallen into.

7. In the end your desire to get clicks will end up dragging
your page’s popularity down and hence returning less
traffic for you. Another problem is that you will be
getting very few likes (images for instance tend to
receive double the likes of a link to an article), which
definitely won’t make your Facebook stream look
trustworthy.
4. It Feels Like You Aren’t There
One great way to create a welcoming feeling among
your new fans is by simply showing them “you are
alive”. If you have a fan page about your blog, you
should also emphasize on the blogger behind
everything. The idea is to add a small pinch of your
personality to the mix.
Sounds simple in theory, but how do you do it in
practice?
 Not only ask, but reply – in a real world situation
where you ask a question, it is quite obvious that you
will also wait for an answer and then give your
standpoint once again. It’s the same here. Whenever
you ask your fans something, don’t forget to observe
the answers and reply back (by mentioning the
person by name, so that they get notified) with a
thoughtful and constructive comment. Also take the
time to like the comments that people are living as a
way to say thank you.

8.  The descriptions, again – As I already said,
descriptions are important because they can work as
a call to action. However one other reason why you
must include them is because there you can write
your own summary and present your own
perspective. For example if you’ve just shared a great
post (not from your own blog) it will seem more
genuine if you also say a few words about what the
post talks about and why you actually liked it. Those
simple things do make a difference.
5. You Overwhelm Your Fans
Even if you share interesting content, ask for opinions
and don’t forget to add some humor along the way, you
shouldn’t overdo. Sharing too much updates is as
bad as being inconsistent.
Aside from the fact that seeing the same person (or
page in our case) posting dozens of times throughout
the day is plain irritating and it makes you want to slap
them, if you post too much, people will simply stop
noticing you.
That’s similar to the so called ad-blindness, when
readers simply don’t notice advertisements placed in
common positions and having similar layouts on
thousands of websites.
So, how much is too much?
I’d say four or more posts per day.

9. I’m generally updating my fan page two times per day
at most and the results are quite good. I tested bumping
the number up to four and even five for a few days but
that didn’t result in much of an improvement, so it’s
not worth the time. I even got a comment from a guy
who liked what I shared but said I should slow down a
little.
Final Words
Those I believe are the main reasons why people might
decide to steer away from you or unlike your fan page at
some point. All in all I believe creating a successful fan
page comes down to finding a balance between your
own content and more interactive stories and also being
consistent but not too overwhelming.
Now I’d like to hear your thoughts! Are there other
factors that might scare you away from a fan page? Do
you agree to the points I’ve shared? Let me know your
two cents!