This document provides guidance and assignments for an evangelization campaign using social media. It includes tips for online writing and outlines criteria for an effective social media presence. The assignment is to create profiles and engage on Facebook, Twitter, and LinkedIn to give witness to the Gospel. Briefing memos and a final reflection paper are required to evaluate strategies and learning.

1. Evangelization in a Digital Age
Summer 2016
cc: qthomasbower - https://www.flickr.com/photos/55943778@N00

2. Heavenly Father,
Pour forth your Holy Spirit to
inspire me with these words from
Holy Scripture. Stir in my soul the
desire to renew my faith and
deepen my relationship with your
Son, our Lord Jesus Christ so that I
might truly believe in and live the
Good News.
cc: Waiting For The Word - https://www.flickr.com/photos/60532802@N07

3. Open my heart to hear the Gospel
and grant me the confidence to
proclaim the Good News to others.
Pour out your Spirit, so that I might
be strengthened to go forth and
witness to the Gospel in my
everyday life through my words
and actions.
cc: Waiting For The Word - https://www.flickr.com/photos/60532802@N07

4. In moments of hesitation,
remind me:
If not me, then who will
proclaim the Gospel?
If not now, then when will the
Gospel be proclaimed?
cc: Waiting For The Word - https://www.flickr.com/photos/60532802@N07

5. If not the truth of the Gospel,
then what shall I proclaim?
cc: Waiting For The Word - https://www.flickr.com/photos/60532802@N07

6. God, our Father, I pray that through the
Holy Spirit I might hear the call of the
New Evangelization to deepen my faith,
grow in confidence to proclaim the
Gospel and boldly witness to the saving
grace of your Son, Jesus Christ, who
lives and reigns with you, in the unity of
the Holy Spirit, one God, for ever and
ever.
Amen. - Courtesy of USCC
cc: Waiting For The Word - https://www.flickr.com/photos/60532802@N07

7. Guidelines
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

8. Writing Online
http://bit.ly/1suxqcD
cc: Joybot - https://www.flickr.com/photos/62559061@N06

9. Online Writing
• Paragraphs could be one sentence
or one word.
• Use welcoming personal pronouns
• Be brief and to the point
• Write for mobile
cc: kakov - https://www.flickr.com/photos/76641279@N04

10. Marketing Campaign
Campaign
cc: Geraint Rowland Photography - https://www.flickr.com/photos/33909206@N04

11. A marketing campaign is a
coordinated series of steps that
can include promotion of a
product through different
mediums (television, radio,
print, online) using a variety of
different types of
advertisements.
cc: Geraint Rowland Photography - https://www.flickr.com/photos/33909206@N04

12. Evangelization Campaign
cc: Kirt Edblom - https://www.flickr.com/photos/27190564@N02

13. An evangelization campaign can be a
coordinated series of social media
communications that give witness to the
Gospel in my everyday life through my words,
images, and engagement with others. In the
words of Rev. Steven Rosica, It is a new way of
telling the old story of people of today. It’s a
bridge, an outreach; it’s a new lens, a new
perspective. It is about forming online
relationships with others.
cc: vgm8383 - https://www.flickr.com/photos/9147703@N03

14. Your assignment
• Facebook
• Twitter
• LinkedIn
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

15. What are your goals?
http://bit.ly/1UCWlUm
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04

16. Keep in mind
• Professional Credibility
• Beyond church-the-building
• Translate skills and accomplishments
into secular terms
• What expertise?
• References from colleagues
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04

17. Social Media Rubric
cc: Sergiu Bacioiu - https://www.flickr.com/photos/31191642@N05

18. Criteria
• About Me
• "Wall"
• Graphics or Videos
• Network of friends
• Status Updates
• Live Authenticity: Human touch
cc: Lucy Nieto - https://www.flickr.com/photos/12519225@N03

19. Criteria (cont.)
• Fosters 2-way conversations
• Enables peer-to-peer interaction
• Invites fans to share posts
• Solicits CTA's
• Voice - appealing to audience
cc: theritters - https://www.flickr.com/photos/37071064@N00

20. Digital Discipleship Characteristics
• Presence
• Listens
• Welcomes the stranger
• Prayerful
• Humble
• Curates good faith info
• Convenes Conversations
• Participates in Meaning Making
• Tells Good Stories
• Disagrees Amicably
cc: Sergiu Bacioiu - https://www.flickr.com/photos/31191642@N05

21. Briefing Memo
• Max 250 Words
• If including graphics - Max 250
Words + Graphics - 2 Pages
• Deadlines: June 27 & July 11
cc: nobusato - https://www.flickr.com/photos/25557719@N08

22. Integration Reflection Paper
• 5 to 7 pages
• strategies/tactics: what did or did
not work
• What are you learning about social
media?
• How did you use social media to
evangelize and reach out to others to
bring Christ and faith-based wisdom
to others.
cc: nobusato - https://www.flickr.com/photos/25557719@N08

23. Integration Reflection Paper
• What does it mean for you to
be a Digital Disciple?
• Deadline: Friday, July 29, 2016
cc: nobusato - https://www.flickr.com/photos/25557719@N08

24. http://libraries.cua.edu/lynda

25. GOOGLE MAP PRAYER