Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3 Tweeting: A bird’s Eye View LeRoy Hill PhD @leroyh firstname.lastname@example.org
Workshop Agenda1. Twitter - Introduction2. Desktop and web-based tools for listening and monitoring3. Twitter searches, Twitter lists and channels in the business setting Activity: Listening – Google Alerts, Hootsuite4. URL shorteners, Twitter scheduling tools5. Generating greater Twitter impact6. Analysing the impact of tweets7. Outline common Twitter etiquette8. Review mistakes to avoid9. Post workshop consultation! ( Following completion of workshop Evaluation, 20 mins)
Twitter anatomyTwitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.• Mention Once youve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"• Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.• Message If you want to privately Tweet to a particular user whos already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"• Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.•
Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0oA CommonCraft Video
Tools for listening• Hootsuite (web-based)• Twimbow (web-based)• TweetDeck• Twhirl• Echofon (Firefox extension)• GoogleAlerts• Formulists – Create Twitter Lists More Efficiently• Twylah – Your Personal Twitter Brand Page• Get mobile
To follow or not….• Look a member profile• Look at who they are – following – followers• Reciprocity?
URL SHORTENERSTwitter will automatically shortenURLs placed in tweets that are morethan 30 characters. Some othershorteners: – TinyURL.com – OW.ly – Bit.lyBe aware that some users will questionshortened URL.
TWEET IMPACT• Tweetscan.com – what others are saying about you
INCREASING IMPACT ON TWITTEREstablish the right voice.Twitter users tend to prefer a direct, genuine, and of course, alikable tone from your business, but think about your voice asyou Tweet. How do you want your business to appear to theTwitter community?
Listen effectively• Listen first then talk• Regularly monitor the comments about your company, brand, and products.• Create a Google alert for your company.
Sharable• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Value• Offer people value to follow you. – Offer resources: photos, links, files
Reward your customers.• Surveys, competitions, short polls provide an avenue to help direct company decisions.• Tweet updates about special offers, discounts and time-sensitive deals.
Ask…• Ask questions of your followers to glean valuable insights and show that you are listening.
Respond...• Respond to compliments and feedback in real time• Use twitter to offer real-time customer service
Beyond your followers• Use #hashtags in your post• No more than 2 hashtags per tweet.
Demonstrate wider leadership and know-how• Reference articles and links about the bigger picture as it relates to your business.
Champion your stakeholders• Retweet and reply publicly to great tweets posted by your followers and customers.
Protect your brand• Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
Follow the leader– Experts in your field– Potential customers– Current customers
Research on Twitter suggests• use more adverbs and verbs• tweet on Friday, Saturday and Sunday d uring the afternoonhttp://ttadvertising.wordpress.com/2012/01/31/marketing-tip-tweet-smell-of-success http://shop.oreilly.com/product/0636920021315.do
TWITTER ETIQUETTE• Watch your Language – include the words via, @, RT, and please. – Say thank you for mention – Acknowledge someone’s effort• Write professionally• Never RT praise replies.• Resist Twitting too much Image credit: http://meghangargan.com/millennialmusings/wp-content/uploads/2011/02/bird.png
MISTAKES TO AVOID • Never RT something you did not read or follow the link. • DON’T YELL! • Don’t believe the ‘get 100 followers a day’ spam • Follow someone that mentions you without doing research. • Don’ beg someone to follow you. • Be slack about your Twitter security
MISTAKES TO AVOID…• RT tweets that you suspect as strange• Use #hashtags inappropriately (eg. good #morning #world this is my #news)• Don’t just repeat everyone else – be topical & fresh• Send out a public reply that is supposed to be private.