Web2 Use In Public Sector

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David's presentation from the Strategic Content Aliance Events on How to use Web 2.0 tools and services for the public sector.

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Web2 Use In Public Sector

  1. 1. Web 2.0 in the Public SectorPart 1<br />How does the individual (working in the public sector) take advantage of web2?<br />
  2. 2.
  3. 3. Objectives of this 40 min session(10 min chat / 30 min group work):<br />To help alleviate personal information overload.<br />To participate in a community of likeminded colleagues throughout the world.<br />To enhance the content you personally create so that it can be reused.<br />
  4. 4. Information Overload<br />
  5. 5. Google (today) is not enough...<br />
  6. 6. Linked Data<br />www.search.twitter.com<br />
  7. 7.
  8. 8. Why?<br />
  9. 9. Because books, journals, articles, wikis, blogs, tweets, etc. are not the best resources...HUMANS ARE!<br />
  10. 10. Personal Network<br />
  11. 11. Find ppl<br />
  12. 12. Read Twitter: “stalkr”<br />
  13. 13. TwitterFox<br />
  14. 14. Web Client<br />
  15. 15. What about Blogs?<br />
  16. 16. Blogs are just long tweets?<br />
  17. 17.
  18. 18. How do I consume (READ) all this web2 content?<br />
  19. 19. All those little moments...(tweets are just ~SMS texts!)<br />
  20. 20.
  21. 21. These are just pocket computers!<br />
  22. 22. Why?<br />
  23. 23. Because just like you had to learn how to use Google to find web resources, now you need to learn how to find human resources!<br />
  24. 24. Personal Content<br />
  25. 25. Flickr<br />
  26. 26. Helping out feels good.<br />
  27. 27. Ok so I’m using all these web2 tools all over the web; how do I keep track of them all?!?<br />
  28. 28. RSS<br />
  29. 29. “Personal Home Pages”<br />http://www.netvibes.com/#HOME<br />
  30. 30. Why?<br />
  31. 31. Because our bottom line (public sector) is not money: it is betterment of society (via sharing?).<br />
  32. 32. Worksheet<br />Create a twitter account for someone at your table who does not have an account (fell free to use an alias).<br />Do a twitter search to find out who is currently talking about topics that the person you created the twitter account for is interested. “Follow” three ppl who look interesting.<br />Look over the #tags that people are using in your twitter search and do a search for one of these tags. Follow three people who are using this tag.<br />Comment back to one of the people you have followed by using the @USERNAME syntax, engage them.<br />Post a comment using the tag #SCAWEB2 to describe what you thought of this exercise.<br />Send a direct message using the “d USERNAME” syntax to @DFFlanders to give him a tip on how to be more English <br />
  33. 33.
  34. 34. Web 2.0 in the Public Sector(Part 3)<br />How does the Organisation participate outside the Firewall in the big bad web2?!<br />
  35. 35. Objectives of this session<br />To have a standing monitor and response strategy to activity on the open web.<br />To publicise the activities of your organisation so that they deliver a core and consistent message.<br />To communicate the workings of your organisation in such a way that the public feels you are being open and transparent.<br />
  36. 36.
  37. 37. Monitorthe Web<br />
  38. 38. Do you know what ppl are saying about your org?<br />
  39. 39.
  40. 40. This IS content!<br />
  41. 41. Why?<br />
  42. 42. Because stuff happens on the Web (distributed) not at a central “authoritative” point. (DARPA Principle)<br />
  43. 43. PubliciseActivities<br />
  44. 44. MINT TAGS FOR EVERYTHING!<br />
  45. 45. #RPMEET Event<br />
  46. 46. Evaluation forms are so Web 1.0<br />
  47. 47.
  48. 48. Why?<br />
  49. 49. Because tags are the way ‘folders’ in the big ‘filing cabinet’ (called the “Web”) are organised.<br />
  50. 50. BETRANS-PARENT<br />
  51. 51. Process beyond 4 walls =&gt;jiscbids<br />
  52. 52. Andy Netvibes Page<br />
  53. 53. code.google.com (wiki+)<br />
  54. 54. Evernote<br />
  55. 55. Min/Max Matrix: Web1 vs. Web2<br />&lt;People<br />wikipedia<br />EmailCc<br />twitter<br />IM / Fb<br />&gt;Open<br />&lt;Open<br />Blog<br />Email1:1<br />Flickr<br />Letters<br />&gt;People<br />
  56. 56. Why?<br />
  57. 57. Because we can!<br />
  58. 58. Worksheet<br />Someone blogs about a presentation you gave at a conference and they say you&apos;re ... naive? not understanding the problem? overambitious? ... what do you do? how/where and in what tone do you respond?<br />You&apos;re at the pub in the evening and say something off the cuff, something you&apos;d say in person but not in a formal presentation. Someone tweets what you said. How would you feel? What would you do?<br />You have an event coming up what tools could you use and how could you use them to amplify it.<br />Your new pro vice chancellor says your university should &quot;go web2.0&quot;you decide to seize the moment and propose some pieces of work he/she should fund. what would you propose?<br />You have a new product or service how could you take advantage of web2 tools to present it.<br />

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