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How to Create & Manage Your Online Presence

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How to Create & Manage Your Online Presence

  1. 1. Ellyssa Kroski Emerging Technologies and Web Services Librarian Barnard College Library
  2. 2. Take Aways Take-Aways • Discover what your online presence currently consists of • Develop strategies for creating a successful online presence • Ti f maintaining your online presence Tips for i i i li
  3. 3. Your Online Presence • Personal “brand” established through: – Social media profiles – Personal Web pages – Blogs – Articles – Photos – Videos deos – Reviews – Comments – Forum postings, etc.
  4. 4. What Does Your Current Online Presence Consist of? What I f Wh Information i Already i is Al d Online About You? What Kinds of Images Could a Potential Employer Find?
  5. 5. Vanity Searching • Google (google com) (google.com) • Google Images (images.google.com) • Google Blogs (blogsearch.google.com) G • Google Alerts (google.com/alerts) • Twitter Search (search.twitter.com) • Social Mention (socialmention com) (socialmention.com)
  6. 6. Google Yourself
  7. 7. Don t Don’t forget Images!
  8. 8. Search Blogs Too!
  9. 9. Set up Alerts
  10. 10. See What People are Saying on Twitter
  11. 11. Do an Aggregate Search on Social Mention gg g
  12. 12. Online Reputation Management • Discover it • Clean it up –RRemove unflattering profile information fl tt i fil i f ti – Delete hastily written comments – Request unfavorable content on others’ sites (photos, videos, etc.) be removed. (In a recent Pew Internet & American Life study 82% of people study, who requested content be removed were successful). • Restrict it though privacy settings
  13. 13. Creating Your Online Presence • Channels to Consider: – Professional Webpage – Blog – Facebook – T itt Twitter – LinkedIn –Y T b YouTube – Friendfeed
  14. 14. Strategy Tips • Use domain names & vanity URLs • Use the same username on all social media sites • Use the same/similar bio on all sites • Use th U the same avatar/profile image on all sites t / fil i ll it • Cross-link your profiles across channels • See which sites come up first in Google s search Google's results for you, be sure they look great! • Have personality…but don’t overshare p y • Use privacy settings!!!
  15. 15. The Elevator Pitch • "Master" bio statement Master – Brief paragraph describing current position, achievements, achievements or accolades • “Blurb” based on bio statement – Quick one sentence self summary Quick, one-sentence self-summary • Save both of these bios and use in profile descriptions across all social networks d i ti ll i l t k
  16. 16. Elevator Pitch in Action…
  17. 17. Elevator Pitch in Action Action…
  18. 18. Professional Website (Self-Hosted) (Self Hosted)
  19. 19. Professional Website (Hosted Landing Page)
  20. 20. Hosted Landing Pages • Flavors.me – http://flavors me http://flavors.me • About.me – https://about.me • Card.ly – http://card.ly • Chi.mp – http://chi.mp • Magnitize – http://magntize.com • CarbonMade – http://carbonmade.com
  21. 21. Blogs - WordPress
  22. 22. Blogs - WordPress
  23. 23. Blogs - Blogger
  24. 24. Blogs - Blogger
  25. 25. Facebook • Profile Tips p – List your current and past positions so that others in your field can identify you. – Link to your blog, your website, your Twitter and blog website LinkedIn accounts, etc. – Use the same profile image for consistency across networks networks. – Have your profile reflect your personality, but we don't need to know everything!! – Claim your vanity URL – Balance the personal and the professional by using Friends Lists
  26. 26. Facebook Vanity URL’s URL s • http://www facebook com/username http://www.facebook.com/username
  27. 27. Facebook & Privacy • Profile Information – Control who can see what profile information, including: information • If people see Tagged Photos/Videos of you • Who can post to your Wall • Who can comment on your Posts – The Profile Preview • Contact Information – Who's allowed to see what contact info & email addresses • Applications and Websites – What kinds of information other people can share about you on their websites • Apps & Websites -> Public Search – Control whether your FB page appears in Google/Web searches
  28. 28. Facebook & Privacy
  29. 29. Facebook & Friends Lists • Create lists of friends such as personal, professional, school, etc. • Use those lists to control what status updates and photo albums, etc. people can see.
  30. 30. Facebook
  31. 31. LinkedIn • Find a job or just network with others in your field • Potential employers may find you before you find them • R Recommendations from previous d i f i employers • Full control over how much of your profile you want displayed publicly
  32. 32. LinkedIn
  33. 33. LinkedIn Tips • Import your current resume • Pay attention to LinkedIn percentage system • Link to all of your social media profiles, website, and blog in the "Websites" section • Request recommendations! q • Make periodic status updates & comments to stay visible in networks' streams • Add widgets • Join Groups • Answer Questions
  34. 34. Managing Your Online Presence • Keep active through status updates • Monitor your brand through periodic vanity searching • Update all profiles at once • Network through comments, recommendations, answers, group activities, etc. • Keep informed of changes to networks’ p g privacy settings

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