How to Create & Manage Your Online Presence


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How to Create & Manage Your Online Presence

  1. 1. How to Create & Manage Your Online Presence<br />EllyssaKroski<br />Emerging Technologies and Web Services Librarian <br />Barnard College Library<br />
  2. 2. Take-Aways<br />Discover what your online presence currently consists of <br />Develop strategies for creating a successful online presence<br />Tips for maintaining your online presence<br />
  3. 3. Discovery<br />
  4. 4. Your Online Presence<br />Personal “brand” established through:<br />Social media profiles<br />Personal Web pages<br />Blogs<br />Articles<br />Photos<br />Videos<br />Reviews<br />Comments<br />Forum postings, etc.  <br />
  5. 5. What Does Your Current Online Presence Consist of?<br />What Information is Already Online About You?<br />What Kinds of Images Could a Potential Employer Find?<br />
  6. 6. Vanity Searching<br />Google (<br />Google Images (<br />Google Blogs (<br />Google Alerts (<br />Twitter Search (<br />Social Mention (<br />
  7. 7. Google Yourself<br />
  8. 8. Don’t forget Images!<br />
  9. 9. Search Blogs Too!<br />
  10. 10. Set up Alerts<br />
  11. 11. See What People are Saying on Twitter<br />
  12. 12. Do an Aggregate Search on Social Mention<br />
  13. 13. Online Reputation Management<br />Discover it<br />Clean it up<br />Remove unflattering profile information<br />Delete hastily written comments<br />Request unfavorable content on others’ sites (photos, videos, etc.) be removed. (In a recent Pew Internet & American Life study, 82% of people who requested content be removed were successful).<br />Restrict it though privacy settings<br />
  14. 14. Creation<br />
  15. 15. Creating Your Online Presence<br />Channels to Consider:<br />Professional Webpage<br />Blog<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Friendfeed<br />
  16. 16. Strategy Tips<br />Use domain names & vanity URLs<br />Use the same username on all social media sites<br />Use the same/similar bio on all sites<br />Use the same avatar/profile image on all sites<br />Cross-link your profiles across channels<br />See which sites come up first in Google's search results for you, be sure they look great!<br />Have personality…but don’t overshare<br />Use privacy settings!!!<br />
  17. 17. The Elevator Pitch<br />"Master" bio statement <br />Brief paragraph describing current position, achievements, or accolades<br />“Blurb” based on bio statement <br />Quick, one-sentence self-summary<br />Save both of these bios and use in profile descriptions across all social networks<br />
  18. 18. Elevator Pitch in Action…<br />
  19. 19. Elevator Pitch in Action…<br />
  20. 20. Professional Website (Self-Hosted)<br />
  21. 21. Professional Website (Hosted Landing Page)<br />
  22. 22. Hosted Landing Pages<br /><br /><br /><br /><br /><br /><br /><br /><br />Magnitize<br /><br />CarbonMade<br /><br />
  23. 23. Blogs - WordPress<br />
  24. 24. Blogs - WordPress<br />
  25. 25. Blogs - Blogger<br />
  26. 26. Blogs - Blogger<br />
  27. 27. Facebook<br />Profile Tips<br />List your current and past positions so that others in your field can identify you.<br />Link to your blog, your website, your Twitter and LinkedIn accounts, etc.<br />Use the same profile image for consistency across networks.<br />Have your profile reflect your personality, but we don't need to know everything!!<br />Claim your vanity URL <br />Balance the personal and the professional by using Friends Lists<br />
  28. 28. Facebook Vanity URL’s<br /><br />
  29. 29. Facebook & Privacy<br />Profile Information<br />Control who can see what profile information, including:<br />If people see Tagged Photos/Videos of you<br />Who can post to your Wall<br />Who can comment on your Posts<br />The Profile Preview<br />Contact Information<br />Who's allowed to see what contact info & email addresses<br />Applications and Websites<br />What kinds of information other people can share about you on their websites<br />Apps & Websites -> Public Search<br />Control whether your FB page appears in Google/Web searches<br />
  30. 30. Facebook & Privacy<br />
  31. 31. Facebook & Friends Lists<br />Create lists of friends such as personal, professional, school, etc.<br />Use those lists to control what status updates and photo albums, etc. people can see.<br />
  32. 32. Facebook<br />
  33. 33. LinkedIn<br />Find a job or just network with others in your field<br />Potential employers may find you before you find them<br />Recommendations from previous employers <br />Full control over how much of your profile you want displayed publicly<br />
  34. 34. LinkedIn<br />
  35. 35. LinkedIn Tips<br />Import your current resume <br />Pay attention to LinkedIn percentage system <br />Link to all of your social media profiles, website, and blog in the "Websites" section<br />Request recommendations!<br />Make periodic status updates & comments to stay visible in networks' streams<br />Add widgets <br />Join Groups<br />Answer Questions<br />
  36. 36. Management<br />
  37. 37. Managing Your Online Presence<br />Keep active through status updates<br />Monitor your brand through periodic vanity searching<br />Update all profiles at once<br />Network through comments, recommendations, answers, group activities, etc.<br />Keep informed of changes to networks’ privacy settings<br />