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How to Create & Manage Your Online Presence

1 of 37
Ellyssa Kroski
Emerging Technologies and Web Services Librarian
                         Barnard College Library
Take Aways
Take-Aways
• Discover what your online presence
  currently consists of
• Develop strategies for creating a
  successful online presence
• Ti f maintaining your online presence
  Tips for    i i i            li
How to Create & Manage Your Online Presence
Your Online Presence
• Personal “brand” established through:
  – Social media profiles
  – Personal Web pages
  – Blogs
  – Articles
  – Photos
  – Videos
      deos
  – Reviews
  – Comments
  – Forum postings, etc.
What Does Your Current
Online Presence Consist of?

           What I f
           Wh Information i Already
                       i is Al d
              Online About You?

What Kinds of Images Could a
 Potential Employer Find?
Vanity Searching
•   Google (google com)
            (google.com)
•   Google Images (images.google.com)
•   Google Blogs (blogsearch.google.com)
    G
•   Google Alerts (google.com/alerts)
•   Twitter Search (search.twitter.com)
•   Social Mention (socialmention com)
                    (socialmention.com)
Ad

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How to Create & Manage Your Online Presence

  • 1. Ellyssa Kroski Emerging Technologies and Web Services Librarian Barnard College Library
  • 2. Take Aways Take-Aways • Discover what your online presence currently consists of • Develop strategies for creating a successful online presence • Ti f maintaining your online presence Tips for i i i li
  • 4. Your Online Presence • Personal “brand” established through: – Social media profiles – Personal Web pages – Blogs – Articles – Photos – Videos deos – Reviews – Comments – Forum postings, etc.
  • 5. What Does Your Current Online Presence Consist of? What I f Wh Information i Already i is Al d Online About You? What Kinds of Images Could a Potential Employer Find?
  • 6. Vanity Searching • Google (google com) (google.com) • Google Images (images.google.com) • Google Blogs (blogsearch.google.com) G • Google Alerts (google.com/alerts) • Twitter Search (search.twitter.com) • Social Mention (socialmention com) (socialmention.com)
  • 11. See What People are Saying on Twitter
  • 12. Do an Aggregate Search on Social Mention gg g
  • 13. Online Reputation Management • Discover it • Clean it up –RRemove unflattering profile information fl tt i fil i f ti – Delete hastily written comments – Request unfavorable content on others’ sites (photos, videos, etc.) be removed. (In a recent Pew Internet & American Life study 82% of people study, who requested content be removed were successful). • Restrict it though privacy settings
  • 15. Creating Your Online Presence • Channels to Consider: – Professional Webpage – Blog – Facebook – T itt Twitter – LinkedIn –Y T b YouTube – Friendfeed
  • 16. Strategy Tips • Use domain names & vanity URLs • Use the same username on all social media sites • Use the same/similar bio on all sites • Use th U the same avatar/profile image on all sites t / fil i ll it • Cross-link your profiles across channels • See which sites come up first in Google s search Google's results for you, be sure they look great! • Have personality…but don’t overshare p y • Use privacy settings!!!
  • 17. The Elevator Pitch • "Master" bio statement Master – Brief paragraph describing current position, achievements, achievements or accolades • “Blurb” based on bio statement – Quick one sentence self summary Quick, one-sentence self-summary • Save both of these bios and use in profile descriptions across all social networks d i ti ll i l t k
  • 18. Elevator Pitch in Action…
  • 19. Elevator Pitch in Action Action…
  • 22. Hosted Landing Pages • Flavors.me – http://flavors me http://flavors.me • About.me – https://about.me • Card.ly – http://card.ly • Chi.mp – http://chi.mp • Magnitize – http://magntize.com • CarbonMade – http://carbonmade.com
  • 27. Facebook • Profile Tips p – List your current and past positions so that others in your field can identify you. – Link to your blog, your website, your Twitter and blog website LinkedIn accounts, etc. – Use the same profile image for consistency across networks networks. – Have your profile reflect your personality, but we don't need to know everything!! – Claim your vanity URL – Balance the personal and the professional by using Friends Lists
  • 28. Facebook Vanity URL’s URL s • http://www facebook com/username http://www.facebook.com/username
  • 29. Facebook & Privacy • Profile Information – Control who can see what profile information, including: information • If people see Tagged Photos/Videos of you • Who can post to your Wall • Who can comment on your Posts – The Profile Preview • Contact Information – Who's allowed to see what contact info & email addresses • Applications and Websites – What kinds of information other people can share about you on their websites • Apps & Websites -> Public Search – Control whether your FB page appears in Google/Web searches
  • 31. Facebook & Friends Lists • Create lists of friends such as personal, professional, school, etc. • Use those lists to control what status updates and photo albums, etc. people can see.
  • 33. LinkedIn • Find a job or just network with others in your field • Potential employers may find you before you find them • R Recommendations from previous d i f i employers • Full control over how much of your profile you want displayed publicly
  • 35. LinkedIn Tips • Import your current resume • Pay attention to LinkedIn percentage system • Link to all of your social media profiles, website, and blog in the "Websites" section • Request recommendations! q • Make periodic status updates & comments to stay visible in networks' streams • Add widgets • Join Groups • Answer Questions
  • 37. Managing Your Online Presence • Keep active through status updates • Monitor your brand through periodic vanity searching • Update all profiles at once • Network through comments, recommendations, answers, group activities, etc. • Keep informed of changes to networks’ p g privacy settings