How to Use Facebook to Improve Your Real Estate Business
How to Use Facebook to Improve Your Real Estate Business Webinar by Atim Ukoh Director of Social Media Webtech Dezine
Introduction •Atim Ukoh •Director of Social Media •Real Estate experience •Email: email@example.com •Phone : 905-281-9500 ext 233House Cleaning Tips•There is a cheat sheet posted•Grab a pen and paper•Mute to avoid feedback•Type questions in the chat box•Will respond to questions after the webinar or via email•Slides would be available after the webinar (would provide link after webinar)•Make sure to like our Facebook page after this webinar to get more tips and let us know if you enjoyed the webinarwww.facebook.com/smartagentnow
Have you heard of Facebook? Facebook is a social networking service. Facebook has over 750 million active users According to Alexa.com, Facebook is #2
Webinar Terms Profile page – Personal Profile Page Fan page – Business Page Vanity URL – Unique URL for your Business page Engagement – Reaching out to clients, responding to clients and asking questions. Search Engines – For searching information on the web Optimization - the process of improving the visibility of a website in search engines. Long-Tail Keywords – Keywords that are more specific in nature. E.g. square one Mississauga real estate. Short-Tail Keywords – Keywords are usually short, generic words relating to a site or subject. E.g. Real Estate. Tagging – Including clients or other realtors in posts.
Do you have a Facebook Profile Page?Do you have a Facebook Fan Page? What is the Difference?
Difference• Facebook Profile page-Individual users.-Post updates about your life.-Easy to connect with family and friends-Upload Pictures, videos of You, Your family and Interests.-Add a friend button is discouraging to potential clients as your information is notreadily available. *Subscribe button*-Should not be used as your business page.•Facebook Fan page-Indexed by search engines-Easier Branding-Vanity URL’s-Engagement metrics-Friend request approval eliminated-Post Business information events, videos, promotions.
• Choose Your Business Category from the drop down menu.
• Fill out your Company’s information and click Get Started.
• Fill out your email address and click Sign up Now. If you have a Facebook account already, it would link to the other account.• * A confirmation email would be sent to the email you provide to get started.
The link you click in the email notification would bring you to a page like this
• Upload an Image and begin optimizing your profile.
Notice the image has a list of all our products and a website address to visit.
• Fill out your company’s information and optimize.
Optimize• Optimize your page to reflect your business.• Use your long tail keywords as opposed to short tail keywords while optimizing. Ex “Square one Mississauga Real Estate agent”
• Invite Your Friends or Place ads on Facebook to get fans to Your page. Make sure to have your link on all your web- pages so you can obtain more fans.
Managing Your Facebook Fan Page• There are many products to manage Your Facebook Page. Most of them do not have the option to use it for free. Find what works best for your business.• Tools Buddy Media – Manage Facebook presence, schedule posts, customize page look and feel. Vitrue – Moderates comments, targeted message to people who have liked your company and more. HootSuite – Manages multiple social media channels through one dashboard. If you have an assistant or a social media manager, this is a good tool because it allows you add contributors and there is both a free and paid version.
Marketing Tips• Optimize your Facebook fan page with keywords that are specifically for your business.• Claim your Facebook Fan Page Vanity URL. (e.g. www.facebook.com/smartagentnow )• Use Facebook Insights every week• Tag other users and business pages in posts• Connect your YouTube channel• Ask opinionated questions• Customize your posts (If your fans are in different cities and countries)• Add more page administrators (if you have people working for/with you)• Best times to post 11am, 3pm and 8pm• Best days to post Thursday and Friday (Do not neglect posts between Saturday and Wednesday they are equally effective)
Marketing Tips• Your Facebook picture should contain contact information about your website and what you do.• Do not delete negative comments; it’s how you respond to them that will gain the trust of your fans.• Always add description to links, videos and photos you post.• Always respond to people who reply you.• Add your Facebook like box to your website• When commenting on blogs, leave your Facebook link at the end of the comment.• Post between 2-5 times a day• Shorter characters are more visible on your client’s newsfeed. 80 characters is the suggested amount.• Photos and videos get more engagement.• Post often manually as opposed to third party devices.• Remember Facebook fans don’t buy homes, human beings do. This is why engagement is important. Creating the fan page is only the first step.
Questions? Type your questions in the chat window OR Email them to firstname.lastname@example.org•Make sure to like our Facebook page after this webinar to get more tips and let us know if you enjoyed the webinarwww.facebook.com/smartagentnow