5 New Tricks For Social Media Lrbn 9 13 09

2,855 views

Published on

5 New Tricks for Social Media Presentation for the Lady Rogue Business Network

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,855
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

5 New Tricks For Social Media Lrbn 9 13 09

  1. 1. 5 New Tricks for Social Media
  2. 2. 5 New Tricks for Social Media <ul><li>The Google Gods – Dene </li></ul><ul><li>Claim Yourself - Dene </li></ul><ul><li>Have Your Own Website - Judi </li></ul><ul><li>Get Your Social Groove On / Driving Users To Your Website - Judi </li></ul><ul><li>Spreading Good Karma / Link Love - Judi </li></ul>www.newtricks.me
  3. 3. The Google Gods Self or Ego Surfing www.newtricks.me
  4. 4. The Google Gods <ul><li>Anyone can say anything online </li></ul><ul><li>Find your skeletons </li></ul><ul><ul><li>If it’s inaccurate or slanderous, contact the site to remove it </li></ul></ul><ul><ul><li>If it’s a matter of public record, do damage control </li></ul></ul><ul><ul><ul><li>Address it </li></ul></ul></ul><ul><ul><ul><li>Fight the bad with the good </li></ul></ul></ul><ul><li>What if you find nothing or social only ? </li></ul><ul><li>Online presence needs to reflect your Professional Identify / Brand </li></ul>www.newtricks.me
  5. 5. Stake Your Claim on the Internets www.newtricks.me
  6. 6. Claim Yourself – Vanity URLs <ul><li>Linked in - http://www.linkedin.com/in/deneshepherd </li></ul><ul><ul><li>instead of http://www.linkedin.com/pub/n/nnn/nnn </li></ul></ul><ul><li>Twitter - http://twitter.com/deneshepherd </li></ul><ul><ul><li>instead of http://twitter.com/crowndiva </li></ul></ul><ul><li>Facebook - http:// facebook.com/dene.shepherd </li></ul><ul><ul><li>instead of http://facebook.com/profile.php?id=123456789 </li></ul></ul><ul><li>Flickr - http://www.flickr.com/photos/deneshepherd </li></ul><ul><ul><li>instead of http://www.flickr.com/photos/30987315@N05/299774119/ </li></ul></ul>www.newtricks.me
  7. 7. Claim Your Site <ul><li>Google Tools - </li></ul><ul><ul><li>Add URL - http://www.google.com/addurl/ </li></ul></ul><ul><ul><li>Webmaster tools - submit site map / view search - https://www.google.com/webmasters </li></ul></ul><ul><ul><li>Analytics – see visitors on map, etc.. - http://www.google.com/analytics/ </li></ul></ul><ul><ul><li>Alerts – lets you know what people are writing about you - http://www.google.com/alerts </li></ul></ul><ul><ul><li>Business Center – google search displays map - http://www.google.com/local/add/ </li></ul></ul><ul><ul><li>Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/ </li></ul></ul><ul><li>Yahoo - site submit - http://search.yahoo.com/info/submit.html </li></ul><ul><li>DMOZ – Open Directory Project - http://www.dmoz.org/ </li></ul><ul><li>Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it </li></ul>www.newtricks.me
  8. 8. Claim Yourself - Google Profile <ul><li>‘ Social Hub’ - displays your name and links to all your sites </li></ul><ul><li>If you have an account with Google, including Gmail, you already have a profile.  Type in ‘me’ </li></ul><ul><li>Google profile – http://www.google.com/profiles/ </li></ul><ul><li>Enable profile to be searchable </li></ul><ul><li>Displays profile badge at the bottom of the first page of your search results </li></ul><ul><li>Allows people to send you a message without displaying your email address </li></ul>www.newtricks.me
  9. 9. Get Yourself a Blog/Website <ul><li>Do you have a product to sell or a service to offer? </li></ul><ul><li>Do you want to start your own business? </li></ul><ul><li>Are you looking for a job? </li></ul><ul><li>You need a website! </li></ul>www.newtricks.me
  10. 10. Get Yourself a Blog/Website <ul><li>Even Dogs have blogs, so why not you? </li></ul>www.newtricks.me
  11. 11. Get Yourself a Blog/Website <ul><li>You don’t have to resort to an Ill fitting T-Shirt to post your resume. Get a blog! </li></ul>www.newtricks.me
  12. 12. Get Yourself a Blog/Website <ul><li>Blogs can show a prospective employer what you can </li></ul><ul><li>do. So much more than just a resume can. </li></ul>www.newtricks.me
  13. 13. Get Yourself a Blog/Website <ul><ul><li>State of the Art </li></ul></ul><ul><ul><li>No-Static Website </li></ul></ul><ul><ul><li>Yes- Blog Site </li></ul></ul><ul><ul><li>Blog sites </li></ul></ul><ul><ul><li>Built on SQL database </li></ul></ul><ul><ul><li>Can grow with you </li></ul></ul><ul><ul><li>Web 2.0 conversations </li></ul></ul><ul><ul><li>Keeps readers coming back </li></ul></ul>www.newtricks.me
  14. 14. Get Yourself a Blog/Website <ul><ul><li>Integrated Blog-Content Management Site </li></ul></ul><ul><ul><li>Site may have a static front page just like traditional website! </li></ul></ul>www.newtricks.me
  15. 15. Get Yourself a Blog/Website <ul><ul><li>Integrated Blog-Content Management Site </li></ul></ul><ul><ul><li>Or it may have a Blog Style Front Page or a combination. </li></ul></ul><ul><li>For examples see: </li></ul><ul><li>www.newtricks.me </li></ul><ul><li>www.wordpress.org/showcase </li></ul>www.newtricks.me
  16. 16. Getting Your Social Groove On <ul><li>1. Publish </li></ul><ul><li>2. Contribute </li></ul><ul><li>3. Promote </li></ul><ul><li>4. Comment </li></ul><ul><li>5. Network </li></ul>www.newtricks.me
  17. 17. Getting Your Social Groove On <ul><li>Publish </li></ul><ul><li>Worthy Content </li></ul><ul><li>Post regularly </li></ul><ul><li>Don’t give up </li></ul>www.newtricks.me
  18. 18. Getting Your Social Groove On <ul><li>Publish </li></ul><ul><li>Worthy Content Tell Your story – everyone has one, but… </li></ul><ul><li>.. </li></ul>www.newtricks.me
  19. 19. Getting Your Social Groove On <ul><li>Publish </li></ul><ul><li>Worthy Content </li></ul><ul><li>but….. </li></ul><ul><li>Not just ME,ME,ME! </li></ul><ul><li>Instead become a thought </li></ul><ul><li>Leader in your industry. </li></ul>www.newtricks.me
  20. 20. Getting Your Social Groove On <ul><li>Publish </li></ul><ul><li>Worthy Content Develop a good reputation for providing good content. </li></ul>www.newtricks.me
  21. 21. Getting Your Social Groove On <ul><li>Contribute: Articles to other bloggers </li></ul>www.newtricks.me
  22. 22. Getting Your Social Groove On <ul><li>Contribute: Give away </li></ul><ul><li>tips, and how to’s. </li></ul><ul><li>Most people want to </li></ul><ul><li>practice the things </li></ul><ul><li>They’re already good </li></ul><ul><li>at, and avoid the </li></ul><ul><li>things they suck at. They </li></ul><ul><li>stay average or intermediate </li></ul><ul><li>amateurs forever. </li></ul><ul><li>“ It’s never too late” </li></ul>www.newtricks.me
  23. 23. Getting Your Social Groove On <ul><li>Promote: Promo Objective: lots of eyeballs </li></ul><ul><li>a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images </li></ul>www.newtricks.me
  24. 24. Getting Your Social Groove On <ul><li>Comment: </li></ul><ul><li>Read and follow other blogs. </li></ul><ul><li>Be an active participant and leave relevant comments. </li></ul><ul><li>Reciprocity starts with a little give. </li></ul>www.newtricks.me
  25. 25. Getting Your Social Groove On <ul><li>Network: </li></ul><ul><li>Collaborate on-line </li></ul><ul><li>and off. </li></ul>www.newtricks.me
  26. 26. Getting Your Social Groove On <ul><li>Network: Build and Cement Real Relationships </li></ul>www.newtricks.me
  27. 27. Link Hungry Hussies <ul><li>Seek Quality Back-Links </li></ul><ul><li>Help Search engines find Your site. </li></ul><ul><li>Help them to Index site </li></ul><ul><li>Contribute to Google Ranking of importance. </li></ul>www.newtricks.me
  28. 28. Link Hungry Hussies: Part 1 <ul><li>Make ‘em mad </li></ul><ul><li>Make ‘em Laugh </li></ul><ul><li>Write Great Content </li></ul><ul><li>Nothin’ better than a list </li></ul><ul><li>Except a List of Lists </li></ul><ul><li>Debunk a Myth </li></ul><ul><li>Write @ Other’s Blogs </li></ul><ul><li>Remind Readers to Link </li></ul>www.newtricks.me
  29. 29. Link Hungry Hussies Part 2 <ul><li>Post on Forums </li></ul><ul><li>Comment on posts </li></ul><ul><li>Don’t Spam </li></ul><ul><li>When commenting use post url not only home </li></ul><ul><li>Submit to directories </li></ul><ul><li>Build a Squidoo Page </li></ul><ul><li>Twitter Follow Fridays </li></ul><ul><li>Tweet this, after posts </li></ul>www.newtricks.me
  30. 30. Link Hungry Hussies Part 3 <ul><li>Belong to Real Groups </li></ul><ul><li>Trackbacks and Pingback </li></ul><ul><li>E-mail signatures </li></ul><ul><li>Don’t spam </li></ul><ul><li>Become a Sponsor </li></ul><ul><li>Hold a Contest </li></ul><ul><li>Giveaways </li></ul>www.newtricks.me

×