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Twitter 2018

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How to effectively use Twitter specifically and social media generally in a scholastic media environment.

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Twitter 2018

  1. 1. IN 140 CHARACTERS OR FEWER TWITTER ADVISERS INSTITUTE 2018 BY BRADLEY WILSON, Ph.D. @bradleywilson09 280
  2. 2. TWITTER Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately. TM
  3. 3. TM Limited to 280 characters per post. Sort of like a real-time service for headlines. Accessible online, in e-mail, on mobile phones and through other services. At first, founder Jack Dorsey limited tweets to 160 characters because that used to be the max length for text messages on mobile phones. The restriction was later trimmed back to 140 characters, which he calls a “beautiful constraint.”
  4. 4. TWITTER Twitter A microblogging platform that allows users to post updates of up to 280 characters to their followers. They can also share photos or video as well as links to outside content. The verb is to tweet, tweeted. A Twitter message is known as a tweet. TM
  5. 5. TWITTER TM • Twitter was almost called “friendstalker” • The iconic bird is named after Celtics forward Larry Bird
  6. 6. HOW DO YOU USE TWITTER? TWITTER
  7. 7. TWITTER USES ▸ Spot news ▸ General news ▸ Updates ▸ Useful information
  8. 8. THE PURPOSE OF POSTING ANYTHING ONLINE, ESPECIALLY ON A SOCIAL NETWORK SUCH AS TWITTER, IS TO EITHER PROVOKE THOUGHT OR A RESPONSE. NICK LEWIS 
 AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER” TWITTER
  9. 9. TWITTER
  10. 10. TWITTER
  11. 11. Popular brands on Twitter include Starbucks, Apple and Victoria’s Secret. As of spring 2018, the most popular Twitter account was @Katyperry, who had amassed more than 
 108 million followers. Number of Twitter users in the United States as of first quarter 2018 • Statista TWITTER
  12. 12. 6,000 TWEETS ARE SENT EVERY SECOND, ABOUT 350,000 EVERY MINUTE, ABOUT 200 BILLION PER YEAR. TWITTER USAGE STATISTIC http://www.internetlivestats.com/twitter-statistics/ TWITTER
  13. 13. THAT’S A LOT OF TWEETSHTTP://WWW.INTERNETLIVESTATS.COM/ONE-SECOND/#TWEETS-BAND
  14. 14. EVERY WEEK A NEW PERSON GETS TO TWEET THROUGH THE TWITTER ACCOUNT @SWEDEN. CURATORS OF SWEDEN http://curatorsofsweden.com/about/ TWITTER
  15. 15. IDEA TWEET A PHOTO A DAY
  16. 16. IDEA PROMOTE PHOTO SALES ON SMUG MUG
  17. 17. TWITTER USER NAME ▸ @bradleywilson09 ▸ @nationaljea ▸ @realDonaldTrump ▸ This is your Twitter name.
  18. 18. TWITTER HASHTAG ▸ #mcom ▸ #jeaai ▸ Hashtags enable Twitter uses to find relevant information easily. ▸ Search terms. ▸ Hashtags date back to 1988, when people communicated via chat rooms called Internet Relay Chats.
  19. 19. TWITTER A GOOD TWEET ▸ Call to action ▸ Salient message ▸ Mention ▸ Hashtag ▸ URL ▸ Image
  20. 20. TWITTER CRITIQUE
  21. 21. CRITIQUE TWITTER LIKES OR RETWEETS?  
  22. 22. TWITTER 772,925 retweets, 293,922 favorites 200,000+ retweets 2,030,000 retweets, 3,419,000 favorites
  23. 23. @bradleywilson09 1,650 Followers @chiefdavidbrown 68,700 Followers @payton_tech 101 Followers @tiffanilwomack 271 Followers cepb ers @splc 13,900 Follower @loganai 1,110 Follow rahjnichols 090 Followers @short X Followers @short X Followers @short X Followers @short X Followers @schoolnewspaper  2.632 Followers @short X Followers @short X Followers
  24. 24. TWITTER ANALYTICS
  25. 25. TWITTER ANALYTICS
  26. 26. JUST BECAUSE YOU CAN DO A THING DOESN’T MEAN YOU SHOULD. Society for Professional Journalists Code of Ethics TWITTER
  27. 27. TWITTER
  28. 28. TWITTER
  29. 29. BE ONLINE 24/7. (OR MAKE THEM THINK YOU ARE.) SCHEDULING
  30. 30. HOOTSUITE HOOTSUITE.COM
  31. 31. HOOTSUITE HOOTSUITE.COM
  32. 32. TWITTER SCHEDULING HOOTSUITE.COM
  33. 33. TWEET DECK TWEETDECK.TWITTER.COM
  34. 34. TWEET DECK TWEETDECK.TWITTER.COM
  35. 35. TWITTER SCHEDULING
  36. 36. WHEN SHOULD YOU SCHEDULE TWEETS? TWITTER
  37. 37. TWITTER SCHEDULING
  38. 38. TWITTER SCHEDULING
  39. 39. TWITTER SCHEDULING
  40. 40. SOME FUN THINGS YOU CAN DO WITH TWITTER TWITTER
  41. 41. TRENDSMAP TRENDSMAP.COM
  42. 42. TWEET BEAM TWEETBEAM.COM
  43. 43. TWEET BEAM VISIBLETWEETS.COM
  44. 44. EVERWALL EVERWALL.COM
  45. 45. 12 | COMMUNICATION: JOURNALISM EDUCATION TODAY | a publication of the Journalism Education Association SUMMER 2016 THE ASSOCIATED PRESS STYLEBOOK Twitter A microblogging platform that allows users to post updates of up to 140 characters to their followers. They can also share photos or video as well as links to outside content. The verb is to tweet, tweeted. A Twitter message is known as a tweet. reply On Twitter, an @ reply is a common technique to speak to other people directly. A tweet that begins with @username can be seen in Twitter feeds by people who follow both parties though it can also be viewed on an individual’s profile page. Example: @APStylebook I need help with a style question. retweet The practice, on Twitter, of sharing a tweet by someone else to your followers. Users can either click on a retweet button to simply relay the tweet exactly as written and labeled as coming from the original tweeter or use the informal conventions of “RT @username”: at the beginning, or “via @username” at the end, to share the tweet, which allows the user to edit and/or add comment. tweet A public message of up to 140 characters on Twitter. Also usable as a verb: to tweet. Wording matters “Helpful wording heuristics include adding more information, making one’s language align with both community norms and with one’s prior messages, and mimicking news headlines.” • Ask people to share. • Be informative. • Be like the community, and be true to yourself. • Imitate headlines. • Use words associated with successful retweets. • Include positive and/or negative words. • Refer to other people (but not your audience). • Generalize. • Make it easy to read. From conference proceedings: “The effect of wording on message propagation: Topic- and author-con- trolled natural experiments on Twitter” by Chenhao Tan, Lillian Lee, Bo Pang, May 2014 The purpose of posting anything online, especially on a social network such as Twitter, is to either provoke thought or a response. NICK LEWIS, AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER” Use a hashtag to make your tweet easy to find. Link to a story on your website for more information. Include a high-quality visual to make your tweet stand out. Keep your tweet short, about 100 characters by using active verbs and valuable information. TWITTER If you’d like a handout on Twitter, bring me your USB drive or email me. Or DM me on Twitter.
 @bradleywilson09 QUESTIONS COMMENTS YOUR SUGGESTIONS
  46. 46. By Bradley Wilson, PhD bradleywilson08@gmail.com @bradleywilson09

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