To have the listing sold, its utmost important to showcase the property and more importantly make the listing catchy and attractive to generate more traffic! Lets learn to do the best listings to do more sale!
2. 2
Write clear, catchy headlines
•Describe the house factually
•But add a sense of urgency
•Make it appear highly sought-after and desired.
•It should capture visitors attention immediately
•A good rule of thumb is to spend half your time
working on the headline.
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3. Cater to the local market
•Be more specific about near by features
•Like - education centers, parks, businesses and
cultural attractions
•The specifics paint a clear picture of the house
•It shows your expertise
•Shows your familiarity with the local market.
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4. Proofread and avoid typos
•A typo in the body of the listing can ruin your
listing
•If you have time, set the listing aside
•Work on another project
•Proofread with a fresh set of eyes
•Even better, read the listing out loud
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5. Highlight contact information & Call to action
•The main goals of a listing is to schedule a
showing
•Make sure your phone number and email
address are easy to find in the listing.
•Add a call-to-action to entice visitors to take
action
•For example, To schedule an site visit or showing
this week, call ……
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6. Make a sale with copy
•If you can write ads that sell
•Your showings will be much more effective
•Your new clients will be in love with the house
before they see
•Ads that sell often include unique details about the
house, a list of ownership benefits
•Something surprising to warrant a second look.
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7. Be as creative as possible
•In a crowded market you need to stand out
•This only means you should get creative with
listings
•Show your personality
•Show the personality of the home
•See if you can make a match.
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8. Present a picture of living in the house
•Listings present facts about a physical house
•Differentiate your listing by selling a life
•You’ll be at a distinct advantage
•Say it has three bedrooms, perfect for children,
office space or a workout room etc.
•Help people visualize themselves living in the
house.
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9. Make sure the photos match
•It shouldn’t over promise or under promise on the
house.
•This is the first contact you’re having with potential
clients.
•Don’t make them to feel it is less than truthful.
•Show the house as honestly as possible
•Point out the positives.
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10. Be consistent with your copy
•The tone of a listing, from headline to body, should
be positive
•It should be engaging and professional
•All your listings should display that same level of
professionalism
•This will reflect your expertise personality
•This will develop a good reputation among visitors
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11. With the speed at which
online visitors jump
from one listing to the next,
it’s essential that your listings
are clear and engaging….
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12. Our mission:
We are revolutionizing
the real estate industry in
our countries!
www.remax.in/ap