2. 1. Tell Us: Anything in or around your home
that is ‘new’ (or nearly so). To a buyer, seeing
features, amenities and appliances described as
newish creates several connotations beyond the
dictionary meaning of the word:
3. • ‘New’ implies modern: in look and functionality. New
appliances, furnaces, and finishes like paint and
flooring simply have efficiencies, functions and an
aesthetic style that older ones don’t.
• ‘New’ implies clean: the suggestion is that even the
most germaphobic buyer won’t have to fumigate the
place with various disinfectant sprays to expunge
decades' worth of cooties (imaginary or otherwise).
• ‘New’ implies less work for your home’s eventual
buyers - especially if what’s new is a necessity that
home buyers often have to buy before they can move
in or a cosmetic item that home buyers often like to
replace (i.e., carpet, paint, fridge, etc.).
4. 2. Tell Us: Your home’s dominant features. Ask
yourself: what’s the very best thing about this
place? Then ask again until you have maybe a
handful of items. That handful of things may
contain great content for your home’s
marketing materials.
5. 3.Tell Us: Anything that’s exceptional about
your home - the things that differentiate your
home from the competition. Is your home
larger or does it have more bedrooms than the
average home in your neck of the woods? Is
your lot bigger or more private? Is your home
the lowest priced listing in your super-chic
subdivision? Does it have water? No rear
neighbors where most properties are
surrounded?
6. 4.Tell us: The features your home has that you
know buyers crave. If your home has uniquely
compelling features compared with its
competition, then say so. But even if your
home’s features are not so unique,
if it has some nuts-and-bolts
features that give it wide
desirability for a large segment
of buyers in your area, express
and emphasize them.
7. 5. Tell us: Incentives, extras and details that
make the transaction easier or more favorable
than a buyer would expect. If you or anyone
else is providing any sort of bonus or incentive
that promises to make the transaction even a
small amount less expensive, smoother, easier
or faster than the norm in your area, call it out!
8. Insider Secret: Keep in mind that prospective
buyers may only see a few lines of your home's
description online, and may not be able to see
everything that would go on a flyer, or even the
detailed or agent-only remarks that local agents can
see on MLS listings. So after you talk with your
Realtor about which of these ‘verbal staging’ points
to include, it's important to actually view your
home's online listings to ensure buyers can actually
see the important points.
9. Realtors: Besides the basics (beds, baths,
square feet and the like), what home descriptors
fall into your bucket of things you must include
in a listing description or property flyer?
10. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801
