How to Dominate an Area in a Digital Age
Hyperlocal is basically a specialized focus on a small local area with the
message and product and content target marketed on that audience.
Choose a Subdivision
Numbers Make It Work.
It’s important to choose a neighborhood that has 150+ similar properties in the same geographical area because it makes communication much
Choose the Right Price Range.
The right price range is the one that consistently has sufficient sales and with which you are compatible. it may not be the neighborhood that
necessarily has the higher-priced homes in your area, but instead the one that has sufficient sales at an average price
You’re looking for a turnover rate of no less than 7%.
Number of Homes Sold over last 12 months Divided by Number of Homes in Neighborhood
12 sales/150 homes = 8%
Old Farm Concept – You find clients
New Hyperlocal Concept –
Clients Find You!
Your Blog is Your HOME BASE to Provide Relevant Content
Properties for Sale
Market Statistics and Home Value Estimates
Home Owners Association Calendar and notes
Calendars and other items
School Schedule Calendar
BLOG TO BECOME THE
USE KEYWORDS “REAL ESTATE FOR SALE IN
USEFUL, LOCAL, RELEVANT CONTENT
EMBED VIDEO OFTEN
RECRUIT TITLE REPS AND LOAN OFFICERS TO
LOCAL “DEAL OF THE WEEK”
IMPORTANT: GIVE AWAY SOMETHING
OF VALUE IN RETURN FOR CONTACT
FACEBOOK Page Specifically Focused on your TARGET AREA.
SHARE PAGE INFO WITH
PERSONAL FB FRIENDS
DON’T KEEP IT
YELP! Business Page Specifically Focused on your TARGET AREA.
Post often about local businesses, neighborhood stuff, open houses, events,
#yourfarmarea # castlehills
Create boards Specifically for your Farm Area (Title: Castle Hills, TX)
Post images from your blog that will direct viewers back to you.
Create a channel specifically for your farm.
Add new videos weekly showcasing A business, school, event, etc. Post
to you blog and all social media #youreawesome
Hyper Local Business Cards – “CASTLE HILLS EXPERT” – include links to blog and all social media
Tri – Fold Brochure - Expand on your business card. Include all links as well as a QR code linked to your video
CASTLE HILLS EXPERT
CASTLE HILLS EXPERT
CASTLE HILLS EXPERTCASTLE HILLS EXPERT
1. Create all Social Media Platforms
2. Print Cards and Brochures
3. Visit Local Business Often MAKE FRIENDS
4. Work all Expireds in Your Area
5. Work All FSBOS in Your Area
6. Advertise Your Blog in Newsletter
7. Create New Video Weekly
8. Post Craigslist Ads with area listings daily
9. Physically Visit 5-10 Neighbors per week
10. Post new content to Blog Often
11. Follow up with lists Relentlessly
1. Free and Effective SEO
2. Perception that you ARE the Expert
3. First Page on GOOGLE for area searches
4. More Listings -DOMINATE
5. More Buyers
6. More Referrals
7. More control of your travel
8. More Control of Price Range
9. More Referrals
10. Loyal, Raving Fans
11. Steady Flow of Business Forever
ARE YOU A PIPEBUILDER OR A LABORER??
DO THIS NOW GET THIS LATER