In Sales, its important to give your best remarkable impression to your customer which will pull them to you and remind them on your approach, presentation, gestures, offer... etc.
That is an impact!!
3. In business, image is crucial to
success and as a business owner,
everything from the way you greet
clients to your style of dress
reflects directly on your company.
If this seems unfair, consider for a
moment how closely people
identify themselves with life’s
smallest details.
4. What about the way we dress?
The quality of our branding?
And, the way we decorate our
office?
5. Take a Moment to
Assess Yourself
And
Analyze Your
Image
6. Do you dress according to the
standards of your industry?
Are your clothes professional?
Is your hair neat?
What about your car?
Are you in a field where you’re
likely to be judged by what you
drive?
7. An real estate agent wouldn’t
want to take ferry clients around
in a dirty bike with torn seats and
a broken exhaust!
But a landscape artist could drive
it to a work site and nobody
would bat an eye.
9. When you assess yourself, take a
look at your marketing materials
as well.
In fact, you should put marketing
materials on the front lines of
your image-building efforts
because they often serve as your
prospects’ first introduction to
you.
10. Obviously you want to use high-
quality paper, but have you
considered using gold or silver
embossing on your letterhead or
business cards?
Treat everything you do as gold,
and your clients will, too.
12. Of course, there’s no substitute
for true professionalism.
Treat the following suggestions as
a code of behavior.
Have someone proof read every
piece of written material before
it leaves your office.
This means correspondence,
proposals and marketing pieces.
13. Always be pleasant and helpful
when answering the phone.
People like to do business with
happy, positive people.
15. Give referrals when you can’t
handle a job. People will respect
your honesty and consideration.
Offer a high quality of service
and/or product.
Do the job you promised and don’t
let your customer down.
16. Never disparage the competition. It
doesn’t look good and it could
backfire.
When a client or colleague runs into
a snag, assist them.
Heroes are not forgotten.