Let me share with you the thoughts and ideas that I use when selling your home in the NC Triangle. My marketing system and strategy help me beat that market average in price and days on market which helps you accomplish your goals.

1. Tom Bagby
Preparing for a Successful Home Sale
Serving NC Triangle Families

2. WELCOME,
I realize that you have a choice when hiring an agent to help
you sell your home and truly appreciate the opportunity to
present my proven approach and the results I’ve achieved
for my clients. As your agent, there are several services you
can expect me to provide, including:
• Accurately pricing your home.
• Enhancing the perceived - and real - value of your
home, enabling you to command a higher asking price.
• Providing unmatched marketing including professional
staging, photography, and custom property web sites.
• Securing a qualified buyer within your specific time
frame.
• Helping you avoid the two main reasons sales fall
apart - low lender’s appraisals and problems with the
home inspection.
Regardless of the price of your home, when you hire
me as your Realtor, both you - and your home - will be
prepared for a successful sale.
Warm Regards,
Tom Bagby
REALTOR®/Broker
Keller Williams Elite

3. Tom Bagby is a widely respected member of the
Triangle real estate industry. His track record remains
spotless, a record he attributes to always placing his
clients’ interests ahead of his own, providing attentive
one-on-one service and knowing the contracts and
procedures extremely well.
Tom’s real estate career includes considerable
experience in brokerage working with both sellers and
buyers on a personal basis. Not one to pass people off to
associates, Tom develops close relationships with each
of his clients.
In addition to real estate brokerage Tom built a
nationally recognized photography company and has
taught professional photography and marketing to
photographers all across the country.
Tom attended Colorado State University and University
of Arkansas where he studied Business and Marketing.
An active member of the community, Tom is a member
of The Downtown Durham Rotary Club and has worked
extensively with Shadow of His Wings Orphanage in
Monjas, Guatemala and attends Duke Memorial United
Methodist Church.
About Tom

4. Tom’s track record of success
0
6
12
18
24
Median Days on Market
Average
Agent
Tom Bagby

5. Tom’s track record of success
Tom Bagby
0
25
50
75
100
Average Agent Tom Bagby
Original List price vs Sales Price
80% 98%

6. Testimonials
“Tom is the best! I look forward to working with you
in the future. Tom gave me the upmost and
respectable service during a sensitive time. I really
appreciate how he handled the sale. honest and
professional” Maria C. Durham, NC
“Tom was very professional. He went above and
beyond what is expected for a realtor to help us sell
our house. We were selling a rental property and he
was very good at working with the tenant and
prospective buyers. I would highly recommend him
and I would use him again for other properties
which we have.” Pat S. Raleigh,NC
“Tom was extremely helpful in getting our home
ready to sell. It looked great online and showed
beautifully. We had a number of showings, and sold
it for a great price!” Ben M. Durham, NC

7. How Homes Sell
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The marketing I will do to promote your home has only
one purpose - to increase awareness among potential buyers
leading to in-person showings.
Once buyers reach your front door, the job of marketing is
over. Your home must now compete with other homes in
two areas; Features and Price.
If your home has more features that appeal to buyers - or
your home is priced lower than comparable homes - your
home will stand out as the better value.
Conversely, if your home lacks the features that potential
buyers desire, your only option is to compete on price.
To be effective, your home should stand out as one of the
top two to three best values in your immediate market
place.

8. Price
PRICING YOUR HOME FOR A SUCCESSFUL SALE
Pricing your home accurately is the most effective way to
ensure a successful sale. Allow me to repeat that - pricing
your home accurately is the most effective way to ensure
a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent
who quotes the highest price.
Please keep in mind, the agent doesn’t set the price, the
seller doesn’t set the price - the market will set the price,
or value, for your home.
Factors that influence Market Value
Supply & Demand
Economic Conditions
Asking & Selling Prices of Competing Homes
Your Home’s Condition
Buyer’s Perception of Your Home
Factors with Little or No Influence on Market Value
The Price the Seller Paid for the House
The Seller’s Expected Net Proceeds
The Amount Spent on Improvements

9. Condition
HOME STAGING
Next we will focus on presentation. You will only get one
opportunity to make a positive first impression with potential
buyers. Well-staged homes look better, photograph better, show
better and sell faster than non-staged homes.
When you list your home with me, I will refer you to and work
closely with home staging experts in the area to ensure your home
is ready for showing.
Home staging is not decorating. Decorating appeals to the person
living in the house; staging is positioning the home to appeal to the
psychological needs of buyers by creating a series of impressions
that build an emotional connection to help buyers imagine living in
the home. An AOL Money & Finance poll revealed that 87% of
respondents said home presentation makes the difference in
most sales.
Also, while many agents overlook the presentation of your home
and push for price reductions, the problems, whether perceived or
real, still exist.

10. Marketing
MARKETING YOUR HOME FOR A SUCCESSFUL SALE
Your home is now priced accurately and looks great.
Let’s show it off!
The marketing of your home will reflect an
established history of how buyers search for, and
purchase, homes.
• 95% of buyers use the Internet during their home
search.
• 85% of all home sales in The Triangle are co-
brokered. is means there is a listing agent who
represents you, the seller, and another agent who
represents the buyer of your home. As a result,
marketing to Realtors® is our most productive
activity.
• The most effective way to get the attention of
productive agents and buyers is through accurate
pricing and great photography.

11. Marketing
PROFESSIONAL PHOTOGRAPHY
After your home is staged, I will photograph your
home. I have been a professional commercial
photographer since 1976 and will make certain
your home looks it’s best. Want to see samples of
my work? All of the photographs in this
presentation were taken by me.
With 95% of buyers using the Internet to search
for homes, professional photography is essential
to any comprehensive marketing plan.
More people will view your home online than
will ever visit it personally. Getting, and holding,
their attention online with professional
photography is one way to increase the
probability of an in-person showing.
“Buyers perceive homes with professional
photography to be worth, on average, 12%
more than the actual price.”
e Wall Street Journal

12. Marketing
INTERNET MARKETING
Your home will be prominently featured with
a showcase listing on Zillow.com, the top real
estate web site in the nation.
Features of your showcase listing include:
• Up to 25 oversized photos
• Detailed descriptions of your home.
• Interactive maps
• Open house notices
• Lead generation forms for potential
buyers

13. Marketing
INTERNET MARKETING
I will place your home on 500 of the world’s leading real estate
web sites for unmatched exposure.
When I place your home on the Keller Williams Listing
Service it is automatically syndicated to every major home
search site in the world. Your home CANNOT go unnoticed!

14. Marketing
SOCIAL MEDIA MARKETING
Your home will also be marketed
extensively on Facebook, the world’s
leading social media site.
I will market your home using several
proven approaches, including highly-
targeted ads, photos and more.
Facebook represents an opportunity to
reach tens of thousands of Triangle
residents on a site where they already
spend a lot of time.

15. Marketing
OPEN HOUSES
Open Houses are a great way to showcase your
home to potential buyers who might not want to
call an agent and schedule a showing. I will hold
open houses at your home every weekend for at
least the first month beginning immediately.
• Holding an open house alone is not enough.
I will publicize your open houses on all of
the syndicated search sites well in advance
of the event itself.
• I use more directional signs than the
average agent to make sure drive-by
shoppers can’t miss it.
• To increase awareness of your home with
other agents, I will hold a Broker Open
House. During this time, I will also solicit
their feedback as to any suggestions they
might have to increase your home’s appeal.

16. Marketing
800 NUMBER INFORMATION LINE
I will set up an information line with an
800 number that will be placed directly
on the For Sale sign. Buyers can call this
number to get up-to-date information
about your home. PLUS…their phone
number will be forwarded to me and I
can reach out to them while they are still
in your neighborhood.

17. Service
WHAT ELSE YOU CAN EXPECT FROM ME
In addition to the services we’ve covered, you can expect
me to provide the following:
• Attentive one-on-one service. The responsibility of
managing the sale of your home is never passed off to
other agents or assistants.
• Regular communications regarding every aspect of my
efforts and the results of those efforts as well as any
changes in the market, including new listings, price
changes of competing homes, sales and how we should
re-position your property to remain competitive.
• Assistance negotiating offers and preparing contracts.
• Attending the closing to ensure all contract provisions
have been met and that you are fully satisfied with the
results of your sale.

18. Thank you for the privilege and
opportunity to work with you. As always,
feel free to call me if you have any
questions. I look forward to meeting with
you and helping you achieve a successful
sale.
Tom Bagby REALTOR®/ Broker
Keller Williams Elite Realty
245 E NC Hwy 54
Durham, NC 27713
919-360-1965
tom@tombagby.com
www.tombagby.com
Thank You!