1.
Why your home hasn't sold
www.ImagineYourHouse.com

2.
#1
Your home’s list price is wrong
As a South Florida Real Estate Agent, I can’t say it enough, “Price
your home to sell”. Too many homes that do not sell once they
are listed for sale are due to the wrong price being set; it’s that
simple. There is a prudent, tried and tested way to set a list price
and it’s not about the mortgage balance that has to be covered,
what a neighbor may say a home is worth, what a homeowner
“feels” their home is worth, what Zillow says a home’s value is or
what will enable a Real Estate Agent to secure the listing over
other Real Estate Agents. Was this what happened to you and
you wonder why your home didn’t sell?!
www.ImagineYourHouse.com

3.
I touch on some important aspects of setting the right
list price by the visiting the link below regarding:
Selling your home…how to price it right
!
http://www.imagineyourhouse.com/2012/08/22/sellingyour-home-in-coral-springs-how-to-price-it-right/
!
A careful analysis of the local Real Estate market must
be combed through where
sales, active sales, price points and absorption rates
are reviewed, so a home’s list price is set to sell.
www.ImagineYourHouse.com

4.
#2
Your home was not presented well
Presentation is always key in getting a home sold particularly with
the vast majority of Buyers, over 90%, who start their home
search online, over the Internet. If a home that is listed for sale is
not presented well, how will a Buyer ever notice it? A home has
to be sparkling clean, brightly lit, neat & tidy both inside and out.
Photos of the home must highlight these features that matter, and
there must be plenty of photos that a Buyer can lay their eyes
upon; a handful of photos is never enough. I’m always amazed
when I come across homes listed for sale that are showing just a
few photos or photos that are dark and dreary, rooms a mess and
just simply a poor presentation. Was this what your home looked
like while languishing on the market and you wonder why it didn’t
sell?!
www.ImagineYourHouse.com

5.
More times than not, a Seller doesn’t even know how
awful their home has been presented. A Real Estate
Agent should always show the home Seller they
represent, how the Seller’s home appears across the
Internet. Having a home properly presented will
always be at the top of my list of recommendations
to home Sellers. !
!
If you’re interested in reading about some additional
Real Estate Marketing tips from Real Estate industry
professionals, feel free to visit this post here below
on Top Real Estate Marketing and Social Media tips : !
!
http://www.pinterest.com/pin/114701121733449012/!
!
www.ImagineYourHouse.com

6.
#3
You were not cooperative in the
home selling process
In any successful transaction, cooperation that avoids friction
will lead to a favorable outcome. Cooperate and you’ll have
harmony. This doesn’t mean that home Sellers need to throw up
their hands and surrender everything, but understand that it’s a
little give and take from both the Buyer and Seller. It can never
be about digging one’s heels in the sand. What requires
cooperation when selling a home? Listed below, on the next
pages, are a few of the common things requiring cooperation:
www.ImagineYourHouse.com

7.
Ease of home showings – being too restrictive of when
prospective Buyers can visit a Seller’s home can lead
to the Buyer skipping the home altogether while
deciding to buy a neighbors home down the street.
The home should be allowed to be shown during
normal daylight hours and early evening hours. And of
course, there can be an occasional exception when
something pops up and a showing may need to be
rescheduled.
•
•
Adhering to timelines of the Real Estate contract.
When a contract timeline requires that a signature and/
or initial be returned by a certain date, this must be
followed otherwise, the Buyer can cancel their original
intent to purchase.
www.ImagineYourHouse.com

8.
•
Promptly providing return of documents. There may
be times when a home Seller will be inconvenienced
in order to get documents returned on time, but that’s
okay, as it’s all for the greater good of getting a home
sold.
•
Promptly responding to efforts of communication. A
preferred method of communication can be set at the
onset of the home selling process and it’s imperative
that you get back to your Agent in a timely manner,
which is as soon as possible that same day. A reply
shouldn’t be expected to have to wait for hours and
hours on end; the sooner the better.
www.ImagineYourHouse.com

9.
#4
You hired the wrong
Real Estate Agent
Where do I begin? When the wrong Real Estate Agent is
hired, it can pretty much be expected that #1, #2 and #3 will
be what follows. When a skilled Real Estate Agent has been
selected she/he will know how to price a home to sell, will
know how a home must be presented to sell, and will speak
with the home Sellers on what to expect during the home
selling process, so communication will be that of
cooperation.
www.ImagineYourHouse.com

10.
This step can be downright terrifying, as it’s likely
known by now, that far too many Agents will call
themselves experts, experts at whatever it is a home
Seller is in need of; whether its a Short Sale, a
Relocation, representing young adults, older adults,
multi family, single family home and on and on,
everybody seems to want to call themselves an expert
even when they’re not; talk about lacking integrity. We
can not be a jack of all trades.
So what do you look for when selecting the
Right Real Estate Agent? Some of the desired key
traits are listed on the pages to follow:
www.ImagineYourHouse.com

11.
•
Professional who demonstrates high integrity and
trustworthiness.!
!
•
Skilled at marketing homes and oneself which is
evident in a Google search; Google their name and you
should see them blasted across the internet as the Real
Estate professional you’d hire. If they can’t market
themselves they won’t be able to reach Buyers to sell
homes.!
!
•
Proven track record of selling homes, not just a handful
of homes each year.!
!
•
Proven track record of getting top dollar for homes
sold.
www.ImagineYourHouse.com

12.
•
•
•
Knowledgeable of the local Real Estate market!
!
Passion for their job, as a Realtor!
!
Excellence in communication and negotiation skills!
!
•
Favorable customer reviews. Quite often you can be
assured of the above traits when you read a customer
review. Many of my customers routinely spell it out in
their favorable reviews they present of me.!
!
Was the Real Estate Agent you had hired lacking in the
above traits and now, you likely know why your home
didn’t sell.
www.ImagineYourHouse.com

13.
Within the very first few weeks of a home being listed
for sale is when a home needs to attract the attention of
a Buyer, as this is when the new home listing is nice
and warm, just fresh on the market like that freshly
baked bread out of the oven and those Buyers who have
been watching for new homes to become available for
sale, will be all over a hot new listing and also, any new
Buyers just coming to market will also notice a new
home just listed and when the 4 reasons above were
avoided from day one, a sold sign will be showing in the
front yard very quickly.!
!
www.ImagineYourHouse.com

14.
Know that the selling of a home doesn’t have to end
this way, you can get off on the right foot by calling a
trusted Real Estate professional. !
!
If you’re here in Southeast Florida and need to sell
your home, call me or email me now, to get on the
right track in getting your home sold. You’ll be glad
you contacted me, as I deliver on my Real Estate
promises, just ask my customers! I know a lot of
trusted Real Estate professionals outside of my neck
of the woods too, if help is needed near to you. !
!
Do you have questions or comments? You can find
me by taking a look at the following page.
www.ImagineYourHouse.com

15.
www.ImagineYourHouse.com

16.
www.ImagineYourHouse.com