Homebuyers - What They Want and How to Attract Them!
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Just like the product on the shelf at the store, the purchaser of today buys the best available product, in the best wrapper, at the best price, that best meet his or her needs. Home buyers want a space that is warm, clean, spacious – and welcoming!
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Homebuyers - What They Want and How to Attract Them!
- 1. Homebuyers What They Want and How to Attract Them!
- 2. Which Cupcake is the Most Appealing?
- 3. Do You Have a Preference?
- 4. Appearance and Condition Matters!
- 5. What Homebuyers Want Buyers want a space that is warm, clean, spacious – and welcoming!
- 6. Recipe for a Successful Home Sale • Location • Condition • Price • Terms • The Market • Presentation and Promotion
- 7. Home Staging Defined • Home Staging is the process of preparing a property for sale* so that it appeals to the largest number of home buying consumers. • This occurs by highlighting the space as well as the light and architectural features of the space to create an emotional reaction in the buyer’s mind. * Working within the client’s budget and timeframe.
- 8. Home Staging Statistics • Staging maximizes your return on Investment: • 95% of ASP® staged homes sell in 11 days or less … • … And sell for up to 17% more than the other comparable unstaged listings (Stagedhomes.com, 2015)
- 9. Home Staging Statistics • The first price reduction on your house is often far greater than the investment in Staging • Tax Deductible Expense (IRS Code 523) • Be sure to consult with your professional tax advisor!
- 10. Home Staging Statistics • National Association of REALTORS® 2015 Profile of Home Staging: • 96% of Buyer’s agents say that Staging has an affect on how Buyers view a home • 81% of Buyers say that a Staged Home is easier to visualize as their future home • 52% of homebuyers are willing to pay 1% to 20% MORE for a Staged home than for similar un-Staged homes!
- 11. What You Need to Know About Buyers • More than 90% of homebuyers look online for homes for sale first • Want a “turn-key” property • Turn the key, open the door, and do nothing but move in • Buyers only know what they see, not the way it’s going to be! • Cannot visualize what isn’t there
- 12. What You Need to Know About Buyers • Buyers are challenged by…. • ‘Visual noise’ • Saturated colors • Dated finishes • Deferred maintenance • Odors/dirt
- 13. What Buyers Are Looking for Today • Just like a product on the shelf at the store, the purchaser of today buys the best available product, in the best wrapper, at the best price, that best meet his or her needs.
- 14. The Millennials • 29% of Home Buyers (up from 5 years ago) • 36% currently live with their parents Why aren’t they buying? • $50k avg. student debt • 10% unemployment • Only 32% married (down 10% from other generations at the same age) What are they looking for in a home? • Multi-family or non- traditional shared-space living • Casual entertaining space • Office/hobby/computer room • Space for personalization
- 15. The Generation Xers • 31% of Home Buyers • Still growing as Buyers Why aren’t they buying? • Primary Buyers during the Housing Bubble • Primary losers in the burst of Housing Bubble • FEAR: The lost value in their current home What are they looking for in a home? • Single family residences • Older homes • Close proximity to their last residence (kids)
- 16. The Baby Boomers • 30% of Home Buyers • Most experienced Buyers Why aren’t they buying? • Lessen financial burden as they grow older • Grow an estate for their children • Financial necessity or to follow dreams What are they looking for in a home? • Multi-generational • Second home • Condo or townhome • New construction • Senior related amenities
- 17. What You Need to Know About Home Stagers • We appreciate assessing your property early in the process • We love your clutter but want it boxed up anyway • We also understand you don’t like to pack • We love your animals but must minimize their presence for buyers • We Stage the property with the target buyers in mind • We Stage knowing that the buyers will view properties on a computer screen first
- 18. What You Need to Know About Home Stagers • We transform properties in just hours/days • We use existing furnishings and décor when appropriate • We rent furniture, décor, artwork and accessories to our sellers • We make your property stand out from the competition • We increase Buyer traffic to and through the property • We work with your real estate agent to ensure success • We create wealth for our sellers
- 19. Top 10 Reasons to Stage Your Property 1. Only 10% of the population can visualize the potential of a home 2. You have only one opportunity to make a great first impression 3. Sell your property faster 4. Make more money on the sale of your property 5. Houses that sit on the market “deteriorate” in value
- 20. Top 10 Reasons to Stage Your Property 6. You cannot be objective about your property 7. Online photos will stand out amongst the competition 8. ’As is’ condition only helps sell the competition 9. The investment in Staging is virtually always far less than a reduction in your asking price 10. Creates an environment that encourages Buyer traffic and generates offers
- 21. The Goal of Home Staging To sell your property for top dollar and in the shortest amount of time possible!
- 27. Hiring a Home Stager? What You Need to Ask Are they trained, and if so, by whom? Are they insured? Do they have references? What is their success rate? What is their process … how do they work? Are they a member of any trade organizations? Can they show you photos of their work?
- 28. Hiring a Home Stager? Beware: • Not all Home Stagers are formally trained • Real estate agents market and sell properties, Home Stagers stage houses • Pricing that is ‘too good to be true’
- 29. When You Stage Your Property By Staging your property, you will set the scene throughout your house to create immediate buyer interest in your property.
- 30. What You’ll Hear When a prospective home buyer walks into your house, they will say … “Wow! If I buy this house, I can live like this!” and “This is it! This is the one!”
- 31. Lew Corcoran ASP®, IAHSP®, IAHSP-LHS®, IAHSP-CB®, RESA Accredited Staging Professional Luxury Home Staging Color Basics Consultant Professional Real Estate Photographer Scena Home Staging Phone: (508) 443-1332 Website: www.ScenaHomeStaging.com Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island If your house is not ready for a photo shoot, then it’s not ready for the market either.
Editor's Notes
- Create a planned raw space for the property (which would ultimately turn into a DIY Craft Room) -Share updates about their project on Social Media, but don’t give away too much personal information or project details. -Due to lack of finances and a willingness to collaborate on a project, understand most of these Staging Clients (as Sellers) will be DIY Consultations. Provide them with clear direction to Stage towards BUYERS tastes, not their personal taste. -This is the Pinterest/ Etsy/ DIY Blog generation. Expect lots of handcrafted and non conventional furniture for existing spaces.
- Create a planned raw space for the property (which would ultimately turn into a DIY Craft Room) -Share updates about their project on Social Media, but don’t give away too much personal information or project details. -Due to lack of finances and a willingness to collaborate on a project, understand most of these Staging Clients (as Sellers) will be DIY Consultations. Provide them with clear direction to Stage towards BUYERS tastes, not their personal taste. -This is the Pinterest/ Etsy/ DIY Blog generation. Expect lots of handcrafted and non conventional furniture for existing spaces.
- Create a planned raw space for the property (which would ultimately turn into a DIY Craft Room) -Share updates about their project on Social Media, but don’t give away too much personal information or project details. -Due to lack of finances and a willingness to collaborate on a project, understand most of these Staging Clients (as Sellers) will be DIY Consultations. Provide them with clear direction to Stage towards BUYERS tastes, not their personal taste. -This is the Pinterest/ Etsy/ DIY Blog generation. Expect lots of handcrafted and non conventional furniture for existing spaces.