Listing Presentation St. Charles IL(1)


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Listing Presentation used for senior seller in St. Charles IL.

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Listing Presentation St. Charles IL(1)

  1. 1. F O X VA L L E Y R E A L E S TAT E E X P E R T S LESLIE EBERSOLE | KATIE HEMMING Sylvia and Richard Warner 3N618 Trotter Lane
  2. 2. Full-Service Real Estate Professionals Baird & Warner Financial Services • More qualified buyers view your home • Back-up financing option ensures qualified buyers Baird & Warner Title Services • Orders title and coordinates closing • Competitive rates
  3. 3. Local Knowledge WithGlobal Power EqualsMore Exposure• 23 convenient office locations• 300 Chicagoland communities• Member of Leading Real Estate Companies of the World — World’s largest network of leading independent real estate firms• Relocation Experts
  4. 4. Fox Valley Office • Located in the Fox Valley since 1962. We know the community! • 100 +/- Realtors • FT Admin and Marketing Staff • 2011 $185 million in sales volume
  5. 5. Market Success: Fox Valley YTD May 21 2012
  6. 6. About UsLeslie Ebersole• 7 years as full time real estate agent• Top 10% in company sales• Top 10% in MLS area• Relocation Team• Greenfields TeamKatie Hemming• 14 years as full time real estate agent• Top 1% in company sales• Top 10% MLS area• Relocation Team• Greenfields Team
  7. 7. How Will We Sell Your House? ―What, exactly, are you going to do?‖ Start With the Buyer Widest Possible Net to Capture Buyers Market to Agents Across Chicagoland to Break Through the Clutter
  8. 8. NAR 2011 Buyers and Sellers Survey ―How did you first learn about the home you purchased?‖ Builder Print Ad Seller 2% 2% 5% Friend/Neighbor 6% Yard Sign/Open House 11%
  9. 9. Complete Strategy to Maximize Exposure ―Excellent site with extremely high usability – simple, direct, engaging and packed with useful information that is conveyed using succinct, web-friendly writing … is focused on what clients need and not self-promotion.‖*Source: 3-month average traffic rank comparison of Chicagoland real estate companies, as reported on 01/19/12
  10. 10.• Largest online real estate audience in Chicagoland• 200,000+ registered users• 4 million page views a month• Interested buyers are notified when your property hits the market
  11. 11. Comprehensive mobile strategyBaird & Warner Baird & WarnerMobile Search Texting Solution
  12. 12. One Complete Strategy to Maximize ExposureWe promote your home on the nation’s #1 listing distribution network
  13. 13. 60175 $500,000 - $600,000Showcase Listing Enhancement• Premium placement in search• Ability to edit, add more photos and details• Buyer inquiries direct to us
  14. 14. • 31 million unique visitors per month• Enhance listing info, add photos, respond to leads• Highest placement of our listings• Seller can add info and details
  15. 15. More homes now viewed on Zillow mobile than web 155 million homes viewed on mobile in March 2012Premier Agent = we speak to potential buyers about your home
  16. 16. • Enhance listing info, add photos, respond to leads• 20 million unique visitors per month. Millions of homes viewed per month• New mobile app for iphone, Droid, blackberry• Direct feed from MRED MLS improves data quality
  17. 17. Getting Your Home Market Ready It’s a Price War and a Beauty Contest• Create punch list of repair and maintenance items• Recommend neutralizing, editing, cleaning, landsca ping and home staging• Provide consultation with professional stager
  18. 18. Professional Staging and Photography Before After
  19. 19. Professional Staging and Photography Before After
  20. 20. Professional Staging and Photography Before After
  21. 21. Professional Staging and Photography Before After
  22. 22. Professional Staging and Photography Before After
  23. 23. Professional Staging and Photography Before After
  24. 24. Professional Staging and Photography Before After
  25. 25. Smooth Transaction• Showings - You set times - Schedule through call center 8:00 am – 9:00 pm - Secure Sentrilock key box - We will accompany when necessary• Regular feedback, reports and updates• Home Inspections, appraisal, mortgage, attorney reviews, title
  26. 26. Negotiation ExpertiseWhen you get an offer…. Certified• Don’t worry about their offer: your counter Real Estate offer is what matters Negotiator• Competition and Solds - Attach evidence for our counter offer - Prove your home is the best value• I make sure you have the best information: you make the decision!
  27. 27. Marketing Plan: Pre-Listing• Develop market analysis• Previews of competitive properties• Evaluate optimum pricing strategy: ―not too high, not too low‖• Develop preliminary marketing plan• Assist in prioritizing property improvement projects• Staging and home preparation• Do professional VHT photos, draft marketing materials• Exclusive Previews to registered buyers
  28. 28. Marketing Plan: First 30 Days• Install sign and Sentrilock lockbox• Prepare brochure, flyers, postcards• Submit listing to MRED Multiple Listing Services• Syndicate listing to over 2000 websites: Trulia, Zillow, Realtor,com• Create single property websites: post to Facebook, Craigslit• Market to brokers: E-blast and reverse prospecting• Present at office meeting• Host Brokers Open/Realtor tour• Direct mail postcard ―Do You Know A Buyer?‖• Bi-monthly reporting
  29. 29. Marketing Plan: Day 31If house hasn’t sold……• Update market analysis• Review marketing plan: - Have all activities been completed? - Have all commitments been met?• 3 Things We Can Do: - Change Product based on agent and buyer feedback - Change Price to be more competitive - Be Patient
  30. 30. We’re here to help you … price your home compellingly
  31. 31. Pricing StrategyToo Low Too High Competitive
  32. 32. Market ConditionsSt. Charles/Campton Hills Single Family Homes
  33. 33. Market ConditionsSt. Charles/Campton Hills, 1-3 Acres, $350,000-$550,000
  34. 34. Our Goal … To get your home sold