This document provides information about the music magazine NME. It began as a newspaper in 1952 in the UK focused on new music. In the 1970s it became the best-selling British music publication. It was known for supporting punk rock bands. It transitioned to a magazine format in the 1980s and 1990s. NME covers a wide range of genres and artists. Its headquarters are in London and it has an online presence that attracts over 7 million monthly users. The magazine became free in 2015 due to declining sales.

1. Colours used : Blue , White ,Yellow, Pink.
What they connote :
Yellow- Joyful , Happy ,warm,
Blue : Peaceful , stability ,confidence
White : freshness , hope , goodness , coolness
Pink : Compassion , sensitivity , beauty
Genre : Music (club anthems , House , Party music)
The blue denotes the idea that it is a masculine colour and represent the artists advertised
as sincere and peaceful.This also links with the setting being a beach as a beach is
seemingly a peaceful place and may be where they want their target audience to be at a
beach whilst enjoying their music. The idea of yellow meaning joyful and happiness could
link with the music genre targeted as it’s played and shared in happy environments like clubs
, parties etc,Blue is also a very confident colour which is shown through their facial
expressions.
The fonts used are very simplistic and straightforward which could represent the music
genre this provides as it is seen as very simply without many meaningful lyrics and deeper
meaning behind it .The language is also very repetitive as is repeats the same phrases such
as “dance””clubs” .There also isn't much text it is mainly focused on festivals and artists as
well as rhetorical questions.
All of the above relate to their target audience which is presumably people who have access
to festivals and clubs ranging from 18-26 , people particularly in their party phase .The
simplistic ideas help with the idea that they might not want to read a lot of writing and rather
hear about recent festivals and concerts they can attend
They are both staring at the
audience which is an eye
catching effect and will drew
the attention of someone
browsing magazines in a
shop

2. Black-Power , Mystery , formality
White-hope goodness light cleanliness
Grey-Stability , security , strength of character
Black is an ongoing colour used on this cover , this links with the idea of
Kerrang publish rock and alternative artists which are usually associated with
darker colours such as black and grey.The mood of this cover is very serious
as the whole band looks the audience in the eye using direct address this
could link with the seriousness of the band's music and whole look they are
given.The color white used on the cover outlines and helps certain parts such
as the masthead to pop out and be noticeable.There isn't much font on the
page but the font that is covering it is in white bold writing outlined by a darker
colour.The main language use is again simply as it just titles bands and
artists names as they are the main focus of the magazine a whole.Kerrangs
aimed contents is targeted at people who listen to indie and rock music and
fans that enjoy to read into more about their favourite artists the age rate
being from around 14 years old to 24 years old . It has a sense of immaturity
do to the un seriousness of the magazine's logo font unlike a magazine like Q
that would have more text and a serious theme and point to the cover
whereas kerrang is repetitive. The use young artists who are appealing to the
time the issue is sent out for example this cover was published when panic at
the disco where extremely popular pulling in a larger audience for the
magazine
Posters are more popular
among teenagers as well as
freebies inside a magazine

3. Who?
Time Inc
Started in 1968(48 years ago) based in London , Uk
Marcus rich Ceo . They only produce magazines .
Owners-Time warner 1990-2014 Time inc 2014-Present day
Website-www.timeincuk.com
350 million copies a year
Total of 60 brands-Instyle,Wallpaper,NME,Horse and hound , world soccer , what's on tv , soaplife,Marie claire , women's weekly , essentials , UNCUT etc
Target audience - 16-25 when focusing on the music based magazine magazines such as Horse and Hound are focused on people 20+ but mainly focused on a
younger audience.Also mainly focused on women some examples of this are
Teen Now
Woman
Woman's Own
goodtoknow Recipes
Woman's Weekly
Pick Me Up!
Chat
Chat - It's Fate
Chat Passion
Now
What's On TV
Soaplife
TV & Satellite Week
TV easy
TVTimes
Uncut
NME

4. History
-Time Inc is a New York publishing company that also has a uk based company Time Inc Uk
-The founders are Henry Luce and Briton Hadden they realised magazines have not yet become a
big thing and the industry had a huge gap in the market
-In 1922, they formed Time Inc.
- It owns and publishes over 90 magazine brands like NME , Uncut , Instyle etc
-The first issue of Time was published on March 3, 1923 as the first weekly news magazine in the
United States.
-Henry Luce was the company's business manager and Briton Hadden was the editor-in-chief
-After Briton died Henry took control of the company,he launched the magazine Fortune in 1930 and
created the pictorial Life magazine in 1934, and the House & Home in 1952 as well as Sports
Illustrated in 1954.
- He also created “The March of Time radio and newsreel series”. By the mid 60s, Time Inc. was the
largest and most popular magazine publisher in the world.
-Henry luce who held a position as an influential member of the Republican Party used his company
to hold anti-communist sentiments, he used Time to continuously support the right-wing
dictatorships
-The merge of Time Inc. and Warner Communications was announced on March 4, 1989 it was
completed January 10, 1990.
-Over 7,000 employees
-225 Liberty Street, New York City, New York, United States

5. -It was formed on 1 November 2011 and is owned by EPE (Exponent Private Equity)
- They Publish over 70 “interest-based, multi-platform brands, maintains over 50 websites” they also employ over 1100 staff
-Its main offices are based in Hammersmith, London, Bristol, Redditch, Camberley and Manchester.
- IMC is the current publisher of a range of publications,like the Radio Times, BBC Top Gear Magazine etc .
-One of the big thing that formed Immediate was BBC Magazines, the magazines publishing division of BBC Worldwide
-In 2011 the BBC's magazine-publishing business was sold to Exponent Private
-Another thing that made up Immediate was ML(Magicalia Limited) a digital cross-media publisher in London, England
-In late 2011 the assets of Magicalia were combined with Origin Publishing and The BBC Magazines to form Immediate.
-Tom Bureau the CEO of Magicalia became the Chief Executive of the company
-In May 2014 Immediate announced its buying of Future plc's sport and craft titles in a huge £24 million deal, recruiting 130 staff. The sport
portfolio included websites such as Cyclingnews.com and magazines like Procycling and Mountain Biking UK.
-Brands
TV
Sport
Homes and gardening
Crafts
Motoring
Parenting
Food and travel
Weddings
History and Music
Science and nature
Youth and children
Immediate Media Company
CEO-Tom Bureau
Founder-London and Bristol 2011
Employees-1100
Producers-Magicalia , Origin Publishing and
BBC Magazine

6. NME
NME is a music magazine published weekly in the UK is has done this since 1952
Originally starting as a newspaper and eventually turning into a magazine during the 80’s.
NME(New musical Express) is a British music magazine which has been published since 1949. It is
associated with rock, alternative and indie music. It was the first British paper to include a singles chart, in
the edition of 14 November 1952.
-In the 1970s it became the best-selling British music newspaper
-Became associated with punk rock due to the writings of Julie Burchill, Paul Morley and Tony Parsons.
- It started as a music newspaper, and eventually began to move towards a magazine styled format during the 1980s and
1990s it officially became a magazine in 1998
-Its not particularly associated with one genre and rock bands such as Bring Me The Horizon can be found on the cover
and rappers like Wiz Khalifa are presented on issues as well , this leaves a huge gap for a wide range of audiences to
view this magazine.
-NME.com was offically launched in 1996 as digital devices began to become more poplar so did only magazine
viewing.with over 7million viewers and users per month the website became and international success
-Due to lack of sales, the magazine became a free publication in September 2015
-NME's headquarters are in Southwark, London, England
-Editor is Mike Williams & NME.com's editor is Greg Cochrane