Q is a popular music magazine published monthly in the UK since 1986. It targets readers aged 15-44 and features both current popular artists and classic artists. In 2014, its circulation was 48,353 and readership was 339,000. The magazine's mission is to bring music alive through interviews with stars, reviews of new releases, and coverage of important moments in rock and roll.

1. Market research
Publisher
Readerhsip&circulation
Brand/mission statement

2. Q magazine
The Founders of Q are Mark Ellen and David Hepworth
and Q was first published by the EMAP media group in
October 1986. In January 2008 EMAP sold its consumer
magazine titles, including Q, to the Bauer Media Group.
Q is one of the popular music magazine published
monthly in the United Kingdom, I would like my music
magazine to be similar to Q as we would share similar
target audience and genres. The target audience of this
magazine is 15-44 and it features current popular artists
and classic artists. The circulation of the magazine is 48,
353 (Jan- Jun '14) and the readership339,000 (Jan-Dec
'13).
Mission Statement
Q is the magazine that brings music alive. It draws
together the biggest stars, the most exciting phenomena,
the new artists that matter and a healthy dose of
irreverence to create an unmissable widescreen picture of
what’s really happening in rock and roll right now.
Every issue features agenda-setting star interviews, the
month’s biggest moments in music, and fascinating
investigations into the wider world of rock and roll. Each
month Q’s comprehensive reviews section gives the last
word on all the most important new releases and reissues
– and feeds Q’s readers’ hunger for new music to enjoy.
Q’s reviews section is the ultimate critical overview of
music. And magazine’s unrivalled access brings its readers
up close and personal with the stars who set the agenda.
Q is the ultimate rock and roll read.

3. NME
New Musical Express or (NME), created
by Theodore Ingham, is a British weekly
music journalism publication, published
since 7 March 1952. It is largely
associated with rock, alternative and
indie music. Its Publishing Director is Jo
Smalley, the editor Mike Williams and
the publisher is Ellie Miles.
The main target audience seems to be
men aged 17-40 and the figures of 2011
shows a readership of 411,000.
The circulation of the magazine currently
however it needs updating is 19,491
(ABC Jul - Dec 2013)
NME's Mission Statement
To Provide up to date and new
information, reviews and listings of the
best new music
Their slogan is "first for music news"

4. Kerrang
Kerrang! is a UK-based magazine it is a
weekly magazine devoted to rock music
published by Bauer Media Group. It was first
published on 6 June 1981 as a one-off
supplement in the Sounds newspaper. Its
circulation on June (2013) was 37,603 and its
readership is 396,000.
MISSION STATEMENT
Kerrang! will ensure that we are constantly
appealing to our spectrum of readers. From
the younger teenage readers who are more
open to different genres of rock music – from
EMO to Thrash etc, to the readers who
respect Kerrang! as an authority when it
comes to our scene’s heritage bands.
Each issue will include a balance of bands
and scenes to guarantee that we’re providing
for our readers’ need for variety and their
passionate appetite for their favourite bands
as well as their desire to be introduced to
new music within our world.
We will focus on the biggest things that are
going on in our world each week, as well as
guaranteeing that we are giving our main
base of younger readers everything they
need to get into and on top of this the
interest in older, harder bands, cementing
our role as an educator.