Marketers are an important audience for Drupal professionals. Learn why marketers matter, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Description
Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. This session will start by looking at the big picture of what's happening in the web market (Wix, WordPress, Sitecore, etc.), where Drupal fits today and how that evolution involves Marketing professionals. Put another way, if Drupal is becoming the tool for Ambitious Digital Experiences, those experiences are paid for by Marketing budgets.
If you’ve come to Drupal via tech ("Come for the code" as we like to say) you might not have an intuitive grasp of the language and concerns of Marketing professionals. This session will explain what Marketers do (it’s different than Sales!), how they do it and what matters to them. Come to this session for an overview of Drupal in the web market, a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!).
You will leave this session with a better understanding why marketers matter to Drupal professionals, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Drupalers Guide to Marketing: DrupalCon SeattleDrew Gorton
Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. This session will start by looking at the big picture of what's happening in the web market (Wix, WordPress, Sitecore, etc.), where Drupal fits today and how that evolution involves marketing professionals. Put another way, if Drupal is becoming the tool for Ambitious Digital Experiences, those experiences are paid for by Marketing budgets.
If you’ve come to Drupal via tech ("Come for the code" as we like to say) you might not have an intuitive grasp of the language and concerns of marketing professionals. This session will explain what Marketers do (it’s different than Sales!), how they do it and what matters to them. Come to this session for an overview of Drupal in the web market, a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!).
You will leave this session with a better understanding why marketers matter to Drupal professionals, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Learning Objectives & Outcomes
Come to this session for a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!). We’ll start with the big picture and dive down into how things fit together and why they matter.
Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
Ready, Set, Launch. Incorporating Social into Large-Scale CampaignsSpredfast
From product launches to major seasonal promotions and events, social media is a powerful catalyst to create remarkable and impactful campaigns. Social marketing shouldn’t be an afterthought in this equation—it should play an integrated role within the larger strategy. Learn how brands are strategically planning and incorporating social into major campaigns and get inspired by examples of successful integrated campaigns.
Drupalers Guide to Marketing: DrupalCon SeattleDrew Gorton
Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. This session will start by looking at the big picture of what's happening in the web market (Wix, WordPress, Sitecore, etc.), where Drupal fits today and how that evolution involves marketing professionals. Put another way, if Drupal is becoming the tool for Ambitious Digital Experiences, those experiences are paid for by Marketing budgets.
If you’ve come to Drupal via tech ("Come for the code" as we like to say) you might not have an intuitive grasp of the language and concerns of marketing professionals. This session will explain what Marketers do (it’s different than Sales!), how they do it and what matters to them. Come to this session for an overview of Drupal in the web market, a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!).
You will leave this session with a better understanding why marketers matter to Drupal professionals, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Learning Objectives & Outcomes
Come to this session for a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!). We’ll start with the big picture and dive down into how things fit together and why they matter.
Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
Ready, Set, Launch. Incorporating Social into Large-Scale CampaignsSpredfast
From product launches to major seasonal promotions and events, social media is a powerful catalyst to create remarkable and impactful campaigns. Social marketing shouldn’t be an afterthought in this equation—it should play an integrated role within the larger strategy. Learn how brands are strategically planning and incorporating social into major campaigns and get inspired by examples of successful integrated campaigns.
Digital trends 2013 the future of searche-Strategy
The Future of Digital Marketing is hosted by e-Strategy, one of the South West's leading Digital Marketing agencies.
This event will explore new and emerging digital trends that will shape the way in which we engage with digital marketing. We will be covering hot topics such as Search, Content & Mobile and discussing how these disciplines are evolving.
The future of Digital Marketing will identify the trends that matter and show you how you can seize these opportunities to increase ROI and gain market share.
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Rockit Conference
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Digital Marketing: How to Specify Tactics & StrategiesGeorge Yfantis
Digital Marketing Strategy:
How to Specify Tactics & Strategies
Recently I realized that most of Top-Experienced Digital Marketing Managers, Strategists and Executives, doesn’t follow a safe approach when they are going to publish a Paid Digital Marketing action. Instead, they trust their experience and their “feeling”.
George Yfantis
Digital Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Developer Relations for Skeptics - Java Commuity Day 2017Tori Wieldt
You are dependent on others in your company to be successful. How do you sell the idea of developer evangelism and community to your company? Attend this session to learn the steps of building and growing a DevRel program where it doesn’t exist or needs a reboot.
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
Digital trends 2013 the future of searche-Strategy
The Future of Digital Marketing is hosted by e-Strategy, one of the South West's leading Digital Marketing agencies.
This event will explore new and emerging digital trends that will shape the way in which we engage with digital marketing. We will be covering hot topics such as Search, Content & Mobile and discussing how these disciplines are evolving.
The future of Digital Marketing will identify the trends that matter and show you how you can seize these opportunities to increase ROI and gain market share.
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Rockit Conference
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Digital Marketing: How to Specify Tactics & StrategiesGeorge Yfantis
Digital Marketing Strategy:
How to Specify Tactics & Strategies
Recently I realized that most of Top-Experienced Digital Marketing Managers, Strategists and Executives, doesn’t follow a safe approach when they are going to publish a Paid Digital Marketing action. Instead, they trust their experience and their “feeling”.
George Yfantis
Digital Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Developer Relations for Skeptics - Java Commuity Day 2017Tori Wieldt
You are dependent on others in your company to be successful. How do you sell the idea of developer evangelism and community to your company? Attend this session to learn the steps of building and growing a DevRel program where it doesn’t exist or needs a reboot.
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Similar to Marketing for Drupalers - Drupal Europe (20)
Understanding Marketing: DrupalCon Global 2020Drew Gorton
Marketers are an increasingly important audience for Drupal. Come to this session to learn what our Marketing colleagues do, what they care about and how they measure success. You will leave this session better equipped to communicate your work and value to Marketing professionals.
The way people experience the web will see dramatic change in response to new tools, expectations and constraints in the coming years. This session will highlight some major forces shaping our medium and lead us in thinking about how we should expect to evolve what we deliver in light of changes in hardware, mobile, wearable, data, and software among others. We will look to parallels in architecture, aircraft and other technologies and suggest future trends that will evolve.
Attendees will gain a better understanding of the changing nature of our environment and the impact of all of these forces and is appropriate for anyone working in this field who is interested in what the future may bring. Attendees will leave ready to make their own decisions about how best to embrace these forces in their own work.
Understanding and implementing website securityDrew Gorton
Knowing security best practices only gets a team so far. They have to implement them too. This session will cover the security risks that a web development team faces and the underlying reasons why risks can go unaddressed. Ultimately, there are no excuses for leaving your web projects exposed to known vulnerabilities. This session will cover common security concerns for Drupal and the root problems a team needs to solve in order to mitigate these risks.
We will cover:
Three layers of web security, from the perspective of Drupal: Platform-level (e.g. Linux), Application-level (e.g. Drupal), and Organizational-level (e.g. procedures)
Familiarity with your hosting platform’s security-related practices.
Overview of common vulnerabilities in web applications (XSS, CSRF, HTTP vs HTTPS, etc.)
Understanding how security concerns are handled for core and contrib.
Clarifying support responsibilities and procedures so that security fixes are applied quickly.
Attendees who build and/or manage Drupal sites will gain the most from the session. Attendees will leave with a complete picture of website security and concrete recommendations for how to improve the security of the sites they manage. It will cover recommendations for Drupal 7 and Drupal 8.
Many of the topics that will be covered are in my Understanding and Implementing Website Security blog post series at https://pantheon.io/blog/understanding-and-implementing-website-security-part-1-you-are-target
Word Press at Scale - WordCamp MinneapolisDrew Gorton
A single WordPress can push hundreds of millions of pageviews a month; it can serve tens of thousands of concurrent logged-in users; and it can be lightning-fast the whole time. It is known. The question is not whether WordPress itself can scale, but whether or not your implementation is ready.
Topics covered include:
Page Caching
Object Caching
Query Performance
Algorithm Performance
Searching for Scale
A Real-World Scalable Architecture
Elastic Architecture
Development and Workflow
Simplifying Security: Protecting Your Clients and Your CompanyDrew Gorton
Do you have the answers to your client's security questions? Do you know what questions you should be asking your clients to assess their security risk? During this session we’ll walk through how to have the “security conversation” with your clients, build a team and a process that gives you the confidence to take on larger and more complex projects which bring in additional revenue. Your reputation as an agency (and your client’s business) rely on a safe and secure site. By knowing the common pitfalls you can help navigate the treacherous waters of web security and lead your team to success and happy clients along the way.
The way people experience the web will see dramatic change in response to new tools, expectations and constraints in the coming years. This session will highlight some major forces shaping our medium and lead us in thinking about how we should expect to evolve what we deliver in light of changes in hardware, mobile, wearable, data, and software among others. We will look to parallels in architecture, aircraft and other technologies and suggest future trends that will evolve.
Attendees will gain a better understanding of the changing nature of our environment and the impact of all of these forces. Attendees will leave ready to make their own decisions about how best to embrace these forces in their own work.
Understanding and Implementing Website SecurityDrew Gorton
Knowing security best practices only gets a team so far. They have to implement them too. This session will cover the security risks that a web development team faces and the underlying reasons why risks can go unaddressed. Ultimately, there are no excuses for leaving your web projects exposed to known vulnerabilities. This session will cover common security concerns for Drupal and the root problems a team needs to solve in order to mitigate these risks.
Points of discussion will include:
Three layers of web security, from the perspective of Drupal: Platform-level (e.g. Linux), Application-level (e.g. Drupal), and Organizational-level (e.g. procedures)
Familiarity with your hosting platform’s security-related practices.
Overview of common vulnerabilities in web applications (XSS, CSRF, HTTP vs HTTPS, etc.)
Understanding how security concerns are handled for core and contrib.
Clarifying support responsibilities and procedures so that security fixes are applied quickly.
This session is for people who are relatively new to Drupal and would like an orientation (or refresher) on the concepts, jargon and community involved in learning Drupal.
We’ll introduce All the Big Things at a basic level. Attendees will come away familiar with the Drupal landscape and with recommendations for specific sessions to attend to dive deeper into key concepts and particular topics.
Topics specifically covered include:
Drupal from 50,000 Feet
Drupal's Worldview
Drupal's Terminology (Content types, Nodes, Views, Modules, Blocks, etc.)
Brief Orientation to Drupal Core
Brief Orientation to Drupal Add-ons (Modules, Themes, etc.)
Common Workflows for Site Builders and Editors
Brief Orientation to the Drupal Community
Getting Help with Drupal
There will also be lots of time for Questions and Answers!
From Drupal Corn 2015.
http://2015.drupalcorn.org/sessions/welcome-drupal
10 Lessons Learned as a Drupal EntrepreneurDrew Gorton
Drew founded Gorton Studios almost 15 years ago. His journey has included building an amazing team, doing great client work for amazing organizations (Guthrie Theater, United Nations, Southern Poverty Law Center and many, many others), the development of a SAAS product (NodeSquirrel) and, most recently, selling NodeSquirrel and moving to Pantheon.
Through that time, there have been many lessons learned. Drew will share 10 of the most important ones he's learned and why he thinks they're important for anyone running a business, thinking about starting out on their own or are otherwise ready to take on the world. (You can!)
Originally given at BadCamp 2012:
http://2012.badcamp.net/program/sessions/responsive-html-email-and-drupal
This session will cover the case-study of an organization's weekly e-newsletter template re-design, the steps taken to optimize it for mobile, and the testing it took to ensure it looks good across a range of email clients.
We will also cover the developer's steps to take an organization's email template, integrate it into a Drupal website, and build a mechanism that can generate a newsletter based on content.
The end-results are a more effective, faster-to-produce, less error-prone newsletter.
If you self-identify as Not Technical, this session is for you. This session will start with a very big-picture, plain-English review of how Drupal thinks and move from there to a discussions of pros and cons for using Drupal. Come ready to share your questions and insights from the real world. Drupal is a tool and it’s only successful if it works for you. Don’t be shy about not being technical. Be proud!
This session is for people who are relatively new to Drupal and would like an orientation (or refresher) on the concepts, jargon and community involved in learning Drupal.
We’ll introduce All the Big Things at a basic level. Attendees will come away familiar with the Drupal landscape and with recommendations for specific sessions to attend to dive deeper into key concepts and particular topics.
Topics specifically covered include:
Drupal from 50,000 Feet
Drupal's Worldview
Drupal's Terminology (Content types, Nodes, Views, Modules, Blocks, etc.)
Brief Orientation to Drupal Core
Brief Orientation to Drupal Add-ons (Modules, Themes, etc.)
Common Workflows for Site Builders and Editors
Brief Orientation to the Drupal Community
Getting Help with Drupal
There will also be lots of time for Questions and Answers!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
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1. A D R U PA L E R ’ S G U I D E T O M A R K E T I N G
D R U PA L E U R O P E
@dgorton #Marketing4Drupalers
2. D R E W G O R T O N
• Director of Developer Relations, Pantheon
• Web Developer late ‘90s → Marketing now
• Drupal: Came for Code. Stayed for Community
• Also enjoy:
- Cooking
- Languages (English, Spanish, Japanese, …)
- Board games and other nerdy things
• dgorton: Twitter, Drupal.org, WordPress.org, GitHub
• drew@pantheon.io
@dgorton #Marketing4Drupalers
3. W E B & D R U PA L B U S I N E S S T R E N D S
1 0 , 0 0 0 F O O T V I E W
@dgorton #Marketing4Drupalers
4. • Biggest, most important digital
marketing investment organizations
make
• Gartner:
$190 Billion yearly on websites vs
$154 Billion yearly digital advertising
D I G I TA L M A R K E T I N G I N V E S T M E N T
W E B S I T E S A R E A
@dgorton #Marketing4Drupalers
5. T H E W E B V E N D O R E C O S Y S T E M
CorporateMom & Pop Enterprise
65%
total market
share
@dgorton #Marketing4Drupalers
6. T H E C M S E C O S Y S T E M B Y
R E V E N U E ( E S T I M AT E S )
@dgorton #Marketing4Drupalers
7. A R E F O R M A R K E T E R S
A M B I T I O U S D I G I TA L E X P E R I E N C E S
@dgorton #Marketing4Drupalers
8. TA L K I N G T O M A R K E T E R S
D R U PA L I S L E S S E X P E R I E N C E D I N
Used by Practitioners
Easy to use, many plugins
Enterprise Sales
Top-down CMO decision
@dgorton #Marketing4Drupalers
9. M A R K E T I N G 1 0 1
• “Just” communication
• Telling others who you are
and what you do
• “I’m Drew. I like cooking”
• Not Sales
@dgorton #Marketing4Drupalers
10. Example:
• 10,000 people aware
• 1,000 interested
• 100 deciding what to do
• 10 acting now
F U N N E L
S A L E S A N D M A R K E T I N G
@dgorton #Marketing4Drupalers
11. • Awareness
• Blog posts, How-Tos and guides,
Videos, advertising, SEO …
• Interest
• Webinars, E-books, newsletters,
White papers …
• Decision
• Request info, Add to Cart, …
• Action
• Donate, Checkout, …
W E B S I T E F U N N E L
S A L E S A N D M A R K E T I N G
@dgorton #Marketing4Drupalers
12. T O O L S A N D T E C H N O L O G I E S
M A R K E T I N G
@dgorton #Marketing4Drupalers
13. F I N D D R U PA L !
M A R K E T I N G T E C H N O L O G I E S
@dgorton #Marketing4Drupalers
14. D I G I TA L
M A R K E T I N G
• Lots of Tech
• CMS, CRM, DAM …
• Many Measurements
• CAC, MQL, NNN, CPL …
• Many Acronyms (!)
• All easy
• Learn 9 today
• Tools to understand the rest
@dgorton #Marketing4Drupalers
15. 2018 Averages:
• Paid Social + Ads:
• 50,000 Impressions / month
• 2,000 Visitors / month
• €1000 Spend / month
• 10,000 Visitors / month
• 400 Newsletter signups / month
• 20 Donations / month for €1500
W E B S I T E
N O N P R O F I T. O R G
@dgorton #Marketing4Drupalers
16. How many people click and visit
your site?
2,000 Visits
————————
50,000 Impressions
CTR = 4%
C T R : C L I C K T H R O U G H R AT E
M E A S U R E M E N T S
@dgorton #Marketing4Drupalers
17. How much does each click cost?
2,000 Visits
————————
€1,000
CPC = €.50
C P C : C O S T P E R C L I C K
M E A S U R E M E N T S
@dgorton #Marketing4Drupalers
18. How much does each lead cost you?
€1,000
———————-———
80 Newsletter Signups*
CPL = €12.50
*20% of 400 Newsletter Signups = 80
C P L : C O S T P E R L E A D
M E A S U R E M E N T S
@dgorton #Marketing4Drupalers
19. CTR = 4%
CPC = €.50
CPL = €12.50
Good? Bad? It depends!
Compare vs History
Compare vs Peers
A R E T H E S E G O O D ?
M E A S U R E M E N T S
@dgorton #Marketing4Drupalers
20. • CAC: Customer Acquisition Cost
• NNN: Net New Names
• MQL: Marketing Qualified Lead
• CLV / CLTV / LTV: Lifetime Value
• S/ME: Sales / Marketing Efficiency
• MoM: Month over Month
(“CPL is down 35% MoM”)
J A R G O N F T W !
F U N N E L A C R O N Y M S
@dgorton #Marketing4Drupalers
21. • Marketers have to report on progress
• Find out their KPIs and improve them
• Make reporting intuitive and easy
(don’t just connect Google Analytics
and walk away)
• You have valuable insights & access
from other clients and projects!
M A K E R E P O R T I N G E A S Y
M A K E A M A R K E T E R H A P P Y
@dgorton #Marketing4Drupalers
22. Very Interesting:
“We typically improve our clients’ Cost per
Lead (CPL) by 15%”
• Measured things (traffic, signups, …)
• Shared insights from peers
• Simplified reporting
• Integrations with other Marketing Tech
(CRM, DAM, etc.)
• ….
Less Interesting:
“We are trusted Drupal experts. Our public
modules are used on over 100,000 sites.”
• Drupal particulars
• Process specifics
• Years of experience
• …
!22
S H A R E Y O U R T R A C K R E C O R D
M A R K E T E R S VA L U E R E S U LT S
@dgorton #Marketing4Drupalers
23. B E T T E R U N D E R S TA N D
M A R K E T E R S ?
H O W M A N Y O F U S
@dgorton #Marketing4Drupalers
24. Q U E S T I O N S + C O N V E R S AT I O N
@dgorton #Marketing4Drupalers
25. • Friday, 09:00 - 18:00
• Contributors of all skill sets and levels
are welcome and encouraged to join!
• Details on website
C O N T R I B U T I O N S P R I N T S
J O I N U S
Drupal.org sprint Dev Days Szeged. Photo: TCPhoto.eu.
26. I M A G E C R E D I T S
• Travel Trip Map Direction Exploration
Planning Concept: https://flic.kr/p/
R3DEPP
• DrupalCon Europe, 2012: https://flic.kr/
p/d2wNXf
• 20, https://flic.kr/p/eiiQSK
• Hello My Name Is, https://flic.kr/p/
phvM1B
• Gears! https://flic.kr/p/9E4sFP
• Do you measure up? https://flic.kr/p/
2VqrRx
• Technical Writing https://flic.kr/p/aoduEL
• Unsure Of The Next Step https://flic.kr/
p/8ntAXt
• Law Library: https://flic.kr/p/aBpw4o
• That is the Question: https://flic.kr/p/
i6cpkf
• Marketing Funnel, https://
www.mailmunch.co/blog/sales-funnel/
!26