Find out where you can be investing your marketing spend and how to determine if it's actually bringing in new customers.
During this free on-demand webinar, Bob Sheehan (Surefire's SVP of Brand & Customer Advocacy) walks you through a proven budgeting model that has helped thousands of home improvement contractors effectively build and manage a marketing budget that generates referral-quality leads.
Some of the things you'll learn are:
- Understand the customer journey through marketing channels before purchase
- Analyze current performance to understand attribution
- How to evaluate media channels for your business
- Track lead sources to establish real ROI
- Use insights to build an effective budget
Turning Browsers into Buyers: How to Win Today's HomeownerSurefire Local
Find out how you can easily increase the number of inquiries your business receives with a simple approach to digital marketing!
Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
We're going to reveal exactly what you need to do at each stage of their journey by taking a deep dive into:
- How our mobile devices have changed how homeowners find contractors
- How to prepare for the Age of Assistance and voice search
- The latest changes from Google that affect your ranking in search results
- How a coordinated digital marketing approach can win you more inquiries
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
4 Ways HVAC Dealers Can Successfully Combine Social Media and Sales StrategySurefire Local
Nextdoor, Houzz, Facebook, and YouTube...these are communities homeowners use every day to ask for recommendations and learn about the top HVAC dealers in their neighborhood.
Discover how to make the most relevant platforms for home services contractors work for your business by engaging homeowners online and winning their trust long before meeting them in person. Some of the takeaways you'll learn are:
How the homeowner journey has changed and what it means for you
Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
Ways to get your clients more involved and collaborating
How to use social proof to win and create meaningful relationships with your clients
Guide to Voice Search & Digital AssistantsSurefire Local
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
The 3 Keys to Getting Out of the Day to Day in Your Trades BusinessSurefire Local
Most business owners are experts in their field but often lack the people and systems required to grow their business to its full potential.
In this workshop, the industry experts from Breakthrough Academy will cover the three most important aspects of creating a business that fulfills your vision and runs like a well-oiled machine without your constant involvement. You’ll leave with the tools and insights to develop a highly effective organization, including:
- The unusual planning methodology that will align your staff towards one common goal
- A proven system for recruiting top talent in your industry
- A defined process to track your numbers on every job and control how much profit you will make this year
- Bonus: You’ll get the exact forms and templates we’ve used to profitably scale nationwide trades businesses
Part 3: Marketing Analytics 101: Inform Your Decisions With the Best InformationSurefire Local
Knowing what's working and what isn't in your digital marketing is one of the most biggest obstacles for contractors. In this session, we'll walk through best practices in tracking and analyzing your digital activities so you know the exact activities are driving the most leads, and stop wasting money on under-performing programs.
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
Turning Browsers into Buyers: How to Win Today's HomeownerSurefire Local
Find out how you can easily increase the number of inquiries your business receives with a simple approach to digital marketing!
Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
We're going to reveal exactly what you need to do at each stage of their journey by taking a deep dive into:
- How our mobile devices have changed how homeowners find contractors
- How to prepare for the Age of Assistance and voice search
- The latest changes from Google that affect your ranking in search results
- How a coordinated digital marketing approach can win you more inquiries
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
4 Ways HVAC Dealers Can Successfully Combine Social Media and Sales StrategySurefire Local
Nextdoor, Houzz, Facebook, and YouTube...these are communities homeowners use every day to ask for recommendations and learn about the top HVAC dealers in their neighborhood.
Discover how to make the most relevant platforms for home services contractors work for your business by engaging homeowners online and winning their trust long before meeting them in person. Some of the takeaways you'll learn are:
How the homeowner journey has changed and what it means for you
Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
Ways to get your clients more involved and collaborating
How to use social proof to win and create meaningful relationships with your clients
Guide to Voice Search & Digital AssistantsSurefire Local
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
The 3 Keys to Getting Out of the Day to Day in Your Trades BusinessSurefire Local
Most business owners are experts in their field but often lack the people and systems required to grow their business to its full potential.
In this workshop, the industry experts from Breakthrough Academy will cover the three most important aspects of creating a business that fulfills your vision and runs like a well-oiled machine without your constant involvement. You’ll leave with the tools and insights to develop a highly effective organization, including:
- The unusual planning methodology that will align your staff towards one common goal
- A proven system for recruiting top talent in your industry
- A defined process to track your numbers on every job and control how much profit you will make this year
- Bonus: You’ll get the exact forms and templates we’ve used to profitably scale nationwide trades businesses
Part 3: Marketing Analytics 101: Inform Your Decisions With the Best InformationSurefire Local
Knowing what's working and what isn't in your digital marketing is one of the most biggest obstacles for contractors. In this session, we'll walk through best practices in tracking and analyzing your digital activities so you know the exact activities are driving the most leads, and stop wasting money on under-performing programs.
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
The Secret of Successful Contractors: How to Master the Customer CycleSurefire Local
Find out how the top home improvement contractors across the country are using new tools and processes to win more jobs and grow their businesses.
Some of the things you'll learn are:
- Understanding the journey homeowners take to find you online
- A proven system for turning more leads into happy customers
- Best practices for staying organized and keeping your jobs on track with CRM software
- Creating a great customer experience that inspires referrals
- Establishing a process for acquiring online reviews and how to use them in your marketing and job pitches to win the bid
5 Key Digital Marketing Strategies to Maximize Your Marketing DollarsSurefire Local
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales St...Surefire Local
Nextdoor, Houzz, Facebook, and YouTube...these are online communities homeowners use every day to ask for recommendations and learn about the top roofing contractors in their neighborhood.
Discover how to make the most relevant platforms for home services contractors work for your business by engaging homeowners online and winning their trust long before meeting them in person. Some of the takeaways you'll learn are:
- How the homeowner journey has changed and what it means for you
- Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
- Ways to get your clients more involved and collaborating
- How to use social proof to win and create meaningful relationships with your clients
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchSurefire Local
Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.
Some of the things you'll learn from the Google Ads Workshop are:
-Generate quality leads by targeting the right local clientele in your area
-Tailor your Google Ads to an ever-evolving search experience
-Do’s & don’ts for running a successful local Google Ads campaign
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
Are You Fit to Grow? 10 Criteria of a Fit BusinessSurefire Local
Get an inside look at how the top business owners and home improvement contractors across the country are tackling the challenge of growing their businesses in today's customer-empowered world.
Before you get caught in the trap of thinking “My team is really busy” equals “My business is doing really well,” you might want to consider taking a step back to get some much-needed perspective.
During this presentation, Mark G. Richardson walks you through simple and concise ways to take inventory of your business, develop plans for improvement, and implement the changes needed to succeed.
Some of the things you'll learn are how to:
- Measure your business with a 10-point business check-up
- Interpret these results and establish benchmarks to determine specific areas where your business can improve
- Develop methodical, step-by-step processes for change to remove any mystery from the process of improving
- Break down the misconceptions that could lead you astray to set the stage for success in all of your business endeavors
- Learn the basic tools to build a better, healthier business by measuring progress and monitoring success
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
The 10 Most Common Home Improvement Marketing Mistakes and How to Fix ThemSurefire Local
Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
- How to avoid each marketing mistake
- Know what changes need to be made to your marketing plan
- Which elements are critical for a marketing plan
Getting Started on Nextdoor and How to Become a Neighborhood FavoriteSurefire Local
Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation.
Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]Surefire Local
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...Surefire Local
The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!
So, What’s the Solution?
Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn:
- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create “lifetime” customers (repeat business)
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
7 Surefire Tips for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things we’ll cover are:
- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects
2018 DIY Marketing Workshop for Home Improvement ContractorsSurefire Local
Discover 5 easy DIY ideas to get your marketing working harder towards achieving your goals.
With digital marketing constantly changing, there's a lot a local business has to keep up with to stay ahead of the competition. It's no longer enough to just have a website. To win the hearts of homeowners today, it requires a coordinated approach across multiple channels. Join us to learn:
- Latest trends in digital marketing, including voice search, Google AdWords, search engine optimization, social media, content writing, reputation management, and so much more
- Why the customer journey has changed and how home improvement businesses should adapt to win more jobs
- Proven tactics to making sure your business is found by the right homeowners in the exact moment they're searching for your services
- How to manage your entire online presence using one platform with one secure login
- Analyzing data and past performance to determine future marketing campaigns.
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
Effective Budgeting for Home Improvement MarketingSurefire Local
Bob Sheehan, Surefire’s SVP of Customer Advocacy, led a discussion on how to create and execute a marketing budget for your home improvement business. He shared insights on what you can do to better understand your customer journey through various marketing channels, ways you can analyze your current performance to understand attribution and how to evaluate media channels and track lead sources to establish better ROI.
Watch his webinar on demand at: https://www.surefirelocal.com/register-for-marketing-budget-webinar/
The Secret of Successful Contractors: How to Master the Customer CycleSurefire Local
Find out how the top home improvement contractors across the country are using new tools and processes to win more jobs and grow their businesses.
Some of the things you'll learn are:
- Understanding the journey homeowners take to find you online
- A proven system for turning more leads into happy customers
- Best practices for staying organized and keeping your jobs on track with CRM software
- Creating a great customer experience that inspires referrals
- Establishing a process for acquiring online reviews and how to use them in your marketing and job pitches to win the bid
5 Key Digital Marketing Strategies to Maximize Your Marketing DollarsSurefire Local
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales St...Surefire Local
Nextdoor, Houzz, Facebook, and YouTube...these are online communities homeowners use every day to ask for recommendations and learn about the top roofing contractors in their neighborhood.
Discover how to make the most relevant platforms for home services contractors work for your business by engaging homeowners online and winning their trust long before meeting them in person. Some of the takeaways you'll learn are:
- How the homeowner journey has changed and what it means for you
- Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
- Ways to get your clients more involved and collaborating
- How to use social proof to win and create meaningful relationships with your clients
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchSurefire Local
Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.
Some of the things you'll learn from the Google Ads Workshop are:
-Generate quality leads by targeting the right local clientele in your area
-Tailor your Google Ads to an ever-evolving search experience
-Do’s & don’ts for running a successful local Google Ads campaign
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
Are You Fit to Grow? 10 Criteria of a Fit BusinessSurefire Local
Get an inside look at how the top business owners and home improvement contractors across the country are tackling the challenge of growing their businesses in today's customer-empowered world.
Before you get caught in the trap of thinking “My team is really busy” equals “My business is doing really well,” you might want to consider taking a step back to get some much-needed perspective.
During this presentation, Mark G. Richardson walks you through simple and concise ways to take inventory of your business, develop plans for improvement, and implement the changes needed to succeed.
Some of the things you'll learn are how to:
- Measure your business with a 10-point business check-up
- Interpret these results and establish benchmarks to determine specific areas where your business can improve
- Develop methodical, step-by-step processes for change to remove any mystery from the process of improving
- Break down the misconceptions that could lead you astray to set the stage for success in all of your business endeavors
- Learn the basic tools to build a better, healthier business by measuring progress and monitoring success
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
The 10 Most Common Home Improvement Marketing Mistakes and How to Fix ThemSurefire Local
Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
- How to avoid each marketing mistake
- Know what changes need to be made to your marketing plan
- Which elements are critical for a marketing plan
Getting Started on Nextdoor and How to Become a Neighborhood FavoriteSurefire Local
Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation.
Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]Surefire Local
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...Surefire Local
The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!
So, What’s the Solution?
Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn:
- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create “lifetime” customers (repeat business)
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
7 Surefire Tips for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things we’ll cover are:
- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects
2018 DIY Marketing Workshop for Home Improvement ContractorsSurefire Local
Discover 5 easy DIY ideas to get your marketing working harder towards achieving your goals.
With digital marketing constantly changing, there's a lot a local business has to keep up with to stay ahead of the competition. It's no longer enough to just have a website. To win the hearts of homeowners today, it requires a coordinated approach across multiple channels. Join us to learn:
- Latest trends in digital marketing, including voice search, Google AdWords, search engine optimization, social media, content writing, reputation management, and so much more
- Why the customer journey has changed and how home improvement businesses should adapt to win more jobs
- Proven tactics to making sure your business is found by the right homeowners in the exact moment they're searching for your services
- How to manage your entire online presence using one platform with one secure login
- Analyzing data and past performance to determine future marketing campaigns.
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
Effective Budgeting for Home Improvement MarketingSurefire Local
Bob Sheehan, Surefire’s SVP of Customer Advocacy, led a discussion on how to create and execute a marketing budget for your home improvement business. He shared insights on what you can do to better understand your customer journey through various marketing channels, ways you can analyze your current performance to understand attribution and how to evaluate media channels and track lead sources to establish better ROI.
Watch his webinar on demand at: https://www.surefirelocal.com/register-for-marketing-budget-webinar/
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Efficiency First Webinar Presentation - Your Marketing PlanMike Rogers
This was delivered as part of an Efficiency First webinar, "A Strategy for Success: How to Write a Practical Home Performance Marketing Plan". Friday, December 20 from 9:30 a.m. to 11 a.m. PST
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
Join the GPA and MindFire teams as we host Part II of our very successful Webinar in
June, Recovering Revenue in a Changing Economy.
The COVID-19 crisis has changed everything, as such, we hand-picked 4 commercial,
packaging, and wide format print professionals to better understand how they view the
current market, and how they’re continuing to work hard to grow in spite of the changing
landscape.
In addition to the amazing feedback from our guest speakers, we will also help you
understand new Use Cases, Emerging Industries and Key Applications.
Our Guest Speakers for the webinar are:
• Bill Duerr, President, Hatteras
• Sheri Robertson, VP of Awesome, Ace Designs
• Erik Norman, SVP, Sales & Marketing
• Brian Scott, President, Blooming Color
During the webinar we will explore and expand on the following areas:
• Recovering Revenue – Rapidly
• Innovation – Reimagining Everything
• Emerging Industries & Applications
• COVID-19 Strategies & Tactics
• Taking Action Now
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansAggregage
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
“COVID-19 has crippled the world, leaving many small medium businesses struggling to survive and many waking up to the reality of re-assessing their business strategies and tactics. Even [b2b / b2c] marketing will have to be adjusted. “
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
Give yourself the gift of new customers. Holiday spending and sales are going to be UP – so take action now to make the most of the months ahead & ROCK the Holidays!
You’ll learn:
-How to Create a Plan – with clear & measurable goals
-Select just right Offer for audiences
Select/create just the right lists (check it twice? you bet!)
-Ways to make your offer POP! — especially on mobile
-How to take it Social & make it Shareable
-Specific “how-tos” for every kind of campaign: deal, donation, downloads and more
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
Digital marketing tactics for customer development and valueConfluency Solutions
Most independent insuarance agents have a room for growth through customer development. The key to that development is communication. There are a few digital channels that can help, most are inexpensive, and implementing a customer development program is easy, but it's important to match the channel and content to your target customer. And that all starts with defining your target customer in the first place.
Similar to Be a Marketing Hero! Make the Most of Your Marketing Budget (20)
Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:
-Control what information people see when they search for your business online
-Read & respond to reviews and share photos that represent your quality work
-View insights on how customers find your business online - from search keywords to devices used
-Publish relevant content using Posts & engage in real-time with people who are searching for your business on Google
10 Point Business Fitness Workshop: Are You Fit to GrowSurefire Local
Struggling to grow your business or reach the right clientele? Industry leader, Mark G. Richardson, will share his 10-point business checkup to help you measure just how ready you are to build a better, healthier business.
In this online workshop, you’ll learn:
- Why now is a good time to grow your home services business.
- What motivates business leaders to push for growth.
- The different ways to define growth.
- What growth rate you should aim for.
- How to measure your business fitness quotient.
Building a Successful Social Media Strategy for Home Services ContractorsSurefire Local
Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.
In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.
Some of the things you'll learn are:
- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do's and Don'ts of interacting with your community on social media
- Expert tips for going from likes to leads
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...Surefire Local
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
Google My Business Workshop & Summer 2019 UpdatesSurefire Local
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.
With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.
During this training, you'll learn how to optimize and leverage your Google My Business listing, including:
- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google
Google Local Service Ads: Everything You Need to Know to Dominate Local SearchSurefire Local
Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away.
Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions.
This webinar is FREE and you'll learn:
- What Local Service Ads are & why they matter for you
- The process of applying to Local Services Ads
- Real world client results from 300+ Local Service Ad accounts launched this year
- How to manage leads in the dashboard
- What to do to dispute any "bad leads"
Business Mastery Workshop: Take Control of Your Clients, Your Team, and You!Surefire Local
When we have a finite resource (like time), we must figure out how to spend it in an optimal way. We’re all given 24 hours in a day, how we choose to spend this time defines our success.
In this webinar, Mark is going to walk through his time and business mastery system, focusing specifically on how you can take control of your client meetings and work, help your team be efficient and productive, and ultimately how you, yourself, can become a master of time.
This training covers:
- Common misconceptions and causes of “time stress”
- Differences between being efficient vs. effective; and which is better to strive for
- The essential steps to take control of your time and manage it in a realistic way
- How to foster stronger client relationships, team culture, and personal growth
If given the opportunity to have 1 extra hour each day, what would you do with it? With Mark’s time mastery system, the possibilities are nearly endless!
April 2019 Social Media Marketing Academy | Part 4: Google & YouTube - The Bi...Surefire Local
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 4: Google & YouTube - The Big Social Network (1:35:55)
With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business?
April 2019 Social Media Marketing Academy | Part 3: How to Rock Your Houzz Pr...Surefire Local
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 3: How to Rock Your Houzz Profile (47:57)
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
April 2019 Social Media Marketing Academy | Part 1: 11 Steps to Go From Faceb...Surefire Local
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 1: 11 Steps to Go From Facebook Likes to Leads (02:30)
2.3 billion people now use Facebook every month, and 1.5 billion every day. Chances are your customers are on Facebook and you can reach them with these 11 simple steps.
Does your office staff have the marketing talent your company needs? Chances are, yes.
When it comes to marketing, it's crucial to have someone inside your company, that knows the day-to-day processes, and can really connect the sales and marketing pieces together for success. Join our webinar with Heidi Ellsworth and Karen Edwards to learn how you can work with your office staff to develop and execute a winning marketing plan (digital and traditional) for your company.
SPEAKERS
Heidi Ellsworth and Karen Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing consulting focused on the construction field and specifically for roofing. Both are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC respectively. Ellsworth consults for National Roofing Contractors Association and also has an ongoing marketing column in Western Roofing Magazine since 2014. Edwards writes for numerous roofing publications, while also leading Roofing Technology Think Tank (RT3) communications and member engagement.
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 2: Google Ads
Dominate Results with Google Ads
Expand your reach exponentially by learning how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Time Mastery Workshop: Taking Back Control of Your DaySurefire Local
Time is our most precious resource and you know full well how valuable time becomes when you’re managing a business. If you’ve ever found yourself stressed over not having enough time to accomplish all that you need to, this chat is for you.
During this free online training, Mark G. Richardson walks you through the techniques and tools that'll make you more efficient at managing your time and running your home services business. This system has been developed and taught to business owners and home services contractors for the past 25 years.
Some of the things you'll learn are:
- The differences in being efficient vs. effective; and understanding proactive vs. reactive time
- The essential steps to establish a time mastery system that empowers you to take control of your time
- Time-Tested tactics you need to know to avoid common mistakes that cost you valuable time
"Probably the most important time manage training seminar I have ever attended. I took this seminar early in my career and have used it throughout my professional life in a variety of roles. Mark's system is easy to implement into your daily workflow, and it will increase your productivity without adding more hours to your day." - Tim Burch, Vice President, Middleburg Office at BOWA
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Be a Marketing Hero! Make the Most of Your Marketing Budget
1. Be a Marketing Hero!
Make the Most out of Your Fall
& Winter Marketing Budget
2. 2
We Are Surefire Local
● Est. July 2011
● Located in Tysons, Virginia
● Specialize in Home Services vertical
● 1,260+ customers; 1,730+ locations
● Google Premier Partner
● Named to Inc 5000’s Fastest Growing Private
Companies 5 straight years
3. 3
Today’s Agenda ✓ Meet the team
✓ Discussion on maximizing your marketing
budget during Fall & Winter
✓ Q&A
We’ll be giving away a Google
Home Mini to 1 lucky attendee!
Stay tuned in till the end!
A few reminders…
● You will receive a recording of
today’s webinar!
● You can reach our team at
marketing@surefirelocal.com
5. 5
My Promise...
By the end of today’s webinar, you’ll be able to plan and
execute an effective marketing budget
6. 6
If you don’t respond to an inquiry
within 2 minutes, the chances of
turning that into a sale
drop 48%
The average person goes online
about 100 times in a day
7. 7
By 2020, over 50% of ALL search will be Voice
...Google has 5,443,200,000 searches EVERY DAY
50%+ of search phrases have 4 or more words
...Most marketers focus on three words or less
22% of consumers won’t buy if you have one negative
review
What’s changing in 2018...
8. 8
The customer journey to finding a local home
contractor is forever changed
Explore Interest Compare Purchase Experience
1 2 3 4 5
59%
choose home services based on
proximity to home/office
56%
check home services website
73%
don’t take further action if
website lacks info
11. 11
That happens by managing a marketing budget...
...that creates an expansive online presence for your
business, so no matter where they would look for you,
they’ll find you
12. 12
How do you know if your
marketing is really working?
13. 13
Measuring Marketing has Challenges
1. All Leads Are Not Equal
2. Attribution - Where are the leads coming from?
3. Too many marketing vendors
4. Weather and Economy are a factor
5. Marketing ROI measurement is confusing
16. 16
Budgeting = Tracking
Determine what’s working, and therefore what deserves a
piece of your budget, by tracking it as it happens
Track now so you can evaluate later
18. 18
You Have Many Media Choices
● Email
● Websites
● BBB
● Social Media
● Google Ads
● Television
● Radio
● Billboards
● Etc. Etc. Etc.
Where do you start?
20. 20
Step 1 - Start With What You’re Doing Today
List all media you’re
using and how much
you’re spending on it
Direct Mail $15,000
Radio $17,500
Website $30,000
BBB $1,500
Billboards $5,000
21. 21
Step 2 - Add the sales you have for each medium,
along with ad cost of sales and lead cost
TIP! Create a spreadsheet for
tracking by medium & cost per lead
22. 22
Sales to Leads
Media Spending Sales $ Ad Cost # Leads Lead Cost
Direct Mail $15,000 $200,000 7.5% 100 $150
Radio $17,500 $86,000 20.3% 63 $277
Website $30,000 $400,000 7.5% 350 $85
BBB $1,500 $26,000 5.7% 6 $250
Billboards $5,000 $30,000 16.6% 13 $384
Postcards $8,000 $28,000 28.5% 6 $1,333
23. 23
Question: How Well Do You Know These Sources?
A. Did you guess?
B. Did you estimate?
C. Did you ask your customers how they came to you?
D. Did you track your leads aggressively?
If your answer is D,
you’re doing great…
24. 24
Aggressive Tracking
Leads from websites- sourcing to origin
Asking customers what made them call you
Tracking your links with UTM Codes
Phone calls- tracking phone numbers
25. 25
For phone calls
use a different
phone number for
every medium
A call from a tracking number
that is nowhere else can’t be
from anywhere else…100%
tracking certainty
26. 26
Website Leads
● Are there different subject lines on
your web leads than your pay per
click landing pages?
● Do you track UTM codes on
external referral sources?
● Is it easy for your people to
understand where a lead came
from? (if not, change it!)
27. 27
Asking Customers How
They Heard About You
● Least reliable
● Customers don’t care how they got
to you
● They only want to be taken care of
● Listen with a grain of salt- when
they tell you something at odds
with your tracking, go with your
tracking as the source
28. 28
Train Your Staff
● The person answering the phones should
know your media schedule
● Know what every kind of lead looks like
● Train your staff to be well-versed in your
business
● If they can’t do this reliably, get someone
else to do it…it’s too important!
29. 29
Tuesday
Thursday
Please email me to
schedule a time
Let’s
schedule
a call
Missed out on the poll? Send us an email! marketing@surefirelocal.com
Get an expert analysis
of your digital marketing
next week
After the call we’ll send you a
Google Chromecast for free!
30. 30
You have last year’s data, and
maybe even two years.
What next?
31. 31
Rank lead source statistics by number of leads.
Now you know which pieces of your budget are most important
Media Spending Sales $ Ad Cost # Leads Lead Cost
Website $30,000 $400,000 7.5% 350 $85
Direct Mail $15,000 $200,000 7.5% 100 $150
Radio $17,500 $86,000 20.3% 63 $277
Billboards $5,000 $30,000 16.6% 13 $384
BBB $1,500 $26,000 5.7% 6 $250
Postcards $8,000 $28,000 28.5% 6 $1,333
32. 32
Next, rank your lead sources by Ad Cost
Lower at the top
Now you know what the most inexpensive media is, and therefore the
ones that should be covered first
Media Spending Sales $ Ad Cost # Leads Lead Cost
BBB $1,500 $26,000 5.7% 6 $250
Website $30,000 $400,000 7.5% 350 $85
Direct Mail $15,000 $200,000 7.5% 100 $150
Radio $17,500 $86,000 20.3% 63 $277
Billboards $5,000 $30,000 16.6% 13 $384
Postcards $8,000 $28,000 28.5% 6 $1,333
33. 33
Then Understand These Things
About New Media Potentials:
● Did I buy everything they had
last year? If they were good,
should I buy more?
● Do I have more to spend this
year?
● Are there things on my list that
could be cut? (there’s no risk
when you cut non-performing
media)
35. 35
First - Collect Your Building Blocks
● Buy as many of the things that work as you can
● More frequency
● More geography
● Move to the next thing on the list
● Buy what you can there
● Stop when it doesn’t make sense any more
36. 36
Rinse, Repeat.
● Do this exercise annually and monthly- these
are seasonal businesses, and it’s different in
December than it is in June…spend
accordingly
● Stop when you spend the budget; spend only
what you can afford
● If you build it this way, you will always buy the
most leads at the most inexpensive cost, and
your marketing budget will provide you with
the best return
42. 42
Enter the
Surefire Local
Marketing
Cloud
A single platform that
allows you to see &
strengthen all of your
online marketing
activities - from a
single platform
# of leads
# of reviews
#avg. star rating
Website
performance
Social media
engagement
Search terms
people are using
to find your
business
Directory
Listings
Most common
terms that
appear in your
online reviews
43. 43
Paid Search
Organic
SEO
Local SEO
is your business appears in
all majors sections of
Google Search because
you’ve built a consistent
and expansive digital
footprint that Google
trusts
The end result...
44. 44
Tuesday
Thursday
Please email me to
schedule a time
Let’s
schedule
a call
Missed out on the poll? Send us an email! marketing@surefirelocal.com
Get an expert analysis
of your digital marketing
next week
After the call we’ll send you a
Google Chromecast for free!
45. 45
Hey Google, who is today’s lucky winner?
The winner of the
Google Home Mini is…
Q&A