1. The document outlines an agenda for a conference on search engine optimization techniques, including discussions on defining goals and resources, evaluating websites, and measuring performance. 2. It introduces the company eTeamsys and their focus on SEO using the ART methodology to evaluate accessibility, relevance, and trust. 3. Emerging trends in search like universal search, geographic targeting, and personalized search are changing the SEO landscape, requiring strategies beyond just keyword optimization.

1. Conférence Référencement www.eteamsys.com – info@eteamsys.com www.eteamsys.com – mike@eteamsys.com eTeamsys: Belgique – Luxembourg Tél.: LU+ 352 26270824 First Tuesday 01/09/2009 Current techniques and emerging trends for SEO

4. About eTeamsys : Our customers …

5. France: Google God? Source: comscore qSearch 2.0 Report july 2007

6. Search Engine in China

7. Décember 08: a billion users on internet 15% of the world population uses internet, potential for growth is enormous

9. Is SEO dead ?

11. GOOGLE Vertical Search Ressources Bases Google + Google video + Youtube + Google Map…

12. Universal Search

14. Personalized Search WIKI Like a certain search result? Don't like a result? Know of a better webpage? You must be logged in to Google

16. Definition: SEO- SEA Sponsored Links Natural/Organic Results SEO keywords Pay Per Click SEA SEA

20. IDENTIFY YOUR KEYWORDS Peripheral keywords Generic keywords « long tails » keywords Manufacturer: Apple iphone Iphone pda Apple gsm new GSM: Nouveau gsm Nouveau pda network: Pda orange Pda luxgsm Model/color Iphone 3G metal Iphone 3g gps Iphone black 16 gig Reviews: Présentation iphone edge Photos iphone 3g Test iphone v2 Accessories: Housses iphone Coque pvc iphone Kit nettoyage iphone Iphone GSM Téléphone Best approach: group your keywords into 3 categories:

21. Long Tail Curve Nombre limité de mots Trafic peu ciblé – ROI peu élevé Budget élevé – compétition élevée Génère beaucoup de trafic Catégorie ciblée Très bon ROI Budget raisonnable Le trafic généré est raisonnable Nombre illimité de mots Trafic très ciblé – ROI très élevé Le coût du ciblage est bas Volume généré par de nombreux mots clés « Iphone pda » « iphone » « Iphone 3G metal » Generic Peripheral Long tails Mots clés 80% of the traffic 20% of the traffic

23. The Hidden Face of your Website Budget Site Budget Promotion $ $

24. RESSOURCES PRESS RELEASES BLOG MANAGEMENT WRITING ARTICLES VIDEO PRODUCTION AVAILABLE RESSOURCES FOR CREATING CONTENT

26. A.R.T. Methodology Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors blocking the spider ACCESSIBILITY

27. A.R.T. Methodology Conférence Référencement www.eteamsys.com – info@eteamsys.com Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors associated with your content. Is it relevant with respect to your keywords Factors blocking the spider ACCESSIBILITY RELEVANCY

28. A.R.T. Methodology Conférence Référencement www.eteamsys.com – info@eteamsys.com Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors that will evaluate your website credibility Factors associated with your content. Is it relevant with respect to your keywords Factors blocking the spidering process ACCESSIBILITY RELEVANCY TRUST

30. SEM Strategy Matrix: Objectifs Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL New Product Launch Customer Retention Customer Attraction Brand Awareness

31. SEM Strategy Matrix: RESSOURCES Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL LIMITED BUDGET A LOT RESSOURCE LIMITED BUDGET LIMITED RESSOURCE A LOT OF BUDGET LIMITED RESSOURCE A LOT OF BUDGET A LOT OF RESSOURCE

32. How much time do you have? http://www.slideshare.net/HitwiseAU/advanced-seo-strategies-1788380#stats-bottom ASSUMPTION:

33. SEM Strategy Matrix: TIME FRAME Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL > 1 year > 6 Months 1-6 Months URGENT (yesterday)

34. SEM Strategy Matrix: GEO BAIDU BING YAHOO GOOGLE MARKETING GOAL ASIA EASTERN COUNTRIES USA - CANADA EUROPE

38. MOTION CHART: Configuration + - - - - - - + keyword

39. Evaluate the keywords performance

40. Evaluate the keywords performance

41. Google network performance evaluation

42. Evaluate the keywords performance