This document provides information on the importance of search engine optimization and online directories for business success. Some key points include:
- Organic search results receive more traffic and have higher conversion rates than paid listings. Location in search results matters, with the top positions receiving the most traffic.
- To be found online, businesses need quality content and effective link building so search engine spiders can discover their websites. This includes targeting relevant keywords.
- Claiming and optimizing listings in major directories like Google Places, Bing Local, and Yahoo Local is important so businesses appear accurately in local search results. Failing to claim listings can lead to incorrect information being displayed.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
On Page SEO services in Houston from the leading web design and digital marketing company which has expert web designers and web analysts who are highly experienced.
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
Guest blogging, also known as “guest posting”, is the practice of writing and publishing an article on someone else’s blog or website in order to build relationships, exposure, authority, and links. Source: https://www.gerommetalampas.com/the-definitive-guide-to-guest-blogging/
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
On Page SEO services in Houston from the leading web design and digital marketing company which has expert web designers and web analysts who are highly experienced.
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
Guest blogging, also known as “guest posting”, is the practice of writing and publishing an article on someone else’s blog or website in order to build relationships, exposure, authority, and links. Source: https://www.gerommetalampas.com/the-definitive-guide-to-guest-blogging/
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
Your 2016 internet marketing plan for plumbing & hvac businessesSeven Figure Agency
You can watch a recording of the webinar that goes with these slides at http://plumberseo.net/2016-internet-marketing-plan
I'm sure you have set your goals and possibly updated your business plan in preparation for this new year...but have you updated your Internet Marketing Plan? The internet is a fast moving target. On this episode we outline exactly what you should be doing online in 2016 for maximum impact in terms of Exposure, Leads & Profitability.
Download the checklist & additional resources by going to http://plumberseo.net/2016-internet-marketing-plan
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
The NEW 2020 SEO Formula for Independent Pharmacies Webinarpharmacyignite
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable pharmacy keywords. Hint: You need to think beyond just "pharmacy"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important pharmacy keywords that I should be targeting?
What are the most important online review sites?
... And much more!
Session 3: Strategy and Analytics - Two Must Haves When it Comes to Online Success(Drafting Your Online Strategy and Measuring the Results - Hands On is also tacked onto this lesson)
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
This slide gets really in-depth with local SEO and getting more local customers to your website via Google searches.
Local SEO is the process if getting more customers to your website via geo-located searches in Google.
We will go over local SEO ranking factors like my business signals, external location signals, on page signals, link signals, review signals and more.
2. • 94% of search engine users
choose organic over paid listings.
• 67% choose organic search
engine results when purchasing.
• Organic click-through generates
25% higher conversion rates than
PPC.
Why being seen is
Crucial…
3. “Attracting a loyal audience to
your website is best achieved
through top search engine
listings.”
Source: Forrester Research Media Field Study
4. Location, Location, Location
1st Position gets approximately
36% of the traffic.
2nd position gest approximately
13% of the traffic.
3rd position gets approximately
8% of the traffic.
5. How Search Engines Work
• Search Engines send out “spiders” to
index websites/pages.
• Cache web pages into data centers.
• Categorize data.
• Assess data for ranking.
• Update data centers.
6. An Online Business Directory has the
standard business name, address,
phone number and your website url
(NAPW) and links to your website.
Big PLUS:
• Photos
• Fuller Descriptions with Key
Phrases
• Types of Payment Received
• Service Hours
• Menus
• Owner or Manager Bios
• Specials, Coupons, etc.
7. Don’t Confuse Citations With Links!
Remember:
Citations are just mentions of
your name, address, and phone
number.
Aug 2013 by Phil Rozek
8. Are All Directories or Citation
Sites Created Equal?
• Domain Authority
• Indexed Pages
• Structured or Standard NAP
Display
• Quality & Nature of Site
• Free Listing
• Toxic Link Check
March 2014 by Myles Anderson
9. Types of online directories?
1. Data-aggregators-
2. Horizontal directories
3. Industry-specific directories
4. Region-specific sites
5. Sites where you can get an
“unstructured” citation, like a
mention in a newspaper or by a
"local" blogger.
http://www.whitespark.ca/blog/post/16-local-citation-building-best-practices
10. Top online directories?
1. Google Places
Business Page
2. Google+ Business
Page
3. Google Maps
4. Yahoo! Local
5. Bing Local
6. Apple Maps
7. SuperPages
8. YellowBook
9. YellowPages
10. Yelp
11. Citysearch
12. Merchant Circle
13. Topix
14. Insider Pages
15. Factual
16. YouTube
12. Spiders and the Web
If you want your website to get found – you need to
have quality content and a powerful link strategy so
search engine spiders find your site:
• Keyword-rich content on website
• Articles
• Blog posts
• Forums
• Social signals
• Internal links
• Link building
• Citations
• Directory listings
• And much more!
13. What Are Keywords and Why Do They
Matter?
Keywords are the heart and soul of
searching online.
Keyword -A word or phrase that a search
engine user uses to find websites.
Goal: Target your site for keywords that are
popular but don’t have a ton of competition.
14. You Want Targeted Traffic: people who
come to a website because they are
looking for what the site has to offer.
• Headphones vs. 900 MHz wireless
stereo headphones Cedar Rapids
• Windows vs. window installers or
window installation contractors Iowa
City
Which term(s) are closer to making a
Importance of Targeted Keywords
15. A Very Special Note:
Google rolled out the
Hummingbird release last
year.
This release has brought
about the era of semantic
search.
Use keywords that reflect like
your everyday language.
16.
17. • More than 86% of local consumers and
businesses turn to the Internet first.
• One-third of all Internet search engine
queries contain a zip code or a city or
state.
• Local business listings and reviews
now sit at or near the top of natural
search results.
It’s Critical That People Can Find You!
18. • Include local keywords.
• Local address to your site.
• Local phone number.
• Get listed in all local directories.
• Create local videos.
• Get links from local organizations
and businesses.
If You Are Local, Optimize for
Local
19. First Check For
First Check For Existing Listings
Search by Business Name
Search by Phone Number
Search by Category
Make note of all existing listings
and go back to check for accuracy
and completeness
20.
21.
22.
23. Why Claim Your Listing?
5-22% have addresses listed incorrectly.
6-50% have the phone number listed
incorrectly.
24-39% have the Business name listed
incorrectly.
40-64% have something listed
incorrectly.
You want control of your listing!http://streetfightmag.com/2012/04/23/yext-infographic-64-of-foursquare-business-listings-are-
incorrect/ 23 April 2012 by Steven Jacobs
24. Ways to Claim Your Directory
Listing
• Simply fill out the information.
• Verify through email.
• Verify by telephone.
• Verify by the US Mail.
42. Claim Your Google Places
• Do a search for your business by:
• Category
• Name
• Address
• Phone Number
• If Listed – Claim. It doesn’t have to be an
exact match.
• Not Listed – Create.
45. Google Places for Business Listing
• Be as complete as possible.
• Use keywords in your description.
• Use geography in your description.
• Geo & keyword tag photos.
• Continue to update Information.
50. • Requires a Windows Live ID Account
• Search For Business – Claim or Add.
• Name, Address and Phone Number (NAP)
must be exact to your Google Listing.
• Use same photos as on Google.
51. Optimizing for Bing
• Complete Every Field.
• Use keyword and location in your tag line.
• Comprehensive description that uses
keywords and location.
• Add hours of operation.
• Use brands and professional
organizations for industry terms .
52. Things Bing Likes
• Older websites.
• Content – Doesn’t judge content on it’s
age.
• Likes domains with the keywords in the
URL.
• Likes backlinks and is not as particular
about the type of backlink .
53. • Sign up with Google Account or set up a
Yahoo email account.
• More basic listing – only one photo.
• Can add reviews.
–Reviews will appear in Google
54.
55. Doing it right will take you a
few hours.
Doing it wrong will take many
hours (and possibly a lot of
money).