SlideShare a Scribd company logo
Search Engine Optimization (SEO) Webinar SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Topics to Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 1: Site Structure ,[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 1: Site Structure ,[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
The Search Engines SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
The Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],Source - Wikipedia SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
The Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],Source - Wikipedia SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
The Search Engines ,[object Object],[object Object],[object Object],[object Object],Source - Wikipedia SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
SEO โ€“ WHERE IS IT? SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 2:  Importance of Content ,[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],[object Object],Step 2:  Importance of Content SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 3: Keyword Research ,[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],Step 3: Keyword Research Competition Broad (more competition) Niche (less competition) Sweet Spot SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],Step 3: Keyword Research SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],Step 3: Keyword Research SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 3: Keyword Research Searches Broad (more competition) Niche (less competition) Keywords 2 Word 3 Word 4 Word 5 Word 6 Word Buying Cycle Research Mode Conversion as you go down the buying cycle conversion goes up! Buy SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com Competition
Step 3: Keyword Research Screen shoot of Keyword Research Tool โ€“ Keyword Discovery by Trellian SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 3: Keyword Research Screen shoot of Keyword Research Tool โ€“ Keyword Discovery by Trellian SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 3: Keyword Research ,[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 3: Keyword Research ,[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization ,[object Object],SEO is a long term process and is a building process โ€“  Think of it as an ongoing Race! SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization Case Study Example: Goal โ€“  Increase Leads Through Website. On Site Optimization Example: http://www.smrset.com   Case Study Results: 1000% Increase in Leads  Through the Website From SEO: Avg. 500+ Leads Per Month SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization Case Study Example: Goal โ€“  Increase Phone Calls Through Website. On Site Optimization Example: http://www.mychickenexpress.com   Case Study Results: Positioning at top of local search. 50% Increase in overall business from SEO efforts. SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 4: On Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Article Marketing Online  Publicity Blog Comments Local  Profiles Directory Submission Social Networking Blogging Video  Marketing Industry  Associations Natural Links SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Article Marketing Online  Publicity Blog Comments Local  Profiles Directory Submission Social Networking Blogging Video  Marketing Industry  Associations Natural Links SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 5: Ongoing Relevant Link Building ,[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 5: Ongoing Relevant Link Building Directory Submission -  Submit your website into some good quality online directories such as:  & industry specific online directories as well! Make sure to pick directories that will actively produce visitors to your site. SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],Step 5: Ongoing Relevant Link Building ,[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],Step 5: Ongoing Relevant Link Building ,[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 5: Ongoing Relevant Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],Step 5: Ongoing Relevant Link Building SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
What  Not To Do  When Link Building ,[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
In a Nutshellโ€ฆโ€ฆ. Link Building = Marketing SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Step 6: Measurability ,[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Measurability: Google Analytics ,[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Picking a SEO Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Picking a SEO Service Provider SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
[object Object],[object Object],[object Object],[object Object],Additional Helpful SEO Resources SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
Questions? SEO Webinar by Nick Stamoulis  Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com

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