This document provides information about how traditional marketing methods are declining and how local search on Google provides opportunities for small businesses. It recommends that small businesses claim their Google Local Business Center listing, optimize their categories and keywords, submit their website to relevant directories, and request customer reviews to take advantage of local search. Additional recommendations include services for search engine optimization, web design, email campaigns, social media, and postcard/direct mail marketing to help small businesses succeed online.

1. Google Secrets
for Local Businesses
presented by
Jamiah Griggs
Chakra Marketing
Internet Marketing for Local Businesses
Additional Services: Web Design & Search Engine Optimization
hostspage.com@gmail.com
www.hostspage.com@gmail.com
703-495-7750

2. Traditional Marketing Is Rapidly Declining
Print and online ad spending on yellow pages will
plummet 6.3% next year.
Within the next four years, ad spending will fall
39% in print directories alone
Television Advertising Bureau predicts a 7% to 11%
national decline in local TV advertising in 2009
Radio Advertising expected to decline 21% in 2009
Sources:
Emily Steel, Wall Street Journal – November 2008
Interpublic's Magna Group – January 2009
TV Week.com

3. Local Search
Small Business Game Changer
90% of online commercial searches result in offline
bricks and mortar purchases (comScore)
82% of local searchers follow up offline via an in-store
visit, phone call, or purchase (TMP / comScore)
73% of online activity is related to local content
(Google)

4. Pink Cake Box
Small Business Finds Success Online
Specialty Cake Store Opened in 2005 – 10 employees in northern New
Jersey
Pink Cake Box’s blog receives upwards of 120,000 unique visitors a
month and drives a large percentage of their orders.
Owner Jesse Heap says, they owe much of their success to solid
online marketing.
“I don’t think we realized how critical the web would
become to our business”.

5. Anatomy of a Google Search Page

6. Google & Local Business
Google displays local businesses when a local
business search is made.
e.g. Austin Car Repair
Lately, Google is beginning to display local search
results for broad searches e.g. Car Repair
This helps level the playing field for local
businesses.

7. What You Need To Do Right Now
CLAIM your Google Local Business Center Listing!

14. Smart Category Strategy
Create new categories based on your optimum keywords
What are keywords?
Keywords = Search Terms that people are typing into the
search engines to find local businesses to buy from. What are
the keywords for your business?
EVERYTHING revolves around your keywords

18. Google Postcard - Front

19. Google Postcard - Back

21. What Else Can You Do?
Submit Your Website To:
Yellow Page” type directory websites
Search Engine Directories - Google, Yahoo, MSN
Local Directory Websites - Citysearch
HyperLocal – HelloAustin.com
Industry Specific

22. Directory & Review Websites To List Your
Business
Listed In Priority Order:
1. CitySearch 9. Ask.com
2. Yelp 10. Zagat’s
3. InsiderPages 11. Guidespot
4. SuperPages 12. Yahoo Travel
5. TripAdvisor 13. Panorimio
6. MerchantCircle 14. Yahoo Yellow Pages
7. MSN/Live 15. YellowBook
8. Local.com

23. ATTENDEE BONUS
A Comprehensive List of these Directories Will Be
Emailed to You Within 2 Days!
Directories will be hyperlinked

24. Quick Directory Check for Your Website

26. Review Websites
Important Small Business Strategy for the 21st Century…
Routinely Request Customer Reviews!
Prominent Review Websites:
- Yelp.com
- CitySearch
- InsiderPages.com
- Best of the Web

27. Do Not Create FAKE Reviews!

28. Fake Reviews Continued…
Fabricated reviews typically do not have a “ring of
truth”
Fake reviews are often removed by the review site
administrators

29. Your Website
Complete Name & Address – every page
Make Sure You Have A “Contact Us” page
Find someone who can “SEO” your website
Properly chosen keywords for your website will be the
foundation of both your on-site optimization as well as your
off-site optimization
Keywords are important when entering your business
information in the various directories,

30. No Absolute Guarantees
An Important Factor We Have No Control Over – Google
Algorithm
Important to Use a Variety of Online Marketing Strategies so
you can dominate Google:
 Video - YouTube
 Social Networking - Twitter
 Article Marketing –EzineArticles, Go Articles
 Online Press Releases
 Many Others…

31. Services
Customized Email Campaigns
Search Engine Optimization
Web Design and Hosting
Online Marketing Programs that Gets Your Phone
Ringing and the Doors Swinging!
Social Media setup and Management
Google Places Setup and Management
Post Card Marketing / Direct Mail Services
Mobile Websites / Mobile Apps

32. Questions & Answers