This document provides instructions for tracking and validating website sales leads by marketing channel in 3 steps: 1) Implement tracking codes to attribute form submissions and phone calls to marketing channels in Google Analytics and call tracking software. 2) Configure a custom Google Analytics report and export form submissions to track submission IDs and tag phone calls as leads. 3) Generate reports from the tagged data to evaluate lead volume and ROI by source.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.
To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates to them.
Register now for the next sponsored Search Engine Journal webinar.
Anna Charity, Senior Product Marketing Manager at CallRail, will share three ways you can use your own customer data to drive more qualified, high-converting leads.
In this presentation, you will learn:
- Why you need to care about customer intent.
- What messaging actually resonates and drives a lead to call, text, chat, or submit a form to your business.
- Actionable tips to boost lead quality with SEO user intent.
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
This is an example of some of the email marketing newsletters I designed and executed while contracted with Baytech Web Design as their Marketing Automation Manager.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.
To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates to them.
Register now for the next sponsored Search Engine Journal webinar.
Anna Charity, Senior Product Marketing Manager at CallRail, will share three ways you can use your own customer data to drive more qualified, high-converting leads.
In this presentation, you will learn:
- Why you need to care about customer intent.
- What messaging actually resonates and drives a lead to call, text, chat, or submit a form to your business.
- Actionable tips to boost lead quality with SEO user intent.
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
This is an example of some of the email marketing newsletters I designed and executed while contracted with Baytech Web Design as their Marketing Automation Manager.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Google Analytics: Configuring 10 Key Ecommerce MetricsPunit Kumar Tiwari
Meaningful analytics for eCommerce sites are different from, say, news sites. E commerce sites should track metrics that produce or prevent actual sales, after all. Which campaign generated sales? When did visitors abandon purchases? Which sites referred customers? Which product pages convert highly, and which do not?
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...Authoritas
Get practical advice from SEO experts:
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for SEO Reporting and Analytics - covering some really useful tips on multi-channel marketing using Google Analytics. These talks were offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=6cZ0DCTIvas
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
How to track and Validate Website Sales Leads
1. HOW TO TRACK AND
VALIDATE WEBSITE SALES LEADS
BY MARKETING CHANNEL
A technical, step-by-step instruction manual to
dramatically improve lead generation marketing ROI.
2. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 2
Faulty Online Lead Management Is Ruining Your Business
— Here Is How To Fix It
If your company is like most, you base financial, marketing and conversion optimization
decisions on seriously flawed conversion data. Does your company:
1. Track phone calls that originate from your website?
2. Label ALL form and phone conversions from your website as web leads?
3. Know the marketing source of EVERY form and phone conversion?
4. VALIDATE web conversions to confirm they are, in fact, leads?
How Did You Score?
If you answered no to ANY of these questions, please review this presentation carefully.
It will enable you to:
• Accurately evaluate the ROI of your online marketing investment
• Accurately determine how well online campaigns (SEO, PPC, etc.) are performing
• More quickly and economically optimize campaigns to produce more and better
sales leads
3. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 3
Tracking Code Implementation
The first step is to have your web developer make modifications to your website so that
you can properly track form submissions and phone calls back to a marketing channel.
4. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 4
Form Submissions
1. Confirm that the primary contact form on your website has a “Comments” field and that it is a
required field.
2. Confirm that your website is running Google Analytics.
3. Confirm your website is running on a content management system (CMS) that stores each form
submission in a table with a unique ID assigned to it. Many content management systems do this by
default, but it’s possible you’ll need to configure your website to make this happen. If your site does not
store submissions in a database, a unique ID can be generated in a hidden field on the form and then sent
along with the form submission email.
4. Modify your Google Analytics code to pass the form submission ID to Google Analytics using
a custom dimension.
5. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 5
a. The first step requires configuring Google Analytics to hold a submission ID. You will do this by setting
up a custom dimension from within your account dashboard. A custom dimension is data you feed into
Google Analytics by modifying the Google Analytics tracking code on your website — this is data that
Google Analytics does not automatically track. More info regarding setting up custom dimensions can
be found here: https://support.google.com/analytics/answer/2709829?hl=en
6. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 6
b. After your custom dimension has been added, the next step is to send the submission ID from your
website to Google Analytics. On the “Thank You” page of your form, you will need to modify your
Google Analytics code to add the name of your custom dimension and your form submission ID. This
relies on the submission ID being set as a variable on the “Thank You” page and then included in the
GA code snippet. We recommend passing the submission ID in the URL to make it easily accessible.
The result would look something like this: domain.com/thank-you?submission=11111
7. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 7
c. Update your GA code snippet to include a few new lines similar to this:
• var dimensionValue = ‘SUBMISSION_ID’;
• ga(‘set’, ‘dimension1’, dimensionValue);
* SUBMISSION_ID will need to be replaced with the actual submission ID
d. Detailed instructions for modifying your Google Analytics code to send custom dimensions can be
found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets
8. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 8
Phone Calls
1. Find a call tracking vendor that can track each
phone call back to a specific marketing source.
Be sure to find a provider that:
a. Generates an audio recording of tracked phone calls
b. Provides a referral URL for each phone call (when one
can be obtained)
c. Includes the referral URL in downloaded spreadsheet reports
d. Provides a dashboard that allows you to listen to
each call and tag the calls (through a customizable
dropdown or a text field)
2. Implement the call tracking vendor’s code on your website to start tracking phone calls.
This will allow you to track marketing sources for your phone calls.
3. Your phone call vendor should be able to provide you with a single tracked phone number that you
can hardcode on your website to replace your business phone number. This tracked phone number
will forward all calls to your business phone number. This will allow you to track direct phone calls from
visitors who found the phone number on your website, but didn’t come through a marketing source.
9. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 9
Configuration
Once your lead tracking has been implemented and is working properly, the next step is
to do some configuration to prepare for lead validation.
10. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 10
Form Submissions
1. Log in to your Google Analytics account.
2. Create a Custom Report as follows:
a. The first step is to click on the “Customization” tab in the upper left-hand corner of your Google
Analytics account.
b. The second step is to click on “+New Custom Report”.
c. Once you are on the new custom report page, name the report. Do this by entering a value in the
“Title” form field.
d. Next, name the report content, you will do this by entering a value in the “Name” form field under
the “Report Content” section.
e. Next, select “Flat Table” from the list of three options for “Type”.
f. Next, select the dimensions you want in this report. The dimensions to select are the following,
in this order:
• Submission ID
• Source/Medium
• Hostname
g. Next, select the metric for the report; select “Pageviews”.
11. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 11
h. Next, add a filter to the report. The filter to create is:
• Select “Include” from the “Filters” dropdown.
• Once you select that, choose “Hostname” as the dimension for the filter.
• Once “Hostname” is selected, chose “Exact” from the dropdown menu directly next to the
“Hostname” dimension.
• Next, in the open field directly to the right of “Exact”, enter your hostname
(domain name — www.domain.com).
i. Once you have set up the filter in the report, you have an option to associate this new report with all
views in your Google Analytics account or a select view.
j. Once you have selected your “Views” option, click “Save” and the report will be created.
12. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 12
3. Log in to your website CMS.
4. Export your form submissions into an Excel spreadsheet.
5. Open that Excel spreadsheet and save this as your master form tracking spreadsheet.
6. Choose your start date and remove the rows of data prior to your start date.
7. Add columns to the beginning of the spreadsheet:
a. Lead
b. Source/Medium
13. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 13
Phone Calls
1. Log in to your call tracking provider’s dashboard.
2. Navigate to the screen where you can review each phone call.
3. Listen to each phone call and then tag the call as:
a. Yes = It is a sales lead (someone interested in the services/products that you sell)
b. No = It is not a sales lead
14. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 14
Reporting Validated Leads by Marketing Channel
Form Submissions
Using your master form tracking spreadsheet, you will now be able to report on the total
number of form submissions that are validated leads. You will also know the marketing
source for each validated lead.
Phone Calls
By logging in to your call tracking provider’s dashboard and downloading the call data,
you will now have a spreadsheet holding data on each call that was tracked along with
the marketing source and your custom tag noting. By doing a sort based on your tag
column, you will see all sales leads (marked “Yes”) and all non-sales leads (marked “No”).
FORM PHONE
15. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 15
After studying Mechanical Engineering at Southern
Illinois University, Matt followed his passion for
Internet technology, joining Whoast Inc. to oversee
project management and client services. As Straight
North’s Director of Web Services, he manages all
web development activities, making sure that current
development standards and techniques are applied to
every project.
When away from the computer, Matt follows the
Chicago Bulls, Bears, Cubs and all forms of domestic and
international soccer with the same enthusiasm he puts
into his work.
MATT CANNON
DIRECTOR OF WEB SERVICES
16. HOW TO TRACK AND VALIDATE WEBSITE SALES LEADS BY MARKETING CHANNEL | 16
ABOUT STRAIGHT NORTH
Straight North is an Internet marketing agency that helps growth-minded
firms generate online sales leads and e-commerce revenue. With an
in-house team of over 100 full-time marketers, we have the depth and
breadth to manage complex, multifront campaigns that deliver continuously
improving results.
Services include SEO, PPC, display advertising, email marketing and
responsive websites.
www.straightnorth.com