SlideShare a Scribd company logo
SIMSIM
SCHOOL OF INTERNET MARKETING
D I G I T A L
M A R K E T I N G
What is Digital Marketing?
Why organizations do digital marketing?
4 P's and 4 C's of Marketing
What is Internet and how it works?
Diff between Digital Marketing Vs Traditional Marketing
Digital Marketing Process
- Increasing Visibility
- Visitors Engagement
- Bringing Targeted Traffic
- Leads
What do you know about Google?
How Search Engine works?
- Crawling
- Indexing
- Processing
Ranking Factors of Google
Search Engine Updates (Panda, Piegeon, Rank Brain, & Penguin Update)
Google Sandbox Effect
DIGITAL MARKETING TRAINING SYLLABUS
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
INTRODUCTION TO WEBSITE DEVELOPMENT
Types of Websites
- Static
- Dynamic
Basics of HTML
Word Press Installation on Server
Understanding the Dashboard
Changing the default Settings
Installing and customizing themes
Content management in WP
Creating categories, pages and posts
Adding menu to site
Adding widgets to site
Installing useful plugins for site features
SEO specific plugins
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
Interesting Facts about Google
Historical facts about Google and its Data Center
What is Search Engine?
Type of Search Engines
What is Search Engine Optimization?
Search Engine Optimization Types
- Black Hat SEO
- White Hat SEO
- Gray Hat SEO
SEO life cycle?
- Requirement Gathering
- Keyword Research
- On Page Optimization
- Off Page Optimization
- Reporting
- Strategy Review
1SEARCH ENGINE OPTIMIZATION
S
E
O
SYLLABUS SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
Difference between Organic and Inorganic
What are Search Operators?
What are Keywords?
Keyword Research
Types of keywords
- Genric Keyword
- Short Tail Keyword
- Long Tail Keyword
Seasonal Keyword
Keyword Research Tools
Keyword Planner tool
Google Trends
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
2
ON PAGE OPTIMIZATION
Initial Site Analysis
Accessibility of Website
File Formats
Navigation
Competitor Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Content Optimization
Keyword density
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
3
OFF PAGE OPTIMIZATION
What is Domain Authority?
How to Increase Domain Authority?
What is Page Authority?
Page Rank
- What is Page rank?
- How to increase Page Rank?
Backlinks
- What are backlinks?
- Types of Backlinks
Link Building
What is Link Building?
Types of Link Building
- One Way links
- Two Way links
Do’s & Don’ts of Link building
Link Building Strategies
Link Juice
Do Follow
No Follow
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
4Local SEO
- Google Places optimization
- Tools for SEO
- Monitoring SEO Strategies
- Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Off - Page SEO Techiques
- Directory Submission
- Type of Directories
- Article Submission
- Submitting Press Releases
- Business Directories
- Local Classifieds
- Blog Creation and Submission
- Blog Comments
- Local and regional search engines
- Forum & QnA
- Social bookmarking
- Video Submissions
- Sitemap Submission SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
GOOGLE WEBMASTER TOOL
Adding a Site & Verification Process
Configuration
Settings
Geographic Settings
Site Links
Website Health
Crawl Errors
Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords
Structured Data
Data Highlighter
5SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
6
GOOGLE ANALYTICS
Introduction
How Analytics tool works?
Insights
Cookie Tracking
Get started with Google Analytics
Account Creation
Get tracking ID & Add in Website
Setup Goals
What is Bounce Rate?
How to reduce bounce rate?
Measure performance of campaigns via analytics
Understanding Filters & segments
Monitoring traffic source & behavior
Reporting
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
REPORTING AND ANALYSIS TOOLS
7
Website Analysis Tools
Keyword Density Checker
Broken link Checker Tool
Final Tracking and Reporting
Submission Report
Client Ranking Report
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
8
SOCIAL MEDIA OPTIMIZATION
S
M
O
What is Social Media?
Understanding its importance
Social Media Marketing
Marketing in social networking websites
Branding
Paid Advertising
Concept of Social Media Success
Tracking Activity and Results
URL Shortener Concept
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
9
Blogging
- Blogging for Branding
- Five Blogging Tips
- Blogging for Sales
- Promotion and Calls to Action
- Blogging for SEO
Facebook
- Facebook for Branding
- Using Facebook as Company
- Facebook for Sales
- Facebook Ads
- Facebook for SEO
- Facebook Websites Intergration
- Tracking Activity and Results
Twitter
- Twitter for Branding
- Twitter for Sales
- Promote Your Products and Services
- Responding to Users' Needs
- Twitter for SEO
- Twitter Visit
- Twitter Analytics
LinkedIn
- LinkedIn for Branding
- Company Profile
- Encouraging Employees to Use LinkedIn
- LinkedIn for Sales
- LinkedIn for SEO
- LinkedIn Ads
- Paid Market
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
10SlideShare
- SlideShare for Branding
- Company Profile
- Branding you product / services using PPT on SlideShare
- SlideShare for Sales
- SlideShare for SEO
Social Media Management Tool (SMMT)
- Social Media Dashboard
- Connecting different Social Networking site with SMMT
- SMMT Connection with Social Media Platforms.
- Analytics for SMMT
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
11EMAIL MARKETING
How Email works?
Challenges while sending bulk emails
Solution over challenges
Types of email marketing
Email marketing Tools
Designing of Email template
Email marketing scheduler
Email marketing success tracking
Creating a Subscriber List
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
12LEAD GENERATION FOR BUSINESS
Importance of Lead Generation
Understanding Landing Pages
Diff of Landing Pages & Website
Practical tips for creating landing pages
Converting leads to sales
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
13
S
E
M
Search Engine Marketing Overview
- Understanding Search Engine Marketing (SEM)
- Snapshot of SEM Industry
- Advantages of SEM over Other Marketing Methods
- Organic vs. Paid Traffic
- Different between the SEO, SMO and SEM
Marketing Plan
- Differentiate Your Services
- Target and Segment Your Audiences
- Understand Your Customers
Introduction to Google AdWords
- Getting Started with Google AdWords
- Signing Up for Google AdWords
- Set Time Zone and Currency
- Verify our account
- Activating Your Account
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
14Navigating through Google AdWords
- User Interface Elements
- Home Tab
- Campaigns Tab
- Opportunities Tab
- Reporting Tab
- Billing Tab
- My Account Tab
Understanding Google AdWords Structure
- AdWords Account
- Campaign Level
- AdGroups Level
- Access Management SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
15Working with Keywords
- Building Keyword Strategy
- Keyword Discovery and Keyword Research
- Keyword Discovery
- Keyword Research
- Leveraging the Google Keywords Tool
- Demo for the Google Keyword Tool
- Focusing and Targeting Keywords
- Broad Match
- Phrase Match
- Exact Match
- Setting up Negative Keywords
Writing Ads in Google Adwords
- Writing Effective Ads in Google AdWords
- Call to Action
- Review of Google's Guidelines SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
16Understanding Google's Text Ad Structure
- Creating and Managing Your Ad Campaigns
- Creating Ad Campaigns
- Creating AdGroups
- Managing Campaign Settings
- How to Edit, Pause, Delete, or Resume a Campaign?
Reporting
- AdWords Reporting and Account Performance Reports
- Generating Reports in Google AdWords
- Step 1: Select Campaign
- Step 2: Settings
- Step 3: Choosing Report Details
- Step 4: Activating Your Report
- Step 5: Template, Scheduling, and Email
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
17
Introduction to Dynamic Search Campaigns
Display Ads Campaigns
video Ads Campaigns
App Marketing
Introduction to Remarketing Campaigns
MCC (My Client Center) Account
Adwords Editor Tool
Conversion Tracking
ADVANCE ADWORDS MARKETING
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
18What is Adsense?
Get approved for Adsense
Adsense account interface
Adsense Policies and requirement
Adding Google Ads to Website/Blog
Best Placements for Google Ads
Best Adsense Units to Use
Increasing Adsense Revenue
YouTube Monetization with Adsense
ADSENCE
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
19
ONLINE REPUTATION MANAGEMENT
What is Online Reputation Management?
Why Business need Online Reputation
Case Studies of Brands
Focus Areas in ORM
ORM Strategy
Tools for ORM
Impact of Negative SEO
GETTING PROJECT AND BIDDING
Understanding requirement
Deciding the budget of project
Different Billing methods
Bidding for project on bidding sites
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
CONTACT US
SIMSIM
SCHOOL OF INTERNET MARKETING
210, P J Chambers, Old Mumbai - Pune Highway,
Behind Hotel Crystal Court, Pimpri Chowk, PCMC - Maharashtra 411018
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
info@schoolofinternetmarketing.co.in
103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata,
Erandwane, Near Dashabhuja Ganpati mandir, Opp SAP Training Center Pune,
Above Raj Restaurant, Kothrud, Pune - Maharashtra 411038
STAY CONNECTED WITH US

More Related Content

What's hot

Marketo Management Tips
Marketo Management TipsMarketo Management Tips
Marketo Management Tips
Josh Hill
 
NYC Presentation GGM
NYC Presentation GGM NYC Presentation GGM
NYC Presentation GGM
Gramercy Global Media
 
Digital marketing course
Digital marketing courseDigital marketing course
Digital marketing course
VIKASVIKAS60
 
Your digital marketing strategy: Getting it right first time
Your digital marketing strategy: Getting it right first timeYour digital marketing strategy: Getting it right first time
Your digital marketing strategy: Getting it right first time
Gateway Media
 
Retargeting 101
Retargeting 101Retargeting 101
Retargeting 101AdCMO
 
Google AdWords  Professional Certificate (GAP)
Google AdWords  Professional Certificate (GAP)Google AdWords  Professional Certificate (GAP)
Google AdWords  Professional Certificate (GAP)
Mohamed Abdel Kareem
 
HighRoad Solution 2016 Marketing Automation Workshop Presentation
HighRoad Solution 2016 Marketing Automation Workshop PresentationHighRoad Solution 2016 Marketing Automation Workshop Presentation
HighRoad Solution 2016 Marketing Automation Workshop Presentation
HighRoad Solution
 
Vision6 digital certificate course adma 2013
Vision6 digital certificate course adma 2013Vision6 digital certificate course adma 2013
Vision6 digital certificate course adma 2013Melina Kellam
 
E marketing
E marketingE marketing
E marketing
Dwi Asri
 
Branded Facebook Advertising Proposal for Organo Gold
Branded Facebook Advertising Proposal for Organo GoldBranded Facebook Advertising Proposal for Organo Gold
Branded Facebook Advertising Proposal for Organo Gold
Kevin James
 
Marketing automation
Marketing automation Marketing automation
Marketing automation
EHSAL
 
Maximizing Lead Generation and Revenue Using Marketing Automation
Maximizing Lead Generation and Revenue Using Marketing AutomationMaximizing Lead Generation and Revenue Using Marketing Automation
Maximizing Lead Generation and Revenue Using Marketing Automation
Marketing Mojo
 
Integrated Digital Marketing - Training Course
Integrated Digital Marketing - Training CourseIntegrated Digital Marketing - Training Course
Integrated Digital Marketing - Training Course
Freelancers Academy
 
Rtp rsp16-emarsys-final deck
Rtp rsp16-emarsys-final deckRtp rsp16-emarsys-final deck
Rtp rsp16-emarsys-final deck
G3 Communications
 
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...auexpo Conference
 
Digital marketing tips and tricks : Dave Chaffey Smart Insights
Digital marketing tips and tricks : Dave Chaffey Smart InsightsDigital marketing tips and tricks : Dave Chaffey Smart Insights
Digital marketing tips and tricks : Dave Chaffey Smart Insights
Dave Chaffey
 
MA_Cookbook_Interactive
MA_Cookbook_InteractiveMA_Cookbook_Interactive
MA_Cookbook_InteractiveForfront Ltd
 
ENGandreaReport
ENGandreaReportENGandreaReport
ENGandreaReporteBizzers
 
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesDigital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Rachit Gupta
 
Bridging the gap between online and crm - Next Generation Marketing 2organize
Bridging the gap between online and crm - Next Generation Marketing 2organizeBridging the gap between online and crm - Next Generation Marketing 2organize
Bridging the gap between online and crm - Next Generation Marketing 2organize
Lars Crama
 

What's hot (20)

Marketo Management Tips
Marketo Management TipsMarketo Management Tips
Marketo Management Tips
 
NYC Presentation GGM
NYC Presentation GGM NYC Presentation GGM
NYC Presentation GGM
 
Digital marketing course
Digital marketing courseDigital marketing course
Digital marketing course
 
Your digital marketing strategy: Getting it right first time
Your digital marketing strategy: Getting it right first timeYour digital marketing strategy: Getting it right first time
Your digital marketing strategy: Getting it right first time
 
Retargeting 101
Retargeting 101Retargeting 101
Retargeting 101
 
Google AdWords  Professional Certificate (GAP)
Google AdWords  Professional Certificate (GAP)Google AdWords  Professional Certificate (GAP)
Google AdWords  Professional Certificate (GAP)
 
HighRoad Solution 2016 Marketing Automation Workshop Presentation
HighRoad Solution 2016 Marketing Automation Workshop PresentationHighRoad Solution 2016 Marketing Automation Workshop Presentation
HighRoad Solution 2016 Marketing Automation Workshop Presentation
 
Vision6 digital certificate course adma 2013
Vision6 digital certificate course adma 2013Vision6 digital certificate course adma 2013
Vision6 digital certificate course adma 2013
 
E marketing
E marketingE marketing
E marketing
 
Branded Facebook Advertising Proposal for Organo Gold
Branded Facebook Advertising Proposal for Organo GoldBranded Facebook Advertising Proposal for Organo Gold
Branded Facebook Advertising Proposal for Organo Gold
 
Marketing automation
Marketing automation Marketing automation
Marketing automation
 
Maximizing Lead Generation and Revenue Using Marketing Automation
Maximizing Lead Generation and Revenue Using Marketing AutomationMaximizing Lead Generation and Revenue Using Marketing Automation
Maximizing Lead Generation and Revenue Using Marketing Automation
 
Integrated Digital Marketing - Training Course
Integrated Digital Marketing - Training CourseIntegrated Digital Marketing - Training Course
Integrated Digital Marketing - Training Course
 
Rtp rsp16-emarsys-final deck
Rtp rsp16-emarsys-final deckRtp rsp16-emarsys-final deck
Rtp rsp16-emarsys-final deck
 
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and ...
 
Digital marketing tips and tricks : Dave Chaffey Smart Insights
Digital marketing tips and tricks : Dave Chaffey Smart InsightsDigital marketing tips and tricks : Dave Chaffey Smart Insights
Digital marketing tips and tricks : Dave Chaffey Smart Insights
 
MA_Cookbook_Interactive
MA_Cookbook_InteractiveMA_Cookbook_Interactive
MA_Cookbook_Interactive
 
ENGandreaReport
ENGandreaReportENGandreaReport
ENGandreaReport
 
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesDigital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
 
Bridging the gap between online and crm - Next Generation Marketing 2organize
Bridging the gap between online and crm - Next Generation Marketing 2organizeBridging the gap between online and crm - Next Generation Marketing 2organize
Bridging the gap between online and crm - Next Generation Marketing 2organize
 

Similar to India's 1st Practical Digital Marketing Training Institute

4 Months Digital Marketing Master Course
4 Months Digital Marketing Master Course4 Months Digital Marketing Master Course
4 Months Digital Marketing Master Course
Bhautik Sheth
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009
Lucio Ribeiro
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
DMShree
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
RanjithVedantham
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
Preethi Dolly
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
digitalMavrick
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
Vangari madhavi
 
How to grow your marketing contribution to sales through growth optimization ...
How to grow your marketing contribution to sales through growth optimization ...How to grow your marketing contribution to sales through growth optimization ...
How to grow your marketing contribution to sales through growth optimization ...
Eduardo Esparza
 
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsIs Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
PCG Digital Marketing
 
Online Digital Marketing Training
Online Digital Marketing TrainingOnline Digital Marketing Training
Online Digital Marketing Training
BlindsNet
 
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivproIntroduction to digital marketing - mylivpro
Introduction to digital marketing - mylivpro
Vedant Khandelwal
 
Seo strategies for car dealers by matt osuch
Seo strategies for car dealers by matt osuchSeo strategies for car dealers by matt osuch
Seo strategies for car dealers by matt osuch
Ralph Paglia
 
Digital Markeing Course in Delhi
Digital Markeing Course in DelhiDigital Markeing Course in Delhi
Digital Markeing Course in Delhi
Greenbox Digital Marketing Course In Delhi
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Tushar564097
 
Sem marketing 101 v6
Sem marketing 101 v6Sem marketing 101 v6
Sem marketing 101 v6
Maximiliano Lopez
 
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdfNEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
AjaySharma968187
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
msinfosolutions seo1
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
msinfosolutions seo1
 

Similar to India's 1st Practical Digital Marketing Training Institute (20)

4 Months Digital Marketing Master Course
4 Months Digital Marketing Master Course4 Months Digital Marketing Master Course
4 Months Digital Marketing Master Course
 
CDMM
CDMMCDMM
CDMM
 
Tavish CV
Tavish CVTavish CV
Tavish CV
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
How to grow your marketing contribution to sales through growth optimization ...
How to grow your marketing contribution to sales through growth optimization ...How to grow your marketing contribution to sales through growth optimization ...
How to grow your marketing contribution to sales through growth optimization ...
 
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsIs Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
 
Online Digital Marketing Training
Online Digital Marketing TrainingOnline Digital Marketing Training
Online Digital Marketing Training
 
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivproIntroduction to digital marketing - mylivpro
Introduction to digital marketing - mylivpro
 
Seo strategies for car dealers by matt osuch
Seo strategies for car dealers by matt osuchSeo strategies for car dealers by matt osuch
Seo strategies for car dealers by matt osuch
 
Digital Markeing Course in Delhi
Digital Markeing Course in DelhiDigital Markeing Course in Delhi
Digital Markeing Course in Delhi
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Sem marketing 101 v6
Sem marketing 101 v6Sem marketing 101 v6
Sem marketing 101 v6
 
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdfNEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Recently uploaded

Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
AJHSSR Journal
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
lorraineandreiamcidl
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
SocioCosmos
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 

Recently uploaded (13)

Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 

India's 1st Practical Digital Marketing Training Institute

  • 1. SIMSIM SCHOOL OF INTERNET MARKETING D I G I T A L M A R K E T I N G
  • 2. What is Digital Marketing? Why organizations do digital marketing? 4 P's and 4 C's of Marketing What is Internet and how it works? Diff between Digital Marketing Vs Traditional Marketing Digital Marketing Process - Increasing Visibility - Visitors Engagement - Bringing Targeted Traffic - Leads What do you know about Google? How Search Engine works? - Crawling - Indexing - Processing Ranking Factors of Google Search Engine Updates (Panda, Piegeon, Rank Brain, & Penguin Update) Google Sandbox Effect DIGITAL MARKETING TRAINING SYLLABUS SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 3. INTRODUCTION TO WEBSITE DEVELOPMENT Types of Websites - Static - Dynamic Basics of HTML Word Press Installation on Server Understanding the Dashboard Changing the default Settings Installing and customizing themes Content management in WP Creating categories, pages and posts Adding menu to site Adding widgets to site Installing useful plugins for site features SEO specific plugins SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 4. Interesting Facts about Google Historical facts about Google and its Data Center What is Search Engine? Type of Search Engines What is Search Engine Optimization? Search Engine Optimization Types - Black Hat SEO - White Hat SEO - Gray Hat SEO SEO life cycle? - Requirement Gathering - Keyword Research - On Page Optimization - Off Page Optimization - Reporting - Strategy Review 1SEARCH ENGINE OPTIMIZATION S E O SYLLABUS SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 5. Difference between Organic and Inorganic What are Search Operators? What are Keywords? Keyword Research Types of keywords - Genric Keyword - Short Tail Keyword - Long Tail Keyword Seasonal Keyword Keyword Research Tools Keyword Planner tool Google Trends SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 6. 2 ON PAGE OPTIMIZATION Initial Site Analysis Accessibility of Website File Formats Navigation Competitor Analysis Keyword Placement Site (URL) Structure Analysis URL renaming/re-writing H1, H2, H3 Tags Title/Description/Keyword/Meta Tags Development Anchor Text Image Optimization Use of robots.txt HTML Validation Doorway Pages Invisible Text Cloaking XML Sitemap HTML Sitemap Canonical Implementation Understanding 301, 302, 404 Response code Domain names and Exact match domain concept. Internal Link Strategy Content Optimization Keyword density SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 7. 3 OFF PAGE OPTIMIZATION What is Domain Authority? How to Increase Domain Authority? What is Page Authority? Page Rank - What is Page rank? - How to increase Page Rank? Backlinks - What are backlinks? - Types of Backlinks Link Building What is Link Building? Types of Link Building - One Way links - Two Way links Do’s & Don’ts of Link building Link Building Strategies Link Juice Do Follow No Follow SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 8. 4Local SEO - Google Places optimization - Tools for SEO - Monitoring SEO Strategies - Preparing SEO Reports The importance of Links for SEO Link Wheel Off - Page SEO Techiques - Directory Submission - Type of Directories - Article Submission - Submitting Press Releases - Business Directories - Local Classifieds - Blog Creation and Submission - Blog Comments - Local and regional search engines - Forum & QnA - Social bookmarking - Video Submissions - Sitemap Submission SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 9. GOOGLE WEBMASTER TOOL Adding a Site & Verification Process Configuration Settings Geographic Settings Site Links Website Health Crawl Errors Crawl Stats Google Fetch Blocking the Crawler and blocked pages Traffic Search Queries Links to Site / Internal Links Sitemaps Remove URLS from index HTML Suggestions Content Keywords Structured Data Data Highlighter 5SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 10. 6 GOOGLE ANALYTICS Introduction How Analytics tool works? Insights Cookie Tracking Get started with Google Analytics Account Creation Get tracking ID & Add in Website Setup Goals What is Bounce Rate? How to reduce bounce rate? Measure performance of campaigns via analytics Understanding Filters & segments Monitoring traffic source & behavior Reporting SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 11. REPORTING AND ANALYSIS TOOLS 7 Website Analysis Tools Keyword Density Checker Broken link Checker Tool Final Tracking and Reporting Submission Report Client Ranking Report SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 12. 8 SOCIAL MEDIA OPTIMIZATION S M O What is Social Media? Understanding its importance Social Media Marketing Marketing in social networking websites Branding Paid Advertising Concept of Social Media Success Tracking Activity and Results URL Shortener Concept SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 13. 9 Blogging - Blogging for Branding - Five Blogging Tips - Blogging for Sales - Promotion and Calls to Action - Blogging for SEO Facebook - Facebook for Branding - Using Facebook as Company - Facebook for Sales - Facebook Ads - Facebook for SEO - Facebook Websites Intergration - Tracking Activity and Results Twitter - Twitter for Branding - Twitter for Sales - Promote Your Products and Services - Responding to Users' Needs - Twitter for SEO - Twitter Visit - Twitter Analytics LinkedIn - LinkedIn for Branding - Company Profile - Encouraging Employees to Use LinkedIn - LinkedIn for Sales - LinkedIn for SEO - LinkedIn Ads - Paid Market SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 14. 10SlideShare - SlideShare for Branding - Company Profile - Branding you product / services using PPT on SlideShare - SlideShare for Sales - SlideShare for SEO Social Media Management Tool (SMMT) - Social Media Dashboard - Connecting different Social Networking site with SMMT - SMMT Connection with Social Media Platforms. - Analytics for SMMT SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 15. 11EMAIL MARKETING How Email works? Challenges while sending bulk emails Solution over challenges Types of email marketing Email marketing Tools Designing of Email template Email marketing scheduler Email marketing success tracking Creating a Subscriber List SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 16. 12LEAD GENERATION FOR BUSINESS Importance of Lead Generation Understanding Landing Pages Diff of Landing Pages & Website Practical tips for creating landing pages Converting leads to sales SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 17. 13 S E M Search Engine Marketing Overview - Understanding Search Engine Marketing (SEM) - Snapshot of SEM Industry - Advantages of SEM over Other Marketing Methods - Organic vs. Paid Traffic - Different between the SEO, SMO and SEM Marketing Plan - Differentiate Your Services - Target and Segment Your Audiences - Understand Your Customers Introduction to Google AdWords - Getting Started with Google AdWords - Signing Up for Google AdWords - Set Time Zone and Currency - Verify our account - Activating Your Account SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 18. 14Navigating through Google AdWords - User Interface Elements - Home Tab - Campaigns Tab - Opportunities Tab - Reporting Tab - Billing Tab - My Account Tab Understanding Google AdWords Structure - AdWords Account - Campaign Level - AdGroups Level - Access Management SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 19. 15Working with Keywords - Building Keyword Strategy - Keyword Discovery and Keyword Research - Keyword Discovery - Keyword Research - Leveraging the Google Keywords Tool - Demo for the Google Keyword Tool - Focusing and Targeting Keywords - Broad Match - Phrase Match - Exact Match - Setting up Negative Keywords Writing Ads in Google Adwords - Writing Effective Ads in Google AdWords - Call to Action - Review of Google's Guidelines SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 20. 16Understanding Google's Text Ad Structure - Creating and Managing Your Ad Campaigns - Creating Ad Campaigns - Creating AdGroups - Managing Campaign Settings - How to Edit, Pause, Delete, or Resume a Campaign? Reporting - AdWords Reporting and Account Performance Reports - Generating Reports in Google AdWords - Step 1: Select Campaign - Step 2: Settings - Step 3: Choosing Report Details - Step 4: Activating Your Report - Step 5: Template, Scheduling, and Email SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 21. 17 Introduction to Dynamic Search Campaigns Display Ads Campaigns video Ads Campaigns App Marketing Introduction to Remarketing Campaigns MCC (My Client Center) Account Adwords Editor Tool Conversion Tracking ADVANCE ADWORDS MARKETING SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 22. 18What is Adsense? Get approved for Adsense Adsense account interface Adsense Policies and requirement Adding Google Ads to Website/Blog Best Placements for Google Ads Best Adsense Units to Use Increasing Adsense Revenue YouTube Monetization with Adsense ADSENCE SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 23. 19 ONLINE REPUTATION MANAGEMENT What is Online Reputation Management? Why Business need Online Reputation Case Studies of Brands Focus Areas in ORM ORM Strategy Tools for ORM Impact of Negative SEO GETTING PROJECT AND BIDDING Understanding requirement Deciding the budget of project Different Billing methods Bidding for project on bidding sites SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in
  • 24. CONTACT US SIMSIM SCHOOL OF INTERNET MARKETING 210, P J Chambers, Old Mumbai - Pune Highway, Behind Hotel Crystal Court, Pimpri Chowk, PCMC - Maharashtra 411018 +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in info@schoolofinternetmarketing.co.in 103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata, Erandwane, Near Dashabhuja Ganpati mandir, Opp SAP Training Center Pune, Above Raj Restaurant, Kothrud, Pune - Maharashtra 411038 STAY CONNECTED WITH US