The document summarizes a three-day workshop on demystifying sales and marketing jobs. It discusses understanding the key deliverables and day-to-day responsibilities of these roles. It also covers the opportunities, challenges, and competencies required to be successful. These include skills, networking abilities, positioning, and managing internship challenges. The workshop provides guidance on professional grooming, body language, dress code, and making a positive first impression in a job interview.

1. Three Day Workshop
JIMS Rohini
Summary
February 2013
A Mirus Presentation

2. Demystifying the Job – Sales & Marketing
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Understand job content in terms of key deliverables and
expectations
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Life on a day to day basis
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Opportunities & Challenges
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Possible growth trajectories
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Competencies required to be successful

3. Do You Have The Key
• Commitment
Interest
A goal casually set and lightly taken is freely
abandoned at the first obstacle.
• Skills
You must either modify your dreams or
magnify your skills
• Level of insight
Be curious not judgemental
Information
• Networking
Competency
Attitude
The power of a network can be
reduced to it's simplest form in 'I
know someone who knows someone
who knows someone
• What you are
capable of
Great things never come from
comfort zones
• Inherent ability
Its not who we think we are that
holds us back, but who we think we
are not

4. What is your positioning?
What is my
personality?
What need
do I serve?
What makes
me different?
Positioning
Who is my
competition?
What do I
offer?
How is this
need
Important?

5. Competency Framework – A Blueprint for Excellence
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Exposure
Technical Skills
Numerical Skills
Academic Qualifications
Ability to Self Learn
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Communication Skills
Confidence & Energy
Maturity & Integrity
Interpersonal Skills
Stress Management
Personality
Intellectual
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Knowledge
Analytical Ability
Perseverance
Negotiation Skills
Memory
Ability to correlate
Risk Taking
Creativity & Innovation
Ability to Convince
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Ownership
Eye for Detail
Process Oriented
Task focused
Multi Tasking
Operational
Foundation
Problem
Solving
Strategic
Functional
Street
Smartness
Leadership
 Strategic Thinking
 Decision Making
 Ability to Influence &
Motivate
 Executive Presence
Performance 
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Hard Working
Result Oriented
Solution Oriented
Customer Focus
Job Skills
Cultural
Fitment
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Values
Environment Compatibility
Emotional Quotient
Coachibility

6. Dealing with the Internship Challenge
Discuss the Problem
Ask for Work
Put up with the grunt work
Don’t get scared
Befriend & Network
Jog the extra mile
Adopt a new Mentor

7. Organization Expectations
Foundation Competencies
Right Campus & degree pedigree and the appropriate
level of scores/grades. A personality fitment and
desired levels of exposure
Functional Competencies
A capacity to Learn, to do the job & effectively
discharge the key result areas. Be a cultural match for
the organization.
Have Scalability, someone who can perform and grow
to handle higher degrees of responsibility in the
organization
The right work ethic. Someone who does not require
constant supervision, who will abide by the
organization’s code of conduct, will be willing to stretch.
Strategic Competencies
Work Ethic
Aspiration Match
Compensation Fitment
Be genuinely interested in the organization, the role
and the opportunity it represents. Not motivated by only
brand & compensation.
To pay according to capability of the employee and
proven achievement of results

8. Body Language &
Grooming

9. Putting your best foot forward
Everything Counts!
Make sure the packaging
says:
 I’m professional
 I’m put-together
 I’m reliable
I’m going to represent
your brand, your
company, your team,
really well if you hire me.
And then let the words that
come out of your mouth
really emphasise those
messages.

10. Putting your best foot forward
Dress for
Success
Make your first impression a positive one.
It is always best to dress conservatively
and wear the interview “uniform.”

11. Putting your best foot forward
Dress for
Success
What not wear in Corporates?

12. Putting your best foot forward
Dress for
Success
Image Breakers..
 Make sure that your socks are long enough so that there’s no exposed
leg while you are sitting down!
 Tie’s length shorter or longer than the belt
 Flashy colours
 Unpolished or dirty shoes
 Tattoos or ear/body piercing
 Unkempt hair or spikes
 Stained, unwashed or torn clothes

13. Putting your best foot forward
Dress for Image Breakers..
Success
 Heavy deodorant /perfume
 Body Odour
 Bad Breath
 Flashy or Sporty wrist watch, wrist-bands or such accessories
 Nails..chipped nail paint
 Heavy make-up
 Skin show
 Tight clothing
 Rucksack or sling-back bag

14. Putting your best foot forward
Obvious but critical. We all want to work
Be likeable with people we like and who like us.

15. Putting your best foot forward
You’re in a high-stakes situation with a
Manage stranger, there is pressure and an
your Tics imbalanced power structure. Distracting
habits need to be controlled.

16. Putting your best foot forward
Body
Posture
Leaning in, slouching, dodgy eyes or
staring, any extreme can put you on the
pendulum swing from Aggressiveness to
Disinterest.

17. Putting your best foot forward
Repeated hand gestures or chopping
Physical
hand motions distract from your words,
Gestures
while lack of movement points to stiffness
& discomfort.

18. Putting your best foot forward
It’s just nervous energy and a natural desire
Grooming to appear your best. Fiddling with hair,
Gestures jewellery…takes the focus away from you.