This document provides information about the Post Graduate Diploma in Retail Management (PGDM-RM) program offered by Jagan Institute of Management Studies (JIMS) in Rohini, Delhi. The 2-year full-time program is approved by AICTE and provides dual specializations in areas like Retail Marketing, HR, and E-commerce. The program aims to develop industry-ready professionals through modules focused on retail operations, marketing, merchandising, and more. JIMS emphasizes experiential learning including industry visits, live projects, internships, and strong industry connections. The document shares perspectives from industry professionals on the growth prospects in the retail sector and benefits of the program.

1. Why Be General,
When You Can Be EXCLUSIVE!
Dual Specializations:-
• RM+Marketing
• RM+HR
• RM+Entrepreneurial E-Commerce
Post Graduate Diploma in Retail Management (PGDM-RM)
MINISTRY OF HRD, GOVT. OF INDIA
Ranks JIMS Rohini
• 4th
in Delhi
• 43rd
amongst Top 50 Management
Institutes of India

2. Director’s
MESSAGE
In order to gainfully utilize our large population, we must impart specific skill in our
young workforce. Jagan Institute of Management Studies is doing precisely the same
thing. Over the past two decades, JIMS has made a mark in the field of professional
education. Apart from our flagship program i.e. PGDM, we realised the need to start
some sector-specific management programs. Two such programs in the areas of
International Business and Retail Management were started. Retail Management is
vital because for enhancing public welfare, it is not sufficient to have more material
goods and services.These haveto be providedtothe end users i.e.the consumers. Retail
Excellence is highly relevant in the current scenario when more than half of the world
is affected severely by the recession in western countries. It is extremely important for
the suppliers, manufacturers and the distributors to bring about the superiority in their
operations to make consumption more affordable to the consumers.
The USP of JIMS lies in the following:
We encourage creativity; enhance core capability; impart specific skill. We not only
train our students to be efficient managers but also to be responsible citizens and
honest human beings. We at JIMS follow a student-centric approach and work with a
long term vision. We know that business cycles are inevitable in any liberal and open
economy. We train our students not only to survive but to excel both in good as well
as bad times, booms and depressions; highs and lows!
WELCOME TO JIMS
Dr. J. K. Goyal
DEAN’s
MESSAGE
Retail is one of the pillars of our economy and India is one of the fastest growing retail
marketsintheworld.TheexpansionoforganizedretailinginIndiawiththejobopportunities
has attracted the career seekers especially for the managerial roles. Based on interaction
with the industry professionals, a key finding emerged that there is a need for programme
that offers a deeper understanding of the retail industry and ensures an effective
application of this knowledge. If you are looking for a career in retailing, marketing, HR,
banking, e-commerce industry or want to become an entrepreneurs; we can help you to
achieve your goal. We create professionals and entrepreneurs who are job ready for the
global retail market that are able to think strategically with global perspective.
Jims retail programme is a dual specialisation course. It furnishes all the knowledge
and tools that the make you industry ready. This course sharpens your skills to take up
leadership roles. The course facilitate students to enter a wide range of exciting career
positions within the retail and allied sectors like visual merchandiser, Store Manager,
Merchandiser, Department Manager, Business Development Manager, Process Associate,
Relationship Manager, Marketing Manager to name a few.
USP of PGDM-RM
• Industrial visits to different retail formats, warehouses, factories makes student
understand both front end and backend operations of the industry.
• Live projects during first year gives student industry interaction which further help
them in attaining desired summer internships of their choice.
• On-The-Job Training makes a student get first-hand experience while pursuing the
course.
• Mock GDPI sessions from industry experts and personality grooming sessions for the
students.
• Environmental scanning classes by experienced academicians & industry experts.
WELCOME TO JIMS
Dr. Ritu Bajaj

3. Programme Rationale
Based on initial feedback from the industry professionals, a key finding emerged that
there is a need for programme that offers a deeper understanding of the retail industry
and ensure an effective application of this knowledge. The expansion of organized
retailing in India and the job opportunities that come with it, has attracted the career
seekers especially for the managerial roles. The youth wants to aspire to have a career
in retail and have a constructive growth in the industry. JIMS takes prides in providing
with a solid business education while focusing on the dynamic, competitive field of
retail through its PGDM-Retail Management programme. PGDM - RM aims to create
a primary resource center for all retail manpower specialization. The programme
provides unique educational and career development opportunities through a range of
different modules. This programme is highly industry focused and aims to fulfill all its
requirements by providing a foundation in management and encourage specialization
in core retail areas likevisual merchandising, e-commerce, luxury retailing,franchising,
customer service, selling skills, store operations, retail marketing, merchandising etc.
According to Retailers Association of India,
The Indian Retail Market, currently estimated at
around US$ 520 billion, is projected to grow at
a compound annual growth rate (CAGR) of
10 percent to reach US$ 950 billion by 2018.
“There are some great days and some not so great days, but never a
boring day. This summarises a career in retail. Retailing is one of the
oldest professions in the world. However the trade is also one of the most
dynamicofbusinesses.Theindustryusestechnologytothelevelsnextonly
to NASA.The need to relate to individual customers, understand product,
channeland placedynamicsandalso be commerciallyastute, makes retail
acareerforpeoplewithneedsofhighgrowthandsuperiorrewardsneeds.”
Kumar Rajagopalan
CEO, Retailers Association of India

4. WE
GUIDE
ADVISE
MENTOR
ADVOCATE
YOU ACHIEVE
• Managerial Economics
• Quantitative Techniques
• Financial & Managerial Accounting
• Principles & Concepts of Retail
• Fundamentals of Management
• Merchandise Knowledge
• Business Communication
• Environmental Scanning
• Retail Store Operations
• Financial Management-I
• Personality Development Portfolio
• Marketing Management
• Retail Systems & Processes
• Organizational Behaviour
• Information System in Management
• Luxury Retail
• Managerial Communication
• Business Research Methods
• Human Resource Management
• Financial Management-II
• Consumer Behaviour
• Sales Management & Retail Selling Skills
• Visual Merchandising-I
• Merchandising & Category Management
• Social Media MarketingVisual Merchandising-II
• Mall Management
• Retail Banking Operations
• Franchising & Global Retailing
• Retail Supply Chain Management
• Rural & Social Marketing
• Customer Relationship Management
• Digital Marketing
• E-commerce
• Entrepreneurship Management
• Retail Branding
• Strategic Management
• Services Marketing
• International Marketing Management
• Sales Promotion & Advertising
• Employability Skills
• Retail Software
• Rural Retail
• Corporate Ethics
Programme Structure
Itis a comprehensive and industry oriented course that equips the students to develop as professionals and entrepreneurs in the field of retail by providing extensive knowledge and technical skills in
the core functional areas such as Retail Operations, Retail Marketing and Visual Merchandising, Retail Merchandising, Retail Banking, Retail Communications, and E Commerce.
The programme is divided in two categories ie. Foundation and Advanced Level.
Foundation Level is spread across three trimesters and provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other
functional areas of Marketing, Finance & HR.This level covers seventeen General Management and eight Retail papers.Whereas, Summer Internship of 6-8 weeks is compulsory after the completion of
third trimester that helps students to inculcate the value-based professional competence to address varied situations in the world of work that can be transformed into added business value
Advanced Level is spread across three trimesters and equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied
sector.This level covers eight General Management and eleven Retail papers.
Papers Covered In Both Levels
Programme Overview
PGDM –RM is a two-year full time AICTE approved programme that explores the most contemporary and cutting edge approaches and concepts in Retailing Management. Developed in conjunction
with experts from the retail industry, the programme has been designed to give the students a theoretical and practical basis as career preparation in the retailing profession. The prime objective is
to give students a thorough specialized academic formation to underpin their professional competence in retail management in order to succeed in the competitive work environments and assist
them in advancement of their careers.Our focus is to develop an understanding of different domains in the practice of retail management, to enhance critical thinking, reasoning skills, intellectual and
transferable skills, particularly with regard to retail industry knowledge and practices, presentations, research, analysis and appraisal.

5. JIMS Edge in PGDM-RM
 Approved programme by All India Council for Technical Education
(AICTE), Ministry of HRD, Government of India.
 Wide course curriculum covering all the aspects of Retail,
Marketing, Finance & Human Resource.
 An integrated, multi-disciplinary programme with innovative
teaching methods to enhance analytical and problem-solving
skills Focus on retail centric industry oriented modules like Visual
Merchandising, Store Operations, Luxury Retailing, E-commerce,
Social Media Marketing, Franchising, Mall Management, Retail
Selling Skills, Supply Chain Management, Merchandising and
Category Management, Retail Branding, etc.
 Special Skill Lab which emphasis on developing Communication
Skills, Personality Development, Team Management and other
Interpersonal Skills
 State of art classrooms and exclusive VM Lab specially designed
to facilitate experiential learning for Visual Merchandising and
Styling sessions
 Focus on experiential learning and strong industry academia
interface
 Mandatory industry internships, live and research projects
 Meritorious inhouse faculties and practicing professionals as
visiting faculty
 Focus on research projects that provide students with an
opportunity to develop their careers by developing a specialist
theme, or by working on real business problems.
 Regular Field visits that enable students to explore Indian and
globally-renowned retailers, manufacturers, meet practicing
managers and see the practical application of the theoretical
concepts covered in class
 100% Placement record of previous batches.
 AIU (Association of Indian Universities) approval awaited for
equivalence to MBA-RM
Retail is the Second Largest Employer
and manpower requirement is going to
grow from current 3 million to 17.6 million.
“Retail Management is a brilliant career choice because there is an
excitement of exploration about various brands and the latest trends
of the industry. Being an outstation student at JIMS, Delhi was a
greatplacetobein.Ireceivedexceptionalsupportfrommybatchmates
and programme team.”
Jasmeen Kaur, Assistant Visual Merchandiser, Marks & Spencer,
Chandigarh, PGDM (RM) 2012-14

6. •Hostel Facility For Girls
•Live Projects With Top Brands
•International Retail Exposure
•Grooming Sessions
•Imphasis on E-commerce and Digital Marketing
•Scholarships Available For Deserving Candidates
•Retail Software The unwavering
commitment of the faculty
and industry mentors to the
programme demonstrates
the importance of creating
strong retail leadership for
the future.“Both international and domestic markets are
flourished with numerous brands, categorized
from high end luxury brands to premium brands
and mass brands. Retail has plenty of front end and
back end jobs opportunities. This programme
was instrumental for my selection at Louis
Vuitton(LVMH) and improved my skills in practical
retail operations. It was a perfect blend of
theoretical studies and practical approach.”
Abhishek Saini, Brand Consultant, Louis Vuitton(
LVMH), PGDM (RM), 2012-14

7. Visiting Faculty Testimonials
“I look at retailing as an evergreen business space since it caters to fundamental
human needs. It shall not only thrive but only grow with continuous changes in
business models suiting the requirements of the ever evolving human species. A
wellgroomedprofessionalwhoiswillingtolearn,unlearnandrelearnthisbusiness
space at a certain point in time shall always be invaluable. JIMS Rohini seems
to be doing a great job of developing the right professionals towards this end.”
Sumit Choudhary, Fellow and Certified Management Consultant (IMCI),
Chairman and Managing Director, THIRD MILLENNIUM BUSINESS
RESOURCE ASSOCIATES PRIVATE LIMITED.
“There has been a sea change in the selling concepts over the last four decades
from a ‘Kirana’ mentality retail has turned to an ‘Entrepreneurial’ one.The
effort that Jagan Institute of Management Studies has taken in introducing
and pursuing the retail course PG is commendable for the contribution it
has made to the industry in giving its trained retailers. The exposure the
students get in form of project work, internship, seminars and inter- collegiate
contest help and assist them to become better suited for the industry.”
Mr. Avijit Ganguli, Ex VP Bata India and Visiting Faculty at JIMs.
“These days we find the mass media is full of stories about Amazon, Flipkart
etc. What are they part of it is retail sector. Retail is the second largest sector
of the Indian economy. Last two decades have seen exponential growth in the
organized retail in India. This will require skilled manpower to manage retail
operations. I am very bullish about the prospects of Retail in India. Management
graduates at the Post graduate level will be required to manage Retail marketing,
procurement and manage operations. I would strongly recommend taking
up this course to leverage the exciting opportunities in the retailing sector.”
Mr. Hitesh Manocha, Alumni of IIM-A, Visiting Faculty, and Marketing
Consultant with over 30 years’ experience

8. Awards
Dr. Sumesh Raizada, Dean - PGDM, JIMS
receives the coveted award from Mr. Shashi
Tharoor (Author and Politician)
Dr. J.K. Goyal, Director, JIMS receives the coveted
award from Padma Vibhushan Dr. Karan Singh
(Well Known Writer, Politician and Philosopher)
Dr. J.K. Goyal, Director, JIMS receives the
coveted award from Mr. S K Sachdeva,
Chairman & Managing Director, Competition
Success Review
• CSR Award for Top Institute of India by Competition Success Review 2014
• Best B-School Award in India - North by National Education Excellence Awards 2014,
ASSOCHAM, India.
• Most Promising Management Institute in Delhi/NCR at the World Wide Achievers
Award 2014
• Best B-School Award for Promoting Industry Academia Interface by
National Education Excellence Awards 2013, ASSOCHAM, India
• Best B-School Award for Excellent Industry Interface in Delhi at
the TIME RESEARCH India Education Excellence Awards 2013
• Award for Excellence in Education by Competition Success Review Awards 2013
Have a look at the list of corporate giants
who trust in our students.
Every year, we provide them
a diverse pool of business leaders
to choose from.
Our Recruiters
“Being a part of Retail Industry for over a decade has given me a lot of
confidence&exposure.Ithasfulfilledmylovetoseeplaces,meetpeople
& understand their culture. Today, as an entrepreneur, the dynamics of
retail give me joy in experimenting with aspects like merchandising,VM,
operations, sales & marketing to name a few. I’m extremely thrilled and
overjoyed to learn that growing at an annual rate of almost 16%, the
Indian Retail Market is expected to touch Rs 600 Lakh Crore by 2017 !
Aarti Sharma, Proprietor- Honeycomb Kidswear

9. Business World
2014
Ranked 12th
among Top B
Schools in Delhi
NCR
Business
India 2014
Ranked A+
on All India
Basis
Ranking
The Week 2015
Ranked 9th in India
(North)
Business World
2015
Ranked 4th in Best
Private B schools
in Delhi
CSR 2015
Ranked 2nd
amongst TOP
Private B Schools
in Delhi.
Ranked 14th
amongst TOP B
School of super
excellence
Indian
Management
2014
Awarded A3
rank
MBA By Choice
2013
Ranked AAA
among best
B School in
Pedagogy on
All India Basis
Ranked 12th
on All India
Basis (Industry
Interaction) by
I call retail as a daily business and none of the business can sustain without right mix of talent
pool and same is true for retail also. In last few years many of the small and big institutions
like JIMS have added retail as a special curriculum in their degree and PG courses .As fast as
retail business will grow, in the same pace industry would need right mix of retail talent therefore
without leaving any doubt retail leads to a bright & promising career for all incumbents. From
the beginners’ position starting as a Trainee one can grow up to a level of Store Manager in the
front-end and similarly various position(s) are available in the backend (other than shop floor)
including Merchandising, Buying, Planning, Marketing, Supply Chain and Logistics etc.Retail not
only has a good career in itself but with close customer interface employees are rather trained
more frequently than any other industry which make them prepared for any service business.
Umesh Chaudhary, Head-Human Resources, Rituwears, Biglife.

10. Learning Environment, Pedagogy & Assessments
The programme team is highlyexperienced,friendly, and supportive, and this combination leads to a
degree programme which is stimulating, creative and challenging to anyone with retail in mind as a
destination career. Learning will involve workshops, simulations and role-plays as well as the traditional
lectures. Combinations of coursework, essays, reports, presentations, portfolio, group work and
examinations are used for assessment of the students. Students will also have undergo compulsory
internship
Physical Facilities and Infrastructure
Retail Club -”Creador”-Connecting with the Retail World
The Retail Club enables students to analyze, track and explore the innovative changes in the world of
retail. Its mission is laid on 3S ie to share knowledge, spread values and show leadership. As a part of
club activities various forms of indoor and outdoor activities are planned such as Trunk Show, Fashion
Cafe, Luxury Retail Workshop, Social Responsibility projects, Excursions,VM Competitions, Brand Quiz,
Styling session, Industry Talk etc.
Students are alsogiven opportunity to initiate a number of activities through other academic and non-
academic clubssuch as Marketing, Finance, Human Resource, Cultural and Entrepreneurship Club. They
organize and participate in the following activities:
• Workshops
• Guest Lectures
• Industrial visits and research projects.
• Corporate checkmate- A quarterly lecture Series.
• Seminars and conferences
• Verve- Annual inter college cultural event
• Annual sports event.
• Wi-Fi Enabled Campus
• Air Conditional Classrooms
• VM Labs with Mannequins
• Fixtures and Lighting Arrangements for Display
• Well Stocked Library
• Computer Lab
• Auditorium
• Conference & Pi Rooms
• CRMC Centre
• Indoor Sports Room
• Indoor And Open Cafeteria
• Faculty Rooms And Cubicles
• 100% Power Back Up
• Open Air Theatre
• Pollution Free Peaceful Surroundings
Careers: Explore The Retail World Of Infinite Opportunities
Today’s job market is highly competitive and a postgraduate degree can command a premium with employers.
Many areas of the retail industry are expanding fast, creating a global demand for highly skilled retail managers
who are able to think strategically with a global perspective.PGDM- Retail Management has been designed
for professionals looking to develop successful careers in marketing, merchandising, store management,
e commerce, and logistics management. Graduates will find career opportunities in a wide range of service/
business environments, both in the India and overseas. Positions offered will range from the following:
• Department Manager
• Category Manager
• Visual Merchandiser
• Brand Manager
• Retail Planner
• Logistic Manager
• Product Manager
• Retail Banker
• Operations Manager
• Sales Manager
• Research Analyst
• Digital Marketing Consultant
• Business Development Manager
CRMC- Placement Cell
Our placement board has two broad objectives: First objective is to place the students with good brands
in retail. This objective is conveniently achieved thanks to the excellent grooming and learning standards at
JIMS. We ensurethat they are sent to the companies providing better growth opportunities.The second and
equally important objective of CRMC is to assist them in stepping up the corporate ladder at a uniform pace. It
encourages them to look for long term gains and also motivates them to step up by working hard and not by
shifting jobs at regular intervals thereby helping the companies in checking attrition rate which is alarmingly
high in retail. Our students’ performance and loyalties to their companies have further helped the cell in
strengthening the ties with the recruiting companies. For details of placement record of previous batches you
can visit us at www.jimsindia.org

11. Our Brand Ambassadors
“In India, the retail industry has seen a great upsurge in the past decade.
There is a demand for people who ace marketing skills and can take the
newly developing businesses to new heights therefore this course is a good
career choice. The programme helped me develop brilliant marketing skills,
communication and negotiation skills which are extremely crucial in this field.
The practical knowledge imparted during the course through industrial visits
adds on to the knowledge.”
Gaurav Malik, Business Development Manager, STAG International, PGDM
(RM) 2011-13
“India has occupied a remarkable position in global retail industry. Online
retail is the next generation format which has high potential in near future.
PGDM RM proved to be an ideal programme for me because it taught us retail
dynamics, marketing skills, negotiation skills and entrepreneurial techniques.
It is a complete programme which will help you fullfil your dreams. Now I can
proudly say I choose PGDM-RM because ‘Average was never an option and I
got the best.”
Harsh Sharma, Management Trainee- ICICI Bank
(RM) 2015-17
“Being creative at heart, I always wanted to complete my Post Graduation in
Management. PGDM-RM proved to be the ideal programme for me. Innovative
teaching practices, exclusive, VM labs, live projects and summer internships
provided by JIMS bridges the gap between classroom theory and shop floor
practices. I can proudly say ‘Thanks to my college, faculty and mentors’ to
enhance my skills and to enable me to work as a Visual Merchandiser with the
Leading UK Brand.
Madhuri Sharma,Visual Merchandiser, Marks & Spencer, Delhi, PGDM (RM)
2012-14
“JIMS has transformed me completely my personality and knowledge. My
experience in JIMS is memorable and faculty is very knowledgable and helping.
In the end of my JIMS journey I finally achieved my aim and got placed in the
company i was looking for.”
Siddharth Aggarwal, Client Service Executive- Crystal Hues Ltd
(RM) 2015-17
“I graduated with the skills of analysis and critical evaluation, and with a
high level of innovative and creative ability, which made me perfect for the
ever-changing and fast-paced retail environment. During the course strong
emphasis is laid on personality development, business communication skills
and leadership, while incalculating work ethics and a proper career attitude.”
Gagan Bhaskar, Territory Manager-Cafe Coffee Day
(RM) 2015-17
“JIMS is the institute with most learned, compassionate and sympathetic
teachers. It’s an institute comprises of cozy and congenial atmosphere, best
student – teacher relationship, student - student relationship. This Retail
Management course along with providing knowledge also has changed our
personality altogether to face new challenges of corporate world. This course
not only gives you basic knowledge but also provides you practical experience
by giving you opportunities to go for live projects, part-time jobs, industrial
visits and many more. In fact, my student life experience at JIMS was the most
memorable period of my life.”
Ankush Khurana, District Manager Sales-Home Credit Finance
(RM) 2015-17
Retail Management course has helped me to understand each and every aspect
of Indian and Global retailing. With tremendous amount of investments in retail
sector and introduction of FDI has led retail sector to achieve pinnacles in India.
Therefore, a course in retail is a must-have in today’s competitive environment.
However, JIMS has helped me to bridge this gap, improve my overall personality,
analytical is needed in today’s corporate world.Thank you JIMS for transforming
me.
Lakshay Lakhanpal,Trainee Sales Officer- Berger Paints
(RM) 2015-17
“PGDM RM programme at JIMS has been revamped to give the student
exploration to latest trends of industry and different brands. The classroom
facilities are excellent and the enviroment is very conductive for learning. I
would recommended this programme to the one’s who wants to persue research
in RETAIL MANAGEMENT.”
Avi Sharma, ManagementTrainee- Indepay Networks
(RM) 2015-17
“The course taught me valuable skills which I have immediately put into practice
in my role as Store Manager. The support of faculties and mentors throughout
the course was amazing and invaluable. I can just say if you’re thinking of
studying PGDM-Retail Management at JIMS- then JUST GO FOR IT! It’s worth
the commitment and hardwork.”
Tishal Arora, Store Manager, Louis Phillipe, PGDM
(RM) 2012-14
“I graduated with the skills of analysis and critical evaluation, and with a
high level of innovative and creative ability, which made me perfect for the
ever-changing and fast-paced retail environment. During the course strong
emphasis is laid on personality development, business communication skills
and leadership, while inculcating work ethics and a proper career attitude.”
Ankita Bhadula, Process Associate, Royal Bank of Scotland,
PGDM(RM) 2011-13
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12. 3, Institutional Area, Sector-5, Rohini, Delhi-110085
Jagan Institute of Management Studies
retailadmissions@jimsindia.orgwww.jimsindia.org 011-45184000, 45184025 011-45184032
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Eligibility Criteria & Selection Procedure for PGDM - RM
• The candidate must hold a Bachelor’s Degree, with at least 50% marks or equivalent CGPA, of any of the universities or declared to be deemed as a university or possess an
equivalent qualification recognized by the Ministry of HRD, Government of India.
• The Candidate has to appear in the Admission Test (CAT/MAT/ATMA/XAT/CMAT).Obtain, fill in and submit the application form to JIMS
Life @ JIMS