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![Before we dive into building the next great product, it is essential that we have a clear path towards success. To reach this point, our creative
process begins with an initial kick off phase to establish a clear definition of the problem we are trying to solve, the target audience we are
solving for, and the business objectives we are serving. This typically consists of brand, user, and competitive research and culminates as a
series of user stories and a proposed hypothesis toward a solution.
Next we move into a period of design thinking where we brainstorm, prototype, and iterate on our original hypothesis. The goal of our
brainstorming sessions is to generate insights and potential solutions to the challenge at hand. Exploring as many ideas towards solving each
challenge is key regardless of how realistic, feasible, or viable each solution might be within the given constraints.
We build these prototypes very quickly, so they are rough and not always elegant, but they work to validate an idea. A prototype can be a
drawing, model, website, or even a stripped down app. The goal is not to create a close approximation of the finished product or process, but
rather to elicit user feedback that helps us work through the given challenge and validate that idea as an appropriate solution.
When we rapidly prototype, we are actually beginning to build the strategy itself. Doing this very early in the innovation cycle enables us to
unlock our company’s most valuable assets, the voice of the user! When you put these prototypes in front of potential users, you get an intuitive
feel for whether you are headed in the right direction. It becomes enlightened trial and error.
We move onto the visual design phase once we have a refined prototype that we confidently believe satisfies user and business goals and we
want to push it to market. With the user in mind, we create mood boards using graphical elements such as typography, color palettes, imagery,
and patterns to shape the feel, tone and visual language of the product. With the mood in place, we bring the previous stage's prototypes to
polished fruition in a similar iterative process that emphasizes continuous sharing and feedback.
Regardless of the platform we are building for, we execute based on a lean strategy and set of goals that are defined early on in the process.
This technique enables us to anticipate the needs of the user as much as possible from the onset, build an MVP to test our initial hypotheses,
and optimize against on-going research until the product successfully meets the needs of and exceeds the desires of the end user. This
philosophy affords us a more flexible workflow that can react quickly to new user insights and mitigates the risk of creating a product that does
not appeal to the desired user base. At the end of the day, we believe it is more important to provide real value over simple deliverables, and this
approach helps us execute on that belief.
| 15
[OUR STRATEGY]](https://image.slidesharecdn.com/e61a6f36-3aa4-451f-9898-0091fec21aff-170202233219/85/Thomas-Hubspire-Pitch-Deck-2016-15-320.jpg)
Thomas - Hubspire - Pitch Deck 2016
- 1. [ UI DESIGN| UX | APPS | WEB ]
- 2. 2 HubSpire is agroup of hardworking, forward thinking and persistent people who will work tirelessly to help you achieve your clients goals through digital solutions. Who is ● 5 Project Managers ● 3 UX/UI Designers ● 14 Developers ● 8 Search Engine Optimization and Search Engine Marketing Specialists ● 2 Quality Assurance Managers 5 PROJECT MANAGER 3 UX/UI DESIGNER 22 DEVELOPERS 2 SEO/SEM 3 QUALITY ASSURANCE
- 3. BRIEFING Dept: ACCOUNT/STRATEGY Define strategicobjectives and creative considerations. Ensure tasks are actionable for the creative team and achieve client buy-in. USER EXPERIENCE DESIGN Dept: UX Develop site map to establish structure and linking strategy. Create wireframes showing page layout and functional flows. . CREATIVE DEVELOPMENT Dept: ART/COPY Develop art and copy elements and refine according to digital best practices and research. REVIEW Dept: ALL DEPTS Ensure quality control of all elements created, and all styles have been documented. TECHNICAL PRODUCTION Dept: DEVELOPMENT Document site elements for delivery. Assign art elements to each page. QA Dept: QA HubSpire and the client review staging site to ensure quality. FINAL QA & PUSH LIVE Dept: QA & DEVELOPMENT Development addresses issues from review. Clean site goes live. 01 03 02 04 06 05 07 | 3 PROCESS
- 4.
- 5. FLASHTAG is aSocial Media app that will transform the way you survey your friends for opinions while shopping, clubbing, going to restaurants or even going to the movies. Simply ask a question, add a picture and send! Friends can react to each picture with a thumbs up or thumbs down vote. Anything, anytime leverage your network and decide! Taglor Inc. wanted to leverage today’s social networking lifestyle and create an app that would allow users to get opinions from their network to make everyday decisions. The HubSpire team conducted extensive competitive research to design and then develop a mobile application that would allow a user to ask his ‘followers’ questions and receive responses realtime. FLASHTAG CHALLENGE SOLUTION | 5
- 6.
- 7. LiveDish is asocial networking app that lets users follow their friends and influential foodies, review restaurants, post food photos, view restaurant details and menus. LiveDish wanted to create a social network based restaurant review directory for foodies to find the most talked about restaurant in a location. The HubSpire team leveraged the Facebook platform to pre-populate a user's friends within the mobile app. A simple user interface was set up for restaurants to register and there are currently 12,000 registered restaurants in New York City, alone. LiveDish currently has a 5-star rating in the app store. LIVEDISH CHALLENGE SOLUTION | 7
- 8.
- 9. The Room Ringmatches you with roommates in your social network. Easily list a room for rent, or search for available rooms and find compatible roommates with whom you share a mutual friend. The Room Ring team first came to HubSpire with an idea and a desire to create a mobile app to make looking for a roommate in New York City simpler and safer. HubSpire created an interactive app with a simple user experience that has a steady following since launch in early 2015, The Room Ring has started making waves in the media and was featured in New York Times and Inc. magazine. THE ROOM RING CHALLENGE SOLUTION | 9
- 10.
- 11. With a clientlist that ranges from Kate Moss to Kim Kardashian, Pat McGrath has been called the most influential make-up artist in the world by Vogue magazine and other commentators. Pat McGrath wanted to set up an online storefront to test and launch her own makeup line. The request for the website was unique as it needed to accommodate traffic surges from 25 users per minute to 25,000 users per minute, during a flash sale. In addition, the Pat McGrath Labs design team presented HubSpire with several design challenges. HubSpire designed the server set-up and developed a website and CMS to facilitate easy updates during the sale. The first sale lasted under 55 minutes and over $150k worth of merchandise was sold. The site has resulted in several partnerships and Sephora. PAT MCGRATH LABS CHALLENGE SOLUTION | 11 PatMcgrath
- 12.
- 13. Care Connect isa full CRM application connecting Testing Labs, Health Care Providers and Sales Team. Lead Management, Reports, Tasks, Marketing integrated under a single customizable platform. The Care Connect team wanted a Customer Relationship Management application that could connect testing labs, health care providers and sales team. HubSpire built a control panel (CRM application) that connected the stakeholders and enabled lead management, collation of reports, management of tasks and marketing under a single platform. CARE CONNECT CHALLENGE SOLUTION | 13
- 14.
- 15. Before we diveinto building the next great product, it is essential that we have a clear path towards success. To reach this point, our creative process begins with an initial kick off phase to establish a clear definition of the problem we are trying to solve, the target audience we are solving for, and the business objectives we are serving. This typically consists of brand, user, and competitive research and culminates as a series of user stories and a proposed hypothesis toward a solution. Next we move into a period of design thinking where we brainstorm, prototype, and iterate on our original hypothesis. The goal of our brainstorming sessions is to generate insights and potential solutions to the challenge at hand. Exploring as many ideas towards solving each challenge is key regardless of how realistic, feasible, or viable each solution might be within the given constraints. We build these prototypes very quickly, so they are rough and not always elegant, but they work to validate an idea. A prototype can be a drawing, model, website, or even a stripped down app. The goal is not to create a close approximation of the finished product or process, but rather to elicit user feedback that helps us work through the given challenge and validate that idea as an appropriate solution. When we rapidly prototype, we are actually beginning to build the strategy itself. Doing this very early in the innovation cycle enables us to unlock our company’s most valuable assets, the voice of the user! When you put these prototypes in front of potential users, you get an intuitive feel for whether you are headed in the right direction. It becomes enlightened trial and error. We move onto the visual design phase once we have a refined prototype that we confidently believe satisfies user and business goals and we want to push it to market. With the user in mind, we create mood boards using graphical elements such as typography, color palettes, imagery, and patterns to shape the feel, tone and visual language of the product. With the mood in place, we bring the previous stage's prototypes to polished fruition in a similar iterative process that emphasizes continuous sharing and feedback. Regardless of the platform we are building for, we execute based on a lean strategy and set of goals that are defined early on in the process. This technique enables us to anticipate the needs of the user as much as possible from the onset, build an MVP to test our initial hypotheses, and optimize against on-going research until the product successfully meets the needs of and exceeds the desires of the end user. This philosophy affords us a more flexible workflow that can react quickly to new user insights and mitigates the risk of creating a product that does not appeal to the desired user base. At the end of the day, we believe it is more important to provide real value over simple deliverables, and this approach helps us execute on that belief. | 15 [OUR STRATEGY]
- 16. THANK YOU | 16 ThomasAbraham Thomas@HubSpire.com 646.234.4550 315 Hudson St, Suite 86 New York, NY 10013