1. [ UI DESIGN | UX | APPS | WEB ]

2. 2
HubSpire is a group of hardworking, forward thinking and persistent people who will
work tirelessly to help you achieve your clients goals through digital solutions.
Who is
● 5 Project Managers
● 3 UX/UI Designers
● 14 Developers
● 8 Search Engine
Optimization and
Search Engine
Marketing Specialists
● 2 Quality Assurance
Managers
5
PROJECT
MANAGER
3
UX/UI
DESIGNER
22
DEVELOPERS
2
SEO/SEM
3
QUALITY
ASSURANCE

3. BRIEFING
Dept: ACCOUNT/STRATEGY
Define strategic objectives
and creative considerations.
Ensure tasks are actionable
for the creative team and
achieve client buy-in.
USER EXPERIENCE DESIGN
Dept: UX
Develop site map to establish
structure and linking strategy.
Create wireframes showing page
layout and functional flows. .
CREATIVE DEVELOPMENT
Dept: ART/COPY
Develop art and copy elements
and refine according to digital
best practices and research.
REVIEW
Dept: ALL DEPTS
Ensure quality control of all
elements created, and all
styles have been
documented.
TECHNICAL PRODUCTION
Dept: DEVELOPMENT
Document site elements for
delivery. Assign art elements to
each page.
QA
Dept: QA
HubSpire and the client
review staging site to ensure
quality.
FINAL QA & PUSH LIVE
Dept: QA & DEVELOPMENT
Development addresses
issues from review. Clean site
goes live.
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03
02
04
06
05
07
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PROCESS

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5. FLASHTAG is a Social Media app that will transform
the way you survey your friends for opinions while
shopping, clubbing, going to restaurants or even
going to the movies.
Simply ask a question, add a picture and send!
Friends can react to each picture with a thumbs up
or thumbs down vote. Anything, anytime leverage
your network and decide!
Taglor Inc. wanted to leverage today’s social
networking lifestyle and create an app that would allow
users to get opinions from their network to make
everyday decisions.
The HubSpire team conducted extensive competitive
research to design and then develop a mobile
application that would allow a user to ask his ‘followers’
questions and receive responses realtime.
FLASHTAG CHALLENGE SOLUTION
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7. LiveDish is a social networking app that lets users
follow their friends and influential foodies, review
restaurants, post food photos, view restaurant
details and menus.
LiveDish wanted to create a social network based
restaurant review directory for foodies to find the most
talked about restaurant in a location.
The HubSpire team leveraged the Facebook platform
to pre-populate a user's friends within the mobile app.
A simple user interface was set up for restaurants to
register and there are currently 12,000 registered
restaurants in New York City, alone.
LiveDish currently has a 5-star rating in the app store.
LIVEDISH CHALLENGE SOLUTION
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9. The Room Ring matches you with roommates in your
social network. Easily list a room for rent, or search
for available rooms and find compatible roommates
with whom you share a mutual friend.
The Room Ring team first came to HubSpire with an
idea and a desire to create a mobile app to make
looking for a roommate in New York City simpler and
safer.
HubSpire created an interactive app with a simple user
experience that has a steady following since launch in
early 2015, The Room Ring has started making waves
in the media and was featured in New York Times and
Inc. magazine.
THE ROOM RING CHALLENGE SOLUTION
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PatMcgrath

11. With a client list that ranges from Kate Moss to Kim
Kardashian, Pat McGrath has been called the most
influential make-up artist in the world by Vogue
magazine and other commentators.
Pat McGrath wanted to set up an online storefront to
test and launch her own makeup line. The request for
the website was unique as it needed to accommodate
traffic surges from 25 users per minute to 25,000 users
per minute, during a flash sale.
In addition, the Pat McGrath Labs design team
presented HubSpire with several design challenges.
HubSpire designed the server set-up and developed a
website and CMS to facilitate easy updates during the
sale. The first sale lasted under 55 minutes and over
$150k worth of merchandise was sold.
The site has resulted in several partnerships and
Sephora.
PAT MCGRATH LABS CHALLENGE SOLUTION
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PatMcgrath

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13. Care Connect is a full CRM application connecting
Testing Labs, Health Care Providers and Sales Team.
Lead Management, Reports, Tasks, Marketing
integrated under a single customizable platform.
The Care Connect team wanted a Customer
Relationship Management application that could
connect testing labs, health care providers and sales
team.
HubSpire built a control panel (CRM application) that
connected the stakeholders and enabled lead
management, collation of reports, management of
tasks and marketing under a single platform.
CARE CONNECT CHALLENGE SOLUTION
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#technologystack

15. Before we dive into building the next great product, it is essential that we have a clear path towards success. To reach this point, our creative
process begins with an initial kick off phase to establish a clear definition of the problem we are trying to solve, the target audience we are
solving for, and the business objectives we are serving. This typically consists of brand, user, and competitive research and culminates as a
series of user stories and a proposed hypothesis toward a solution.
Next we move into a period of design thinking where we brainstorm, prototype, and iterate on our original hypothesis. The goal of our
brainstorming sessions is to generate insights and potential solutions to the challenge at hand. Exploring as many ideas towards solving each
challenge is key regardless of how realistic, feasible, or viable each solution might be within the given constraints.
We build these prototypes very quickly, so they are rough and not always elegant, but they work to validate an idea. A prototype can be a
drawing, model, website, or even a stripped down app. The goal is not to create a close approximation of the finished product or process, but
rather to elicit user feedback that helps us work through the given challenge and validate that idea as an appropriate solution.
When we rapidly prototype, we are actually beginning to build the strategy itself. Doing this very early in the innovation cycle enables us to
unlock our company’s most valuable assets, the voice of the user! When you put these prototypes in front of potential users, you get an intuitive
feel for whether you are headed in the right direction. It becomes enlightened trial and error.
We move onto the visual design phase once we have a refined prototype that we confidently believe satisfies user and business goals and we
want to push it to market. With the user in mind, we create mood boards using graphical elements such as typography, color palettes, imagery,
and patterns to shape the feel, tone and visual language of the product. With the mood in place, we bring the previous stage's prototypes to
polished fruition in a similar iterative process that emphasizes continuous sharing and feedback.
Regardless of the platform we are building for, we execute based on a lean strategy and set of goals that are defined early on in the process.
This technique enables us to anticipate the needs of the user as much as possible from the onset, build an MVP to test our initial hypotheses,
and optimize against on-going research until the product successfully meets the needs of and exceeds the desires of the end user. This
philosophy affords us a more flexible workflow that can react quickly to new user insights and mitigates the risk of creating a product that does
not appeal to the desired user base. At the end of the day, we believe it is more important to provide real value over simple deliverables, and this
approach helps us execute on that belief.
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[OUR STRATEGY]

16. THANK YOU
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Thomas Abraham
Thomas@HubSpire.com
646.234.4550
315 Hudson St, Suite 86
New York, NY 10013