The document describes the design process for a mobile app for event managers. It discusses researching user needs, creating personas, sketching wireframes, designing mockups, and implementing a style guide. The goal was to create a robust all-in-one solution for tasks like communication, scheduling, and issue tracking between event coordinators and team members. The final app provides intuitive interfaces and notifications to enhance productivity for time-sensitive event management work.

1. Event Manager
Mobile App
The very process of UI/UX challenge
APP
FEATURES
EVENT
COORDINATOR
No solution that shows
how the team worked
at a certain event

2. Project Overview
2
In the ever-changing business world of today many occupations presuppose
tracking and orchestrating all their job activities in no time, especially when it
comes to such positions as event managers. Usually they have too many rote tasks
to handle and out-of-date unautomated solutions appear to be inefficient.
Even if event specialists utilize some mobile apps, the latter are largely unitaskers,
meaning they just can’t cope with multiple work assignments.
Unfortunately, syncing numerous apps turns out to be quite a lousy and time-
consuming option. When event managers have their hands full with various teams
and projects, they obviously need to get everything done within one solution.
Such an urgent demand among professionals necessitates the creation a robust
all-purpose application to deal with all the routine managerial tasks.
This is where DZ Crew comes into play, suggesting its own actionable UI/UX design
solution that can meet customer expectations.

3. So let’s take a step-by-step
journey through the design
optimization stages
And see how designers can add value
to the event management performance
01.
02.
03.
04.
05.
06.

4. Challenge
4
APP
FEATURES
To enable seamless uninterrupted
interaction between all event
project stakeholders
To effectively manage ongoing tasks,
which includes quick and smooth
task creation, assignment and tracking
To provide relevant data
and visual architecture
To set instant alarm notifications
for upcoming issues and other cases
To tap into psychological
findings in terms
of emotions
To begin with, our UX design experts pinpointed the most essential functions
a decent event management app must have onboard.

5. Research
First off, some useful info was gathered on what a workflow model
of typical event managers looks like, providing they have no automated
feature-rich management tools. That said, the daily routine usually
comprises communicating with subordinates and various specialists,
like florists, cameramen, caterers, animators and others, accompanying
the event creation process.
Other common tasks include budgeting, booking sites for events,
arranging meetings, scheduling photo and video sessions and a lot more
of administrative stuff of the ilk.
5
EVENT
COORDINATOR
Event
confirmation
Audio-Visual
Coordinator
Catering
Coordinator
Requests from
session organizers

6. Questionary
Then it was decided to make up a questionnaire, which later I shared
with my relatives, colleagues, loyal customers as well as experts in
design-focused professional groups in social media. The purpose was
to gather meaningful feedback regarding what type of business apps
people utilize when it comes to managing their everyday job activities.
The provided results helped me narrow down the scope of functions
turning out to be the most crucial for users.
Competitor Analysis
Before starting with my own design solution, it was quite informative
to embrace the range of options most popular task-tracking tools provide
on the market. The titles included Jira, Slack, Asana, Wrike, Bizzabo, 24me
and many others. Eventually, our research revealed that all of them fail
to comply with the objectives set before us and therefore resonate
with the collected feedback. However, we picked the most relevant
details to further implement in our solution.
01. Preliminary research to realize the scope of work
02. To see how my previous expertise in designing CRM,
task-tracking tools and other related app projects
can fit as leverage to the current event manager app
03. To take an opinion poll among peers and existing customers,
especially who has hands-on experience in event management
or related areas, to get practical feedback on what they need
to track, which options are the most essential in their workflow
what UI/UX drawbacks the existing apps have, etc
04. Having gathered some user data, the next step was
to create user personas
05. To build up the apps’ information architecture
06. To go through sketching and prototyping phases
6

7. Personas
Based upon the data gathered and measured, DZ Crew managed
to build up a prospective user persona with strong regard
to their respective wants and expectations as well as common
issues occurring while using current business apps for task tracking
and other event management activities.
Bluntly put, the user’s needs can be boiled down to the following:
Smooth communication between team members
Customizable interface
Simple tasks assignment
On-the-go issue reporting and response
Intuitive task monitoring and management functionality
7
Sophia, 38
Professional event coordinator
NEEDS
No opportunity to control teams
for a large number of events
No solution that shows
how the team worked
at a certain event
Solutions of competitors
don't allow you to track
the progress of tasks
and assignments for events

8. Sketching
8
The next step was to draw some sketches of the app’s interface
and workflow to get a rough picture of what actions an event
manager go through while being in the rut of routine.
As you can see, we chalked out a UX map, high-level flow
and other flowcharts indicating some key points alongside
the user journey.

9. Wireframing
Fresh off the sketching stage we proceed with wireframing
process. Here the most important thing was to devise smooth
task creation, notification, team management, task scheduling
and other relevant functions to be further tested and applied
in the final version of the event management app.
9

10. Mockups
10
When the A/B testing was through, the team kept on
with designing mockups for the app. At this phase it was
important to make sure whether the app is capable
to provide safe and effortless communication between
the event coordinator and other process stakeholders,
how quick the information is updated, synced and shared
across the participants.

12. 12
Styleguide
The main idea of tasks and events identification was to assign 1 of 6 colors
to each event. Therefore tasks are marked with the color of the event
they’re assigned to. This coloration can help app's users not to confuse
various tasks and other activities.
To make a color scheme look more appealing and stress-relieving,
we capitalized on the Gestalt theory insights. It may sound pretty weird
to someone who has less knowledge of modern design methodology,
however applying advanced solutions from other sciences has so far
proved its efficiency in UI/UX design.
Indian Wed…
May 02
Book Prese…
Apr 28
Warhaus C
May 10
Surprise Bir…
Apr 21
Charity Gala
Apr 20 – 24
Aa Gotham Pro
Bold, Medium, Regular
A a B b C c D d E e F f G g H h I i J j K k
L l M m N n O o P p Q q R r S s T t U u
V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9
Create Teams NotificationsTasks Events

13. The value delivered
13
The DZ Crew’s rationale behind the choice of design algorithms and technology
stack was to achieve highly performative results and to enhance a quality of
the functions provided by the event management app. The upshot of our
optimization UI/UX design solution was a completely renewed feature-rich
application enjoying a couple of competitive advantages.
Robust interaction between the event manager and other team members.
The intuitive issue reporting module implemented in the main navigation bar
that assures timely push and in-app notifications.
Easy-to-navigate options enabling quick tasks generation, monitoring
and assignment in time-intensive work conditions.
Smooth color scheme customization allowing users to highlight urgent tasks
and tailor the overall interface as well as separate menu options
and other details.

14. Hope you’ve enjoyed
this brief design story.
Please, do not hesitate to contact us
if you’d like to have more detailed insights
on the topic.
twitter.com/dzcrew_co linkedin.com/company/dz-crew/dzcrew.co hello@dzcrew.co