Air Arabia was founded in 2003 and is based in Sharjah, UAE. It operates 44 aircraft to 115 destinations and is the first and largest low-cost carrier in the Middle East and North Africa region. Air Arabia targets middle-class customers, as 85% of potential customers in the region cannot afford standard airfares. The company looks to expand its services to new regions to reach more potential customers. It faces intense competition from other low-cost carriers operating in the Middle East such as FlyDubai, Flynas, and Air Arabia faces challenges maintaining its leadership with increased competition from other airlines adopting its low-cost business model.

1. AIR ARABIA
Case study

2. Air Arabia ? 🤔
Founded in February 2003
Services in 115 Destinations Using 44
Aircraft
Headquarters: Sharjah International Airport

3. FIRST AND
LARGEST LOW
COST CARRIER
IN MIDDLE EAST
& NORTH
AFRICA

4. CUSTOMERS
MIDDLE CLASS
PEOPLE
85 % OF POTENTIAL
CUSTOMERS CANNOT
AFFORD FLYING
EXPENSES

5. FINDING THE
OPPORTUNITIES
EXPANDING SERVICES
IN VARIOUS REGIONS,WHERE
OUR POTENTIAL CUSTOMERS
PLENTY

6. OPPORTUNITIES
CREATE MORE HUBS
TO LINK ARAB
WITH AFRICA

11. INTENSE COMPETITION
FLY DUBAI
FLYNAS
EMIRATES
ROTANA
ETIHAD AIRWAYS

15. MINI CASE STUDIES

16. 1. AIR ARAB has Succeeded in profitability challenging
in big established airlines companies in the Middle East
and North Africa.Why don't all other airlines apply the
same business model as AIR ARABIA ?

17. Quality & low cost

18. What challenges Does Air Arabia face ? Do you think that
the company will be able to maintain its leadership position
in the LCC market in the Middle East & North Africa? What
will happen if other airlines apply the same business model
as Air Arabia?