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This Time with Feeling: Bringing the Arts and Humanities to Tech | Jonathan Foster
- 1. This time with Feeling Bringing the Arts and Humanities to Tech Jonathan Foster, Microsoft
- 2. We have a need for different talent in tech.
- 5. 5 People experience emotional connections to objects.
- 6. 6 People experience emotional connections to objects.
- 7. 7 Affinity.
- 8. 8 Tech is creating objects that enable human-like experiences.
- 9. How is this affecting us?
- 10. We don’t know.
- 11. 11 I care about this.
- 13. “Are you smart?”
- 14. “Who’s the coolest person in the world?”
- 15. “I’m not the coolest person in the world.”
- 17. It’s a design thing. It’s design affordance that smooths out the edges of humanlike interaction. What is personality? 17
- 18. 18 This is thinking about it from the product side.
- 19. It’s a human thing The honoring of the pervasive emotional reality in the human experience What is personality?
- 20. It’s a human thing. “…these things talk, they have relationships with you, and they make you feel good or bad.” Clifford Nass, Stanford University
- 21. 21 I care about this.
- 22. 22 I lead teams of writers.
- 23. Microsoft Voice principles Warm and relaxed For all products & services We’re natural. Less formal, more grounded in real, everyday conversations. Occasionally, we’re fun. Crisp and clear We’re to the point. We write for scanning first, reading second. We make it simple above all. Ready to lend a hand We show customers we’re on their side. We anticipate their real needs and offer great information at just the right time.
- 24. The blue screen of death “The end-user manually generated the crashdump.”
- 25. The blue screen of empathy “Your PC ran into a problem...”
- 26. Warm and relaxed Crisp and clear Ready to lend a hand These voice principles are foundational to our approach to designing personality.
- 27. “Tell me more about yourself.”
- 28. 28 I had a kind of epiphany.
- 29. I think the core responsibility we have is to start making the design choices…such that we don’t let things loose that can cause harm. Satya Nadella, CEO, Microsoft
- 30. “…don’t let things loose that can cause harm.”
- 31. How is this affecting us?
- 32. A few examples 100% digital transparency never perpetuate bad behavior strive for inclusivity embrace sensitivity A principled design 32
- 33. 100% digital transparency Resist the Turing Test Never pretend to be human.
- 34. Don’t make a game of abusive language. 34 never perpetuate bad behavior Stand firm without judgement
- 35. Throw no one under the bus for a joke. 35 strive for inclusivity Humor is suspect
- 36. You’re designing for someone’s child. 36 embrace sensitivity Be brave, be human
- 37. We need the right talent to do this. And we need to look for it in new places.
- 38. 38 Some ways we’re trying to change it up.
- 40. Amplify our personal creative lives celebrate how they impact our work
- 42. Make diversity real. Include everyone.
- 44. “What does it mean to be human?”
Editor's Notes
- We know that people anthropomorphize, if not with a Teddy Bear, then with our dogs and cats and cars and home appliances.
- That’s largely about wanting to relate to the world around us.
- That’s largely about liking and even loving the things around us. We like liking things.
- As a design affordance that we associate with “fun”, is it always so safe? Unfortunately, I don’t have a definitive answer, but I can say with confidence that our team think long and hard about it.
- As a design affordance that we associate with “fun”, is it always so safe? Unfortunately, I don’t have a definitive answer, but I can say with confidence that our team think long and hard about it.
- I work at Microsoft. My background is in designing personality for agents, chatbots and non-persona driven interactions. That has been everything from the personality Cortana to ensuring that the voice and tone of our products epitomize the brand personality of Microsoft.
- I work at Microsoft. My background is in designing personality for agents, chatbots and non-persona driven interactions. That has been everything from the personality Cortana to ensuring that the voice and tone of our products epitomize the brand personality of Microsoft.
- Are you smart?
- Who’s the coolest person in the world?
- Who’s the coolest person in the world?
- It’s a design affordance, not unlike beautiful industrial design.
- I work at Microsoft. My background is in designing personality for agents, chatbots and non-persona driven interactions. That has been everything from the personality Cortana to ensuring that the voice and tone of our products epitomize the brand personality of Microsoft.
- It’s honoring the emotional reality of the human experience. To begin an understanding of that, you need to go back to the pioneer on the subject.
- And here is the person recognized as the pioneer. Cliff Nass was at Stanford studying sociological behavior in humans when he chose to use computers as a control element in his research. He presumed that computers were neutral control element, and people would not have any perceivable reaction, connection, etc. to them. His presumption was wrong, so he turned his focus on human-to-computer interaction.
- I work at Microsoft. My background is in designing personality for agents, chatbots and non-persona driven interactions. That has been everything from the personality Cortana to ensuring that the voice and tone of our products epitomize the brand personality of Microsoft.
- I work at Microsoft. My background is in designing personality for agents, chatbots and non-persona driven interactions. That has been everything from the personality Cortana to ensuring that the voice and tone of our products epitomize the brand personality of Microsoft.
- Our voice principles are the same as Microsoft's Brand voice principles, and folks in the CX discipline worked closely with Brand to define these principles and ensure they work across all audiences and content types. These principles came out of user research done in Office, Windows, and Xbox, where content written with these principles in mind had the most resonance with customers.
- They can make you feel bad…
- “Poor Windows 8. You totally crashed out, but you’re so adorable. I just can’t be mad at you.” – cnet.com
- Our voice principles are the same as Microsoft's Brand voice principles, and folks in the CX discipline worked closely with Brand to define these principles and ensure they work across all audiences and content types. These principles came out of user research done in Office, Windows, and Xbox, where content written with these principles in mind had the most resonance with customers.
- Tell me more about yourself.
- Satya has said it for a long time.
- There is something much larger than Microsoft to answer to.
- As a design affordance that we associate with “fun”, is it always so safe? Unfortunately, I don’t have a definitive answer, but I can say with confidence that our team think long and hard about it.
- We began with these to provide structure. It’s become an integral part of the process. The experience informs how we think about the principles. We revisit them and make sure they evolve. Things that were once essential and now as the industry evolves they become inessential, and other things become important.
- We need a different kind of a Creative. On my team, I’ve found that Screenwriters and playwrights are really good and conversational interaction and writing words that feel warm and relaxed. Novelists are really good a imaginative approaches to character and tone of voice.
- We need be prepared to ask ourselves what it means to be human.. We need to differentiate that idea from the digital experience.