Driven to educate, inform, and entertain through content, Industry leading Content Strategist. Author of “The Content Pool,” and regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.

1. THE HEROES (and Villians) OF CONTENT
STRATEGY
Alan J. Porter - [A]

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THE HEROES (and Villians) OF CONTENT STRATEGY
Captain Content and associated characters are © 4Js Group LLC 2016/2019 and are used with permission

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CAPTAIN CONTENT THE SLICK COPY MAN

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THE CONTENT AUDITOR THE INVISIBLE OWNER

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THE CHANNEL MASTER
THE CONTENT SLINGER

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AGENT OF C.H.A.N.G.E.
CORPORATE INERTIA

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We need a new operating model for content
● A new Content Operating Model
across the enterprise.
● Embodied in a new global, cross-
functional Content Services
Organization (CSO).
● Built through a multi-phase
Intelligence Transformation .

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CONTENT
ENGINEERING
CONTENT
COMMUNITIES
OF PRACTICE
CONTENT OPERATING MODEL
CONTENT SERVICES ORGANIZATION
CONTENT
STRATEGY
CONTENT ORCHESTRATION
PRACTICES
CROSS-FUNCTIONAL CONTENT
STAKEHOLDER GROUPS
Content Intelligence
Operating Model Overview
PRODUCT
OWNERS
CX
COUNCIL
CONTENT
OPERATIONS

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Content strategists, content
engineers, and content
operations collaborate with the
information architect and data
scientist.
Customer experience and
intelligent content take
teamwork.

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The Content Services
Organization is an
orchestration layer for
the applications of
standards and workflow
among diverse, far-flung
content groups.

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Client profile
Client segments
Many content types
Many authors
Many channels
[A] MAKES SMART ORGANIZATIONS EVEN SMARTER
Federal and state
governments
Association
and nonprofit
Healthcare
Financial
services
Publishing and
Education
Large
enterprises
- Content Intelligence Architecture
- Omnichannel Publishing
- Content Systems Integration
- Artificial Intelligence
- Chatbots & Voice
- Personalization
- Automation
- Measure & Value
- Change
- Consulting & Training
Focus Engineering Content Intelligence
Self-Aware Coherent Quantum
Thrive in an
intelligent
world.