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15-Oct-19
© 2019 Leah Guren for LavaCon 1
When Content Meets Medical...
Do you need a crash course for that
crash cart?
Leah Guren
Cow TC
© 2019 Leah Guren
This is me...
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2
15-Oct-19
© 2019 Leah Guren for LavaCon 2
This was my reality...
But then suddenly it wasn’t...
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4
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© 2019 Leah Guren for LavaCon 3
Everything changed…
Agenda
❖ Introduction: why is medical
content so different?
❖ Five action points for your
medical content
❖ How to get started
❖ Conclusion and discussion
Please hold
your questions!
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6
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© 2019 Leah Guren for LavaCon 4
Introduction
What’s the big
deal, anyway?
Medical content is a different world.
❖ Your content may be used in life-or-
death scenarios.
❖ Getting things wrong has potentially
deadly consequences.
❖ You have less control over some
aspects of content development.
❖ You need to interact with departments
you may not even know exist.
7
8
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© 2019 Leah Guren for LavaCon 5
Medical content is exactly the same.
❖ We still must analyze the users’
workflows, scenarios, background
knowledge, etc…
❖ …so that we can create the right
content for them.
❖ We still need to translate all the SME
noise.
Five Action Points
Meet the big
issues...
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10
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© 2019 Leah Guren for LavaCon 6
1. Embrace the life-or-death vibe.
❖ Typos are not
amusing.
Marvin Magusara, Are Spelling Errors Lethal in Med
Device and Pharma?, 07 March 2018, GlobalVision
❖ Bad UX is not just
annoying.
❖ Your users are already
suffering.
❖ What you do may
have profound effects.
2. Recognize that no user chose this.
❖ No one shops for a medical device!
❖ Even physicians and surgeons don’t
get to chose.
❖ The person using the device is
never the purchasing decision-
maker.
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© 2019 Leah Guren for LavaCon 7
3. Balance regulatory and risk assessment.
❖ They are working towards
the same goal, but…
❖ They have different
perspectives and
priorities.
❖ Learn the vocabulary and
methodology of both.
❖ Find the overlaps for
solutions.
4. Meet regulatory and user needs.
❖ Regulatory agencies tend to focus on
process and outcomes.
❖ Their requirements may seem
pointless, outdated, illogical, and not
helpful for the user.
❖ You can generally provide good
documentation features for users in
addition to the strange requirements.
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© 2019 Leah Guren for LavaCon 8
5. Assume extreme conditions.
❖ Patients are feeling intense stress
and pain.
❖ Medical staff are overworked and
sleep-deprived.
❖ Environmental conditions
(humidity, temperature, exposure
to other materials) are challenging.
❖ ICUs and ORs are crowded with
equipment.
Getting Started
Making the move
into medical...
15
16
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© 2019 Leah Guren for LavaCon 9
Examine your inner needs.
❖ Be honest to determine if this suits
you.
❖ There is no right or wrong.
❖ You deserve to be satisfied
emotionally and intellectually (not
just financially) in your career!
The Bad
❖ Are you squeamish?
❖ Will you have sleepless nights
worrying about the responsibility?
❖ Do you rebel against strict
guidelines?
❖ Do you hate negotiating between
groups with conflicting goals?
17
18
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© 2019 Leah Guren for LavaCon 10
The Good
❖ Do you crave the satisfaction of
helping vulnerable people?
❖ Do you geek out at the cool techno-
medical stuff?
❖ Do you get a buzz from solving
complex problems?
❖ Do you like the idea of working on an
ethical product?
Leverage your experience.
❖ Any medical training or knowledge is an
advantage:
• degrees
• university courses
• lifesaving or Scouts field medic courses
• even art (life drawing, anatomy)
❖ If none, sign up for a first aid course!
❖ Read journal articles and ezines.
❖ Watch product videos.
19
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© 2019 Leah Guren for LavaCon 11
Investigate your local market.
❖ What medical industries or products are
hot in your area?
❖ Look at mergers and acquisitions.
❖ Talk to a TC placement expert who
knows your area.
❖ Learn the SW skills they use.
Conclusion & Discussion
Leah Guren Cow TC
technical communication
training & consulting
tel: +972-544-853473
email: leah@cowtc.com
website: www.cowtc.com
❖ It is different, but it is manageable.
❖ Would you consider taking on a medical device client?
❖ Questions?
Q&A
21
22

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When Content Meets Medical: Do You Need a Crash Course for That Crash Cart? | Leah Guren

  • 1. 15-Oct-19 © 2019 Leah Guren for LavaCon 1 When Content Meets Medical... Do you need a crash course for that crash cart? Leah Guren Cow TC © 2019 Leah Guren This is me... 1 2
  • 2. 15-Oct-19 © 2019 Leah Guren for LavaCon 2 This was my reality... But then suddenly it wasn’t... 3 4
  • 3. 15-Oct-19 © 2019 Leah Guren for LavaCon 3 Everything changed… Agenda ❖ Introduction: why is medical content so different? ❖ Five action points for your medical content ❖ How to get started ❖ Conclusion and discussion Please hold your questions! 5 6
  • 4. 15-Oct-19 © 2019 Leah Guren for LavaCon 4 Introduction What’s the big deal, anyway? Medical content is a different world. ❖ Your content may be used in life-or- death scenarios. ❖ Getting things wrong has potentially deadly consequences. ❖ You have less control over some aspects of content development. ❖ You need to interact with departments you may not even know exist. 7 8
  • 5. 15-Oct-19 © 2019 Leah Guren for LavaCon 5 Medical content is exactly the same. ❖ We still must analyze the users’ workflows, scenarios, background knowledge, etc… ❖ …so that we can create the right content for them. ❖ We still need to translate all the SME noise. Five Action Points Meet the big issues... 9 10
  • 6. 15-Oct-19 © 2019 Leah Guren for LavaCon 6 1. Embrace the life-or-death vibe. ❖ Typos are not amusing. Marvin Magusara, Are Spelling Errors Lethal in Med Device and Pharma?, 07 March 2018, GlobalVision ❖ Bad UX is not just annoying. ❖ Your users are already suffering. ❖ What you do may have profound effects. 2. Recognize that no user chose this. ❖ No one shops for a medical device! ❖ Even physicians and surgeons don’t get to chose. ❖ The person using the device is never the purchasing decision- maker. 11 12
  • 7. 15-Oct-19 © 2019 Leah Guren for LavaCon 7 3. Balance regulatory and risk assessment. ❖ They are working towards the same goal, but… ❖ They have different perspectives and priorities. ❖ Learn the vocabulary and methodology of both. ❖ Find the overlaps for solutions. 4. Meet regulatory and user needs. ❖ Regulatory agencies tend to focus on process and outcomes. ❖ Their requirements may seem pointless, outdated, illogical, and not helpful for the user. ❖ You can generally provide good documentation features for users in addition to the strange requirements. 13 14
  • 8. 15-Oct-19 © 2019 Leah Guren for LavaCon 8 5. Assume extreme conditions. ❖ Patients are feeling intense stress and pain. ❖ Medical staff are overworked and sleep-deprived. ❖ Environmental conditions (humidity, temperature, exposure to other materials) are challenging. ❖ ICUs and ORs are crowded with equipment. Getting Started Making the move into medical... 15 16
  • 9. 15-Oct-19 © 2019 Leah Guren for LavaCon 9 Examine your inner needs. ❖ Be honest to determine if this suits you. ❖ There is no right or wrong. ❖ You deserve to be satisfied emotionally and intellectually (not just financially) in your career! The Bad ❖ Are you squeamish? ❖ Will you have sleepless nights worrying about the responsibility? ❖ Do you rebel against strict guidelines? ❖ Do you hate negotiating between groups with conflicting goals? 17 18
  • 10. 15-Oct-19 © 2019 Leah Guren for LavaCon 10 The Good ❖ Do you crave the satisfaction of helping vulnerable people? ❖ Do you geek out at the cool techno- medical stuff? ❖ Do you get a buzz from solving complex problems? ❖ Do you like the idea of working on an ethical product? Leverage your experience. ❖ Any medical training or knowledge is an advantage: • degrees • university courses • lifesaving or Scouts field medic courses • even art (life drawing, anatomy) ❖ If none, sign up for a first aid course! ❖ Read journal articles and ezines. ❖ Watch product videos. 19 20
  • 11. 15-Oct-19 © 2019 Leah Guren for LavaCon 11 Investigate your local market. ❖ What medical industries or products are hot in your area? ❖ Look at mergers and acquisitions. ❖ Talk to a TC placement expert who knows your area. ❖ Learn the SW skills they use. Conclusion & Discussion Leah Guren Cow TC technical communication training & consulting tel: +972-544-853473 email: leah@cowtc.com website: www.cowtc.com ❖ It is different, but it is manageable. ❖ Would you consider taking on a medical device client? ❖ Questions? Q&A 21 22