New technologies like Virtual Reality, Artificial Intelligence, Robotics and Genetic Engineering are growing at an exponential rate. By contrast, we poor human beings evolve in a much slower, linear way. Every day, tech visionaries picture a new, hybrid digital-physical world where automation sets the pace. But we, the people, seem to be put into the passenger seat of our own evolution. That’s more or less the story of the day. And it’s a bit frightening, both from a human and a business perspective. But it doesn't have to be. The challenge for companies in the years to come is to create digital products that people value, trust and understand without feeling neglected, overwhelmed and confused. That's a huge undertaking in which time is not on your side. But it is doable when you put people first. Learn from the field of UX what people really appreciate in technology. I’ll uncover 3 essential things you need to know about human beings, so the digital future will become a little less intimidating, both for you and your customers.

1. Johan Verhaegen - 30.5.17
3 things you need to know
about people & technology
urgently

6. FEATURESEXPERIENCE TECHNOLOGY

11. GOOD DESIGN
THEORY RESEARCH EXPERIENCE

12. Scientific foundation for design decisions and interaction
design principles
The psychology of design
how people see, read, remember,
think, focus, interact, feel and
decide
THEORY
Heuristic evaluation
Usability goals
learnability, efficiency, memorability,
errors and satisfaction
Design principles
discoverability, feedback,
affordances & signifiers, mapping
and conceptual models

13. RESEARCH Examples, best practices, inspiration, outside-in view,…

14. EXPERIENCE What you’ve learned in your own projects

15. 1. PEOPLE GO FOR VALUE

16. COMMODITIES
GOODS
SERVICES
EXPERIENCES

25. Patiënt Familie Zorgverleners
AMBULANT GEHOSPITALISEE
RD

26. 2. PEOPLE NEED TRUST

27. “A trip to Disney (…) feels like a centrally planned North
Korea, only with more fun [and] less torture.” John Foreman

31. “Arguing that you don't care
about the right to privacy
because you have nothing to
hide …
… is no different than saying
you don't care about free
speech because you have
nothing to say.”

32. “We’ve lost control of our
personal data.”
“It’s too easy for
misinformation to spread
on the web.”

33. “I thought once everybody could speak freely and
exchange information and ideas, the world is
automatically going to be a better place.
I was wrong about that.”

34. “We design for simplicity of use.
That which is easy to use and
understand, we trust.”
Gerry McGovern– ‘Transform: A Rebel’s Guide for Digital Transformation

36. “What makes something simple or complex? It’s not the
number of dials or controls or how many features it has: It is
whether the person using the device has a good conceptual
model of how it operates.
(…)
Complexity is often necessary. The design challenge is to
manage complexity so that it isn’t complicated.”

42. 3. PEOPLE WANT TO BE IN
CONTROL

43. Why American farmers are hacking their own tractors
The Guardian – John Naughton – March 26, 2017

44. http://bit.ly/1LZHgfA

45. “Christened the
IWWIWWIWI (I want what I
want when I want it)
generation, young people
have become accustomed
to incessant purchase and
instant gratification,
heightened by a new
generation of click-and-buy
apps and shoppable
magazines.”