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Empowered Citizens or Digital Dairy Cows

  1. 1. Social media: Empowered citizens or Digital dairy cows Mathias Klang @klang67
  2. 2. I’m a geek.
  3. 3. What we talk about when we talk about social media
  4. 4. The fundamentalists: Revolution or breakfast
  5. 5. revolution?
  6. 6. Twitter? Isn’t that where everyone talks about what they had for breakfast?
  7. 7. Neo-optimists vs neo-pessimists
  8. 8. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
  9. 9. 2006
  10. 10. "Out of this anarchy… what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated.” Andrew Keen: Cult of the amateur (2007)
  11. 11. “My fear is that these technologies are infantilising the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.” Prof. Susan Greenfield
  12. 12. How we got where we are
  13. 13. Digitalization  Internet  WWW  Fixed cost connections  Storage Costs  web2.0  Devices  Social Media 
  14. 14. Blogger 1999 Google 1999 End of communications monopoly
  15. 15. Normalizing the abnormal
  16. 16. The end of boredom
  17. 17. Silly? Harmful?
  18. 18. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute good That’s Good planking planking.
  19. 19. What we need to know about technology
  20. 20. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five is against the natural order of things. Douglas Adams
  21. 21. Only technology (spot the ethical dilemma?)
  22. 22. What we need to know about social media
  23. 23. if you're not paying for something, you're not the customer; you're the product being sold
  24. 24. We are digital dairy cows?
  25. 25. Social media is performance lifestyle
  26. 26. My amazing coffee
  27. 27. Understanding the digital dairy farmer
  28. 28. “You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
  29. 29. Counteracting compartmentalization
  30. 30. MATS MÜGGE ”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
  31. 31. Public (?) privacy
  32. 32. What do the people who control what we can do, think?
  33. 33. What will they let us think?
  34. 34. A Squirrel Dying In Your Front Yard May Be More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
  35. 35. Wtf? How did this happen?
  36. 36. Are we stupid?
  37. 37. Ignorant?
  38. 38. Accident?
  39. 39. Facebook made me do it! Not an excuse – but a reality
  40. 40. Technology, licenses & lack of social responsibility
  41. 41. Don’t forget the network effect: Bad news travels fast
  42. 42. Who will fix it?
  43. 43. What will the law do?
  44. 44. Privacy & the end of big brother
  45. 45. The problem with autonomy
  46. 46. Regulation by proxy: a paranoid approach?
  47. 47. What are organizations doing?
  48. 48. Creating policies, ignoring reality “personlig inte privat”
  49. 49. The futures of social technology
  50. 50. personalization
  51. 51. Walled gardens life as a digital dairy cow
  52. 52. New dependencies (tics, not addiction)
  53. 53. So…, closing thoughts…
  54. 54. Don’t forget the squirrels
  55. 55. Policy is not enough
  56. 56. In a network: silence is acquiescence
  57. 57. Think before you update.
  58. 58. THANKS!
  59. 59. Mathias Klang or @klang67 Image & licensing info in the notes section of slides. Images at (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation
  60. 60. Surveillance Sousveillance autoveillance

Editor's Notes

  • Alas _ Hope is the thing with feathers... By Celeste cc by nc CROPPED
  • A hard days work by Kalexandersson cc by nc sa
  • communication age by Dom Dada cc by nc nd
  • Faroe _ sheep from polandeze cc by nc
  • old man grumbling ... by * hiro008 cc by nc sa
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  • Hello Kitty Darth Vader from JD Hancock cc by
  • The mythical seagull out of balance by fisserman cc by nc sa
  • An Apple in the dark 2 by Nelson Biagio Jr cc by nc sa
  • 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
  • I Need You So Much Closer (96_365) By Burtoo cc by
  • #planking By ND Strupler cc by CROPPED.jpg Planking (or the Lying Down Game ) is an activity consisting of lying face down in an unusual or incongruous location. Both hands must touch the sides of the body and having a photograph of the participant taken and posted on the Internet is an integral part of the game. [1] Players compete to find the most unusual and original location in which to play. [1] The term planking refers to mimicking a wooden plank . Rigidity of the body must be maintained to constitute good planking. (Wikipedia
  • #planking in the city By ND Strupler CROPPED.jpg
  • The Open Web- Identity is the... from Matthew Burpee cc by nc sa
  • Seamour Sheep + MacBook from Andy Woo cc by nc sa
  • image from Yumiko Hayakawa essay Public Benches Turn ‘ Anti-Homeless ’ (also recommend Design with Intent ) Source
  • By guillermo.d cc by nc nd
  • Laocoön by Giulio Menna cc by
  • Come fa la mucca? from Skiwalker79 cc by nc sa
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  • Mask from Lady Vic cc by nc “ radical transparency. ” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We ’ ll ignore the fact that Facebook ’ s purse strings may be better off too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent.
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  • teknologireglering 29 januari 2008 Mathias Klang <> George Orwell. Nineteen Eighty-Four (1949)
  • Aldous Huxley Brave New World (1932)
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