Empowered Citizens or Digital Dairy Cows


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  • Alas _ Hope is the thing with feathers... By Celeste cc by nc CROPPED
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  • 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
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  • Mask from Lady Vic cc by nc “ radical transparency. ” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We ’ ll ignore the fact that Facebook ’ s purse strings may be better off too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent.
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  • teknologireglering 29 januari 2008 Mathias Klang <klang@informatik.gu.se> George Orwell. Nineteen Eighty-Four (1949)
  • Aldous Huxley Brave New World (1932)
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  • Empowered Citizens or Digital Dairy Cows

    1. 1. Social media:Empowered citizensor Digital dairy cows Mathias Klang @klang67
    2. 2. I’m a geek.
    3. 3. What we talk about when we talk about social media
    4. 4. The fundamentalists: Revolution orbreakfast
    5. 5. revolution?
    6. 6. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
    7. 7. Neo-optimists vs neo-pessimists
    8. 8. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
    9. 9. 2006
    10. 10. "Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)
    11. 11. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
    12. 12. How we got where we are
    13. 13. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
    14. 14. Blogger 1999Google 1999 End of communications monopoly
    15. 15. Normalizing the abnormal
    16. 16. The end of boredom
    17. 17. Silly? Harmful?
    18. 18. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.
    19. 19. What we need to know about technology
    20. 20. Anything that is in the world when you’re born isnormal and ordinary and is just a natural part of theway the world works. Anything that’s invented betweenwhen you’re fifteen and thirty-five is new and excitingand revolutionary and you can probably get a career init. Anything invented after you’re thirty-five is againstthe natural order of things. Douglas Adams
    21. 21. Only technology(spot the ethical dilemma?)
    22. 22. What we need to know aboutsocial media
    23. 23. if youre not paying for something,youre not the customer; youre theproduct being sold
    24. 24. We are digital dairy cows?
    25. 25. Social media is performance lifestyle
    26. 26. My amazing coffee
    27. 27. Understanding the digital dairy farmer
    28. 28. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
    29. 29. Counteracting compartmentalization
    30. 30. MATS MÜGGE”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
    31. 31. Public (?)privacy
    32. 32. What do the people who control whatwe can do, think?
    33. 33. What will they let us think?
    34. 34. A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
    35. 35. Wtf? How did this happen?
    36. 36. Are we stupid?
    37. 37. Ignorant?
    38. 38. Accident?
    39. 39. Facebook made me do it! Not an excuse – but a reality
    40. 40. Technology, licenses & lack of socialresponsibility
    41. 41. Don’t forget thenetwork effect: Bad news travels fast
    42. 42. Who will fix it?
    43. 43. What will the law do?
    44. 44. Privacy & the end of big brother
    45. 45. The problemwith autonomy
    46. 46. Regulation by proxy: a paranoid approach?
    47. 47. What areorganizations doing?
    48. 48. Creating policies, ignoring reality“personlig inte privat”
    49. 49. The futures of social technology
    50. 50. personalization
    51. 51. Walled gardenslife as a digital dairy cow
    52. 52. New dependencies (tics, not addiction)
    53. 53. So…, closing thoughts…
    54. 54. Don’t forget the squirrels
    55. 55. Policy isnot enough
    56. 56. In a network: silence isacquiescence
    57. 57. Think beforeyou update.
    58. 58. THANKS!
    59. 59. Mathias Klang klang@ituniv.se or @klang67 www.digital-rights.netImage & licensing info in the notes section of slides. Images at www.flickr.com (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation www.slideshare.net/klang
    60. 60. SurveillanceSousveillanceautoveillance