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Social media:Empowered citizensor Digital dairy cows Mathias Klang @klang67

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I’m a geek.

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What we talk about when we talk about social media

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The fundamentalists: Revolution orbreakfast

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revolution?

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Twitter? Isn’t that whereeveryone talks about what they had for breakfast?

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Neo-optimists vs neo-pessimists

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Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)

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2006

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"Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)

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“My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield

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How we got where we are

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Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 

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Blogger 1999Google 1999 End of communications monopoly

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Normalizing the abnormal

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The end of boredom

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Silly? Harmful?

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Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.

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What we need to know about technology

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Anything that is in the world when you’re born isnormal and ordinary and is just a natural part of theway the world works. Anything that’s invented betweenwhen you’re fifteen and thirty-five is new and excitingand revolutionary and you can probably get a career init. Anything invented after you’re thirty-five is againstthe natural order of things. Douglas Adams

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Only technology(spot the ethical dilemma?)

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What we need to know aboutsocial media

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if youre not paying for something,youre not the customer; youre theproduct being sold

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We are digital dairy cows?

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Social media is performance lifestyle

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My amazing coffee

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Understanding the digital dairy farmer

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“You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” Mark Zuckerberg, 2009

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Counteracting compartmentalization

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MATS MÜGGE”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”

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Public (?)privacy

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What do the people who control whatwe can do, think?

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What will they let us think?

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A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg

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Wtf? How did this happen?

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Are we stupid?

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Ignorant?

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Accident?

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Facebook made me do it! Not an excuse – but a reality

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Technology, licenses & lack of socialresponsibility

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Don’t forget thenetwork effect: Bad news travels fast

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Who will fix it?

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What will the law do?

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Privacy & the end of big brother

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The problemwith autonomy

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Regulation by proxy: a paranoid approach?

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What areorganizations doing?

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Creating policies, ignoring reality“personlig inte privat”

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The futures of social technology

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personalization

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Walled gardenslife as a digital dairy cow

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New dependencies (tics, not addiction)

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So…, closing thoughts…

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Don’t forget the squirrels

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Policy isnot enough

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In a network: silence isacquiescence

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Think beforeyou update.

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THANKS!

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Mathias Klang klang@ituniv.se or @klang67 www.digital-rights.netImage & licensing info in the notes section of slides. Images at www.flickr.com (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation www.slideshare.net/klang

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SurveillanceSousveillanceautoveillance