1.
Social media:
Empowered citizens
or Digital dairy cows
Mathias Klang @klang67

2.
I’m a geek.

3.
What we talk about when we talk about
social media

4.
The fundamentalists: Revolution or
breakfast

5.
revolution?

6.
Twitter? Isn’t
that where
everyone talks
about what
they had for
breakfast?

7.
Neo-optimists vs neo-pessimists

8.
Social media…At its most basic sense, social media is a shift in
how people discover, read and share news, information and
content. It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is
the democratization of information, transforming people from
content readers into publishers.
(Wikipedia, May 2009)

9.
2006

10.
"Out of this anarchy…
what was governing
the infinite monkeys
now inputting away on
the Internet was the
law of digital
Darwinism, the survival
of the loudest and most
opinionated.”
Andrew Keen: Cult of the amateur
(2007)

11.
“My fear is that these
technologies are
infantilising the brain
into the state of small
children who are
attracted by buzzing
noises and bright
lights, who have a
small attention span
and who live for the
moment.”
Prof. Susan Greenfield

12.
How we got where we are

13.
Digitalization 
Internet 
WWW 
Fixed cost connections 
Storage Costs 
web2.0 
Devices 
Social Media 

14.
Blogger 1999
Google 1999
End of communications monopoly

15.
Normalizing the abnormal

16.
The end of boredom

17.
Silly? Harmful?

18.
Players compete to find the most unusual and original location in which
to play… Rigidity of the body must be maintained to constitute good
That’s Good planking planking.

19.
What we need to know about technology

20.
Anything that is in the world when you’re born is
normal and ordinary and is just a natural part of the
way the world works. Anything that’s invented between
when you’re fifteen and thirty-five is new and exciting
and revolutionary and you can probably get a career in
it. Anything invented after you’re thirty-five is against
the natural order of things.
Douglas Adams

21.
Only technology
(spot the ethical dilemma?)

22.
What we need to know about
social media

23.
if you're not
paying for
something,
you're not the
customer;
you're the
product being
sold

24.
We are digital dairy cows?

25.
Social media is performance lifestyle

26.
My amazing coffee

27.
Understanding the digital dairy farmer

28.
“You have one identity… The days of you having a
different image for your work friends or co-workers
and for the other people you know are probably
coming to an end pretty quickly… Having two identities
for yourself is an example of a lack of integrity”
Mark Zuckerberg, 2009

29.
Counteracting compartmentalization

30.
MATS MÜGGE
”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”

31.
Public (?)
privacy

32.
What do the people who control what
we can do, think?

33.
What will they let us think?

34.
A Squirrel Dying In
Your Front Yard May
Be More Relevant To
Your Interests Right
Now Than People
Dying In Africa
Mark Zuckerberg

35.
Wtf? How did this
happen?

36.
Are we stupid?

37.
Ignorant?

38.
Accident?

39.
Facebook made me do it!
Not an excuse – but a reality

40.
Technology, licenses & lack of social
responsibility

41.
Don’t forget the
network effect: Bad
news travels fast

42.
Who will fix it?

43.
What will the law do?

44.
Privacy & the end of big brother

45.
The problem
with autonomy

46.
Regulation by proxy: a paranoid approach?

47.
What are
organizations doing?

48.
Creating policies, ignoring reality
“personlig inte privat”

49.
The futures of social technology

50.
personalization

51.
Walled gardens
life as a digital dairy cow

52.
New dependencies (tics, not addiction)

53.
So…, closing thoughts…

54.
Don’t forget the squirrels

55.
Policy is
not enough

56.
In a network: silence is
acquiescence

57.
Think before
you update.

58.
THANKS!

59.
Mathias Klang
klang@ituniv.se or @klang67
www.digital-rights.net
Image & licensing info in the notes
section of slides.
Images at www.flickr.com (or
specifically stated).
This ppt licensed:
Creative Commons BY-NC-SA
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www.slideshare.net/klang

60.
Surveillance
Sousveillance
autoveillance