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Social media:
Empowered citizens
or Digital dairy cows

        Mathias Klang @klang67
I’m a geek.
What we talk about when we talk about
                         social media
The fundamentalists: Revolution or
breakfast
revolution?
Twitter? Isn’t
   that where
everyone talks
   about what
  they had for
    breakfast?
Neo-optimists vs neo-pessimists
Social media…At its most basic sense, social media is a shift in
     how people discover, read and share news, information and
 content. It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is
 the democratization of information, transforming people from
                                  content readers into publishers.
                                            (Wikipedia, May 2009)
2006
"Out of this anarchy…
what was governing
the infinite monkeys
now inputting away on
the Internet was the
law of digital
Darwinism, the survival
of the loudest and most
opinionated.”

Andrew Keen: Cult of the amateur
(2007)
“My fear is that these
       technologies are
 infantilising the brain
into the state of small
       children who are
  attracted by buzzing
      noises and bright
     lights, who have a
  small attention span
   and who live for the
              moment.”
Prof. Susan Greenfield
How we got where we are
Digitalization 
Internet 
WWW 
Fixed cost connections 
Storage Costs 
web2.0 
Devices 
Social Media 
Blogger 1999
Google 1999




               End of communications monopoly
Normalizing the abnormal
The end of boredom
Silly? Harmful?
Players compete to find the most unusual and original location in which
   to play… Rigidity of the body must be maintained to constitute good

That’s Good planking                                          planking.
What we need to know about technology
Anything that is in the world when you’re born is
normal and ordinary and is just a natural part of the
way the world works. Anything that’s invented between
when you’re fifteen and thirty-five is new and exciting
and revolutionary and you can probably get a career in
it. Anything invented after you’re thirty-five is against
the natural order of things.

    Douglas Adams
Only technology
(spot the ethical dilemma?)
What we need to know about
social media
if you're not
   paying for
  something,
you're not the
   customer;
   you're the
product being
      sold
We are digital dairy cows?
Social media is performance lifestyle
My amazing coffee
Understanding the digital dairy farmer
“You have one identity… The days of you having a
different image for your work friends or co-workers
and for the other people you know are probably
coming to an end pretty quickly… Having two identities
for yourself is an example of a lack of integrity”
  Mark Zuckerberg, 2009
Counteracting compartmentalization
MATS MÜGGE
”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
Public (?)
privacy
What do the people who control what
we can do, think?
What will they let us think?
A Squirrel Dying In
Your Front Yard May
Be More Relevant To
 Your Interests Right
   Now Than People
      Dying In Africa
       Mark Zuckerberg
Wtf? How did this
       happen?
Are we stupid?
Ignorant?
Accident?
Facebook made me do it!
                   Not an excuse – but a reality
Technology, licenses & lack of social
responsibility
Don’t forget the
network effect: Bad
   news travels fast
Who will fix it?
What will the law do?
Privacy & the end of big brother
The problem
with autonomy
Regulation by proxy: a paranoid approach?
What are
organizations doing?
Creating policies, ignoring reality
“personlig inte privat”
The futures of social technology
personalization
Walled gardens
life as a digital dairy cow
New dependencies (tics, not addiction)
So…, closing thoughts…
Don’t forget the squirrels
Policy is
not enough
In a network: silence is
acquiescence
Think before
you update.
THANKS!
Mathias Klang
     klang@ituniv.se or @klang67
           www.digital-rights.net

Image & licensing info in the notes
                  section of slides.
    Images at www.flickr.com (or
              specifically stated).

                This ppt licensed:
     Creative Commons BY-NC-SA

         Download presentation
        www.slideshare.net/klang
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Empowered Citizens or Digital Dairy Cows

Editor's Notes

  1. Alas _ Hope is the thing with feathers... By Celeste cc by nc CROPPED
  2. A hard days work by Kalexandersson cc by nc sa
  3. communication age by Dom Dada cc by nc nd
  4. Faroe _ sheep from polandeze cc by nc
  5. old man grumbling ... by * hiro008 cc by nc sa
  6. He&apos;s Givin&apos; Me The Evil Eye from Sister72 cc by
  7. helli.(sh).ell ` ๑ ´ by Hadi Fooladi cc by nc sa
  8. Hello Kitty Darth Vader from JD Hancock cc by http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html#ixzz1oVGbCJOE
  9. The mythical seagull out of balance by fisserman cc by nc sa
  10. An Apple in the dark 2 by Nelson Biagio Jr cc by nc sa
  11. 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
  12. I Need You So Much Closer (96_365) By Burtoo cc by
  13. #planking By ND Strupler cc by CROPPED.jpg Planking (or the Lying Down Game ) is an activity consisting of lying face down in an unusual or incongruous location. Both hands must touch the sides of the body and having a photograph of the participant taken and posted on the Internet is an integral part of the game. [1] Players compete to find the most unusual and original location in which to play. [1] The term planking refers to mimicking a wooden plank . Rigidity of the body must be maintained to constitute good planking. (Wikipedia http://en.wikipedia.org/wiki/Planking_%28fad%29)
  14. #planking in the city By ND Strupler CROPPED.jpg
  15. The Open Web- Identity is the... from Matthew Burpee cc by nc sa
  16. Seamour Sheep + MacBook from Andy Woo cc by nc sa
  17. image from Yumiko Hayakawa essay Public Benches Turn ‘ Anti-Homeless ’ (also recommend Design with Intent ) Source http://architectures.danlockton.co.uk/2006/10/05/anti-homeless-benches-in-tokyo/
  18. By guillermo.d cc by nc nd
  19. Laocoön by Giulio Menna cc by
  20. Come fa la mucca? from Skiwalker79 cc by nc sa
  21. thumbnail By istolethetv cc by
  22. Love twitter by wrote cc by nc
  23. brighton fringe festival 2010 By http-_heatherbuckley.co.uk cc by
  24. Mask from Lady Vic cc by nc “ radical transparency. ” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We ’ ll ignore the fact that Facebook ’ s purse strings may be better off too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent.
  25. blue wall by Kevin Steele cc by nc
  26. A really really bad day from TheeErin cc by sa
  27. http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
  28. goldfish from a_trotskyite cc by nc sa
  29. Funny Lass from Tomi Tapio cc by
  30. I just couldn’t live with myself... from Eric &amp;quot;Claptøn&amp;quot; Nelsøn cc by nc sa
  31. The last storyteller from Daniel Tellman cc by
  32. SMILE.....IT&apos;S MONDAY. by Neal. cc by
  33. sms from Pixel Addict cc by
  34. Blue Frankie From autowitch cc by nc sa
  35. Conquerors from Gabo Morales cc by sa
  36. happy baka wednesday.. by Sir Mervs cc by
  37. Head in Hands by Alex E. Proimos cc by
  38. Generational Fights from Pensiero cc by nc nd
  39. Heroes from videoplacebo is not cc by nc sa
  40. teknologireglering 29 januari 2008 Mathias Klang &lt;klang@informatik.gu.se&gt; George Orwell. Nineteen Eighty-Four (1949)
  41. Aldous Huxley Brave New World (1932)
  42. Eskatol (8 of 12) from Synne Tonidas cc by nc sa
  43. behia by Mikelo cc by sa
  44. Pentecost by WadeB cc by nc sa
  45. knowledge and the firewall from wonderwebby cc by nc sa
  46. Superman in North Dakota from Fonzie&apos;s cousin cc by nc sa
  47. Banksy in Boston- F̶O̶L̶L̶O̶W̶ ̶Y̶O̶U̶R̶ ̶D̶R̶E̶A̶M̶S̶ CANCELLED, Essex St, Chinatown, Boston from Chris Devers cc by nc nd
  48. Facebook Is The Opium Of The People from tacoekkel cc by sa
  49. Bad Bart Rising from Cayusa cc by nc
  50. Wordfeud By eldh cc by
  51. Why do you do this every day? from edmittance cc by nc sa
  52. Funny Lass from Tomi Tapio cc by
  53. Doll face from Stewart cc by
  54. Jewish Museum - Fallen Leaves (particular) by DanteAlighieri cc by nc sa
  55. Rough days from bayat cc by nc sa
  56. Eyes ! (Youth from Antikythera!) by agelakis cc by nc sa
  57. my wallpaper by baboon™ cc by nc