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Empowered Citizens or Digital Dairy Cows


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Empowered Citizens or Digital Dairy Cows

  1. 1. Social media:Empowered citizensor Digital dairy cows Mathias Klang @klang67
  2. 2. I’m a geek.
  3. 3. What we talk about when we talk about social media
  4. 4. The fundamentalists: Revolution orbreakfast
  5. 5. revolution?
  6. 6. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
  7. 7. Neo-optimists vs neo-pessimists
  8. 8. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
  9. 9. 2006
  10. 10. "Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)
  11. 11. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
  12. 12. How we got where we are
  13. 13. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
  14. 14. Blogger 1999Google 1999 End of communications monopoly
  15. 15. Normalizing the abnormal
  16. 16. The end of boredom
  17. 17. Silly? Harmful?
  18. 18. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.
  19. 19. What we need to know about technology
  20. 20. Anything that is in the world when you’re born isnormal and ordinary and is just a natural part of theway the world works. Anything that’s invented betweenwhen you’re fifteen and thirty-five is new and excitingand revolutionary and you can probably get a career init. Anything invented after you’re thirty-five is againstthe natural order of things. Douglas Adams
  21. 21. Only technology(spot the ethical dilemma?)
  22. 22. What we need to know aboutsocial media
  23. 23. if youre not paying for something,youre not the customer; youre theproduct being sold
  24. 24. We are digital dairy cows?
  25. 25. Social media is performance lifestyle
  26. 26. My amazing coffee
  27. 27. Understanding the digital dairy farmer
  28. 28. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
  29. 29. Counteracting compartmentalization
  30. 30. MATS MÜGGE”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
  31. 31. Public (?)privacy
  32. 32. What do the people who control whatwe can do, think?
  33. 33. What will they let us think?
  34. 34. A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
  35. 35. Wtf? How did this happen?
  36. 36. Are we stupid?
  37. 37. Ignorant?
  38. 38. Accident?
  39. 39. Facebook made me do it! Not an excuse – but a reality
  40. 40. Technology, licenses & lack of socialresponsibility
  41. 41. Don’t forget thenetwork effect: Bad news travels fast
  42. 42. Who will fix it?
  43. 43. What will the law do?
  44. 44. Privacy & the end of big brother
  45. 45. The problemwith autonomy
  46. 46. Regulation by proxy: a paranoid approach?
  47. 47. What areorganizations doing?
  48. 48. Creating policies, ignoring reality“personlig inte privat”
  49. 49. The futures of social technology
  50. 50. personalization
  51. 51. Walled gardenslife as a digital dairy cow
  52. 52. New dependencies (tics, not addiction)
  53. 53. So…, closing thoughts…
  54. 54. Don’t forget the squirrels
  55. 55. Policy isnot enough
  56. 56. In a network: silence isacquiescence
  57. 57. Think beforeyou update.
  58. 58. THANKS!
  59. 59. Mathias Klang or @klang67 & licensing info in the notes section of slides. Images at (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation
  60. 60. SurveillanceSousveillanceautoveillance