In this presentation we discuss what content offers you, and your customers. The benefits, and how to maximize link building opportunities.

1. Content Changes Everything

2. The Past.

3. The Old Way. Back When.
The way we take in media has changed.

4. The Old Way. Back When.
Making a purchasing decision and taking on new information was easier, with fewer sources.

5. The Old Way. Back When.
Then the world started changing and new technology appeared.

6. The Old Way. Back When.
Creating more ways for people to engage with others.

7. And then…

8. Techno-Growth
…the Internet happened!

9. Techno-Growth
Giving people access to an ever expanding world of information.

10. Techno-Growth
And how do people access this information? From everywhere!
Desktops. Laptops. Tablets. Smartphones. And more…

11. Now what?

12. Shaken, not stirred.
Now we have lots of different media…

13. Shaken, not stirred.
But, the trick is knowing what to concentrate on!

14. Shaken, not stirred.
Think Customers!

15. Get seen and heard online.

16. Where are you heading?
If your customers use ‘the internet’, it’s certain that they will also use one of these Search Engines
to access information.

17. Where are you heading?
Google has a ‘search’ share of 65%.
55% ahead of its nearest rivals.

18. Where are you heading?
As Google has the bigger share of searches,
it makes sense understand what Google loves.
In other words…

19. Who uses the web?

20. Please, please me.
In short, the Mob run the internet (technically they are called the ‘Linkerati’) and, to be successful,
you need to please them.

21. Please, please me.
The Linkerati in numbers:
• 66% of int. users are social networking site users
• 55% share photos
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 14% are bloggers
• 13% use Twitter
• 6% location services

22. Please, please me.
Producing relevant content is therefore essential.

23. What does content give you and your
customers?

24. Why should you invest?
Content provides you with a multi-channel solution. Creating various marketing opportunities and
business wins.
Higher Conversion Rates
Bigger Fanbase & More Long Tail SEO
Community
Higher Organic Search
More Referring Traffic Content
Rankings
More Direct & Bookmarking
Traffic Stronger Social Following More Brand Visability

25. Why should you invest?
That’s not all. There are even more benefits…
Provides insights Builds links with
in to your other websites
audience Builds brand
loyalty & trust
Lower Acquisition
Value & Higher
Customer Return
Content isn’t just
now, but it’s the
future

26. Where to start…

27. Preparation is everything.
Don’t jump in and just start creating. Do your research!

28. Preparation is everything.
Don’t just limit yourself to your subject. Think about
what other topics your customers would like to see.

29. Preparation is everything.
Consistency is essential. Your brand and content must work together.

30. Preparation is everything.
Interesting and relevant content is worth sharing.

31. Making it easy.

32. Tips to succeed.
Expose your great content everywhere.

33. Tips to succeed.
Make it easy to link to and share.

34. Tips to succeed.
Dedicate your content type.

35. Tips to succeed.
Web visualization. People love pictures, especially when they are interactive.

36. Tips to succeed.
Working towards the future, now. Stand out in the SERPs.
Rel Author
Schema
News
Video

37. Tips to succeed.
Write about and mention your peers, and the Linkerati. Endorse them and their work.

38. Tips to succeed.
There is no ‘quick-win’ anymore.
Do things the right way and you’ll see the results.

39. Strategies that last no matter what.

40. Being seen and heard in a changing
Digital landscape
stephen@htpr.com
Stephen Trenery www.htpr.com