Converging Trends Impacting Your Job Search

Time Unemployed N = 101 responses

Age of Respondents N = 100 responses

BBJ Bucket List ,[object Object],Bridging The Generations “ Forced” Entrepreneurship Become a content expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube Pre Boomers Boomers Gen X Gen Y We’re different! Why start a business? Greatest challenges How get started? Content Expert 4 Generations in Work Creating a Job 54.5% 29.6% 24.0%

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Birthday Celebrations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yes, AND … ,[object Object],Yes, and … ,[object Object],[object Object],[object Object],[object Object],Yes, and … Yes, and … Yes, and … Yes, and … No job … have a lead / offer … ,[object Object],Yes, and …

Converging Trends Impacting Everyone Content Marketing Cause Marketing Social Media Job Search

Familiarity with Trends … N = 102 responses

Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples: marketingprofs.com raintoday.com marketingtomoms.com

Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops

[object Object],Corporation 501(c)(6) 501(c)(3) Cause: Military families

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Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter

How often do you use … Social Media = NET Working! Where are you? N = 102 responses

Have you used … N = 102 responses

Networking in 21 st Century ,[object Object],[object Object],[object Object],[object Object],Networking in 21 st Century

Your Product is YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Become a CONTENT EXPERT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networking in 21 st Century

Become a PEOPLE SEARCHER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networking in 21 st Century ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Become a TECHIE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networking in 21 st Century ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Converging Trends Impacting Your Job Search

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