Raising brand awareness, building trust, and establishing credibility, that’s what the top of the funnel is all about. It can be a content marketer’s Paradise City, but without focus, it can be overwhelming. Content is created to inspire, educate, and sometimes entertain; this is the place to experiment with a lot of trial and error. But once you find a formula that works, it’s time to scale. In this session, Jason Miller, LinkedIn’s Senior Manager, Content Marketing, will show you how to put together a world-class content strategy that will fuel the top of the funnel while establishing your company as a thought leader.
Did You Know That LinkedIn Can Help Promote Your BrandAbhishek Shah
For those who aren’t aware, LinkedIn isn’t just a glorified version of Facebook for professionals; did you know that LinkedIn can help promote your brand and business?
Unlike Facebook, Pinterest, or other more social-oriented sites, LinkedIn is for the professionals of the world. It is a place used for networking, job hunting, information sharing and also as a place to promote your brand and business.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Raising brand awareness, building trust, and establishing credibility, that’s what the top of the funnel is all about. It can be a content marketer’s Paradise City, but without focus, it can be overwhelming. Content is created to inspire, educate, and sometimes entertain; this is the place to experiment with a lot of trial and error. But once you find a formula that works, it’s time to scale. In this session, Jason Miller, LinkedIn’s Senior Manager, Content Marketing, will show you how to put together a world-class content strategy that will fuel the top of the funnel while establishing your company as a thought leader.
Did You Know That LinkedIn Can Help Promote Your BrandAbhishek Shah
For those who aren’t aware, LinkedIn isn’t just a glorified version of Facebook for professionals; did you know that LinkedIn can help promote your brand and business?
Unlike Facebook, Pinterest, or other more social-oriented sites, LinkedIn is for the professionals of the world. It is a place used for networking, job hunting, information sharing and also as a place to promote your brand and business.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
A presentation by Marc Rougier, Co-founder and President of content curation publishing platform, Scoop.it, that goes over rewards and ROI of curation. First presented at SFNewTech in San Francisco. To curate for yourself or business, go to http://www.scoop.it and experience the benefits of consistent and clever publishing.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
As Executive Editor at LinkedIn, Dan is immersed daily in LinkedIn's vast and constantly expanding collection of original and curated content. He will talk about the mistakes that people are making and the lessons to be learned in harnessing conversations out of content.
Presented at TechConnect:13 by Daniel Roth, Executive Editor at LinkedIn.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
Looking to improve your Twitter presence and grow a thriving group of highly targeted followers?
Here's how! Learn how to:
- Optimize Twitter to maximize your results
- Make connections to grow your following...fast
- Build a loyal and enthusiastic audience
- Discover and share viral content...no matter the industry
- Market your business like a BOSS
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
61 LinkedIn Tips For Business: From Beginner to Power UserMelonie Dodaro
61 LinkedIn Tips for business - these LinkedIn tips will help you to become more successful at finding, connecting and building relationships with your ideal clients - helping you to get more leads and sales!
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
How to Use Pinterest to Build a Loyal Following for your Brand by Peg Fitzpat...Peg Fitzpatrick
Pinterest expert Peg Fitzpatrick's presentation from Social Media Marketing World 2015 - How to Use Pinterest to Build a Loyal Following for your Brand.
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
8 Keys to Creating More Meaningful ContentBarry Feldman
I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
A presentation by Marc Rougier, Co-founder and President of content curation publishing platform, Scoop.it, that goes over rewards and ROI of curation. First presented at SFNewTech in San Francisco. To curate for yourself or business, go to http://www.scoop.it and experience the benefits of consistent and clever publishing.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
As Executive Editor at LinkedIn, Dan is immersed daily in LinkedIn's vast and constantly expanding collection of original and curated content. He will talk about the mistakes that people are making and the lessons to be learned in harnessing conversations out of content.
Presented at TechConnect:13 by Daniel Roth, Executive Editor at LinkedIn.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
Looking to improve your Twitter presence and grow a thriving group of highly targeted followers?
Here's how! Learn how to:
- Optimize Twitter to maximize your results
- Make connections to grow your following...fast
- Build a loyal and enthusiastic audience
- Discover and share viral content...no matter the industry
- Market your business like a BOSS
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
61 LinkedIn Tips For Business: From Beginner to Power UserMelonie Dodaro
61 LinkedIn Tips for business - these LinkedIn tips will help you to become more successful at finding, connecting and building relationships with your ideal clients - helping you to get more leads and sales!
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
How to Use Pinterest to Build a Loyal Following for your Brand by Peg Fitzpat...Peg Fitzpatrick
Pinterest expert Peg Fitzpatrick's presentation from Social Media Marketing World 2015 - How to Use Pinterest to Build a Loyal Following for your Brand.
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
8 Keys to Creating More Meaningful ContentBarry Feldman
I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
LinkedIn Content Promotion Best PracticesJaime Pham
Presentation from Content Marketing Consultant Jaime Pham on what kinds of content professionals want to see on LinkedIn, and how to create posts that will engage them
LinkedIn webinar: Content Marketing Best PracticesLinkedIn
Are you part of the 94% of B2B marketers who are using LinkedIn to distribute content*? Have you missed the last few webcasts designed to help you get better engagement out of your posts?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on December 10th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
*CMI and Marketing Profs Study: 2015 Benchmarks, Budgets and Trends
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Cloud Computing and the Role of IT Professionals in SMBs
Small- to Mid-Sized Business Survey Results, 2011
Zoomerang surveyed decision-makers in U.S. businesses with less than 1,000 employees to understand their familiarity with cloud computing and the role of IT professionals within those companies. A Zoomerang online survey was used to collect and analyze the data.
