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Social Media for
        Student Affairs
           Leaders
  Dr. Cathy Holbrook, Associate Vice President for
Student Affairs
  @cholbrook357

 Cindy Kane, Director of Student Involvement and
Leadership
 @cindykane
We are a "tweet
   friendly" session
#NASPAMystic

#Idonotknowwhatyouaretalkingabout
When we say "student affairs
leaders"
•  Chief Student Affairs Officers responsible
     for a whole division.
•    Senior Student Affairs Officers responsible
     for supervising multiple departments each
     with their own directors and staffs.
•    Professionals with broad responsibilities on
     campus that span many groups and a large
     student base.
•    Experienced professionals
Before we finish today:
•  You will consider social media in
     context with communications, not
     only technology.
•    You will be familiar with peers who
     have gained benefit from social
     media.
•    You will clarify planning needed to
     maximize benefit of social media
     use on campus
Social [Media] Barometer
Social [Media] Barometer
Social [Media] Barometer
When we say "Social Media"
                Facebook
                 Twitter
                LinkedIn
                Blogging

  "The Rest" - Pinterest, Youtube, Flickr

               ...still more
When we say "Social Media"
Here's what we learned about your
SSAO peers
•  Twitter
   o    78% use it professionally & personally
   o    22% use it professionally
•  Facebook
   o    61% use it professionally & personally
   o    11% use it professionally
•  LinkedIn
   o    50% use it professionally & personally
   o    27% use it professionally
•  Blogs
   o    41% aren't using at all, while 30% have professional
        blogs
Q: Do you currently use any of the
following social media tools?
•  Twitter
   o    78% use it professionally & personally
   o    22% use it professionally
•  Facebook
   o    61% use it professionally & personally
   o    11% use it professionally
•  LinkedIn
   o    50% use it professionally & personally
   o    27% use it professionally
•  Blogs
   o    41% aren't using at all, while 30% have professional
        blogs
Q: Please rate how important the following
social media tools are to you
PROFESSIONALLY
Individual and Divisional accounts
•  Frequency of individual use
  o    Twitter & FB are daily tools
  o    LinkedIn is used weekly or less


•  Divisional accounts
  o    95% use Facebook
  o    83% use twitter
  o    50% or more have YouTube or photosharing accts
Managing Social Media Accounts
SSAO's more likely
to manage office
twitter

Office staff more
likely to manage
Facebook
Here's what we learned about your
 SSAO peers & TWITTER
•  Most important uses       of twitter are
  o    To connect w/students on campus (88%)
  o    To share information with campus (82%)
  o    To get breaking national or HE news (76%)


•  Tweeting approach
  o    37% tweet using their whole identity
  o    37% tweet only as themselves (12% have office accts)
  o    25% tweet as their position/office
Here's what we learned about your
SSAO peers & Twitter
Here's what we learned about your
 SSAO peers & Blogs and LinkedIn
Blogs
•  least used of the SoMe we explored
•  Used for personal reflection & sharing
   thoughts about campus issues & HE
LinkedIn
•  Over 80% use, but passively
•  Used for connections, a CV, less so for
   sharing information
image: Expertenough.com
Web 2.0
Facebook

        •    Am	
  I	
  really	
  your	
  "Friend?"	
  
 	
  
        •    Facebook	
  privacy	
  se8ngs	
  and	
  
             lists	
  
 	
  
        •    Groups	
  vs.	
  Pages	
  
 	
  
Priorities and Values
•  Most important campus uses            of FB are
   o    to learn what students are thinking/saying (78%)
   o    to share information with students (53%) &
   o    to connect with ind. or groups of students (53%)


•  Personal "policies"
   o    1/3 keep separate personal & professional accounts
   o    70% don't "friend" students, but accept if student
        initiates & have same policy for staff in areas they
        supervise
   o    70% cite care in posting overall & don't block
Social [Media] Barometer
Twitterspeak

Connect        @
Search         #
Share          RT
Communicate    DM
Where to start
•  People who are doing it well
https://twitter.com/tbump/lists

•  "Lurk" in hashtags to follow
  conversations

•  Set a participation goal
Where to start?
https://twitter.com/LevesterJohnson
Where to start?
https://twitter.com/GagePaine
                                Get noticed
Building a campus community
Facebook vs. Twitter
Facebook               Twitter

•  Mutual connection   •  One-way
                         connection

•  Pages and groups    •  Hashtags allow
  options                threaded
                         conversation across
                         connections
What do you think about what is
 happening on your campus?
(with regard to social media, that is...)



               Facebook
                Twitter
               LinkedIn
                 Blogs
How much do you know about what
    is happening on campus?




    WORKSHEET
Bridgewater State resources
Divisional social media directory:
http://www.bridgew.edu/StudentAffairs/
  socialmedia.cfm

Social Media Guidelines:
http://www.bridgew.edu/studentaffairs/
  socialmedia.cfm

Twitter:
#BSULife
BSU resources we can share
Let's connect! We'd love to help you
           get started!

          Cathy Holbrook
          @cholbrook357
      cholbrook@bridgew.edu

            Cindy Kane
           @cindykane
     cindy.kane@bridgew.edu

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Social Media for Student Affairs Leaders

  • 1. Social Media for Student Affairs Leaders Dr. Cathy Holbrook, Associate Vice President for Student Affairs @cholbrook357 Cindy Kane, Director of Student Involvement and Leadership @cindykane
  • 2. We are a "tweet friendly" session #NASPAMystic #Idonotknowwhatyouaretalkingabout
  • 3. When we say "student affairs leaders" •  Chief Student Affairs Officers responsible for a whole division. •  Senior Student Affairs Officers responsible for supervising multiple departments each with their own directors and staffs. •  Professionals with broad responsibilities on campus that span many groups and a large student base. •  Experienced professionals
  • 4. Before we finish today: •  You will consider social media in context with communications, not only technology. •  You will be familiar with peers who have gained benefit from social media. •  You will clarify planning needed to maximize benefit of social media use on campus
  • 8. When we say "Social Media" Facebook Twitter LinkedIn Blogging "The Rest" - Pinterest, Youtube, Flickr ...still more
  • 9. When we say "Social Media"
  • 10.
  • 11. Here's what we learned about your SSAO peers •  Twitter o  78% use it professionally & personally o  22% use it professionally •  Facebook o  61% use it professionally & personally o  11% use it professionally •  LinkedIn o  50% use it professionally & personally o  27% use it professionally •  Blogs o  41% aren't using at all, while 30% have professional blogs
  • 12. Q: Do you currently use any of the following social media tools? •  Twitter o  78% use it professionally & personally o  22% use it professionally •  Facebook o  61% use it professionally & personally o  11% use it professionally •  LinkedIn o  50% use it professionally & personally o  27% use it professionally •  Blogs o  41% aren't using at all, while 30% have professional blogs
  • 13. Q: Please rate how important the following social media tools are to you PROFESSIONALLY
  • 14. Individual and Divisional accounts •  Frequency of individual use o  Twitter & FB are daily tools o  LinkedIn is used weekly or less •  Divisional accounts o  95% use Facebook o  83% use twitter o  50% or more have YouTube or photosharing accts
  • 15. Managing Social Media Accounts SSAO's more likely to manage office twitter Office staff more likely to manage Facebook
  • 16. Here's what we learned about your SSAO peers & TWITTER •  Most important uses of twitter are o  To connect w/students on campus (88%) o  To share information with campus (82%) o  To get breaking national or HE news (76%) •  Tweeting approach o  37% tweet using their whole identity o  37% tweet only as themselves (12% have office accts) o  25% tweet as their position/office
  • 17. Here's what we learned about your SSAO peers & Twitter
  • 18. Here's what we learned about your SSAO peers & Blogs and LinkedIn Blogs •  least used of the SoMe we explored •  Used for personal reflection & sharing thoughts about campus issues & HE LinkedIn •  Over 80% use, but passively •  Used for connections, a CV, less so for sharing information
  • 21.
  • 22.
  • 23. Facebook •  Am  I  really  your  "Friend?"     •  Facebook  privacy  se8ngs  and   lists     •  Groups  vs.  Pages    
  • 24. Priorities and Values •  Most important campus uses of FB are o  to learn what students are thinking/saying (78%) o  to share information with students (53%) & o  to connect with ind. or groups of students (53%) •  Personal "policies" o  1/3 keep separate personal & professional accounts o  70% don't "friend" students, but accept if student initiates & have same policy for staff in areas they supervise o  70% cite care in posting overall & don't block
  • 25.
  • 27. Twitterspeak Connect @ Search # Share RT Communicate DM
  • 28. Where to start •  People who are doing it well https://twitter.com/tbump/lists •  "Lurk" in hashtags to follow conversations •  Set a participation goal
  • 31. Building a campus community
  • 32. Facebook vs. Twitter Facebook Twitter •  Mutual connection •  One-way connection •  Pages and groups •  Hashtags allow options threaded conversation across connections
  • 33. What do you think about what is happening on your campus? (with regard to social media, that is...) Facebook Twitter LinkedIn Blogs
  • 34. How much do you know about what is happening on campus? WORKSHEET
  • 35. Bridgewater State resources Divisional social media directory: http://www.bridgew.edu/StudentAffairs/ socialmedia.cfm Social Media Guidelines: http://www.bridgew.edu/studentaffairs/ socialmedia.cfm Twitter: #BSULife
  • 36. BSU resources we can share
  • 37. Let's connect! We'd love to help you get started! Cathy Holbrook @cholbrook357 cholbrook@bridgew.edu Cindy Kane @cindykane cindy.kane@bridgew.edu