This document discusses the target audience for a psychological thriller film. It describes the target audience as intelligent students aged 15-25 who enjoy being challenged by complex plots in films like Inception and The Woman in Black. It notes that focus groups of teens and young adults responded positively to the film opening and found the main character relatable as someone their own age. The document also compares the film opening to that of Face/Off, noting similarities in establishing mystery and intrigue. It proposes promoting the film through collaborations with artists like Taylor Swift who have audiences that overlap with the target demographic.

1. The ‘Sweet
Revenge’ fan
The ‘Sweet Revenge’ fans
are often at college or
university, intelligent and
witty, they like being
psychologically tested in a
film, are either male or
female and between 15
and 25. They enjoy reading
books, the newspapers and
fashion, music and TV
magazines. They spend
most of their money on
these and going out with
friends often to the cinema.
Most have twitter or
tumbler accounts where
they stay updated with the
recentness films and other
interests.

2. This target audience would be suitable for our film
because our film’s characters are aged 17 similar
to that of the target audience which makes the
characters more relatable for them. Also, the
rating for our film will be a 15 as it will be quite
scary at points. Our film will have a few twists in
it which will make it suitable for intelligent
students who enjoy trying to work out a
confusing plot.
Our audience also likes to watch other thriller and
psychological films such The Woman in Black
and Inception. The target audience of Inception
is predominately aimed at young men between
the age of 16-37 however the plot does appeal
to both genders. The target audience for The
Woman in Black was teens like our film and also
families which is why the rating was a 12A
instead of the usual 15 for thriller films.

3. Face Off
There are similarities between our
film opening and the opening to
the film ‘Face Off.’ Such as, it
opens with a flashback of when
the main character, played by John
Travolta, was happy, it then goes
to the future where he has lost his
son and we see a close up of his
face thinking about this. Our film is
similar to this because we open on
a shot of Joe and Kym which is a
flashback that Joe is thinking
about before he commits suicide.

4. Our opening has other similarities to Face Off attracting a similar audience, such as the
slow moving opening with a sudden event. In our film it is the suicide and in Face
Off it is the murder of John Travolta’s son. Both hold mystery behind them as to
why these events happened intriguing the audience into wanting to watch more. A
usual convention of thrillers is mystery and enigma and that is what both these
openings have.
The unique selling point of our film is that the main character, ‘the hero’ will be a
young woman rather than the common thriller convention of a wise middle aged
man. This means that our film should attract the usual thriller fans and a different
audience of young women who may relate to our character of Kym.
Synergy and convergence can be used to help promote our film, we could cross-
promote it with other products, such as using music from a well known band, this
would also promote them. Some films use games on apps or on the internet to
help promote their films however that may be more relevant to a children’s film or
a cartoon. We could cross promote our film with a song, such as a romantic sad
song by an artist such as Taylor Swift. Taylor Swift often sings this genre of song
and is also extremely famous which would get our film recognised by many
people. Taylor Swift also did two songs for the film The Hunger Games called “Eyes
Open” and “Safe and Sound,” these helped promote the film to people who
listened to Taylor Swift’s songs and were also beneficial to her as people who
watched The Hunger Games may have also enjoyed her music and bought it.
Face Off

5. Focus Groups
We have proven our film is relevant to our chosen target
audience by putting our opening on Facebook and
YouTube where it has been watched by many of our
friends who are 15-21 which is our main target audience.
We have had lots of good feedback from this age group.
It is also proven when an older generation watched our
film opening and did not enjoy/understand it as much as
the younger audience. We also created a questionnaire
for a focus group in the age range of our target audience.
The table on the next slide shows the answers to the
questionnaire after asking 7 male and 7 female and a
variety of different aged people in their teens. Only 3 our
of 14 admitted to not watching thrillers which shows that
the majority of young people would enjoy our film.