The document summarizes several theories related to the impact of Web 2.0. It discusses Tim O'Reilly's six principles of Web 2.0, including user-generated content and the long tail theory. It also outlines theories by Chris Anderson, Charles Leadbeater, Don Tapscott and Anthony Williams, Dan Gillmor, Clay Shirky, and Michael Wesch, focusing on how digital technologies enable new forms of collaboration and participation and how this has impacted industries like media, gaming, music, and news.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
The internet was founded on the principle that information should be open -- that everyone can build together. But we’ve come a long way in how the web looks and operates. Even as millions of websites and billions of people have come online, access to content is increasingly controlled by a handful of powerful corporations like Google, Facebook and Apple. These giants collect and silo our data, leading to questions about users’ privacy, consent and access.
Is the vision of an open web losing to big names? Can we defend the open web and save it for the future? Join Dries Buytaert in a discussion about the web’s evolution, how we can put the power of the internet back into the hands of the people, and how you can prepare your organization, including:
-What the open web and closed web are, and why the open web is potentially in danger
-A brief history of the web as it relates to the open and closed web
-The 3 major trends that are driving the web today and why we can’t ignore them
-The impact the open web is having on your organization and how to prepare
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
The internet was founded on the principle that information should be open -- that everyone can build together. But we’ve come a long way in how the web looks and operates. Even as millions of websites and billions of people have come online, access to content is increasingly controlled by a handful of powerful corporations like Google, Facebook and Apple. These giants collect and silo our data, leading to questions about users’ privacy, consent and access.
Is the vision of an open web losing to big names? Can we defend the open web and save it for the future? Join Dries Buytaert in a discussion about the web’s evolution, how we can put the power of the internet back into the hands of the people, and how you can prepare your organization, including:
-What the open web and closed web are, and why the open web is potentially in danger
-A brief history of the web as it relates to the open and closed web
-The 3 major trends that are driving the web today and why we can’t ignore them
-The impact the open web is having on your organization and how to prepare
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
This Presentation is presented for the academic learning and assignment. The theme for this presentation is based on the finding done by we are social some of the articles from google search. The motive of this presentation is to find how are we getting hit by the digital transformation and how is it changing people's life.
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
The 20th Century was the century of broadcasting. In this century we as films, books, TV, long play records, cassettes, CDs, DVD etc. The all had few things in common: they were one-way medium, a broadcast from one to many. Producers were limited and became gatekeepers of content. Somebody selected the films to show in theaters, movies to watch on TV etc. The 20th century was the time of movie stars and pop stars.
It turns out all these mediums have one other thing in common: they are based on a model of scarcity, i.e. program directors have to choose the program for you, since there are only finite number of channels and screens. There are only finite space of shelfs for CDs in store. So we needed pop starts. The many consumers had to listen to the same few albums.
With the Internet in the 21st century this model breaks down. We move from the economic model of scarcity to the economic model of abundance. This changes the game completely. In this lecture we will explore this transformation.
A presentation I am giving to the postgraduate students taking the E-Business Management and Policy course. Spring Term. Birkbeck, University of London.
This Presentation is presented for the academic learning and assignment. The theme for this presentation is based on the finding done by we are social some of the articles from google search. The motive of this presentation is to find how are we getting hit by the digital transformation and how is it changing people's life.
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
The 20th Century was the century of broadcasting. In this century we as films, books, TV, long play records, cassettes, CDs, DVD etc. The all had few things in common: they were one-way medium, a broadcast from one to many. Producers were limited and became gatekeepers of content. Somebody selected the films to show in theaters, movies to watch on TV etc. The 20th century was the time of movie stars and pop stars.
It turns out all these mediums have one other thing in common: they are based on a model of scarcity, i.e. program directors have to choose the program for you, since there are only finite number of channels and screens. There are only finite space of shelfs for CDs in store. So we needed pop starts. The many consumers had to listen to the same few albums.
With the Internet in the 21st century this model breaks down. We move from the economic model of scarcity to the economic model of abundance. This changes the game completely. In this lecture we will explore this transformation.
A presentation I am giving to the postgraduate students taking the E-Business Management and Policy course. Spring Term. Birkbeck, University of London.
power point sobre las redes sociales , las 10 aplicaciones mas utilizadas del mundo y los peligros de ellas, con videos que demuestra algunos ejemplos de los peligros
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
Revised slides from a presentation I originally gave at WOSU Public Media in Columbus on Friday, December 11, 2009. I was asked to talk about the "future of public media" and gathered some stats, some recommendations and more to share with the assembled group.
Additional versions of this presentation -- including a voiceover edition in video -- are available at gravitymedium.com
Part01 broadcast TV in the middle East and digital media_ Strategic ApproachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Forces of Change & The Importance of NarrativeOgilvy
OgilvyEntertainment creates compelling narratives that fuel deeper connections between brands and consumers.
In Forces of Change & The Importance of Narrative, President Doug Scott explores how disruptive innovation is driving new forms of content, creativity and engagement. While "storytelling" may be the latest trend, narratives have no limits in today's transmedia world. The state of play has shifted and the key is to activate deep content experiences driven by the power of NARRATIVE.
Social Media App Development | Scope | ApptunixApptunix
To develop any app first you need to research the market and grasp information about your competitors. Social media app development has become an essential mechanism. Take a look at this PDF, which highlighted the importance of social media apps and some key features you should consider while developing your own social media app.
Social Media App Development | Scope and Features Apptunix
Apptunix is a brilliant mobile app development firm, its commencement dates back to 2013. Since then Apptunix has developed a lot of amazing projects and social media app development is something we have mastered. If you have a unique idea to create social media app, let's get in touch with us. This PDF very smartly explains the social media app development scope and features. Read the PDF to know more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. TIM O’REILLY
• CAME UP WITH 6 BIG IDEAS TO EXPLAIN WHY WEB 2.0 HAS HAD SUCH A LARGE IMPACT. THESE WERE:
• USER GENERATED CONTENT
• THE WISDOM OF CROWDS
• DATA ON AN EPIC SCALE
• ARCHITECTURE OF PARTICIPATION
• NETWORK EFFECTS, POWER LAWS AND THE LONG TAIL
• OPENNESS
3. CHRIS ANDERSON (LTT)
• THE LONG TAIL THEORY:
• A SHIFT IN CULTURAL TRENDS AND THE ECONOMY HAS LED TO A CHANGE IN FOCUS FROM THE MAINSTREAM PRODUCTS AVAILABLE TO
CONSUMERS OVER TO A LARGE AMOUNT OF NICHE PRODUCTS.
• WITH THE DIGITAL AGE PROVIDING EASIER DISTRIBUTION NICHE PRODUCTS CAN BECOME EFFECTIVE SINCE AUDIENCES ARE NOT
RESTRICTED TO A LOCAL SCALE, BUT INSTEAD CAN ACCESS A PRODUCT GLOBALLY.
• FOR EXAMPLE WITHIN GAMING MORE “INDIE” GAMES ARE BEING RELEASED ON THE GAMES PLATFORM STEAM SINCE IT ALLOWS THESE
DEVELOPERS TO DISTRIBUTE THEIR GAMES AS EFFICIENTLY AS ANY OTHER DEVELOPER- THIS WOULD NOT BE POSSIBLE USING STORES.
• ANOTHER EXAMPLE IS IN THE MUSIC INDUSTRY- EASIER DISTRIBUTION THROUGH THE USE OF SHARING WEBSITES SUCH AS YOUTUBE
AND SOUNDCLOUD HAS ALLOWED FOR MANY NICHE ARTISTS TO BECOME SUCCESSFUL.
THIS THEORY IS RELEVANT SINCE IT RELATES TO THE CORE CONCEPTS OF WEB 2.0 OF MANY USERS CONTRIBUTING CONTENT TO THE WEB
AND DEMONSTRATES HOW CONSUMERS CAN NOW ACCESS THIS LARGER VARIETY OF CONTENT AND HOW THIS AFFECTS THE MAINSTREAM.
4. CHARLES LEADBEATER
• WE THINK-
• WE THINK EXPLAINS HOW DIGITAL TECHNOLOGIES ARE ENABLING NEW FORMS OF COLLABORATIVE CREATIVITY AND INNOVATION.
• MANY PEOPLE CAN PARTICIPATE IN CULTURE THROUGH THE CONTRIBUTION OF THEIR IDEAS, VIEWS AND INFORMATION.
• WEB ALLOWS THEM TO PUBLISH, BUT ALSO TO SHARE, CONNECT AND COLLABORATE .
• A KEY EXAMPLE OF THIS IS IN THE GAMING INDUSTRY WHERE DEVELOPERS ARE ABLE TO RELEASE GAMES AND GAIN FEEDBACK AND
IMPROVEMENTS ON SUCH GAMES THROUGH THE COMMUNITY.
• ANOTHER EXAMPLE IS IN THE MUSIC INDUSTRY WHERE ARTISTS CAN RELEASE SONGS AND GAIN FEEDBACK ON THEIR MUSIC FROM THEIR FANS
THROUGH THE USE OF WEB 2.0.
THIS THEORY RELATES TO WEB 2.0 SINCE IT DEMONSTRATES HOW LARGE COMMUNITIES OF PEOPLE CAN CONTRIBUTE THEIR IDEAS TO ONE
ANOTHER AND TO COLLABORATE IN ORDER TO CREATE A BETTER PRODUCT AS A WHOLE.
5. TAPSCOTT AND WILLIAMS
• WIKINOMICS-
• THE EFFECTS OF EXTENSIVE COLLABORATION AND USER-PARTICIPATION ON THE MARKETPLACE AND CORPORATE WORLD. THERE
ARE FOUR PRINCIPALS:
• OPENNESS- OPEN STANDARDS, CONTENT AND ATTITUDES TOWARDS EXTERNAL IDEAS AND RESOURCES.
• PEERING- REPLACES HIERARCHICAL MODELS WITH A MORE COLLABORATIVE FORUM.
• SHARING- LESS PROPRIETARY APPROACH TO PRODUCTS, INTELLECTUAL PROPERTY, BANDWIDTH, SCIENTIFIC KNOWLEDGE ETC.
• ACTING GLOBALLY- EMBRACING GLOBALIZATION AND IGNORING “PHYSICAL AND GEOGRAPHICAL BOUNDARIES” AT BOTH CORPORATE AND
INDIVIDUAL LEVEL.
AN EXAMPLE OF THIS THEORY IS WITHIN THE TV AND FILM INDUSTRIES SINCE STREAMING WEBSITES SUCH AS AMAZON PRIME AND NETFLIX
ENABLE CONSUMERS GLOBALLY TO VIEW PROGRAMMES AND FILMS ONLY ORIGINALLY SHOWN IN ONE COUNTRY.
• THIS THEORY IS RELEVANT SINCE MANY STREAMING SITES HAVE ALLOWED PEOPLE TO GLOBALLY PRODUCE AND CONSUME IN DIFFERENT
INDUSTRIES. HOWEVER COPYRIGHT STILL PREVENTS THE SHARING OF SOME PRODUCTS LEGALLY.
6. DAN GILLMOR
• WE MEDIA:
• THE MAIN BIG MEDIA CORPORATIONS CANNOT CONTROL THE NEWS WE RECEIVE ANY LONGER SINCE THE NEWS CAN NOW
BE PUBLISHED IN REAL TIME, WITH AVAILABILITY TO EVERYONE VIA THEINTERNET.
A KEY EXAMPLE OF THIS IS HOW WEB 2.0 HAS ALLOWED PEOPLE TO ACCESS THE NEWS VIA THE INTERNET AND THROUGH
SOCIAL MEDIA AND SO DO NOT RELY ON NEWS OUTLETS ANYMORE AND CANNOT BE KEPT FROM LEARNING INFORMATION.
ADDITIONALLY THIS APPLIES TO THE FILM INDUSTRY SINCE MANY ASPECTS OF CERTAIN FILMS CAN BE LEAKED ONLINE WHICH
MAY AFFECT THE RELEASE OF THE FULL FILM.
• THIS THEORY IS RELEVANT SINCE IT SHOWS HOW WEB 2.0 HAS MADE INFORMATION MUCH MORE WIDELY AVAILABLE THAN IT WAS
BEFOREHAND AND DEMONSTRATES HOW LARGE COMPANIES CANNOT CONTROL THE INFORMATION WE RECEIVE AS EFFECTIVELY
ANYMORE.
7. CLAY SHIRKY
NEWSPAPERS, PAYWALLS AND CORE USERS:
• ONLINE DISTRIBUTION HAS CHANGED THE NEWSPAPER INDUSTRY FROM BEING A MASS MARKET PRODUCT
FOCUSED AT A MASS AUDIENCE TO A NICHE PRODUCT AIMED AT A NICHE AUDIENCE.
• CONSUMERS NOW ONLY ACCESS NEWS THEY WANT TO SEE AND DO NOT SEEKOUT ALL NEWS ONLINE ANY
MORE, THIS HAD CAUSED NEWS OUTLETS TO HAVE TO ADAPT TO CATER FOREVERYONE.
THIS HAD A BIG IMPACT ON THE NEWS DUE TO THE AUDIENCE CHANGING THEIR ATTITUDES TOWARDS SEEKING
CONTENT, THEY NOW EXPECT FREE CONTENT ONLINE AND WILL NOT PAY FOR CONTENT WHEN IT IS AVAILABLE
FREE ELSEWHERE, THIS HAD CAUSED REVENUE PROBLEMS WITHIN THE INDUSTRY.
• THIS THEORY HAS LIMITED RELEVANCE TO MEDIA SINCE IT ONLY REALLYAPPLIES TO THE NEWS INDUSTRY.
8. MICHAEL WESCH
THE MACHINE IS CHANGING US:
• WEB 2.0 HAS ALLOWED CONSUMERS TO CONNECT WITH MORE PEOPLE AND TOBE PART OF A GLOBAL
COMMUNITY.
• COMMUNICATING ONLINE IS DIFFERENT TO HOW WE COMMUNICATE USING OTHER MEDIUMS. THIS CAN BE
EXPLAINED WITH ANONYMITY AND PHYSICAL DISTANCE FROM THOSE WE ARECOMMUNICATING WITH.
A KEY INDUSTRY IS THE GAMING INDUSTRY, GAMES NOW INCORPORATE VOIP SO THAT DIFFERENT PLAYERS CAN
TALK TO EACH OTHER WHILST GAMING EVEN IF YOU HAVE NO CLUE WHO THEY ARE.
THIS THEORY IS RELEVANT SINCE IN THE ONLINE AGE WE ARE COMMUNICATING IN DIFFERENT WAYS THAN EVER
BEFORE WITH PEOPLE GLOBALLY.
