Part01 broadcast TV in the middle East and digital media_ Strategic Approach

1,375 views

Published on

Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,375
On SlideShare
0
From Embeds
0
Number of Embeds
301
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Part01 broadcast TV in the middle East and digital media_ Strategic Approach

  1. 1. Broadcast TV, Journalism & Digital Media in the Middle East; Strategic Approach For Sustainable Engagement Sameer Issa Communications & Media Strategist © 2013
  2. 2. Broadcast TV, Journalism & Digital Media in the Middle East; Strategic Approach For Sustainable Engagement Part 1/3: Changing Media Landscape. Part 2/3: Middle East Marketplace; Strategic Opportunities. Part 3/3: Digital Brand & Technology. Sameer Issa Communications & Media Strategist © 2013
  3. 3. “If television is a babysitter, the Internet is a drunk librarian who Just won't shut up!” “Dorothy Gambrell” Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist !3
  4. 4. Introduction Changing Web & Media Landscape Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape 4
  5. 5. The future of Web From Desktop to Cloud “ Our goal is not to build a platform; it's to be cross all of them” Mark Zuckerberg Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape !5
  6. 6. Welcome to Post PC Era Desktop Web Post PC 1- Wave 2- Wave 3- Wave Disruptive Force: Computing Capacity Disruptive Force: URL & Bandwidth Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Disruptive Force: Social, Mobile & Cloud Introduction Changing web & Media Landscape !6
  7. 7. This is not the web Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape !7
  8. 8. Web Web Web Web Web Web Web Web Web Web Web Web This is the web Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape !8
  9. 9. ? ?? ? ? ? ?? ? ?? ? ? ?? ? ? ??? ? ? ? ?? ? ?? ?? ? ? ?? Web Web Web Web Web Web Web Web Web Web Web Web Web Web Web Web This soon this will be the web Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape !9
  10. 10. The future of social web Understanding major trends within the digital space First 10 years Next 10 years Yesterday Today Tomorrow Publishing Participatory Realtime Web Creating and building stuff on the web. Sharing and collaboration. The fundamental shift from closed to open Open, realtime responsive digital space. • “Open” is a real challenge, because our brain • is wired to be in control, we like to be in control, Open creates risk, it may feel unsafe.. But “Open” in the digital space means more power & more money. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Upcoming 10 years Introduction Changing web & Media Landscape !10
  11. 11. The Future of Social Web; 3-5 years • • • • A Live Connected Social Brain 1/3 of the population will engage. Socially Augmented reality, mixing real life and cyberspace. The cost of staying in touch will drop to zero. Real time feedback, reviews & ratings.
 “The absence of accurate, real-time and verified data about you or your business may soon mean that you don’t exist” Social media becoming trust osmosis • Social media is CRM; you’ll have either a social business or non. • Intelligent automated social agents. • Privacy becoming an action we must take. • “Social capital” becoming value for real money. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape !11
  12. 12. The Future of Social Web; 3-5 years • • • Vertising instead of advertising! One way communication from a non-trusted source will be 99% useless. “Social advertising” advertising in the context of relationships” will grow to 30% of digital advertising. People will have more control over advertising messages. “With-vertising”“use mobile phones to control the ads!” More of open & fremium model • 30% of content within most industries will be based on fremium model; offering free content which leads you to a place where you’ll be asked to pay for additional stuff. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction Changing web & Media Landscape !12
  13. 13. The future of social media in a simple form The Abundance of things, and the Scarcity of things Scarcity = Money Abundance • New products and services. • Content, Machine Intelligence, No of connections. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Scarcity • Trusted opinions. • Context, Human Creativity, actual Verified relationships. Introduction Changing web & Media Landscape !13
  14. 14. News industry in a changing digital landscape An Industry overview during Disruption “ Mobile is a lot closer to TV than it is to desktop” Mark Zuckerberg Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !14
  15. 15. The need for news The need to be define social identity 01 02 03 04 Social Civic Personally enriching Work Related Needs Enjoy Sharing with Friends and Family. Feel A civic or social obligation to Stay Informed Improve my life Need to follow on My Work People approach news consumption driven by the need to define their social identity. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !15
  16. 16. Television Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !16
  17. 17. The shift from this.. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !17
  18. 18. to this Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !18
  19. 19. Technology as a disruptive force From mass audience centered around media into collective ecosystem of personalized shared experiences Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !19
  20. 20. + History of TV News consumption biggest competitor is TIME.
 “any activity that uses audience time” • Old Model; fewer options, more time, less audience control. “Measuring eyeballs” Todays’ Model; More Choices, less time, more audience control. “Measuring 1970 1995 Post Digital Era; Web 3.0, 4.0? 2015 Engagement/ Sentiment Analysis” LIMITED CHOICES 1948-1960 1961-1990 • New Experience Drives Viewership. • Limited Viewing Options • Control to Government/ Network Owners. • Program Quality & Choice Secondary. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist ? + • 1950 Audience Time Share • Content Consuming Options ENDLESS CHOICES 1990-2013 • Unlimited Viewing Options • Control to Audience. • Loosing audience for digital media. • Program Quality Critical. Introduction News industry in a changing digital landscape !20
  21. 21. Power Shift Empowerment of individuals due to digital media when they had no power at all before. Increased options move power to audience. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !21
  22. 22. Smart TV/ Digital TV & More Extreme Industry Disruption TV Broadcasters VOD Providers Free Web Content Pay TV Operators IP Digital .. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Niche Content Games, Apps, Social Content Owner Pay TV Operations Introduction News industry in a changing digital landscape !22
  23. 23. A Disruptive Model Analog TV Digital TV/ Smart TV Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Disruption Introduction News industry in a changing digital landscape !23
  24. 24. News Consumption behavior Changes News consumption becoming a new social experience & a socially-driven activity • Hot news consumption shifting towards social stream.
 • Social network becoming personalized newswire.
 • Friends becoming news sources.
 • News consumption becoming a new social experience and a socially driven activity.
 “75% of news consumed online is through shared news” *
 Most downloaded Youtube videos are news and special interest stories, “Its not people who lost interest in News, its that they shifted platforms” “74% Receive information & News through Facebook” * “73% expect their friends to share interesting news & stories” * * NPR Survey Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !24
  25. 25. Direct response to noise Filtering the noise & the issue of relevancy • Online media sites loosing traffic for social stream.
 • Average user now turns to only few web sites gathered through so many sources.
 “Gone are the days when you spend hours on NYTimes Site” “92% of Americans Use Multiple Platforms To Get News On A Typical Day Including National, Local TV, Internet, Newspapers, radio..” • News is becoming pocket-sized, mobile will lead the next wave of pressure. Multitasking while watching tv is a noticeably growing trend globally.
 “85% of Americans multitask while watching TV *” • A crises in influence; distraction by the issues above and below.
 * Neilson Report 2012 Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !25
  26. 26. Personalization, Customization & Collaboration People demand more control over news stream! • News feeds becoming user generated and more personalized.
 • Personal preferences and customization.
 • • Participatory; People are demanding for a bigger role in news making. Collaborative Reporting; Merger between journalist, sources & content producer.
 The witness becomes The reporter, public is becoming an Integral part of news process and news making.
 “People want to see only the news they’re interested in through a personalized stream of content” 38% of online news consumers have customized their news stream” * Neilson Report 2012 Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !26
  27. 27. Challenging traditional journalist mindset • As people are loosing trust in media organizations, todays’ journalist is challenged • • • to create his own personal branding for independent followers which eventually tunnels back to news organization site. Ceding a degree of editorial control to the community while maintaining credibility & news source verification. Todays’ journalist is constantly challenged to be more creative in story telling, focusing on stories with humanizing perspective & deeper social interaction. As many people use social sites as a landing page for news, Journalists have to find ways to integrate their editorial role into the New Streams and not just shift platforms. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !27
  28. 28. Engaging the next generation of news consumers The next generation is going to determine the future of journalism. • Audience have issues separating news from opinions from propaganda from • • entertainment, a huge confusion problem. One major concern about internet is that people use news technology to retreat Into their narrow interests, and that accidental news consumption “discovering things you didn’t know would interest you” would erode. Is today’s audience becoming more or less sophisticated news consumer?!
 “69% of america think that if newspapers don’t exist its not a big deal, can still get it through the web!!” Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !28
  29. 29. From close to open; learning from music Industry Transitions of disruptions • People were so passionate about music, they wanted to share it. • Big companies Like Sony tried to stop that and failed to understand that real • • • • revenue during disruption is in monetizing interactivity around music, not in selling music. Music sharing was taking over, traditional companies missed the opportunity. My Space was the first to see build an effective monetizing model around music interactivity. Music industry rebuilt with a revenue model based on live performance, concerts, licensing, merchandising. A change as a result to digital free access to music, Life real person connections & experiences. A growing population is consuming music via streaming rather than owning it. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !29
  30. 30. Monetizing challenges Current Tv industry monetizing model will not be viable in the future. • Brands will not continue to pump 200 billion globally into 30 second spots when • • • • they are being more and more irrelevant. Defining strategic approaches related to monetizing digital content and second screen engagement. Monitoring fragmented audience requires more sophisticated measurement tools, most of which are being evolved and transformed. Monetizing fragmented audience that has the power to shift platforms and move in masses raises additional challenges to monetizing strategy. Older tv revenue model was based on mass audience making it so easy to monetize requiring simple measurement tools. Monetizing in a digital space where things are offered for free is yet another challenge. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !30
  31. 31. Basic principles during disruption Behavior change & monetization • • • • Behavior & culture change is first. Monetization is the result of that not a starting point. Expect radical behavior changes due to technology. Habit changes is where the money is. when habit change occurs, revenue change will follow. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction News industry in a changing digital landscape !31
  32. 32. The Future of TV An industry on the drafting board “The future isn‘t either traditional or digital: it‘s an interaction loop between the two.Television fans want to get involved and be counted. It‘s how creative we are in engaging those fans – and keeping them connected even as they may move away from the traditional network – that will determine how potent and profitable we will begin the future” Kevin Reilly, President of Entertainment, FoxBroadcasting Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !32
  33. 33. The storm is coming To reach 50 million, it took.. RADIO TV INTERNET FACEBOOK 38 13 4 0.25 YEARS YEARS YEARS YEARS “The intersection between TV and social media will mature beyond stats and fads and evolve into something that makes a real impact on viewers and show producers alike” Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !33
  34. 34. Experience roaming becomes the key to future competition Experience roaming becomes the key to future competition! SOCIAL VIDEO WEBSITE MOBILE USER Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !34
  35. 35. Second Screen Engagement Changing the Industry Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV 35
  36. 36. A connected world with TV everywhere and new content gatekeepers in the living room “Second screen engagement will drive curated, interactive experiences and new monetization models” Agora Media Innovation LTD Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !36
  37. 37. Second screen engagement; a game changer • Second Screen Engagement gives the audience more of what they want: • • • interactivity, metadata, behind the scene views, scoops, insights, social relevance, and connectivity. Temporal metadata allow for audience to interact with a show and participate in; trivia, polls, quizzes, predictions, voting, buying merchandise and more. The backend management system and ability is here already to synchronize second screen to live events as they happen on the air and offer full interactivity with live Broadcasts. Data Mining from the Second Screen and Connected TV will change the game of TV Metrics. Web-style analytics will give data from the VOD servers, CDNs. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !37
  38. 38. Social media integration, rewarding engagement • Facebook and Twitter posts related to TV the consumer is watching can be • • • • tracked and sentiment monitored on a massive scale – which will be the new ratings. Second Screen Ad Injection systems will automatically place interstitials, reward the viewer, buy merchandise specifically related to what they are watching on TV (brand/ sponsor). Second screen will act as a universal remote. Cloud services will make TV everywhere control a reality. EPG, content discovery will move to second screen. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !38
  39. 39. How Shazam Plans To Make Money On TV's Second Screen • Shazam's latest push brings this same functionality to television shows. Users can tap the record button in the app to take an audio sample and Shazam will match what it hears against its own database to identify the show. • As it does with songs, Shazam unlocks all kinds of supplementary content and information about the show. • Shazam's shift into this space is yet another sign of social TV's huge potential. Through a partnership with Delivery Agent, Shazam offers viewers the opportunity to buy merchandise related to a given show. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !39
  40. 40. Social Metrics Becoming New Industry rating Twitter is taking a serious role in Television • Neilsen findings that social chatter about TV shows • • actually correlates with ratings. Nielsen TV ratings is planning a joint venture with Twitter to track viewers’ engagement with the programs they watch. Expected launch fall 2013. The Nielsen Twitter TV Rating will provide metrics for the total audience for social TV activity, including Twitter users participating in conversations about shows on the network. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !40
  41. 41. Future of TV • The growth of Social TV. • Remote 2.0 “the evolution of user controls” TV interface controls will also • • • • expand beyond pointing a remote control at the screen to allow interacting with TV content. Social media-fueled content discovery. Personalized "Flipboard-for-video" apps like Show you, Frequency and Vodio are changing the way how early adopters find and consume web video. AirPlay-style functionality grows more mainstream. Convergence between mobiles & television, connecting tablets to TV’s (using Apple’s Airplay based functionality). Original, Web TV programming from Internet companies was a big trend in 2012. Hulu, Netflix and YouTube all made major investments in original content. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Introduction The Future of TV !41

×